Management Studies and Business Journal
Management Studies and Business Journal (PRODUCTIVITY) reviewed covers theoretical and applied research in the field of Management and Business. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. PRODUCTIVITY Journal always publish 12 times in a year, every Month. Research Scopes: Finance Management, Marketing Management, Human Resources Management, Operations Management, Strategic Management, E-Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, Innovation management, Islamic Principal Management, Ethics and Sustainable, Entrepreneurship and business
Articles
260 Documents
<![CDATA[Employee Engagement in the Gig Economy ]]>
<![CDATA[Salmah, Emi]]>;
<![CDATA[Astuti, Endang]]>;
<![CDATA[Harsono, Iwan]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 1 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/1e5dd842
<![CDATA[This research conducted a systematic literature review to investigate Employee Engagement in the context of the Gig Economy. Key factors, such as work flexibility, organizational support, and work-life balance, were identified as important determinants in influencing employee engagement levels. The research results show that employee engagement contributes to increasing work efficiency, work quality, job satisfaction, and stress management in gig workers. In addition, involvement in employee communities and increasing professional networks are crucial aspects in expanding impact and career opportunities. These findings have significant implications for human resource management policies and practices in supporting the well-being and success of gig workers in the ever-growing gig economy.]]>
<![CDATA[The Influence of Digital Technology on Human Resource Management Practice ]]>
<![CDATA[Puspita S, Retno Ayu]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 1 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/4d99e676
<![CDATA[This article presents a systematic analysis of the influence of digital technologies on Human Resource Management (HRM) practices. Through the Systematic Literature Review method, we explore the impact of innovative digital technology on key aspects of HRM such as recruitment, employee development, performance management, and employee experience. The research results highlight significant changes in these practices, providing deep insight into the digital transformation occurring in the world of human resource management. The implications of these findings include increased efficiency, organizational adaptability to new working models, and emerging challenges around data security. This article provides valuable guidance for HRM practitioners and researchers to understand and respond to the evolution of HRM dynamics in the digital era.]]>
<![CDATA[The Impact of Artificial Intelligence (AI) on Financial Management ]]>
<![CDATA[Hidayat, Muhammad]]>;
<![CDATA[Defitri, Siska Yulia]]>;
<![CDATA[Hilman, Haim]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 1 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/s298rx18
<![CDATA[This study examines the impact of artificial intelligence (AI) on financial control, exploring the implementation of AI technology in financial selection-making strategies, predictive analysis and hazard manipulation. the use of a systematic literature examine approach, this studies covers the substantial modifications delivered via using AI in improving operational overall performance, presenting deep insights for financial preference making, and improving customer revel in in the banking area.. Even though it provides great benefits, this research also highlights ethical challenges, data security, adoption risks, as well as the need for policy and regulatory adjustments to the development of AI technology in the context of financial management. It is hoped that the results of this research can provide guidance for companies and policy makers in facing revolutionary changes in financial management in the digital era.]]>
<![CDATA[Strategic Human Resource Planning in the Era of Digital Transformation ]]>
<![CDATA[Adiazmil. S., Aan]]>;
<![CDATA[Hidayat, Muhammad]]>;
<![CDATA[Basuil, Dynah A.]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 1 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/q7158p72
<![CDATA[Digital transformation has had a significant impact on business and human resource management (HR). This research explores "Strategic Human Resource Planning in the Era of Digital Transformation" through a systematic literature review. Key findings include deep technology integration, key stakeholder engagement, and an emphasis on developing employee skills and leadership as crucial elements in responsive HR planning. Organizations that successfully align HR planning with sustainable development goals also create broader positive impacts. Nonetheless, implementation challenges such as change resistance, technological uncertainty, and difficulty in predicting skills needs are a major focus. In conclusion, this research provides in-depth insights, highlights knowledge gaps, and details future research opportunities to help organizations navigate the changing dynamics of the digital era.]]>
<![CDATA[The Impact of Artificial Intelligence (AI) on Marketing Strategy ]]>
<![CDATA[Supriadi, Asep]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 1 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/pspbtk28
<![CDATA[This research explores the impact of artificial intelligence (AI) on marketing strategy with a focus on contextual understanding of consumers, increasing operational efficiency, better personalization of content, decision-making effectiveness, and the need for integration with expertise. Through systematic literature analysis, this research identifies the positive potential and challenges faced by companies in adopting AI technology in their marketing strategies. The results provide deep insight into how the integration of artificial intelligence can shape modern marketing and deliver significant benefits.]]>
<![CDATA[The Impact of Artificial Intelligence (AI) on Human Resource Management Practices ]]>
<![CDATA[Hendri Sucipto]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 1 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/xey9mx18
<![CDATA[This research discusses the impact of the integration of artificial intelligence (AI) in Human Resource Management (HRM) practices through a systematic literature review approach. Involving the analysis of 37 articles from various academic databases, the research identified the key benefits provided by AI in HRM, such as improved efficiency, process effectiveness and corporate decision making. However, significant challenges were also identified, including issues of data security, privacy and the need for HR skills development. In addition, the psychological impact on employees and work team dynamics is an important concern. In conclusion, the combination of AI in HRM has the capability to shape a new paradigm in human resource management, however it requires careful coping with rising demanding situations. This study offers a stable basis for a deep know-how of the complex interactions between AI and HRM, starting the door to in addition research and improvement on this region.]]>
<![CDATA[Innovative Human Resource Management Strategies in the Era of Digital Transformation ]]>
<![CDATA[Bahiroh, Eloh]]>;
<![CDATA[Imron, Ali]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 2 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/6wnrgj39
<![CDATA[In the era of digital transformation, innovative human resource management (HR) strategies are very important for organizations to overcome the challenges faced in adopting digital technology. This research conducted a thorough literature review to explore key factors associated with innovative HR strategies in the era of digital transformation. The results of the literature review show that adapting technology in HR, increasing employee digital competence, talent management, and effective performance measurement are important aspects in achieving organizational success in this digital era. Apart from that, organizational adaptation to new phenomena also demands adaptive HR management strategies. This research also proposes a hypothesis that links these various factors to an organization's success in facing digital transformation. It is hoped that this research can provide valuable insight for organizations in developing relevant and effective HR strategies in facing the challenges of the digital era.]]>
<![CDATA[Customer Engagement in the Digital Age ]]>
<![CDATA[Supriadi, Asep]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 2 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/fsaazw60
<![CDATA[This research explores the factors that influence customer engagement in the digital era, with a focus on digital service quality, activity on social media, user experience, personalization of content, responsiveness and speed of service, and adoption of interactive features. Through systematic literature analysis, research findings show that these factors have a significant impact on customer engagement levels. Companies that are able to pay attention to and optimize these aspects in their marketing and customer relationship strategies tend to achieve higher customer engagement. The practical implication of this research is that it is important for companies to prioritize providing satisfying and relevant customer experiences in an ever-evolving digital environment. Additionally, there is still room for further research in understanding the dynamics of customer engagement in an ever-changing digital context.]]>
<![CDATA[The Impact of Social Media Influencers on Consumer Behavior ]]>
<![CDATA[Nursansiwi, Dwi Arini]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 2 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/rvbrr948
<![CDATA[This study explores the impact of social media influencers on consumer behavior inside the context of digital technology. Through a scientific literature evaluation method, this research investigates different factors that influence influencers have an effect on, including credibility, type of content, social media platform, and level of engagement. The research findings underscore the significance of a deep understanding of the role of influencers in shaping consumer behavior and offer valuable insights for brands and companies in designing powerful advertising strategies.]]>
<![CDATA[Consumer Behavior in the E - Commerce Era ]]>
<![CDATA[Sriwanti Belani]]>;
<![CDATA[Hadiyati, Rini]]>
<![CDATA[ Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 2 (2024): Management Studies and Business Journal (PRODUCTIVITY) ]]>
Publisher : <![CDATA[Penelitian dan Pengembangan Ilmu ]]>
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DOI: 10.62207/4kvwfg64
<![CDATA[This research investigates the relationship between factors such as accessibility, social media influence, personalization, user satisfaction, customer retention strategies, and consumer behavior in the context of e-commerce. Through a systematic literature review, the authors explore how these factors influence the way consumers search for information, evaluate options, and make purchasing decisions in an electronic commerce environment. The results show that there is a significant relationship between these factors and consumer behavior in e-commerce, with relevant implications for companies' marketing and sales strategies in the digital era.]]>
