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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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Pengaruh Aplikasi Tiktok Sebagai Media Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Produk Moisturizer The Originote Ilham Fadhilah; Aulia Azzahra; Erina Haniammaria; Difa Ardiyanti; Risma Ayu Ramadina; Jajat Jatnika; Kurniawati Mulyanti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 4 (2024): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.258

Abstract

This study discusses the relationship between Tiktok as a promotional media and product quality on the purchasing decision of Moisturizer The Originote. The objective of this study is to evaluate the impact of Tiktok promotions and product quality on the purchasing decision of Moisturizer The Originote. The research utilized nonprobability sampling with purposive sampling involving 100 respondents. Data collection was conducted through a questionnaire distributed via Google Forms. Findings from the analysis indicate that Tiktok promotions have a significant positive effect on purchasing decisions (β1 = 0.562, t-value = 7.894, sig < 0.05), while product quality also significantly impacts purchasing decisions (β2 = 0.433, t-value = 6.057, sig < 0.05). Simultaneously, Tiktok promotions and product quality significantly influence purchasing decisions (F-value = 93.952, sig < 0.000), with an R-squared value of 0.660, suggesting that 66.0% of the variation in purchasing decisions for Moisturizer The Originote can be explained by Tiktok promotions and product quality, while the remaining 34.0% is influenced by other factors not included in this study's model.
Efektivitas Kerja PT Textile Boyolali : Analisis Lingkungan Kerja, Budaya Organisasi dan Motivasi Munawaroh Munawaroh; Esti Dwi Rahmawati; Taufik Nur Muftiyanto
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 4 (2024): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.259

Abstract

This research aims to determine PT Textile Boyolali work effectiveness: analysis of work environment, organizational culture and motivation. The variables used in this research are work environment and organizational culture as independent variables, work effectiveness as the dependent variable and motivation as the intervening variable. The data used in this research is primary data with the data collection method used is a questionnaire. The data analysis technique used in this research uses smart (PLS) Partial Least Square. The results of this research show that the work environment has a positive and significant effect on work effectiveness, organizational culture has a positive and significant effect on work effectiveness, motivation has a positive and significant effect on work effectiveness, the work environment has a positive and significant effect on motivation, organizational culture has a positive and significant effect on motivation, the work environment has a positive and significant effect on work effectiveness through motivation, organizational culture has a positive and significant effect on work effectiveness through motivation.
Pengaruh Costumer Bonding Terhadap Loyalitas Konsumen Pada Ilo Cake Pattiserie dan Bistro di Kota Bima Mar’atin Amalia Rizkiah; Ismunandar Ismunandar; Ita Purnama
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 4 (2024): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.260

Abstract

This study aims to examine the influence of customer bonding on consumer loyalty in Ilo Cake Pattiserie and Bistro in Bima City. Customer bonding is defined as the process of building and maintaining a mutually beneficial relationship between a company and its customers. Consumer loyalty is measured by how often consumers return to buy products or services from a certain company. This study uses a quantitative method with a causal associative approach. A sample of 96 respondents was selected using the purposive sampling technique. Data was collected through the use of questionnaires with the Likert scale to measure respondents' perception of customer bonding and consumer loyalty variables. Data analysis was carried out using SPSS software to test validity, reliability, simple linear regression, correlation coefficient, determination coefficient, and t-test. The results of the study showed that there was a positive and significant influence between customer bonding on consumer loyalty at Ilo Cake Pattiserie and Bistro in Bima City (β = 0.545, p < 0.05). The coefficient of determination showed that 29.7% of the variation in consumer loyalty could be explained by the variable customer bonding. The implication of this study is the importance of an effective customer bonding strategy in maintaining consumer loyalty in the midst of fierce market competition. The conclusion of this study confirms that customer bonding plays an important role in increasing consumer loyalty. Recommendations for further research are to consider additional factors that can affect consumer loyalty as well as expand the scope of location and data analysis techniques to gain a deeper understanding.
Pengaruh Digital Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Indomaret Surabaya Nurya Rizkiyani; Iswati Iswati; Emilia Pranata
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 4 (2024): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.262

Abstract

This research seeks to provide a deeper understanding of the "Effect of Digital Marketing and Service Quality on Purchasing Decisions at Indomaret Surabaya City" related to the main issues discussed by the relationship between digital marketing and service quality on purchasing decisions at Indomaret Surabaya City. The background of this research is the rapid development of innovation, so that a new marketing strategy has emerged, namely digital marketing. However, not only that, service quality also plays a role in how influential it is on purchasing decisions. Proving the effect of digital maeketing and service quality on purchasing decisions at Indomaret Surabaya City is the main objective of this study. Data was collected through a quantitative survey using Google Form and processed by quantitative methods to Indomaret customers in Surabaya City, especially East Surabaya. Researchers used purposive sampling, so that researchers selected data that reflected respondents from the population obtained. After that, the data that has been collected is run with SPSS and Multiple Linear Regression for data analysis. The conclusion of this study is that there is a relationship from digital marketing and service quality on purchasing decisions.
Strategi Pemasaran UMKM Kyon Pocha Subang Siti Titta Partini; Mulyani Mulyani; Cindy Marjiatul Hasanah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 4 (2024): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.329

Abstract

The development of information technology today has encouraged a phenomenon called global culture, one of which is known as Korean wave or the influence of Korean culture which also influences young people in Indonesia. The increasing demand for Korean food has been responded positively by a number of teenagers in Subang Regency by managing the Kyon Pocha UMKM business. This study aims to determine and analyze the marketing strategy implemented by the Kyon Pocha UMKM based on segmentation, targeting, positioning or known as STP, as well as the marketing mix based on the 'seven Ps' or product strategy, pricing, place, promotion, people, physical evidence and process. The research method uses a qualitative descriptive approach with data collection techniques using interviews, observations and literature studies. The results of the study indicate that the marketing mix of the Kyon Pocha Subang UMKM is in accordance with STP and is implemented quite well, but needs to be improved especially in relation to product variants, market expansion, more effective use of social media and physical evidence.
Pengukuran Indeks Kepuasan Masyarakat (IKM) Kader Posyandu Mawar Terhadap "Program Duta Bahtera" CSR PT Pertamina Patra Niaga AFT Syamsudin Noor Faidah Ramadhani
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 4 (2024): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i4.336

Abstract

PT Pertamina Patra Niaga AFT Syamsudin Noor as a company operating in aviation fuel services, is committed to acting ethically in running its business. One of them is by running an empowerment program that targets the community in the company's ring-1 area. AFT Syamsudin Noor has five CSR programs that cover aspects of community empowerment, capacity building and infrastructure improvement. The five programs are Duta Bahtera (Posyandu Pertamina Bahagia and Sejahtera), Hiling di Kasturi (Greening and Environmental Management in RT 33 Kasturi), Pertamina Sigana (Disaster Preparedness), Sambar Deer Conservation and Endemic Kalimantan Plants and the Eco Green School Program. All of these programs have started since 2022, except for the conservation program which started since 2019.
Pengaruh Promosi Media Sosial Instagram dan Word Of Mouth terhadap Keputusan Pembelian Konsumen Memilih Wedding Organizer Wiwit Wedding Jihan Apriliyani; Winna Sarikusumaningtyas
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 4 (2024): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i4.341

Abstract

This research was conducted to test the influence of instagram social media promotions and word of mouth on purchasing decisions to choose the Wiwit Wedding wedding organizer. The data collection technique used 60 samples by distributing questionnaires and the data analysis technique was quantitative. The results of this research show that Instagram Social Media Promotion and Word of Mouth have a positive and significant effect on Consumer Purchasing Decisions when choosing Wiwit Wedding Wedding Organizers, both partially and simultaneously. The amount of 77.5% of social media promotion variables and word of mouth can influence consumer purchasing decisions to choose the wedding organizer Wiwit Wedding, while the remaining 22.5% is influenced by other variables not examined by this research.
Strategi Efektif dalam Pelatihan dan Pengembangan untuk Meningkatkan Kualitas Sumber Daya Manusia Ryan Restu Prasasongko; Mudji Kuswinarno
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 4 (2024): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i4.353

Abstract

This article aims to explore effective strategies in HR training and development that can improve employee competence, skills and performance. Some of the approaches reviewed include training needs analysis, appropriate learning methods, and the use of technology in training. This research uses the Systematic Literature Review method to analyze effective strategies in training and development to improve the quality of human resources. Through these strategies, organizations can create a work environment that supports employee growth and strengthens the company's competitiveness.
Optimalisasi Perencanaan dan Penjadwalan Produksi: Kunci Meningkatkan Efisiensi Operasional Lilis Setyowati; Untung Lasiyono
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 4 (2024): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i4.354

Abstract

Optimizing production planning and scheduling is a crucial aspect in improving operational efficiency in the competitive industrial era. This article discusses the importance of proper production planning and scheduling strategies to forecast demand and efficiently manage resource allocation, as well as effective scheduling to minimize downtime and increase throughput. The company has the possibility of not only providing better services to customers, but also reducing costs, and increasing efficiency, thus achieving a sustainable competitive advantage. This research uses a qualitative approach with a literature study method. The research was conducted by collecting information, then analyzed, and synthesized from various sources, including, journals, articles, and online publications.
Efektivitas Penggunaan Influencer dalam Strategi Pemasaran Digital Ahmad Yusuf Kresna Andi S; Lilis Setyowati; Gentri Zulfika; Edy Sulistiyawan
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 4 (2024): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i4.362

Abstract

Digital marketing strategies have come a long way, but a key challenge is reaching an increasingly fragmented audience. In this context, the use of influencers in digital marketing strategies has become an effective alternative. This research explores the effectiveness of using influencers in digital marketing strategies in the rapidly evolving social media era. This research utilizes the literature review method to integrate credible references relating to digital marketing resources. The results show that planned collaboration between companies and influencers not only increases the visibility of the goods or services offered, but also builds consumer trust, which contributes to increased conversion and customer loyalty. The findings provide practical insights for marketers to design more effective digital marketing strategies, emphasizing the importance of value alignment between companies and influencers and innovation in content creation. It is desired that this research can serve as a benchmark for companies in harnessing the potential of influencers as an integral part of their digital marketing strategy.

Page 5 of 17 | Total Record : 168

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