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Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30471575     EISSN : 30471184     DOI : 10.61132
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital (JIMaKeBiDi) memuat topik berkaitan dengan segala aspek manajemennamun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 143 Documents
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Pengaruh Bauran Pemasaran 4D Terhadap Keputusan Pembelian Pengguna GoFood Intana Wahyu Putri; Esti Dwi Rahmawati; Indra Hastuti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.242

Abstract

Changes in technological advances and increased Internet penetration have led to changes in consumer purchases. The study aims to analyze “The impact of 4D marketing mix on GoFood consumer purchasing decisions in Surakarta”. The population in this study is the entire consumer in Surakarta City who has used the service of messaging between GoFood and has made a purchase. The study uses purposive sampling as a sample determination technique and the number of samples in this study is 100 respondents. Variables In this study there are 5 variables to be studied, namely the independent variables consisting of Disruption (X1), Digitalization (X2), De-Siloage (X3), and Diffusion (X4), as well as Purchase Decision (Y) as dependent variables. The results of this study show that the variables disruption(X1), de-siloage(X3) and diffusion(X4) have a positive and significant influence on the Purchasing Decision of GoFood Application Users in Surakarta, whereas the variable digitalization(X2) has a negative and significant impact on the Buying Decisions of Gofood Application users in Surakarta.
Dampak Pelatihan Pengembangan, Motivasi Kerja, dan Perilaku Organisasi Terhadap Prestasi Kerja Pada Dinas Lingkungan Hidup Surakarta Restu Putri Permatasari; Agus Suyatno; Khabib Alia Akhmad
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.250

Abstract

Study This aim for know influence training and development, motivation work, and behavior organization to performance Work Environmental Service employes Long live the city of Surakarta. Study This use method study quantitative. Population in study is Environmental Service employees Live the working city of Surakarta more of 1 (one) year and amount sample in study This as many as 60 respondents use technique purposive sampling. Variables used​ in study This is training and development, motivation work, behavior organization, and achievement Work employee. Data used in research in the form of primary data. Method data collection used is questionnaire. Research result This pointed out that training and development influential positive and significant to performance Work employees, motivation Work influential positive and significant to performance Work employees, behavior organization influential positive and significant to performance Work employees, as well training and development, motivation work, and behavior organization in a way simultaneous (together) influence to performance Work employee.
Pengaruh Kualitas Produk, Persepsi Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Es Coklat Ngetop di Surakarta Mukhammad Akmal Filardi; Yuliar Kartika Wijayanti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.254

Abstract

This research aims to determine the influence of Product Quality, Price Perception, and Service Quality on Customer Satisfaction of Popular Chocolate Ice in Surakarta. The population in this research are Ngetop Ice Chocolate consumers who are in Surabaya and have purchased the product more than once. This research also aims to analyze the influence of product quality, price perception, and service quality on customer satisfaction for Es Coklat Ngetop in Surakarta. Product quality is measured based on the taste, appearance and consistency of the chocolate ice served. Price perception is understood as a customer's view of the value of a product compared to the price they pay. Service quality is assessed from the responsiveness, competence and reliability of the service provided by the seller. The type of data used in this research is quantitative data. The sampling technique in this research used accidental with a sample of 100 respondents. The data collection technique uses a questionnaire method and data analysis in this research uses the t test and f test methods. In this research, the results show that product quality, price perception and service quality partially have a positive and significant effect on customer satisfaction. Simultaneously, these three independent variables have a positive and significant effect on customer satisfaction Based on the results of the SPSS version 29 F test, all independent variables simultaneously influence customer satisfaction. based on the results of the t test, it shows that the product quality variable has a positive and significant effect on customer satisfaction, the price perception variable has a positive and significant effect on customer satisfaction, and the service quality variable has a positive and significant effect on customer satisfaction
Pengaruh Sikap Terhadap Minat Berwirausaha Mahasiswa Universitas Pandanaran Sintya Oktarina; Dheny Indra Gunawan
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.255

Abstract

This research aims to determine and analyze the influence of attitudes on the entrepreneurial interest of Pandanaran University students. This research uses a quantitative approach with the analytical method used is the multiple linear regression analysis method. The data source taken came from students at the Pandanaran University Entrepreneurship Study Program. Primary data in this research are questionnaire answers by respondents to questions regarding variables, namely attitude and interest in entrepreneurship. The data collection technique used by researchers is by distributing questionnaires containing several questions based on the variables to be studied. The research results show that the attitude variable has a positive and significant effect on the entrepreneurial interest variable.
Pengaruh Lingkungan Kerja dan Beban Kerja Terhadap Kinerja Karyawan Melalui Komitmen Organisasional Sebagai Variabel Intervening Pada Kantor Balai Kota Ainul Qodri; Dian Rista; Chintya Ones Charli; Lara Sulmi Riva; Wulandari Oktavia
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.256

Abstract

This research aims to determine the influence of the work environment and workload on employee performance through organizational commitment as an intervening variable at the Solok city hall office. This research includes causal associative research using a quantitative approach. The results of this research show that the work environment has a significant influence on employee performance, work workload has an influence on employee performance, work environment and workload have a positive and significant effect on employee performance.
Pengaruh Aplikasi Tiktok Sebagai Media Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Produk Moisturizer The Originote Ilham Fadhilah; Aulia Azzahra; Erina Haniammaria; Difa Ardiyanti; Risma Ayu Ramadina; Jajat Jatnika; Kurniawati Mulyanti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.258

Abstract

This study discusses the relationship between Tiktok as a promotional media and product quality on the purchasing decision of Moisturizer The Originote. The objective of this study is to evaluate the impact of Tiktok promotions and product quality on the purchasing decision of Moisturizer The Originote. The research utilized nonprobability sampling with purposive sampling involving 100 respondents. Data collection was conducted through a questionnaire distributed via Google Forms. Findings from the analysis indicate that Tiktok promotions have a significant positive effect on purchasing decisions (β1 = 0.562, t-value = 7.894, sig < 0.05), while product quality also significantly impacts purchasing decisions (β2 = 0.433, t-value = 6.057, sig < 0.05). Simultaneously, Tiktok promotions and product quality significantly influence purchasing decisions (F-value = 93.952, sig < 0.000), with an R-squared value of 0.660, suggesting that 66.0% of the variation in purchasing decisions for Moisturizer The Originote can be explained by Tiktok promotions and product quality, while the remaining 34.0% is influenced by other factors not included in this study's model.
Efektivitas Kerja PT Textile Boyolali : Analisis Lingkungan Kerja, Budaya Organisasi dan Motivasi Munawaroh Munawaroh; Esti Dwi Rahmawati; Taufik Nur Muftiyanto
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.259

Abstract

This research aims to determine PT Textile Boyolali work effectiveness: analysis of work environment, organizational culture and motivation. The variables used in this research are work environment and organizational culture as independent variables, work effectiveness as the dependent variable and motivation as the intervening variable. The data used in this research is primary data with the data collection method used is a questionnaire. The data analysis technique used in this research uses smart (PLS) Partial Least Square. The results of this research show that the work environment has a positive and significant effect on work effectiveness, organizational culture has a positive and significant effect on work effectiveness, motivation has a positive and significant effect on work effectiveness, the work environment has a positive and significant effect on motivation, organizational culture has a positive and significant effect on motivation, the work environment has a positive and significant effect on work effectiveness through motivation, organizational culture has a positive and significant effect on work effectiveness through motivation.
Pengaruh Costumer Bonding Terhadap Loyalitas Konsumen Pada Ilo Cake Pattiserie dan Bistro di Kota Bima Mar’atin Amalia Rizkiah; Ismunandar Ismunandar; Ita Purnama
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.260

Abstract

This study aims to examine the influence of customer bonding on consumer loyalty in Ilo Cake Pattiserie and Bistro in Bima City. Customer bonding is defined as the process of building and maintaining a mutually beneficial relationship between a company and its customers. Consumer loyalty is measured by how often consumers return to buy products or services from a certain company. This study uses a quantitative method with a causal associative approach. A sample of 96 respondents was selected using the purposive sampling technique. Data was collected through the use of questionnaires with the Likert scale to measure respondents' perception of customer bonding and consumer loyalty variables. Data analysis was carried out using SPSS software to test validity, reliability, simple linear regression, correlation coefficient, determination coefficient, and t-test. The results of the study showed that there was a positive and significant influence between customer bonding on consumer loyalty at Ilo Cake Pattiserie and Bistro in Bima City (β = 0.545, p < 0.05). The coefficient of determination showed that 29.7% of the variation in consumer loyalty could be explained by the variable customer bonding. The implication of this study is the importance of an effective customer bonding strategy in maintaining consumer loyalty in the midst of fierce market competition. The conclusion of this study confirms that customer bonding plays an important role in increasing consumer loyalty. Recommendations for further research are to consider additional factors that can affect consumer loyalty as well as expand the scope of location and data analysis techniques to gain a deeper understanding.
Pengaruh Digital Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Indomaret Surabaya Nurya Rizkiyani; Iswati Iswati; Emilia Pranata
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.262

Abstract

This research seeks to provide a deeper understanding of the "Effect of Digital Marketing and Service Quality on Purchasing Decisions at Indomaret Surabaya City" related to the main issues discussed by the relationship between digital marketing and service quality on purchasing decisions at Indomaret Surabaya City. The background of this research is the rapid development of innovation, so that a new marketing strategy has emerged, namely digital marketing. However, not only that, service quality also plays a role in how influential it is on purchasing decisions. Proving the effect of digital maeketing and service quality on purchasing decisions at Indomaret Surabaya City is the main objective of this study. Data was collected through a quantitative survey using Google Form and processed by quantitative methods to Indomaret customers in Surabaya City, especially East Surabaya. Researchers used purposive sampling, so that researchers selected data that reflected respondents from the population obtained. After that, the data that has been collected is run with SPSS and Multiple Linear Regression for data analysis. The conclusion of this study is that there is a relationship from digital marketing and service quality on purchasing decisions.
Strategi Pemasaran UMKM Kyon Pocha Subang Siti Titta Partini; Mulyani Mulyani; Cindy Marjiatul Hasanah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.329

Abstract

The development of information technology today has encouraged a phenomenon called global culture, one of which is known as Korean wave or the influence of Korean culture which also influences young people in Indonesia. The increasing demand for Korean food has been responded positively by a number of teenagers in Subang Regency by managing the Kyon Pocha UMKM business. This study aims to determine and analyze the marketing strategy implemented by the Kyon Pocha UMKM based on segmentation, targeting, positioning or known as STP, as well as the marketing mix based on the 'seven Ps' or product strategy, pricing, place, promotion, people, physical evidence and process. The research method uses a qualitative descriptive approach with data collection techniques using interviews, observations and literature studies. The results of the study indicate that the marketing mix of the Kyon Pocha Subang UMKM is in accordance with STP and is implemented quite well, but needs to be improved especially in relation to product variants, market expansion, more effective use of social media and physical evidence.

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