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177 Documents
GAMBAR SEBAGAI ALAT KOMUNIKASI VISUAL
H. Istanto, Freddy
Nirmana Vol 2, No 1 (2000): JANUARY 2000
Publisher : Institute of Research and Community Outreach - Petra Christian University
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DOI: 10.9744/nirmana.2.1.
The language of drawing is necessarily required in modern world nowadays especially during information-communication era%2C the role of drawing is expanding. Drawing is not only important for designer%2C but also crucial for the experts of engineering%2C education%2C bussiness%2C social%2C politics and industry. This article will impart the details from the history drawing was discovered to its function as a means of communication in modern era. Abstract in Bahasa Indonesia : Bahasa gambar sangat dibutuhkan dalam dunia modern saat ini%2C dalam era komunikasi -informasi ini peran gambar semakin besar saja. Gambar tidak saja penting bagi desainer%2C tetapi juga penting bagi ahli-ahli teknik%2C pendidikan%2C bisnis%2C sosial%2C politik dan industri. Tulisan ini akan merinci dari sejarah ditemukannya gambar sampai fungsi gambar sebagai alat komunikasi dalam dunia modern saat ini. drawing%2C communication%2C visual communication
Menakar Iklan Politik Pemilu 2009
Tinarbuko, Sumbo
Nirmana Vol 11, No 2 (2009): JULY 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University
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DOI: 10.9744/nirmana.11.2.pp. 114-124
Political advertisement is a chamber’s window of a political party. It can connect political parties with the society, electors in particular. None of the political parties, legislative applicants, nor the president and vice president candidates want to win the competition of the general elections 2009 without the use of political advertisements. Such is the importance of the political advertisement in “political parties’ business†that one of the exclusive parameters of political parties is how much fund is used for the political advertisements talked about.
PERAN MENGGAMBAR DALAM MEWUJUDKAN IDE KARYA ANIMASI
Dwi Waluyanto, Heru
Nirmana Vol 3, No 1 (2001): JANUARY 2001
Publisher : Institute of Research and Community Outreach - Petra Christian University
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DOI: 10.9744/nirmana.3.1.
Animation had been known since 1940. Although obstructed by limited facilities and simple technologies%2C back then the Walt Disney had successfully produced animation masterpieces such as Pinocchio%2C Snow White%2C etc. In the world of animation%2C technology isnÂ’t the most important player%2C the one who plays the biggest role is the animator. A good animator should be competent in drawing / having good drawing skill. This competency is very important because a good animator is supposedly able to translate ideas in his / her mind into visual in the form of animated pictures. Abstract in Bahasa Indonesia : Animasi sudah dikenal sejak tahun 1940-an. Dengan teknologi yang masih sederhana pada waktu itu%2C Walt Disney antara lain memproduksi film-film masterpiece seperti Pinocchio dan Snow White. Dalam animasi bukan teknologinya yang terpenting%2C tetapi justru tenaga kerjanya (animator). Seorang animator harus memiliki kemampuan menggambar. Hal ini karena seorang animator dituntut mampu menterjemahkan sesuatu dalam pikiran menjadi wujud visual berupa gambar animasi. drawing%2C ideas%2C animation
Pengaruh Ideologi Visual dalam Penciptaan Positioning Clothing (Studi Kasus: Unkl/347-Bandung)
Hartanti, Monica
Nirmana Vol 14, No 1 (2012): JANUARY 2012
Publisher : Institute of Research and Community Outreach - Petra Christian University
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DOI: 10.9744/nirmana.14.1.30-35
The Uniqueness and characteristics of Clothing, two of the fashion categories have created the under¬standing of fashion as an ideology, which ensures the functioning of dominant and dominance systems in a social order. Through the analysis of qualitative descriptive research will be known the visual ideology of a clothing product formed by producers in the eyes of consumers. In the end it is capable of forming the product positioning concerned. The results of of this research reveals the emergence of Ideology in clothing, based on the ideals of the creator of the clothing products. The formation of these ideals cannot be separated from the role of the community as a medium that supports the absorption of the ideology as the characteristic of a particular group. It reveals that visual ideology is one of the important factors that establishes the positioning of a product, which is created because of the existence of product differentiation that supports it.
KREATIFITAS PEMBUATAN IKLAN PRODUK ROKOK DI INDONESIA
Bedjo Tanudjaja, Bing
Nirmana Vol 4, No 1 (2002): JANUARY 2002
Publisher : Institute of Research and Community Outreach - Petra Christian University
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DOI: 10.9744/nirmana.4.1.
Cigarettes products advertisement are always limited by the rules%2C whether it is from the government either from the international one. It seems that the creativity is always needed to make the cigarettes advertisement without limited by that kind of rules. Abstract in Bahasa Indonesia : Iklan produk rokok selalu dibatasi oleh peraturan-peraturan%2C baik peraturan pemerintah maupun peraturan internasional. Untuk itu dibutuhkan kreativitas agar bisa membuat iklan rokok tanpa harus terbentur peraturan-peraturan tersebut. cigarettes product advertisement%2C rules%2C creativity.
Antara Pengrajin dan Desainer
Bangsa, P. Gogor
Nirmana Vol 17, No 1 (2017): JANUARY 2017
Publisher : Institute of Research and Community Outreach - Petra Christian University
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DOI: 10.9744/nirmana.17.1.10-15
Dunia desain mengenal beberapa metode desain dalam proses penciptaan karya desain. Metode-metode desain tersebut menjadi acuan cara kerja bagi para desainer. Sebagai contoh pembahasan adalah dalam penciptaan logo yang dilakukan oleh para desainer grafis otodidak di kecamatan Salaman, Magelang, desainer grafis profesional dan korporasi desain grafis dan dalam ranah akademik. Sebagai contoh kasus untuk perbandingan metode tersebut adalah fenomena kontes desain online dan pengerjaan logo dalam branding perusahaan multinasional oleh korporasi desain grafis
KONSEP PENULISAN JURNALISTIK MASA DEPAN DAN DESAIN STORYBOARD UNTUK ONLINE NEWS
Priyana Hadi, Ido
Nirmana Vol 5, No 1 (2003): JANUARY 2003
Publisher : Institute of Research and Community Outreach - Petra Christian University
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DOI: 10.9744/nirmana.5.1.
Entering this 21st century%2C press (on newspapers and magazines) no longer count on physical printed edition to meet the readers demand on actual news. Press are required to provide online information in term of minutes or even seconds as soon as an event is occuring. Thus%2C speed has become an essential factor in journalism. News is associated to new-ness. Newspapers and magazines are competing one another to serve news fresh from the oven. Journalism has proceeds to an outstanding speed and dynamics which transforms its operation pattern%2C affiliated with the boost of information technology and communication especially the internet. Abstract in Bahasa Indonesia : Memasuki trend abad ke 21 pers cetak (koran dan majalah) sekarang tidak saja mengandalkan edisi fisik cetak untuk menjumpai para pembaca setianya dengan sajian berita-berita aktualnya. Tetapi dituntut mampu memberikan sajian informasi online yang seketika%2C dalam hitungan menit atau bahkan detik atas peristiwa atau kejadian disuatu tempat. Karenanya unsur kecepatan (speed) menjadi sesuatu yang esensial dalam jurnalistik. News yang berarti berita terkandung didalamnya makna kebaruan. Surat kabar dan majalah dengan sendirinya berkompetisi dalam menyampaikan kebaruan tersebut. Karenanya kehidupan jurnalistik mengalami percepatan serta dinamika yang luar biasa%2C yang pada akhirnya mengubah pola pengerjaan jurnalistik seiring dengan kemajuan di bidang teknologi informasi dan komunikasi khususnya internet. Writing%2C Journalism%2C Online News%2C Storyboard Design.
PENTINGNYA PERILAKU KONSUMEN DALAM MENCIPTAKAN IKLAN YANG EFEKTIF
Wijayanti Suhartono, Ani
Nirmana Vol 6, No 2 (2004): JULY 2004
Publisher : Institute of Research and Community Outreach - Petra Christian University
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DOI: 10.9744/nirmana.6.2.
Advertising is one of the stages is marketing. Without advertising%2C many products would not reach through to the distributors or sellers%2C moreover the consumers. Consumer behavior has increasingly become more varied%2C and influenced by a number of factors. To create an effective ad%2C one needs to research consumer behavior based on aspects of culture%2C society%2C personality%2C and psychology. Abstract in Bahasa Indonesia : Periklanan merupakan salah satu tahap dalam pemasaran. Tanpa periklanan%2C berbagai produk tidak akan dapat mengalir ke para distributor atau penjual apalagi ke konsumen. Perilaku konsumen semakin lama semakin beraneka ragam%2C dipengaruhi beberapa faktor. Untuk menciptakan iklan yang efektif diperlukan riset perilaku konsumen yang didasarkan pada faktor budaya%2C sosial%2C pribadi serta psikologis advertising%2C consumer behavior.
EFEK TAMPILAN VISUAL SEDUKTIF DESAIN PESAN MULTIMEDIA TERHADAP KEMAMPUAN TRANSFER
Pranata, Moeljadi
Nirmana Vol 7, No 2 (2005): JULY 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University
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DOI: 10.9744/nirmana.7.2.
This experiment includes two groups of college students with difference in literacy orientation type%2C visual and verbal%2C all consist of 80 people. The experiment was held to compare impacts of presenting information in essential message design format (DPE) and seductive-visual (DPS). To analyze the experiment%2C MANOVA statistical technique is used with 0.05 in significance level. Groups of students related with different types of message design showed significance dissimilarity in mean result for retention and transfer.The result of PillaiÂ’s Trace is F=5.941%2C WilksÂ’ LambdaÂ’s F=5.941%2C HotellingÂ’s TraceÂ’s F=5.941%2C RoyÂ’s Largest Root F=5.941. Collective manner result showed p=0.000 (p
COMPARATIVE STUDY OF NONGSHIM INSTANT NOODLE PACKAGING DESIGN IN SOUTH KOREA AND IN INDONESIA
Natadjaja, Listia
Nirmana Vol 8, No 2 (2006): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University
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DOI: 10.9744/nirmana.8.2.pp. 84-91
These days due to the global market development, there are many products that are marketed outside the local area. I found that there are differences between local and export design in Nongshim instant noodle packaging, marketed in South Korea and in Indonesia. This study, discusses the differences between packaging design elements of the famous instant noodle brand in South Korea. Hopefully, through this study, we can have a description of what kind of design elements should be kept and what kind of information should be added or changed for the export product. Abstract in Bahasa Indonesia: Saat ini dikarenakan perkembangan pasar global, banyak produk yang dipasarkan di luar area lokal. Penulis menemukan perbedaan yang menarik anmtara desain lokal dan desain yang diperuntukan untuk eksport pada kemasan mie instant merek Nohngshim yang dipasarkan di Korea Selatan dan di Indonesia. Pada studi ini, penulis ingin membahas perbedaan apa sajakah yang terdapat pada elemen-elemen desain kemasan sebuah merek mie instant yang terkenal di Korea Selatan. Diharapkan melalui studi ini, kita bisa mendapatkan sebuah gambaran elemen-elemen desain apa saja yang harus dipertahankan dan informasi apa saja yang harus ditambahkan atau dirubah untuk produk ekspor. Kata kunci: mie instant Nongshim, Korea Selatan, Indonesia, desain kemasan.