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AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Published by Lembaga Pendidikan dan Penelitian Manggala Institute
ISSN : -     EISSN : 30319404     DOI : https://doi.org/10.62335/wzey5m11
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi accomodates original research or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Science, Economic, Finance, Information Technology, Education, Law and Political, Entrepreneurship and related fields.
Arjuna Subject : Umum - Umum
Articles 364 Documents
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Strategi Pemasaran UMKM Percetakan (Studi Kasus Ahmal Percetakan) Sahwi, Sahwi; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2367

Abstract

Marketing strategy plays a very important role in marketing activities, the purpose of this research is to find out the marketing, strategy carried out by Ahmal Printing. The method used in this research is qualitive research with a descriptive approach, the informants in this reseach are four owners of Ahmal printing employees and two consumers of Ahmal Printing. The collection technique uses observation, interviews, and documentation, and to find out the factors that influence the marketing strategy at Ahmal Printing in increasing consumer loyalty. The theory used is a 4p mix, namely product, price, place, promotion and consumer loyalty. The results of the study show that Ahmal Printing’s marketing strategy uses digital marketing such as Instagram, Facebook, Tiktok and other media statuses with the aim of communicating a product to the puclic, sales promotions are quite effective, Ahmal Printing’s strategy introduces its products with paid advertising, iscarried out to attract consumers, instagram reels are used to maximize promotions, good product quality so that it can attact consumer interest, good product quality can attract consumers, factors that make Ahmal Printing have loyal consumers are because of the goog and friendly service to consumers, quality, and prices ranging from Rp. 1.200 to Rp 1.500 pcs for various products at Ahmal Printing depending on the design and product model according to consumer desires at a fairly affordable price so that consumers want to make repeat purchases at Ahmal Printing.
Analisis Akad Pembiayaan Mudharabah pada Baitul Maal Wa Tamwil dalam Meningkatkan Pendapatan Masyarakat: Studi Kasus BMT UGT Sidogiri Cabang Tanggulangin Huzeini, Fahri; Hartoyo, H.; Faqih, Abdullah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2368

Abstract

This study aims to analyze the implementation of Mudharabah financing contracts at Baitul Maal Wa Tamwil (BMT) UGT Sidogiri Tanggulangin Branch and examine its role in increasing community income. The research background is based on the phenomenon of capital access difficulties experienced by micro and small entrepreneurs due to strict requirements and high interest burdens in conventional financial institutions. The research approach used is descriptive qualitative with data collection techniques through in-depth interviews, field observations, and documentation studies. Primary data sources were obtained from BMT managers, financing staff, and customers receiving Mudharabah financing, while secondary data came from contract documents, financial reports, and BMT profiles. Data analysis techniques using the Miles and Huberman model include data reduction, data presentation, and conclusion drawing. The research results show that the implementation of Mudharabah contracts at BMT UGT Sidogiri is in accordance with sharia principles and DSN-MUI Fatwa Number 07/DSN-MUI/IV/2000, with mechanisms that include the application stage, feasibility analysis using the 5C principles (Character, Capacity, Capital, Collateral, Condition), contract establishment with profit-sharing ratios based on mutual agreement, as well as disbursement and periodic supervision. Mudharabah financing has proven to have a significant impact on increasing community income, as demonstrated by increased business capital, productivity, and capital cost efficiency due to the absence of fixed interest burdens. Customers experienced increased business turnover and profit margins that could be allocated to improve family welfare. In addition, the presence of BMT has succeeded in reducing community dependence on loan sharks and contributing to local economic empowerment. The implications of this research indicate that the Mudharabah contract is an effective sharia financing instrument in promoting real sector development and financial inclusivity for micro-business actors.
Analisis Strategi Pemasaran Produk Madu Kelulut (Heterotrigona itama) PT. Komoditas Alam Indonesia Luat, Reformasius Juni; Firayanti, Yuni; Marhamah, Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2369

Abstract

This study aims to analyze the marketing strategy of kelulut honey (Heterotrigona itama) implemented by PT. Komoditas Alam Indonesia (Komalindo), a company engaged in the production and distribution of local honey in West Kalimantan. The focus of this research is the application of the 4P marketing mix product, price, place, and promotion as the main approach to enhance product competitiveness in both local and national markets. The method used is descriptive qualitative, with data collected through in-depth interviews, field observations, and documentation. The results show that PT. Komalindo segments its market through two main brands: madusyaiful, targeting the upper-middle class, and madu Ori, aimed at the lower-middle class. Pricing is adjusted based on seasonal factors and brand value perception. Distribution channels include online marketplaces and local retail outlets. Promotional strategies involve social media marketing, consumer education, and collaboration with influencers. The company has successfully increased sales volume and customer loyalty, despite challenges such as weather-related production fluctuations and competition from adulterated honey products. The 4P strategy has proven effective and adaptive. This research recommends strengthening educational promotions, diversifying products, and expanding distribution as sustainable strategies.
Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Produk pada PT Wijaya Safetyndo Gas di Kota Makassar Arief, Syarifuddin; Akhyar, M.; Sanusi, M. Dakhri; Idris, M. Abduh; Maryam, Maryam
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 2 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i2.2382

Abstract

This study aims to analyze the effect of product, price, promotion, and distribution on purchasing decisions at PT Wijaya Safetyndo Gas Makassar. Multiple linear regression analysis was employed to examine the influence of these independent variables on purchasing decisions. The data were analyzed using SPSS version 28. The results indicate that the marketing mix variables—product, price, promotion, and distribution—do not have a statistically significant effect on purchasing decisions, either simultaneously or partially. This is evidenced by the F-test significance value of 0.353 and t-test significance values for all independent variables exceeding the 0.05 threshold. Therefore, it can be concluded that the marketing mix does not significantly influence purchasing decisions at PT Wijaya Safetyndo Gas in Makassar City.

Page 37 of 37 | Total Record : 364

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