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Gedung LPPM Universitas Sebelas April, Jl. Angkrek Situ No.19, Kelurahan Situ, Kecamatan Sumedang Utara, Kabupaten Sumedang, Jawa Barat, Indonesia 45323
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Journal of Bussines Management Basic
Published by Universitas Sebelas April
ISSN : -     EISSN : 29643856     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Journal of Bussines Management Basic, is a peer-reviewed scientific journal that can be used as a platform to publish research articles in the area of Accounting & Audit, biannually in March and September. The aim of this journal is to promote increased new knowledge through scientific articles as well as an evidence-based practice in the health area `Business and Management. Focus and Scope: Human Resource Management, Marketing Management, Management Information Systems, Financial Management, Operational Management, Business Feasibility Studies, Financial Statement Analysis and Management Accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
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The Influence of Brand Page Commitment and brand awareness on puchase Interest Mediated by word of mouth on product brands advertised and social media Nurfauzia, Fadila; Karmila, Ila; Sidik, Fadel Muhammad
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Advertisement is a promotional tool in introducing and developing a product to make consumers or potential buyers aware of the existence and advantages of the product offered (Dewi et al., 2012). The purpose of this study was to analyze the influence of Brand Page Commitment and Brand Awareness on Purchase Interest Mediated by Word of Mouth on Product Brands Advertised on social media. This study is a quantitative study. The results and discussions obtained are that brand page commitment has a positive and significant effect on word of mouth on product brands advertised on social media among students of Jenderal Achmad Yani University, Brand awareness has a positive and significant effect on word of mouth on product brands advertised in the media among students of Jenderal Achmad Yani University, brand page commitment has a positive and significant effect on purchase interest in product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand awareness does not affect purchase interest in product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand page commitment has a positive and significant effect on purchase intention mediated by word of mouth on product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand awareness has a positive and significant effect on purchase intention. mediated by word of mouth on product brands advertised on social media among students of Jenderal Achmad Yani University
Analysis Of Employee Motivation And Discipline At PT. Wahana Ottomitra Multiartha Sumedang Tbk Maulana, Frayuda Yuandika; Rahman, Erpi; Amanda, Helles
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The focus of this research is to analyze the motivation and work discipline of employees at PT Wahana Ottomitra Multiartha Sumedang Tbk. The purpose of this study is to find out how the application of work motivation and discipline at PT. Wahana Ottomitra Multiartha Sumedang Tbk, to find out the efforts to increase work motivation and discipline at PT. Wahana Ottomitra Multiartha Sumedang Tbk. The research method uses a qualitative approach. The research data uses the Miles and Huberman model, activities in data analysis which include data collection, data reduction, data presentation, and drawing conclusions. The results of the study showthat the application of work motivation has been fulfilled properly, while the application of work discipline in terms of the frequency dimension there are still several employees who are absent without explanation. Efforts to increase work motivation at PT Wahana Ottomitra Multiartha Sumedang Tbk, pay more attention to motivation in the form of rewards per division. and efforts to improve work discipline, namely paying attention to the level of absenteeism at work, thoroughness and accuracy when working
The Influence of Work Motivation on Employee Performance at PT. Mitradana Putra Utama Finance Bandung Firmansyah, Deida Aulia Putri; Gunawan, Wawan; Ginanjar, Yayat; Saputra, Indra Nugraha; Nurjanah, Ai Siti
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This research is entitled the influence of work motivation on employee performance at PT. Mitradana Putra Utama Finance Bandung. The problem with this company is the lack of optimization in improving employee performance. This research aims to determine the effect of work motivation on employee performance at PT. Mitradana Putra Utama Finance Bandung. So, to improve employee performance, namely by providing work motivation by the company to employees. This research uses quantitative methods with a survey approach, documentation, and data collection techniques using observation and questionnaire methods. The sampling technique in this research used Non- Probability Sampling. The number of samples used in this research was 32 respondents. Research data was analyzed through data normality assumption tests, simple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing (t test). The results of this research show that work motivation and employee performance at PT. Mitradana Putra Utama Finance Bandung has a very strong relationship. This is proven by the correlation coefficient obtained at 0.742. Furthermore, work motivation (X) greatly influences employee performance (Y). This is proven by the calculation results of the coefficient of determination which was obtained at 55%. And there is a positive influence between work motivation (X) and employee performance (Y) which is obtained from the results of hypothesis testing which shows a t_count value of 6.059 > t_table 1.697.
Influence of Promotions on Sales at The Erafone Store Sumedang Firmansyah, Gugum Aji; Kurniasih, Nining; Damayanti, Wulan Ariani; Kurniawan, Robi; Supranata, Yogi; Crisca, Rini
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to determine the extent of the influence of promotions on sales at Erafone Store Sumedang. The research uses a descriptive method with a sample size of 97 respondents. The data source used is secondary data in the form of sales reports from the last three years, 2020-2023. The results of the study show that the implementation of promotions carried out by Erafone is very good, falling into the "strongly agree" category with a score of 6.348, and the implementation of sales carried out by Erafone is also very good, falling into the "strongly agree" category with a score of 6.452. The data analysis techniques used include simple linear regression analysis, correlation analysis, and determination analysis. The results of this study indicate that promotions have a positive and significant effect on sales at Erafone Store Sumedang, with a correlation coefficient of 0.575 or 57.5%. The result of the determination coefficient is 0.331 or 33.1%. The results of the t-test show that t calculated 6.850 > t_table 1.98525, indicating that promotions have a positive effect on sales.
MSME Development Strategy to Improve Competitiveness in the Digital Era and Product Innovation of MSMEs Desa Belawa Budianto, Erwin; Hasanah, Ananda Putri; Lugina, Wenda Surya; Trisnawati, Titin; Cantika, Erly
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

In the Thematic Real Work Lecture (KKN-T) the group of 53 conducted research on the Village Owned Enterprises (BUMDES) Manisan Cikuya (Manciya) of Belawa Village, Lemahabang District, with the aim to develop product innovation and increase competitiveness in the current digital age. The activities of KKN-T are carried out by descriptive research method with qualitative approach accompanied by information from internal and external factors with the acquisition of relevant y/y data in the form of packaging innovation, innovation of product results and expansion of marketing network. In this packaging innovation develops creative new ideas in designing, selecting materials, as well as determining the packaging function of a product. During KKN-T's activities, we as students of KKN-T group 53 provided extension and mentoring of the venture. With this activity, hopefully it can benefit partners in developing their business
Development of Leuwidingding Village as a Tourist Village Through Agro-Edu-Tourism Concept Syiafudin, Ahmad; Nurhidayanti, Nurhidayanti; Septiyani, Dwi; Kartini, Eneng; Yusani, Anisa
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Tourism is currently a hype in the life of modern society. The tourism village model is a trend of alternative tourism development in Indonesia that continues to increase in popularity. Desa Leuwidingding is one of the villages that has the potential to be developed as an agricultural-based tourism village. The natural resources and superior potential found in Desa Leuwidingding are worth utilizing and developing sustainably. However, the number of visitors who come is still relatively low because the construction has not been optimized and stopped during the COVID-19 pandemic. Through community service activities, as a form of participation in the development of the tourism village, students create a work program that carries the concept of "Agro-Edu-Tourism,” or known as agricultural educational tourism. The concept was developed into products in the form of verticulture of medicinal plants and ornamental plants, an educational banner of medicinal plants, and guide boards.
The Influence of Organizational Culture on Employee Performance at CV. Putra Lingga Jaya Sumedang Herdiana, Agung; Sumiati, Ai; Yuniardanni, Annisya; Setiawati, Tita; Az Zahra, Syifa Aliefya
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The essence of the problem in this research is the low performance of employees, in which there are still employees who feel less satisfied at work causing a lack of understanding and good implementation of organizational culture at CV. Putra Lingga Jaya Sumedang which is a company in the furniture industry. The purpose of this research is to find out how much influence organizational culture has on employee performance. The method used in this research is a quantitative research method with a total of 31 respondents. The sampling technique was carried out using saturated sampling. The results of the research show that the value for the organizational culture variable obtained a score of 1,297 in the good category, while the assessment for the employee performance variable obtained a score of 1,286 in the good category. The results of simple linear regression obtained Y = 10.029 + 0.752X and the t test results tcount > ttable amounting to 9.062 > 2.045 with a significance value of 0.000 < 0.05. The relationship between organizational culture and employee performance is 0.860 at a very strong level. organizational culture on employee performance obtained a value of 73.9 while the remaining 26.1% was influenced by other factors not discussed in this research. The conclusion is that organizational culture and employee performance at CV. Putra Lingga Jaya Sumedang has been running well and according to expectations, so that organizational culture has a significant influence on employee performance
The Influence of The Work Environment on Employee Work Productivity PERUMDA Air Minum Tirta Medal Sumedang Utara Anggini, Megah Dewi; Damayanti, Wulan Ariani; Jaja, Jaja
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

An organization's expansion and improvement are inextricably bound up with its physical setting. Put another way, the company's productivity is only one indicator of how the work environment impacts the business. The key to a company's success or failure is its productivity, hence measuring it is crucial. North Sumedang Tirta Medal Water Company has also suffered a drop in output, which is attributable, in part, to staff carelessness but also to factors like an unpleasant workplace and inadequate illumination. The purpose of this research is to ascertain the extent to which the working conditions of the Perumda Water Drinking Tirta Medal, North Sumedang personnel affect their output on the job. Approach Quantitative methodologies were used in this investigation. The data is presented in this paper. This follows the rules of quantitative research, which use data collection, processing, and interpretation in statistical hypothesis testing to explain the connection between variables. This research found that for n = 28 (df=26), the t-value is 3.032, with a p-value of 0.05. The results show that the X-variable (Work Environment) influences the Y-variable (Work Productivity) according to these standards (tcount ttable = 3.032, 2.05553).
Analysis of The Financial Performance of PT Wijaya Karya (Persero) Tbk Based on Economic Valueadded Method on The Indonesia Stock Exchange Kartiwa, Aa; Afrianti, Milla Ardhia; Dewi, Kisthi Hanila; Kurnia, Aura Diva; Wahyuni, Dini
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

A significant contributor to the expansion of the national economy is the building industry. As a construction business, PT Wijaya Karya (Persero) Tbk must have good financial management. The EVA technique of financial performance analysis is required to determine if the business can generate economic added value and draw in investors despite the current economic difficulties. By using the EVA technique, this research seeks to ascertain PT Wijaya Karya (Persero) Tbk's financial performance over the 2019–2023 timeframe. Utilizing a qualitative approach and secondary data gathered from the company's yearly financial records, this research examines how PT Wijaya Karya (Persero) Tbk's financial success is measured using the EVA. NOPAT, IC, WACC, CC, and EVA are the analytical techniques used in this research. The 2019–2023 period saw changes, according to the findings of the Economic Value Added method study. In 2019, the firm created an EVA value > 0, in 2020–2022, it produced an EVA value < 0, and in 2023, it produced an EVA value
Analysis of Management Strategy in Facing Competitors at Horison Hotels Group Royani, Solihin; Sonjaya, Aji; Awaludin, Revan Bilal; Lesmana, Dede Kiki; Musyaffa, Athallah Naufal
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to determine the management strategy in facing competitors at Horison Hotel Group. The data used in this study were obtained through the company's official website using digital research methods and qualitative case studies. The results of this test show that facing competitors in the hospitality industry is done through an approach that combines international standards with local cultural richness, including creating a unique and authentic hospitality experience.

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