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Muhammad Agreindra Helmiawan
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Gedung LPPM Universitas Sebelas April, Jl. Angkrek Situ No.19, Kelurahan Situ, Kecamatan Sumedang Utara, Kabupaten Sumedang, Jawa Barat, Indonesia 45323
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INDONESIA
Journal of Bussines Management Basic
Published by Universitas Sebelas April
ISSN : -     EISSN : 29643856     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Journal of Bussines Management Basic, is a peer-reviewed scientific journal that can be used as a platform to publish research articles in the area of Accounting & Audit, biannually in March and September. The aim of this journal is to promote increased new knowledge through scientific articles as well as an evidence-based practice in the health area `Business and Management. Focus and Scope: Human Resource Management, Marketing Management, Management Information Systems, Financial Management, Operational Management, Business Feasibility Studies, Financial Statement Analysis and Management Accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
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The Quality of Services Provied by BPJS is A Critical Determinant of Member Satisfaction Tamimi, Risqia; Anggraeni, Kayla Putri; Khurulaini, Esti; Purnama, Lutfianti Noor Safi’ah; Prasetia, Andika; Mauludi, Uli Rahmatul; Munjiah, Siti
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The quality of BPJS Health Facilities services has a positive and significant effect on patient satisfaction. Improving the quality of BPJS Health Facilities services is very necessary to increase patient satisfaction and improve the image of the clinic. Health facilities must first improve the quality of service effectively and efficiently, and have high service quality to increase patient satisfaction. The quality of health facility services (Faskes) of the Social Security Administering Agency (BPJS) plays an important role in increasing patient satisfaction. In recent years, BPJS has become one of the largest health insurance providers in Indonesia, with a wide and diverse network of health facilities. However, the service quality of BPJS Health Facilities is still a major concern in increasing patient satisfaction. In this article, the service quality of BPJS Health Facilities is analyzed through several indicators, including waiting time, drug quality, and quality of care. The results show that the high quality of BPJS Health Facilities services has a positive effect on patient satisfaction. Patients who receive services with short waiting times, good quality medicines, and satisfactory quality of care tend to be more satisfied with the services provided. Fee collection by the first health facility also plays an important role in increasing patient satisfaction. The first health facility that is able to cover service costs effectively and efficiently tends to increase patient satisfaction. Thus, improving the quality of primary health care services is very necessary to increase patient satisfaction and improve the image of the clinic.
Palm Sugar Marketing Strategy Based On Swot Analysis In Improving Community Welfare In Cipeuteuy Village, Darmaraja Districta Fadilah, Ahmad; Amelia, Mimma; Alifah, , Riflina Reva; Fatturohman, Rio; Darmawan, Tasya Salsabila; Sezilian, Ziila Keisha; Wangi, Sekar
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This research analyzes palm sugar marketing strategies based on SWOT analysis in improving community welfare in Cipeuteuy village, Darmaraja District, using a qualitative approach through observation, interviews and documentation. Palm Sugar SMEs have significant potential opportunities but face problems in marketing strategy and product innovation. The research results prove that the Cipeuteuy Village Palm Sugar UKM, Darmaraja District, has succeeded in innovating by creating regional natural products that provide added value and market appeal. The application of SWOT analysis has made it easier to identify various opportunities, threats, strengths and weaknesses to improve community welfare. The main challenges include decreasing demand due to the large number of competitors, and not yet implementing innovation in marketing strategies and products. The research results show that consumers show a strong preference for choosing hygienic products, natural raw materials and excellent service, by analyzing SWOT to make products superior to other markets. The overall research results prove that the Palm Sugar UKM in Cipeuteuy Village, Darmaraja District, has succeeded in empowering local business potential with marketing strategies through SWOT analysis for community welfare, providing an example by innovating and utilizing the nature that exists in areas with potential business opportunities

Page 11 of 11 | Total Record : 102

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