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Gedung LPPM Universitas Sebelas April, Jl. Angkrek Situ No.19, Kelurahan Situ, Kecamatan Sumedang Utara, Kabupaten Sumedang, Jawa Barat, Indonesia 45323
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Journal of Bussines Management Basic
Published by Universitas Sebelas April
ISSN : -     EISSN : 29643856     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Journal of Bussines Management Basic, is a peer-reviewed scientific journal that can be used as a platform to publish research articles in the area of Accounting & Audit, biannually in March and September. The aim of this journal is to promote increased new knowledge through scientific articles as well as an evidence-based practice in the health area `Business and Management. Focus and Scope: Human Resource Management, Marketing Management, Management Information Systems, Financial Management, Operational Management, Business Feasibility Studies, Financial Statement Analysis and Management Accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 116 Documents
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The Quality of Services Provied by BPJS is A Critical Determinant of Member Satisfaction Tamimi, Risqia; Anggraeni, Kayla Putri; Khurulaini, Esti; Purnama, Lutfianti Noor Safi’ah; Prasetia, Andika; Mauludi, Uli Rahmatul; Munjiah, Siti
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The quality of BPJS Health Facilities services has a positive and significant effect on patient satisfaction. Improving the quality of BPJS Health Facilities services is very necessary to increase patient satisfaction and improve the image of the clinic. Health facilities must first improve the quality of service effectively and efficiently, and have high service quality to increase patient satisfaction. The quality of health facility services (Faskes) of the Social Security Administering Agency (BPJS) plays an important role in increasing patient satisfaction. In recent years, BPJS has become one of the largest health insurance providers in Indonesia, with a wide and diverse network of health facilities. However, the service quality of BPJS Health Facilities is still a major concern in increasing patient satisfaction. In this article, the service quality of BPJS Health Facilities is analyzed through several indicators, including waiting time, drug quality, and quality of care. The results show that the high quality of BPJS Health Facilities services has a positive effect on patient satisfaction. Patients who receive services with short waiting times, good quality medicines, and satisfactory quality of care tend to be more satisfied with the services provided. Fee collection by the first health facility also plays an important role in increasing patient satisfaction. The first health facility that is able to cover service costs effectively and efficiently tends to increase patient satisfaction. Thus, improving the quality of primary health care services is very necessary to increase patient satisfaction and improve the image of the clinic.
Palm Sugar Marketing Strategy Based On Swot Analysis In Improving Community Welfare In Cipeuteuy Village, Darmaraja Districta Fadilah, Ahmad; Amelia, Mimma; Alifah, , Riflina Reva; Fatturohman, Rio; Darmawan, Tasya Salsabila; Sezilian, Ziila Keisha; Wangi, Sekar
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This research analyzes palm sugar marketing strategies based on SWOT analysis in improving community welfare in Cipeuteuy village, Darmaraja District, using a qualitative approach through observation, interviews and documentation. Palm Sugar SMEs have significant potential opportunities but face problems in marketing strategy and product innovation. The research results prove that the Cipeuteuy Village Palm Sugar UKM, Darmaraja District, has succeeded in innovating by creating regional natural products that provide added value and market appeal. The application of SWOT analysis has made it easier to identify various opportunities, threats, strengths and weaknesses to improve community welfare. The main challenges include decreasing demand due to the large number of competitors, and not yet implementing innovation in marketing strategies and products. The research results show that consumers show a strong preference for choosing hygienic products, natural raw materials and excellent service, by analyzing SWOT to make products superior to other markets. The overall research results prove that the Palm Sugar UKM in Cipeuteuy Village, Darmaraja District, has succeeded in empowering local business potential with marketing strategies through SWOT analysis for community welfare, providing an example by innovating and utilizing the nature that exists in areas with potential business opportunities
Analys Of Demand and Marketing At UMKM Robaku A Managerial Economics Perspective Amanda, Helles; Amanulloh, Fikri Ilham; Astriantri, Eneng Wulan; Nashrulloh, Fadhlan
Journal of Bussines Management Basic Vol 8 No 1 (2026): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Roti Kukus Robaku, a micro-enterprise in the snack food sector, has become one of the preferred choices among local consumers in Sumedang Regency and demonstrates notable demand dynamics worth examining. This study aims to understand how pricing, environmental conditions, and marketing strategies influence consumer demand and the operational UMKM. The research employs a descriptive qualitative approach through direct observation and interviews with the business owner to explore production processes, sales patterns, and consumer responses. The findings indicate that demand for Roti Kukus Robaku is strongly affected by competitive pricing, weather conditions, and the consistency of the selling location. Consumers tend to be highly sensitive to price changes, making pricing decisions directly influential on sales volume. Marketing interactions remain limited to offline direct selling, which restricts market reach and hampers brand growth. In addition, limited production equipment reduces output capacity and weakens the enterprise's ability to respond to increases in demand. These results highlight the need for Roti Kukus Robaku to strengthen its strategy in pricing, digital promotion, and operational efficiency. By adopting managerial economics principles, UMKM has the potential to enhance competitiveness, expand its market, and improve business sustainability amid increasing competition and fluctuating environmental conditions.
Digital Technology and Marketing Development Model for UMKM COMET CP BOJONG Ginanjar, Yayat; Rindiyani, Fitri; Awaliah, Sofia Adisti Novarini; Apriyanti, Windi
Journal of Bussines Management Basic Vol 8 No 1 (2026): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study analyzes the development model of Comet UMKM in CP. Bojong Village through the utilization of digital technology and digital marketing strategies. The research aims to assess the extent of technology implementation in production, promotion, and product distribution, as well as to identify challenges and opportunities in enhancing business competitiveness. This study applies a descriptive qualitative approach with data collected through direct observation and in-depth interviews with business actors. The findings indicate that Comet UMKM has initiated the use of social media and marketplace platforms, yet data management and content marketing strategies have not been fully optimized. Limited digital literacy, inadequate promotional planning, and resource constraints remain major barriers. Therefore, strengthening digital marketing management and advancing technology adoption are urgently needed to expand market reach and improve business performance.
The Role Of Managerial Economics In Increasing Competitiveness In UMKM Derizqi Qua Kurniasih, Nining; Hermiyanti, Aprillya; Qauly, Dzikry; Pogially, Farandika
Journal of Bussines Management Basic Vol 8 No 1 (2026): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This article analyzes the Derizqi Qua UMKM, a refillable drinking water business established in 2021, using a growth strategy approach. The analysis was conducted through a review of internal factors such as human resources, filtration technology, operations, marketing, and financial conditions, as well as external factors including political, economic, socio-cultural, technological, legal, and environmental aspects. The analysis shows that Derizqi Qua excels in water quality, customer service, and the use of modern equipment. However, it still faces several challenges such as ineffective promotion, manual record-keeping, limited workforce, intense competition, and limited capital. Based on these findings, relevant growth strategies, including market penetration, market development, product development, and diversification, are proposed to increase competitiveness and business sustainability. The implementation of these strategies is expected to help Derizqi Qua UMKM develop in a targeted and sustainable manner.
Analysis of the Success of Cilembu Sweet Potatoes at Tawakal Mandiri UMKM in Penetrating the Domestis Market Kartiwa, Aa; Aini, Alifia Syifa; Sulastri, Asri; Fitaloka, Dewi; Suryati, Suryati
Journal of Bussines Management Basic Vol 8 No 1 (2026): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Cilembu sweet potato is a superior agricultural product originating from Tanjungsari, Sumedang Regency, West Java, known for its unique characteristics of natural sweetness and soft texture after baking. These advantages are the main attraction that drives increasing market demand, both at the local and national levels. This study was conducted to analyze the factors that influence the success of Cilembu sweet potato in penetrating the domestic market and examine the marketing strategies implemented by producers in expanding market reach. The research method used is a qualitative descriptive approach through interviews, field observations, and documentation. The results show that the success of Cilembu sweet potato in entering the domestic market is influenced by maintained product quality starting from the process of selecting sweet potatoes, maintaining quality taste, strengthening distribution networks, and implementing direct distribution channels, especially to meet domestic market needs.
Product Innovation Analysis at Nyai Cipelah Chips MSME Sumiati, Ai; Nurmayanti, Ade Rima; Anwar, Muhammad Kaisar; Putri, Liza Aulia; Komala, Rini Noerfiany
Journal of Bussines Management Basic Vol 8 No 1 (2026): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Nyai Cipelah Chips is a local small business that demonstrates how basic ingenuity and innovation can fuel growth, even with minimum funding. Founded in 2023 and called after the owner's nickname, "Nyai," and her village name, "Cipelah," the firm started as a simple fried food kiosk with capital of just IDR 500,000. The company has developed into a manufacturer of a variety of chip items that are marketed online, at MSME centers, local markets, and gift stores. Observations and interviews with the owner show that product innovation has played a crucial part in this development. The business experiments with diverse raw materials, introduces new and modern flavors, and continuously expands its product rangeThese efforts, combined with a strong focus on consistent quality, help the chips stand out in the local market. A noteworthy advance is the variety of ingredients. By employing multiple tubers and alternative materials, the business offers additional alternatives to consumers while lowering the danger of raw material shortages. Popular flavors such as numerous hot levels, balado, and savory spice blends also improve the product’s appeal. With five workers and a daily output of roughly five balls of chips, production is tiny but tightly maintained. Every stage is regulated to guarantee steady taste and texture, which builds consumer loyalty. bigger audiences without expensive promotional costs. Challenges exist, including variable raw material supply and escalating pricing. The owner must regularly alter sourcing and price tactics while competing with other local chip producers. To be competitive, the firm focuses on flavor uniqueness and quality enhancement. Overall, product innovation has considerably enhanced the expansion of Keripik Nyai Cipelah. With its focus to quality, inventive flavors, and adaptable marketing, the business is well-positioned to continue growing as a strong local brand.
The Influence of Employer Attractiveness and Corporate Reputation on Generation Z’s Job Application Interest in Startup Companies Rizqullah, Ayun Anindita; Pramono, Tangguh Dwi; Pratami, Eggi Indriani
Journal of Bussines Management Basic Vol 8 No 1 (2026): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

In this digital era, start-up companies continue to grow, with the number reaching 2,637 companies in Indonesia by 2024. Generation Z, which is known to be technologically literate or tech-savvy, is considered to be very suitable for the characteristics of startups related to technology such as websites and the internet. However, recently many startups have gone bankrupt and had to close, resulting in mass layoffs. This damages the reputation of startups in the eyes of customers, investors and job seekers, especially Generation Z. This research aims to find out whether Generation Z is still interested in applying for jobs at startups based on employer attractiveness and corporate reputation. The research was conducted on final year students in Greater Bandung using a quantitative explanatory method, using a questionnaire distributed to 214 respondents via Google Forms. The data was processed using the IBM SPSS 26 application. The research results showed that there was a positive and significant influence of employer attractiveness and company reputation on Generation Z's interest in applying for jobs, especially final year students in Greater Bandung
Business Model Canvas Analysis At Tiga Putra Digital Copier Hidayat, Gustina; Rohimah, Ai; Nurfalah, Muhamad Azriel; Putra, Rizky Adi
Journal of Bussines Management Basic Vol 8 No 1 (2026): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to analyze the business development strategy of the Fotokopi Tiga Putra MSME in Sumedang using the Business Model Canvas (BMC) approach. Amidst business competition and the digital era, photocopying businesses face challenges such as changing paperless trends and price competition. The research method used was descriptive qualitative, with data collected through observation and in-depth interviews with the business owner. The analysis shows that Fotokopi Tiga Putra has the advantages of a strategic location and 24-hour service, but weaknesses include limited human resources and conventional marketing. By mapping the nine BMC elements, a development strategy was formulated, including creating a Google Business profile, optimizing social media for promotion, adding digital services, and implementing a competitive pricing strategy to maintain and expand market share among students and the general public
Analysis Marketing Strategi On Pizza Ala Ambu Henriawan, Desan; Lestari, Bunga Sri; Jannah, Ratu Nadia Raudhotul; Ashari, Suji Bil
Journal of Bussines Management Basic Vol 8 No 1 (2026): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The purpose of this study is to examine in depth the marketing strategies implemented by “Pizza Ala Ambu,” a growing home-based culinary business specializing in affordable homemade pizza. The analysis focuses on how the business formulates and applies segmentation, targeting, and positioning (STP) to identify and reach its potential market effectively. Furthermore, this study explores the marketing mix strategy (product, price, place, and promotion) developed to enhance customer value and strengthen the competitive position of Pizza Ala Ambu amid the increasing competition within the local food industry. Using a descriptive qualitative method, data were collected through interviews with the business owner, direct observation of the production and selling processes, and documentation related to marketing activities. The findings reveal that Pizza Ala Ambu is able to attract consumer interest through the uniqueness of its product, the use of fresh ingredients, and pricing strategies that align with the purchasing power of its target market. Promotion through digital platforms particularly social media also plays a significant role in increasing brand awareness and customer engagement. Overall, the study concludes that the marketing strategies implemented by Pizza Ala Ambu are effective in supporting business growth, increasing sales performance, and building a strong brand identity as a provider of homemade pizza that is both high-quality and affordable. The study also highlights several challenges faced by the business and provides recommendations for future development.

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