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Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Published by Universitas Bhayangkara Surabaya
ISSN : 23387521     EISSN : 30472725     DOI : https://doi.org/10.55499/intelektual
Core Subject : Social,
Environmental Science Social Sciences
Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi is a national-scale journal that discusses the study of social Sciences, Communication Sciences, Public Administration and the humanities. The journal focuses on issues of Communication, Digital Communication, Public Policy, Human Resources, gender, community empowerment, public institutions and administration, and local government systems. The topics covered in the journal pay special attention, but are not limited to: Social, a topic that addresses the relationship between people and existing institutions to realize the engagement of harmony and the improvement of the quality of life. Politics, a topic that explores the relationship between people and groups aimed at taking power. Digital, a topic that explores the relationship between people and groups that aims to adapt to information technology Culture, a topic that explores habits and is maintained to characterize the identity of a group of people
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 94 Documents
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The Tata Kelola Pertambangan Berbasis Aplikasi SIMBARA Sebagai Pencegahan Kerugian Keuangan Negara Kurniatul, Anisa; Bagus Teguh Santoso
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 1 (2025): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i01.1533

Abstract

This study aims to assess the effectiveness of the implementation of the Mineral and Coal Information System (SIMBARA) in supporting the digital transformation of mining sector governance in Indonesia and its role in preventing potential state financial losses. SIMBARA has been developed as an integrated platform connecting various ministries and government agencies to ensure transparency, accountability, and efficiency in the end-to-end management of mineral and coal resources. The research adopts a qualitative descriptive approach through literature review, with data analysis based on the “Miles and Huberman model”, encompassing data reduction, data presentation, and conclusion drawing. Data sources include regulations, government evaluation reports, scientific journals, and relevant academic documents published since 2015. The findings reveal that SIMBARA has successfully integrated cross-sectoral systems such as MODI, MOMS, e-PNBP, and SIMPONI, contributing to enhanced regulatory oversight, expedited licensing processes, and optimized state revenue from Non-Tax State Revenue (PNBP) and taxation. Furthermore, SIMBARA has proven effective in identifying illegal mining activities and various fraudulent schemes, including manipulation of the State Revenue Transaction Number (NTPN). The implementation of this system has been recorded to prevent potential state financial losses amounting to IDR 7.71 trillion during the 2022–2024 period. These findings affirm that SIMBARA serves as a critical foundation for the digitalization of national mining governance that is adaptive, integrated, and sustainable.
STRATEGI PERSONAL BRANDING WALIKOTA SURABAYA CAK ARMUJI PADA AKUN TIKTOK @cakj1 Fitriawardhani, Tira; Muhammad Fadeli; Joanna Adelaida Prigelia Salindeho
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 1 (2025): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i01.1545

Abstract

Some tiktok users use these applications creatively to remind themselves of society. As does in his tyres mayor Surabaya city @cakj1, he is flushing himself through the content he gives him. The research aims to endear content in tiktok @cakj1 to determine strategy personal branding an armuji on Surabaya citizens. In the study, the author employed the qualitative method of analyzing content with Peter montoya 2002's theory approach explaining that there are eight personal branding concepts, spesilization, leadership, differences, visibility, unity, and firmness a good name, through the content observation uploaded in ticktock @cakj1 and previous research and used the documentary study of screeenshoot social media content @cakj1 as a supplement to the study. The contents is "mediating conflict" and "sidak" content that draws much attention from surabaya. Through analysis, Armuji attempts to identify personal branding as a deputy mayor of the surabaya community who courageously leads the way, by trying to respond to any aspirations of surabaya's citizens quickly and defend justice and be a helper to the common people. Keywords: Personal Branding, Attracting Attention, Content, Tiktok.
Strategi Komunikasi Internal PT Berca Kawan Sejati Surabaya Dalam Upaya Peningkatan Motivasi Kerja Akibat Isu PHK Karyawan Hanif, Naufal Noor; Rini Ganefwati; Delmarrich Bilga Ayu Permatasari
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 1 (2025): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i01.1560

Abstract

The purpose of this study was to see how PT Berca Kawan Sejati (BKS) Surabaya uses internal communication strategies to improve employee work motivation in response to the problem of layoffs (PHK) that emerged in the company environment. For this study, we conducted in-depth interviews with managers, team leaders, and employees of PT BKS Surabaya branch. The results showed that the company uses three main types of internal communication: downward (from superiors to subordinates), upward (from superiors to subordinates), and parallel (from subordinates to subordinates). One of these communication strategies is to use verbal and nonverbal communication, both formal and informal, and convey work motivation through briefings, internal meetings, and social interactions outside of working hours. However, PT BKS has demonstrated an internal communication strategy that is able to reduce concerns caused by the problem of layoffs and rekindle employees' desire to work. Keywords : Internal Communication, Work Motivation, Layoff (PHK), HR Management, Communication Strategy
Strategi Sosialisasi Karang Taruna Dalam Menangani Banjir di Wilayah Kelurahan Ulijami Kecamatan Pesanggrahan Jakarta Selatan: Studi Kasus pada Kelurahan Ulijami Kecamatan Pesanggrahan Jakarta Selatan Rafi, Ade Maulana; Saputra , Aldiansyah; Dwi, Dwi Agustina Anggraini; Setiawati , Dea Setiawati; Baskara, Muhammad Meyfin Baskara; Fahrezi , Rakaditya; Abimanyu, Naufal Rahmat al amin
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 2 (2025): Jurnal Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i2.1561

Abstract

Flood is one of the most frequent hydro-meteorological disasters in Indonesia, significantly affecting the social, economic, and public health aspects of communities, including in RW 01, Ulujami Subdistrict, South Jakarta. This study aims to analyze the flood risk communication strategies implemented by Karang Taruna (Youth Organization), evaluate their effectiveness, and explore challenges and opportunities for innovation. Using a qualitative descriptive approach with a case study method, data were collected through in-depth interviews, participatory observation, and documentation. The findings show that Karang Taruna plays a crucial role in public education through face-to-face outreach, collaboration with neighborhood leaders and local government, and community engagement. However, the communication strategies remain conventional, lack systematic evaluation, and are not yet optimized for digital media. Youth involvement has not fully utilized creative or participatory approaches. This study highlights the need to enhance Karang Taruna's capacity through disaster training, structured social media campaigns, and adaptive community-based communication strategies. Multi-stakeholder collaboration and local policy support are key to ensuring the sustainability of flood preparedness education. The study contributes to the development of youth-based disaster communication models and strengthens the role of grassroots organizations in building resilient communities.
makna simbolik beluk dalam tradisi masyarakat sunda: pemaknaan dari simbolik tradisi 'beluk' dalam masyarakat sunda Suhadi, Mahardiansyah; Permana, Renaldi; Permana, Satria Yuda
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 2 (2025): Jurnal Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i2.1567

Abstract

Beluk is a traditional form of vocal art that thrives within the cultural life of the Sundanese people, particularly in the Priangan region of West Java, Indonesia. As an oral performance art, beluk functions not only as entertainment but also as a medium that conveys symbolic meanings reflecting the worldview, value systems, and social structure of Sundanese society. This study aims to explore the symbolic meanings embedded in the practice of beluk, including its performance elements, lyrics, vocal intonation, and the socio-cultural contexts in which it is performed. Using a qualitative approach and grounded in the theory of symbolic interactionism, this research examines how symbols within beluk are interpreted by the community, and how these meanings are constructed, maintained, and transmitted through social interaction. The findings reveal that beluk contains cultural symbols that represent values of harmony with nature, moral integrity, spirituality, and reverence for ancestors. These symbols are internalized through oral cultural transmission and play a crucial role in preserving the cultural identity of the Sundanese people. Thus, beluk serves not merely as an artistic expression, but also as a communicative vehicle for cultural values that strengthens social cohesion and the continuity of tradition within Sundanese society.
Efektivitas Tiktok Dalam Mempromosikan Tari Zapin Riau Sebagai Upaya Penguatan Identitas Nasional Di Era Digital: Indonesia Salsa Nouvalia Devega; Diaz Sari; Gerry Julian
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 2 (2025): Jurnal Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i2.1574

Abstract

The ever-growing development of technology in this modern era has had a significant impact on how society conveys and receives information. This phenomenon has a particularly strong influence in Indonesia, as the country is known for its rich cultural diversity. With such cultural diversity, Indonesia faces major challenges in preserving its local culture and maintaining its national identity in the eyes of the world. Technology has made it easy for various kinds of information, including foreign cultures, to enter Indonesia. This has led to a cultural shift where local culture is increasingly neglected. However, by utilizing digital technology wisely and strategically, Indonesia can preserve its culture and identity amidst the influx of foreign cultures. One popular platform in Indonesia today is TikTok. Through this platform, users can create creative videos that can reach audiences worldwide. This makes it much easier to promote local culture. Therefore, this research aims to explore the role of TikTok in the effort to preserve local culture using a qualitative approach through in-depth interviews, observations, and literature studies. The results of this research are expected to provide a deeper understanding and strategic recommendations related to cultural preservation efforts in the digital era.
INSTAGRAM-BASED FINTECH MARKETING COMMUNICATION STRATEGY OF LIVIN’ BY MANDIRI Rakhma, Meyla Tazqiya; Putri, Siti Syifazalia Anjariska P
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 2 (2025): Jurnal Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i2.1583

Abstract

The digitalization of banking services has become imperative in today’s interconnected world, with mobile banking emerging as a key channel for financial transactions. This study aims to analyze the digital marketing communication strategy of Livin’ by Mandiri, the flagship mobile banking application of Bank Mandiri, through the lens of the SOSTAC framework comprising Situation, Objectives, Strategy, Tactics, Action, and Control and supported by SWOT analysis. A qualitative descriptive method was employed, involving document analysis, observation of Instagram marketing content, and secondary data review from official publications and user feedback. The research investigates how Bank Mandiri utilizes Instagram to engage digital-native consumers, promote its financial services, and position Livin’ by Mandiri as a lifestyle-driven financial platform. Findings reveal that Bank Mandiri integrates lifestyle marketing, financial literacy campaigns, and targeted promotions to build stronger customer relationships and encourage app adoption. Additionally, social responsibility initiatives further enhance brand credibility. However, usability and reliability issues remain key concerns based on recent user sentiment. This study concludes that a strategic, data-driven digital communication approach is essential to remain competitive in the fintech ecosystem. Future research should consider incorporating user interviews and comparative analysis across platforms to gain deeper insight into user experience and engagement.
KUALITAS PELAYANAN PUBLIK TRANSPORTASI FEEDER WIRA WIRI SUROBOYO DALAM PERSPEKTIF STANDAR PENYELENGGARAAN BIDANG LALU LINTAS DAN ANGKUTAN JALAN: KUALITAS PELAYANAN PUBLIK TRANSPORTASI FEEDER WIRA WIRI SUROBOYO DALAM PERSPEKTIF STANDAR PENYELENGGARAAN BIDANG LALU LINTAS DAN ANGKUTAN JALAN Aulia, Aisyah; Arieffiani, Deasy
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 2 (2025): Jurnal Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i2.1584

Abstract

This research examines the quality of public services for the Wira Wiri Suroboyo feeder transportation from the perspective of Road Traffic and Transportation Service Standards based on Government Regulation Number 30 of 2021. The purpose of this research is to analyze the quality of services provided to meet user expectations and their compliance with applicable public service standards. The analysis was conducted by integrating the five dimensions of service quality from Zeithaml et al.'s (1990) public service quality theory into the regulatory framework of Government Regulation No. The goal is to ensure that the 30th year of 2021 is safe, secure, efficient, effective, and balanced. The research findings indicate that the tangibles dimension (physical evidence) has supported safety and security aspects through the provision of standard facilities such as Closed Circuit Television (CCTV), accessibility, and priority seating. Operational systems and timeliness, along with competent vehicles and drivers, support the reliability dimension. The responsiveness dimension is evident in the speed and preparedness of friendly staff in handling passenger needs and complaints. Meanwhile, the dimensions of assurance and empathy do not fully reflect balanced service, especially in ensuring equal access and inclusive communication. This finding confirms the need for systemic improvements to ensure the quality of public services aligns with the basic transportation principles established by the government.
Analisis Budaya Organisasi di Pusat Pendidikan dan Pelatihan Manajemen Pertahanan Badan Pendidikan dan Pelatihan Kementerian Pertahanan Anindya, Anindya Rianda Putri; Rahman, Abdul
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 2 (2025): Jurnal Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i2.1588

Abstract

This study aims to analyze the organizational culture within the Center for Defense Management Education and Training, under the Education and Training Agency of the Ministry of Defense. Employing a qualitative descriptive approach, the study utilizes Cameron and Quinn’s as its analytical foundation, which categorizes organizational culture into four types: Clan, Adhocracy, Market, and Hierarchy. Data were collected through interviews, observation, and document analysis of the organization’s activities and policies. The findings indicate that the dominant organizational culture type at the Center is Hierarchy, characterized by a clear structure, strict regulations, and an emphasis on stability and control. However, elements of Clan culture are also present, particularly at the operational level, where work relationships tend to be familial and collaborative. These findings suggest that while bureaucratic structures remain prevalent, there are opportunities to enhance efficiency and adaptability by strengthening collaborative and innovative cultural elements. This study is expected to contribute to the development of a more adaptive organizational management model in response to dynamic strategic environments.
Efektivitas Program Rumah Anak Prestasi Berkebutuhan Khusus (Rapbk) Sebagai Strategi Upaya Pengurangan Kemiskinan Di Kota Surabaya Holifah, Nur; Ikmal, Novita Maulida; Iswanto, Denny
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 2 (2025): Jurnal Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i2.1626

Abstract

Poverty remains a complex social problem in urban areas, especially for families with children with special needs (ABK). This condition not only causes economic limitations, but also limited social and educational access. The Surabaya City Government, through the Social Services Agency, launched the Rumah Anak Prestasi Berkebutuhan Khusus (Special Needs Children's Home) Program as a form of social empowerment for families with children with special needs, with a focus on skills development, economic improvement, and social inclusion. This study aims to analyze the effectiveness of the program as a poverty reduction strategy in Surabaya using the theory of program effectiveness according to Budiani (2007), which includes four indicators: program targeting accuracy, program socialization, program goal achievement, and program monitoring. This study uses a descriptive qualitative approach, with the location at the Rumah Anak Prestasi Berkebutuhan Khusus (Special Needs Children's Home) operating under the Surabaya City Social Services Agency in 2025. The results of the study indicate that this program is substantively effective in increasing family economic capacity through skills training such as painting, sewing, screen printing, and batik. Sales of crafts made by children with special needs contribute to increased family income and strengthen children's self-confidence. However, the program's effectiveness still needs to be improved in terms of monitoring and economic sustainability after participants graduate from the training. This study concludes that the Home for Achieving Children with Special Needs Program is an innovative strategy by the Surabaya city government to reduce poverty based on social inclusion and empowerment of families with special needs.

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