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Gedung LPPM Universitas Sebelas April, Jl. Angkrek Situ No.19, Kelurahan Situ, Kecamatan Sumedang Utara, Kabupaten Sumedang, Jawa Barat, Indonesia 45323
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Journal of Bussines Management Basic
Published by Universitas Sebelas April
ISSN : -     EISSN : 29643856     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Journal of Bussines Management Basic, is a peer-reviewed scientific journal that can be used as a platform to publish research articles in the area of Accounting & Audit, biannually in March and September. The aim of this journal is to promote increased new knowledge through scientific articles as well as an evidence-based practice in the health area `Business and Management. Focus and Scope: Human Resource Management, Marketing Management, Management Information Systems, Financial Management, Operational Management, Business Feasibility Studies, Financial Statement Analysis and Management Accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
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The Influence of Workload on Employee Performance of PT Cemara Agung Perdana Sumedang Mulyani, Tami Sri; Ginanjar, Yayat; Henriawan, Desan
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study analyzes the effect of workload on employee performance on 36 employees at PT Cemara Agung Perdana Sumedang. The method used is descriptive quantitative with random sampling techniques, and data collection through interviews, questionnaires, and documentation. Data analysis includes validity, reliability, normality, simple regression, and hypothesis testing. The results showed that the total score of respondents' responses to workload was 1,257 which was in the good category, and the total employee performance score of 2,218 was in the good category. However, there is a negative relationship between workload and performance with a coefficient of -0.511. The hypothesis proposed is whether there is an influence between workload on employee performance. The hypothesis testresults show a significant negative effect with tcount -3.880 > ttable 1.701.
Analysis of Marketing Communication Strategy at PT Queen Jaya Property Sumedang Royani, Solihin; Supriatna, Jajang; Cahyati, Dede
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to determine how the implementation of marketing communication strategies and how the obstacles and solutions to marketing communication strategies at PT Queen Jaya Property Sumedang. The research method uses a qualitative method with the determination of informants using purposive sampling technique. This research data collection technique through observation, interviews, documentation and triangulation. The results showed that the company has implemented 5 dimensions of marketing communication, namely advertising, public relations, personal selling, and direct marketing. However, the implementation has not been done optimally. The identified obstacles include the reach of advertising on social media that is not yet extensive, the limited variety of sales promotions, the quality and consistency of social media content that needs to be improved, the communication and service skills of salespeople that need to be improved, and online marketing content that is less varied and does not follow the latest trends. The efforts that can be made by PT Queen Jaya Property Sumedang in overcoming obstacles are to expand the reach of digital advertising, develop more creative promotions, consistency of social media content, salespeople to improve communication and service, and create online marketing content that is more varied and in accordance with current trends.
Analysis Of Promotional Strategies In PT Sinar Sagara Sejahtera Sumedang Putri, Anggi Septiani; Kurniasih, Nining; Gumilang, Risa Ratna
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

PT Sinar Sagara Sejatera Sumedang is a company engaged in the fashion industry to produce special women's shoes and sandals. Every company certainly requires good marketing management to achieve optimal sales targets, especially regarding promotional strategies that can influence consumers. Therefore, this study aims to determine the analysis of promotional strategies at PT Sinar Sagara Sejahtera Sumedang as well as obstacles and solutions to its implementation. The method used is a qualitative method with informants totaling 10 people. Data collection techniques of this research through observation, interviews, documentation and triangulation. The results showed that the promotion strategy at PT Sinar Sagara Sejahtera was good enough by implementing personal selling and sales promotion optimally. However, the company has not been maximized in implementing advertising, public relations and direct marketing because it has not provided print media advertisements, has never participated in exhibitions/events and does not have its own website on telemarketing
Analysis of Product Distribution Channels at PT Cipta Niaga Semesta Sumedang Safitri, Putri Aliza; Kurniasih, Nining; Sumiati, Ai
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to examine the implementation of distribution channels, the challenges encountered, and the solutions undertaken at PT Cipta Niaga Semesta Sumedang. Using a qualitative method, data were collected through interviews, observations, and documentation. The results show that the distribution process runs fairly well through two channels: Zero Level Channel and One Level Channel. Inventory, warehouse, and transportation management are considered effective. However, challenges such as limited road access and uneven distribution coverage still persist. The company is advised to expand its distribution network, improve inventory management, optimize warehouse usage, and increase the number of delivery fleets.
The Influence of Digital Marketing on Gold Investment Product Purchase Decisions at PT Pegadaian Sumedang Branch Munawar, Anwar; Gumilang, Risa Ratna; Nur'arif, Muhammad Irfan
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Digital transformation and technological advancements have altered how businesses engage with their customers. Consumer behavior and purchasing patterns have changed as a result of the internet and mobile devices becoming an essential part of daily life. Digital marketing has become a crucial tactic for businesses looking to stay competitive in a market that is becoming more and more dynamic. The purpose of this study was to ascertain how digital marketing affected the choices made by PT Pegadaian Sumedang Branch customers about gold investment products. A quantitative descriptive method is used in this investigation. The research sample consisted of 80 individuals employing accidental sampling procedures, whereas the research population consisted of 100 PT Pegadaian Sumedang Branch customers. Questionnaires, interviews, and observation were the methods utilized to gather data. Validity and reliability tests were part of this study's correlation test. Simple linear regression analysis was the method of data analysis employed. The findings demonstrated that digital marketing had a favorable and noteworthy impact on PT Pegadaian Sumedang Branch customers' decisions to buy gold investment goods. It can be concluded that digital marketing has a significant impact on purchasing decisions because the determinant's coefficient value in this study was 0.653, or 65.3%. However, other factors not covered in this study have an impact on the remaining 34.7%.
The Effect of Location On The Sales Volume of Bumi Kenanga II Housing PT. Sangkuriang Medal Pratama Sumedang Puspasari, Rd. Dewi; Damayanti, Wulan Ariani; Mulyana, Atep
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Location is very important in increasing sales volume and increasing the success of the company. This study aims to find out how much the location affects the sales volume of Bumi Kenanga Asri II Housing in PT. Sangkuriang Medal Pratama. This study uses a quantitative approach. The research methods used are descriptive and verifiable. The sampling technique used was non-probability sampling with a sample population of 49 people because it used saturated samples. The analysis methods used were normality tests, simple linear analysis, correlation analysis, determination coefficients, and hypotheses using the SPSS 25 program. The results showed that location had a positive and significant effect on purchase decisions by 61.0% while the remaining 39.0% were influenced by other variables that were not studied.
Analysis Of Work Communication At PT Mikdad Perkasa Abadi Sumedang Pratami, Yessika Meira; Royani, Solihin; Kurniawan, Ryan Feryana
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Effective work communication plays an essential role in supporting smooth operations and maintaining professional relationships within a company. This study aims to analyze work communication at PT Mikdad Perkasa Abadi Sumedang. The research method used is descriptive qualitative with a field study design, conducted through in-depth interviews with five informants selected using purposive sampling. The main instrument in this research is the researcher, assisted by an interview guide, and the data were analyzed through data reduction, data display, and conclusion drawing using the Miles and Huberman model. The results show that communication between employees and superiors takes place through various media, such as face-to-face meetings and whatsapp, using adaptive delivery strategies, communication among employees is open and supports team collaboration, communication with investors is maintained through transparent reporting and annual forums, and communication with consumers is carried out responsively via social media and direct services
The Influence of Marketing Communications on Customer Loyalty At PT. Citra Van Titipan Kilat (TIKI) Cabang Sumedang Sutisna, Nana; Yuniawati, Ayi Srie; Ginanjar, Yayat
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Marketing communication can be an effective form of communication channel to handle consumer complaints effectively and efficiently. By paying attention to the importance of marketing communication, companies can design more effective communication strategies to achieve their marketing goals, and can build strong customer loyalty. In this study, the method used is the quantitative method. According to Priyono (Sahir, 2021:13) "Quantitative research methods are scientific thinking in which there is a process of forming ideas and ideas are strictly enforced using nomometric principles and using deductive patterns". Marketing Communication (X) has a positive and significant influence on Customer Loyalty (Y) at PT. Citra Van Titipan Kilat (TIKI) Sumedang Branch with a total influence of 48.9% while is the influence of other variables that were not studied in this study. Then, based on the t-test, t is calculated as 9.679 and degrees of freedom (n-k-1) or 100-1-1= 98 is obtained from t table 1.984, so t is calculated > t table (9.679 >1.984). This means that H0 is rejected and H1 is accepted, so there is a positive and significant influence
NALYSIS OF PROMOTION MIX IN SUMEDANG CAFÉ (COMPARATIVE STUDY OF SARVARA COFFEE AND DEJUE COFFEE) Wulandari, Ghaidha Ayu; Kurniawan, Ryan Feryana; Damayanti, Wulan Ariani
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The promotion mix is used to find out how the promotion process is carried out to achieve the targets set by the company. This study aims to determine and analyze the promotion mix in Sarvara Coffee and Dejue Coffee in facing obstacles in implementing the promotion mix. The method used is qualitative with purposive sampling technique. With 18 informants. The results of the study show that Café Sarvara Coffee and Dejue Coffee Sumedang implement a promotion mix using advertising, sales promotion, word of mouth, personal selling, public relations and direct marketing. The conclusion of this study is that Café Sarvara Coffee Sumedang must expand the reach of promotions carried out by utilizing more creative and interactive promotion techniques and Dejue Coffee must increase the effectiveness of its promotion mix.
Analysis Of Work Motivation At Ria Busana Sumedang Ismiyanti, Iis Salamah; Henriawan, Desan; Kartika, Tita
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This research focuses on work motivation at Ria Busana Sumedang. The purpose of this research is to find out how work motivation at Ria Busana Sumedang. How are efforts to increase work motivation at Ria Busana Sumedang. The method used in this research is a qualitative approach. In this study using two data collection techniques, namely by means of observation and interviews. The informants of this study were 15 people consisting of Sales Executive, and Sales Assistant. Data analysis researchers use Milles and Hubarman mode analysis method, activities in data analysis are data reduction, data display, and conlusion drawing / verification. Based on the results of interviews, observations and data analysis, it is concluded that work motivation at Ria Busna Sumedang is quite good in terms of physiological needs, security needs, appreciation needs, and self-actualization needs. Efforts to increase employee motivation at Ria Busana Sumedang are physiological needs by providing salaries, bonuses, and adequate facilities for employees to work. Security needs, namely the security of a safe work environment, and fair treatment. Social needs, namely good communication, mutual respect, good and compact relationships and cooperation. Award needs, the company gives awards to employees, gives appreciation, and praise to outstanding employees. Self-actualization needs, the company provides freedom to develop talents and expertise for employees, and can accept each other’s opinions.

Page 6 of 11 | Total Record : 102

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