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AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Published by Lembaga Pendidikan dan Penelitian Manggala Institute
ISSN : -     EISSN : 30319404     DOI : https://doi.org/10.62335/wzey5m11
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi accomodates original research or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Science, Economic, Finance, Information Technology, Education, Law and Political, Entrepreneurship and related fields.
Arjuna Subject : Umum - Umum
Articles 374 Documents
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Strategi Pemasaran UMKM Percetakan (Studi Kasus Ahmal Percetakan) Sahwi, Sahwi; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2367

Abstract

Marketing strategy plays a very important role in marketing activities, the purpose of this research is to find out the marketing, strategy carried out by Ahmal Printing. The method used in this research is qualitive research with a descriptive approach, the informants in this reseach are four owners of Ahmal printing employees and two consumers of Ahmal Printing. The collection technique uses observation, interviews, and documentation, and to find out the factors that influence the marketing strategy at Ahmal Printing in increasing consumer loyalty. The theory used is a 4p mix, namely product, price, place, promotion and consumer loyalty. The results of the study show that Ahmal Printing’s marketing strategy uses digital marketing such as Instagram, Facebook, Tiktok and other media statuses with the aim of communicating a product to the puclic, sales promotions are quite effective, Ahmal Printing’s strategy introduces its products with paid advertising, iscarried out to attract consumers, instagram reels are used to maximize promotions, good product quality so that it can attact consumer interest, good product quality can attract consumers, factors that make Ahmal Printing have loyal consumers are because of the goog and friendly service to consumers, quality, and prices ranging from Rp. 1.200 to Rp 1.500 pcs for various products at Ahmal Printing depending on the design and product model according to consumer desires at a fairly affordable price so that consumers want to make repeat purchases at Ahmal Printing.
Analisis Akad Pembiayaan Mudharabah pada Baitul Maal Wa Tamwil dalam Meningkatkan Pendapatan Masyarakat: Studi Kasus BMT UGT Sidogiri Cabang Tanggulangin Huzeini, Fahri; Hartoyo, H.; Faqih, Abdullah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2368

Abstract

This study aims to analyze the implementation of Mudharabah financing contracts at Baitul Maal Wa Tamwil (BMT) UGT Sidogiri Tanggulangin Branch and examine its role in increasing community income. The research background is based on the phenomenon of capital access difficulties experienced by micro and small entrepreneurs due to strict requirements and high interest burdens in conventional financial institutions. The research approach used is descriptive qualitative with data collection techniques through in-depth interviews, field observations, and documentation studies. Primary data sources were obtained from BMT managers, financing staff, and customers receiving Mudharabah financing, while secondary data came from contract documents, financial reports, and BMT profiles. Data analysis techniques using the Miles and Huberman model include data reduction, data presentation, and conclusion drawing. The research results show that the implementation of Mudharabah contracts at BMT UGT Sidogiri is in accordance with sharia principles and DSN-MUI Fatwa Number 07/DSN-MUI/IV/2000, with mechanisms that include the application stage, feasibility analysis using the 5C principles (Character, Capacity, Capital, Collateral, Condition), contract establishment with profit-sharing ratios based on mutual agreement, as well as disbursement and periodic supervision. Mudharabah financing has proven to have a significant impact on increasing community income, as demonstrated by increased business capital, productivity, and capital cost efficiency due to the absence of fixed interest burdens. Customers experienced increased business turnover and profit margins that could be allocated to improve family welfare. In addition, the presence of BMT has succeeded in reducing community dependence on loan sharks and contributing to local economic empowerment. The implications of this research indicate that the Mudharabah contract is an effective sharia financing instrument in promoting real sector development and financial inclusivity for micro-business actors.
Analisis Strategi Pemasaran Produk Madu Kelulut (Heterotrigona itama) PT. Komoditas Alam Indonesia Luat, Reformasius Juni; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2369

Abstract

This study aims to analyze the marketing strategy of kelulut honey (Heterotrigona itama) implemented by PT. Komoditas Alam Indonesia (Komalindo), a company engaged in the production and distribution of local honey in West Kalimantan. The focus of this research is the application of the 4P marketing mix product, price, place, and promotion as the main approach to enhance product competitiveness in both local and national markets. The method used is descriptive qualitative, with data collected through in-depth interviews, field observations, and documentation. The results show that PT. Komalindo segments its market through two main brands: madusyaiful, targeting the upper-middle class, and madu Ori, aimed at the lower-middle class. Pricing is adjusted based on seasonal factors and brand value perception. Distribution channels include online marketplaces and local retail outlets. Promotional strategies involve social media marketing, consumer education, and collaboration with influencers. The company has successfully increased sales volume and customer loyalty, despite challenges such as weather-related production fluctuations and competition from adulterated honey products. The 4P strategy has proven effective and adaptive. This research recommends strengthening educational promotions, diversifying products, and expanding distribution as sustainable strategies.
Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Produk pada PT Wijaya Safetyndo Gas di Kota Makassar Arief, Syarifuddin; Akhyar, M.; Sanusi, M. Dakhri; Idris, M. Abduh; Maryam, Maryam
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2382

Abstract

This study aims to analyze the effect of product, price, promotion, and distribution on purchasing decisions at PT Wijaya Safetyndo Gas Makassar. Multiple linear regression analysis was employed to examine the influence of these independent variables on purchasing decisions. The data were analyzed using SPSS version 28. The results indicate that the marketing mix variables—product, price, promotion, and distribution—do not have a statistically significant effect on purchasing decisions, either simultaneously or partially. This is evidenced by the F-test significance value of 0.353 and t-test significance values for all independent variables exceeding the 0.05 threshold. Therefore, it can be concluded that the marketing mix does not significantly influence purchasing decisions at PT Wijaya Safetyndo Gas in Makassar City.
Pengaruh Social Media Content, E-Wom, Brand Awareness, Influencer Marketing terhadap Purchase Intention Latifah, Siti; Nisa, Puspita Chairun; Jatmiko, Jatmiko
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 3 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i3.2427

Abstract

Marketing strategies for online shopping companies are heavily influenced by purchase intention, as it plays a crucial role in increasing company revenue. With the advancement of digital technology, social media has become a dominant platform for product promotion, potentially boosting purchase intention. This study aims to analyze the influence of social media content, e-WOM, brand awareness, and influencer marketing on purchase intention among TikTok app users. Data were collected through questionnaires from TikTok app users with the TikTok Shop feature using purposive sampling with the Structural Equation Model – Partial Least Squares (SEM-PLS) method. The study found that social media content and e-WOM influence purchase intention, while brand awareness and influencer marketing have no effect. However, influencer marketing does influence brand awareness. This study provides implications for companies using TikTok as a digital commerce platform to focus on marketing strategies to increase purchase intention through short, creatively edited product videos, creating review incentive programs for consumers, incorporating supporting elements into their products, such as competitive pricing and guaranteed product quality, and selecting influencers who align with their target market values through authentic video content. Further research suggests expanding the geographic scope of respondents, adding independent variables, and using other applications to increase purchase intention on the TikTok app.
Dampak Work Demands terhadap Turnover Intention melalui Burnout dan Work-Family Conflict Dewi, Angellica Berliana; Nurhasanah, Nina
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 3 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i3.2457

Abstract

This study examines the impact of Work Demands (WD) on Turnover Intention (TI), considering the mediation of Burnout (BO) and Work-Family Conflict (WFC) among employees in the private banking sector residing in the Jakarta area. This research is motivated by the high Turnover Intention among Generation Z employees due to work pressure and role imbalance. This study aims to analyse the effect of WD on TI and to examine the mediating roles of BO and WFC in that relationship. This quantitative research involved 240 respondents selected thru purposive sampling and analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM). The results show that WD has a positive and significant effect on BO (β=0.501) and WFC (β=0.392). BO has a positive and significant effect on TI (β=0.698), while WFC does not have a significant effect on TI (β=0.103). Indirectly, WD has a significant effect on TI thru BO (β=0.350), but not thru WFC (β=0.040). The implications of this research emphasize the need for a more realistic evaluation of workload and work targets, adjustment of the number of clients or daily targets for front liners, provision of counselling services and employee assistance programs (EAP), stress management training, as well as monitoring burnout thru periodic internal surveys to reduce turnover intention and achieve a more balanced work schedule.
Analisis Tingkat Efisiensi, Efektivitas dan Desentralisasi Fiskal terhadap Kinerja Keuangan Daerah (Studi Kasus pada Kabupaten/Kota di Sumatra Utara) Haryatmoko, Haryatmoko; Hariani, Swarmilah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 3 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i3.2459

Abstract

This study aims to analyze the performance of local governments in all districts in Province of North Sumatra for the 2017-2021 budget year. The data used is secondary data obtained from the Audit Board of the Republic of Indonesia in the form of a Budget Realization Report  for the 2017-2021 fiscal year. This study is a descriptive study using an analysis of regional independence ratios and financial ratios to assess the performance of local governments in all districts in Province of North Sumatra. The results showed that the development of the level of efficiency in the management of regional expenditures of all districts in Province of North Sumatra, it can be said less efficient which is the percentage of average yield above 90%.  And then for the development of the level of effectiveness of the management of Regional Original Income, it can be said to be effective, namely with an average yield of above 80%, while for the decentralization of Regional Original Income  is on the low level.
Pengaruh Omnichannel Retailing terhadap Customer Retention melalui Customer Satisfaction dan Customer Engagement Dimoderasi Man Machine Collaboration Wafa, Husna El; Nisa, Puspita Chairun
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 3 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i3.2461

Abstract

This study analyzes the impact of omnichannel retailing on customer retention, focusing on customer satisfaction and engagement as mediators, and the role of man-machine collaboration as a moderator. Utilizing a quantitative approach and PLS-SEM on Sociolla customers, findings reveal that omnichannel retailing significantly enhances customer satisfaction and engagement but does not directly affect customer retention. Customer satisfaction positively influences retention, while engagement does not. The mediation analysis confirms customer satisfaction's role in linking omnichannel retailing with retention, while man-machine collaboration does not moderate this relationship. Overall, omnichannel strategies are most effective in boosting customer satisfaction, which indirectly supports customer retention.
Evaluasi Sistem Administrasi Pengajuan Hibah dalam Mendukung Pengembangan Sistem Berbasis Online pada Biro Kesejahteraan Rakyat Sekretariat Daerah Kalimantan Tengah Putri, Zahra Widya; Kristinae, Vivy; Margareta, Selly Aulia; Aprianda, Fricella
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 3 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i3.2463

Abstract

This study aims to analyze the administrative process of grant applications and evaluate the effectiveness of the system implemented at the Public Welfare Bureau of the Regional Secretariat of Central Kalimantan. The study employs a qualitative approach with a descriptive method, using interviews, observations, and documentation as data collection techniques. The results indicate that the grant application process has been carried out in accordance with established procedures; however, it is still dominated by a manual system that is less efficient in handling a high volume of applications. Although an online-based grant application system has been developed, its implementation has not been optimal due to the lack of full integration, limited socialization, and users’ readiness constraints.This study emphasizes the importance of developing a more integrated and adaptive online system to improve effectiveness, efficiency, and transparency in regional grant management.
Pengembangan Media Pembelajaran Berbasis E-Book pada Mata Pelajaran Informatika untuk Siswa Kelas XI di MA Al Fattahiyyah Aminulloh, Abdul Adzim; Panggayuh, Vertika
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 4 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i4.2476

Abstract

The low level of student motivation and learning outcomes in Informatics at MA Al Fattahiyyah is a key issue that needs to be addressed. This study aims to develop an e-book–based learning medium using Canva to create a more engaging and effective learning experience. The research employs a Research and Development (R&D) method with the ADDIE model, which includes the stages of needs analysis, media design, product development, implementation through small and large group trials, and feasibility evaluation. The research instruments consist of interview guidelines, student needs questionnaires, expert validation sheets, and student response questionnaires. The validation results show a feasibility score of 74% from media experts and 84% from subject matter experts. The small group trial yielded a percentage of 72.27%, while the large group trial reached 83.6%, with an overall average of 78.47%, which falls into the “very feasible” category. These findings indicate that the developed e-book–based learning media is effective in improving students’ learning motivation and their understanding of Informatics material.

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