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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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Pengaruh Social Media Marketing Instagram dan Electronic Word Of Mouth Terhadap Keputusan Pembelian di Cafe Gartenhutte Mojokerto Dewi Jaiz Siangsari; Rena Feri Wijayanti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 1 (2024): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i2.144

Abstract

Mojokerto's Gartenhutte Cafe is one of the recommended cafes which is considered a contemporary place to relax with a hidden gem concept. To introduce its products to consumers, the Gartenhutte cafe uses Instagram as its marketing social media and also carries out electronic word of mouth promotions. Research was conducted to determine the impact of Instagram social media marketing and electronic word of mouth on purchasing decisions at Gartenhutte café Mojokerto. The research approach was carried out quantitatively. Researchers used questionnaires, interviews and observations to collect research data. This research used purposive sampling to obtain 100 consumer respondents at the Gartenhutte Mojokerto cafe. The data obtained were analyzed using multiple linear regression methods and hypothesis testing. Analysis of these data illustrates that social media marketing and electronic word of mouth variables have a significant influence on purchasing decisions at Gartenhutte café Mojokerto. The coefficient of determination of 0.625 shows that marketing using these two methods influences purchasing decisions by 62.5% while the remaining 37.5% represents other influential factors which are not discussed in this research. Based on this evidence, researchers suggest that companies maximize uploaded content to interact more with consumers and increase the use of Instagram social media for promotions so that it is discussed more often by the public.
Pengaruh Gaya Hidup dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Converse: Studi Pada Mahasiswa D4 Manajemen Pemasaran Jurusan Administrasi Niaga Politeknik Negeri Malang Safrida Azzahra; Yulis Nurul ‘Aini
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 1 (2024): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i2.145

Abstract

Converse shoes are foreign sneakers brand that is considered a classy product that is still a favorite of many people in the world, including in Indonesia. Consumers purchase a product that was in line with their tastes and lifestyle., and to influence consumers to make purchase, Converse offers good quality product. The goal of this study is to understand how lifestyle and product quality affect consumers' decisions to purchase Converse sneakers. 65 D4 Marketing Management students at Malang State Polytechnic who had purchased Converse shoe goods participated in this quantitative study. Data was gathered utilizing a questionnaire-based approach. To choose responders, the Accidental Sampling method was applied. Testing hypotheses and multiple regression analysis are two techniques for data analysis. Study findings on the relationship between lifestyle and product quality and purchase decisions indicate that Fcount>Ftable, or 42.517>3.15, with a coefficient of determination of 0.565. The study's findings indicate that lifestyle and product quality account for 56.5% of purchase decisions, with other factors accounting for 43.5% of decisions that were not examined. According to this study, judgments on what to buy are influenced by both product quality and lifestyle. It is also expected that Converse companies can pay attention to consumer lifestyles and maintain the quality of Converse products and continue to innovate to stay superior to other shoe brands.
Mengoptimalkan Kualitas Layanan: Dampak Implementasi SOP Dalam Layanan Jasa Kurir Parhan Parhan; Raisya Amalia Burhannudin
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.149

Abstract

This study aims to analyze the impact of implementing Standard Operating Procedures (SOP) on the service quality of PT. Tiki Jalur Nugraha Ekakurir (JNE) delivery services. The results show a positive influence of SOP implementation on the service quality of JNE's delivery services. Clear and easily understood SOPs help JNE employees complete tasks consistently and efficiently, reducing the likelihood of errors and omissions. Additionally, employee commitment and discipline in applying SOPs, along with support and supervision from management, are crucial in improving service quality. The suitability of SOPs with the needs and conditions of the company is also a key aspect to be considered. Based on these findings, it is recommended that JNE continuously improve the quality of its SOPs and ensure their implementation by employees. Furthermore, enhancing other factors such as infrastructure, technology, and human resources is essential to achieve sustainable excellent service.
Penerapan Manajemen Talenta Di Sekolah Dasar (SD) Kharisma Bangsa Apan Fauzi; Dwika Yuniarti; Lu’lu’a Farah Adiba; Hasyim Asy’ari
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.166

Abstract

The purpose of this study is to describe the application of talent management at SD Kharisma Bangsa. The approach to this research is qualitative. The main method of this research is studies supported by field research. Data is collected through documents, research records, and interviews. The data was taken through several research instruments including documents completeness tables, research notes, and interview guidelines. Data analysis is achieved through content analysis techniques. The results showed that SD Kharisma Bangsa has implemented talent management through training programs to support career paths and employee retention. The training includes; Development Teaching Proficiency (DTP), Future Path, Teacher Motivational Day (TMD), and Out-of-school Training.
Analisis Peran Petugas Loading Master PT Gapura Angkasa Dalam Penanganan Kargo Udara di Bandar Udara Internasional Adi Soemarmo Solo Wyananda Namira Shafa; Desiana Rachmawati
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.167

Abstract

This research aims to find out: how baggage carried by passengers is not free from various problems with baggage service deviations, which usually occur when passengers arrive at the final destination station or during post-flight service, this can be one of the performance benchmarks for a ground handling company. , whether it is good or not in providing service to passengers. In this case, the role of the loading master officer plays an important role in the process of loading and unloading cargo, preventing unwanted things from happening. This study used qualitative research methods. The data collection techniques used were, observation, interviews, documents, and documentation along with observations. The researcher directly carried out observations, the researcher also explained the results of the data taken during interviews and observations. For the interview, the researcher interviewed the Loading Master officer 3 sources with document data obtained by the researcher. from documentation of the activities of Loading Master officers when carrying out their duties and responsibilities in the field and also in the form of implementation documents for the data analysis techniques used, namely data collection, data reduction, data presentation, discussion, and conclusions. The role of Loading Master officers is very important at Adi Soemarmo Solo Airport, both from the implementation of standard operational procedures and also influences improving the performance of Loading Master officers for air cargo handlers. Not only that, researchers also found that Loading Master officers are very fast in Loading-Unloading if officers are slow or if you are not careful during the Loading-Unloading process, it will result in the plane being delayed.
Pengaruh Praktek Bibliometrik Etika Bisnis Dan Csr Menciptakan Nilai Jangka Panjang Perusahaan Ryan Maulana; Masiyah Kholmi
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.188

Abstract

This research aims to explore the influence of using bibliometric methods in identifying literature on business ethics and Corporate Social Responsibility (CSR) on the creation of long-term value for companies. Bibliometric methods are used to analyze and present research trends, theoretical contributions, and best practices related to this topic. Through a literature synthesis, this research identifies the relationship between ethical business practices and CSR with increasing public trust, strengthening relationships with stakeholders, and a positive impact on the company's long-term performance. The results of this research are expected to provide valuable insights for academics, practitioners and managers in strengthening ethical and CSR practices as strategies for achieving sustainability and sustainable company growth.
Konsep Dan Penerapan Sistem Informasi Manajemen Safira Armah; Rayyan Firdaus
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.192

Abstract

The purpose of writing this article is to find out the concepts, benefits, applications and challenges experienced in Information Management Systems. Management Information System (MIS) is a very important and strategic system in the modern digital era. This system functions as the main means of collecting, processing and presenting relevant and accurate information to management, so that it can assist in making better decisions. In this article, researchers use the literature study research method to analyze data by describing data that has been collected from various sources such as books, journals, articles, research reports, and other sources that are relevant to the topic being studied. Through a literature study, this research explores the definition and main benefits of MIS, which is a combination of human resources, information technology, and procedures to produce quality information for decision making. Effective implementation of MIS can provide a competitive advantage for organizations in increasing productivity, efficiency and competitiveness. However, SIM implementation also faces various challenges, such as system integration, data security, data quality, user resistance, investment costs, rapid technological changes, and organizational complexity. This research contributes to providing a comprehensive understanding ofManagement Information Systems, as well as highlighting the importance of utilizing information as a strategic asset for organizations in achieving their business goals
Penerapan E-Commerce Dalam UMKM Kota Lhokseumawe Rozatul Ikhwa; Rayyan Firdaus
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.193

Abstract

With rapid developments in the fields of technology and information, people must start learning about the internet and staying connected to it. One of the things that is done is shopping online, or e-Commerce, which is a new lifestyle that is emerging at the moment. Large companies and UMKM utilize e-Commerce in the business world. As is the case in Lhokseumawe City, Banda Sakti District, Aceh Regency. The aim of this research is to apply e-Commerce to increase the competitiveness of UMKM.. Trade competition is normal. However, sellers, or manufacturers, have many ways to offer their goods or services. This can be via the internet, newspapers, magazines, etc. Therefore, an effective trading plan is needed for trading on this electronic platform. One of the UMKM in Lhokseumawe City which is the subject of this case study is to provide a complete picture of how e-Commerce is implemented in UMKM.
Studi Empiris: Produktivitas Kerja Karyawan Abd. Mardan; Rahmisyari Rahmisyari; Arifin Arifin
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.213

Abstract

This research aims to find out whether competence has a direct and significant effect on employee work productivity and whether competence has a direct and significant effect on employee work productivity through work motivation at PT. Bukit Tinoring Raya in Manado, the type of research used is quantitative with a survey method approach. The main data collection technique is through a questionnaire. The sampling method used was purposive sampling with a sample size of 150 respondents. The data analysis technique used in this research is the SEM Partial Least Square (PLS) method. The results of research hypothesis testing show that (i) competence does not directly have a significant effect on employee work productivity through work motivation, (ii). Competence has a significant effect on employee work productivity through work motivation.
Implementasi Marketday Dalam Membangun Kreatifitas Siswa Di MA Al-Hamidiyah George Khatami Albusthomi; Imam Hasani; Hamam Thoriq Majid; Imran Revanza
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.214

Abstract

On certain days, schools participate in Market Day by asking children to make real-life sales and purchases. Students participate in all stages of the supply chain from manufacturing to distribution to consumption during Market day, an example of an integrated entrepreneurship education program. Students can also appreciate their abilities during Market Day. The aim of this research is to help Madrasah Aliyah Al-Hamidiyah Depok students become more imaginative. A qualitative research approach was used in this research. Observation and interviews are the methods used to collect data. These findings indicate that students' originality develops after they participate in Market day at school.

Page 3 of 17 | Total Record : 168

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