cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
MAYA UTAMI DEWI
Contact Email
info@arimbi.or.id
Phone
+6285885852706
Journal Mail Official
info@arimbi.or.id
Editorial Address
Jl. Watu Nganten 1 No. 1-6 Desa Batursari Kec. Mranggen 4 RW 8., Kab. Demak, Provinsi Jawa Tengah, 59567
Location
Kab. demak,
Jawa tengah
INDONESIA
Jurnal Bisnis Kreatif dan Inovatif
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30470234     EISSN : 30469058     DOI : 10.61132
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni, September, dan Desember).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 103 Documents
 4   5   6   7   8 
Pengaruh Ekspor Migas dan Non Migas terhadap Pertumbuhan Ekonomi Aceh Moana Afliana
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 2 (2025): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i2.813

Abstract

Aceh’s economy has long been dominated by the oil and gas sector, particularly LNG Arun exports, which contributed more than 40% of regional GDP (GRDP) in the early observation period. However, declining production after 2014 drastically reduced its share to below 20%, and in recent years, to only around 10–12%. This study aims to analyze the contribution of oil and gas (migas) and non-oil and gas (nonmigas) exports to Aceh’s economy and to assess the potential of export diversification as a sustainable development strategy. The research employs a quantitative approach using secondary time series data from 2007–2021 obtained from BPS, Bank Indonesia, and other official sources. Data were analyzed descriptively and through simple econometric models, including OLS regression and cointegration tests. The findings reveal that oil and gas exports are significant in the short term but have weakened in the long term. In contrast, non-oil and gas exports, although relatively small, exhibit stable growth and demonstrate a long-term relationship with GRDP. These results underscore the importance of diversifying exports towards nonmigas commodities, particularly coffee, cocoa, rubber, and fisheries. The practical implication is the urgent need for Aceh’s development strategy to shift from oil and gas dependence towards globally competitive nonmigas industrialization
Pengaruh Brand Image dan Gaya Hidup Hedonis terhadap Minat Beli IPhone pada Mahasiswa STIE Bima Nunung Andriani; Ismunandar Ismunandar; Ovryadin Ovryadin
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 2 (2025): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i2.787

Abstract

This study aims to examine whether there is a correlation between the hedonistic lifestyle of STIE Bima students and their aspiration to purchase an iPhone. The hedonistic lifestyle, which focuses on the pursuit of pleasure and instant gratification, often drives individuals to acquire luxury and prestigious items such as the iPhone. However, issues related to the product, such as fast battery drainage, poor performance, and blocked IMEI, have been documented by users. These problems can affect the brand image and purchasing intentions. Furthermore, the temporary nature of hedonistic pleasure causes consumers to continually seek new products to fulfill their emotional desires, which could influence their purchasing decisions. Additionally, negative perceptions of a product’s value, price, or quality may lead consumers to hesitate in making a purchase. Therefore, it is essential to understand how the hedonistic factor interacts with the intention to buy a specific product, particularly among students who are often the primary consumers of electronic products like the iPhone. This study uses a quantitative method with an associative research strategy to explain the relationship between a hedonistic lifestyle and purchase intention. A total of 96 STIE Bima students were selected as the sample, using the Lemeshow algorithm. Data were collected through questionnaires, direct observation, and literature review. Data analysis was performed using various statistical methods, including validity and reliability tests, classical assumption tests (such as normality, multicollinearity, heteroscedasticity, and autocorrelation), as well as multiple linear regression analysis. t-tests (both partial and simultaneous) were used to test the impact of each variable on purchase intention. Correlation coefficients were used to measure the strength of relationships between the variables studied. The results of this study are expected to provide insights into how a hedonistic lifestyle influences iPhone purchasing decisions among students.
Pengaruh Digital Marketing dan Customer Relationship Management Digital dalam Meningkatkan Pemasaran Produk Telur di X Kabupaten Pacitan Rizal Rifai; Agus Suyatno; R. Taufik Nur Muftiyanto
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.803

Abstract

This study is driven by the importance of adopting digital-based marketing strategies in the agribusiness sector, particularly in rural areas such as Pacitan Regency. Y, as a local egg farming enterprise, seeks to enhance its marketing effectiveness through the implementation of   Digital Marketing and digital customer relationship management (CRM). The objective of this study is to examine the influence of these two strategies on egg product marketing. This research employed a quantitative correlational approach, with data collected through questionnaires and interviews. The sample consisted of 97 respondents who are consumers of Y. The results show that both   Digital Marketing and digital CRM simultaneously have a significant effect on improving product marketing.   Digital Marketing plays a role in expanding reach and product appeal by utilizing online platforms and targeted advertising, which helps increase product visibility to a broader audience. Meanwhile, digital CRM is effective in building long-term relationships and customer loyalty by providing personalized services, improving customer engagement, and maintaining communication. These findings imply that the integration of both strategies is highly relevant for micro-enterprises to improve competitiveness in the digital era, as they allow businesses to reach a wider market while fostering strong customer connections. This study also contributes to the development of literature on digital agribusiness marketing and serves as a practical reference for business promotion strategies, especially for small-scale enterprises looking to leverage digital tools for growth.
Pengaruh Budaya Organisasi, Gaji dan Kesejahteraan Karyawan terhadap Kinerja Karyawan BPBD Kab. Nganjuk Rara Zumna Septianingrum; Indah Listyani; Rike Kusuma Wardhani
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.823

Abstract

Employee performance is the result of the work carried out by the employee to fulfill their duties and responsibilities in accordance with the discipline entrusted to them. This research aims to determine and analyze organizational culture, salary, and employee welfare on the performance of employees at the BPBD of Nganjuk Regency. The method used is a quantitative approach with causal research, which is capable of explaining the cause-and-effect relationship between variables. Research data was obtained through the distribution of questionnaires to 50 respondents who are employees of the BPBD of Nganjuk Regency. To ensure data quality, a series of tests were conducted including validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R2) which were processed using SPSS version 25. The research results show that organizational culture has a significant influence on employee performance, indicating that the stronger the applied organizational culture, the better the resulting employee performance will be. Salary also proves to significantly affect employee performance, which shows that providing a decent salary in accordance with job responsibilities can enhance the resulting employee performance. Likewise, employee welfare significantly influences employee performance, indicating that employee welfare, both physically and psychologically, can improve the resulting employee performance. Simultaneously, these three variables have an effect on employee performance. The coefficient of determination value of 0.693 indicates that 69.3% of the influence on the employee performance variable comes from company culture, salary, and employee welfare, while 30.7% comes from other external factors
Standar Profesionalisme, Independensi Auditor, dan Kualitas Audit Keuangan Pemerintah Agusmadi Agusmadi; Muhammad Iqbal; Marzuki Marzuki; Azlim Azlim; Wiki Noviandi; Riza Ul Fahmi
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 1 (2025): Maret : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i2.824

Abstract

This study aims to analyze the effect of applying professional auditing standards and auditor independence on the quality of government Financial Audits in the Regional Government Audit Institution. Using a quantitative descriptive-verificative method, data were collected through a Likert-scale questionnaire survey of 30 auditees from various regional government agencies. The results indicate that the research instrument is valid and reliable (Cronbach’s Alpha = 0.785), auditor independence significantly influences Audit Quality (p = 0.004), while professional standards have no significant partial effect (p = 0.249). However, simultaneously both variables significantly affect Audit Quality with a contribution of 44.2% (R² = 0.442), emphasizing auditor independence as the dominant factor in ensuring objectivity and accuracy of audit results. In conclusion, auditor independence must be continuously strengthened, while the application of professional standards remains essential to maintain consistency, in order to achieve transparent, accountable, and trustworthy government financial management.
Pengaruh Budaya Kerja, Semangat Kerja dan Kinerja Karyawan terhadap Kepuasan Kerja Karyawan PT RJN Wisnu Andika Dio Putra; Indah Yuni Astuti; Iing Sri Hardiningrum
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.825

Abstract

Companies face a variety of human resources with varying characteristics and abilities, which significantly impact employee performance. The influence of work culture, work morale, and employee performance, including variables such as discipline, mutual respect, individual passion, team spirit, quality, punctuality, workers, salary, promotions, supervision, and coworkers, is crucial in determining how significantly they influence employee job satisfaction at PT RJN. By understanding this relationship, the director or leader of PT RJN can predict employee responses to job satisfaction, maintain it, and improve it so employees feel more comfortable and at ease in their work. The sampling technique in this study used a saturated sampling method, a non-probability sampling method. This research employed a quantitative approach with a concrete data processing methodology. The population consisted of 40 employees in the production, administration, marketing, and distribution departments. The sample used in this study was derived from primary data obtained from 40 respondents from the production department who were still actively working at PT RJN. Data were obtained through questionnaires and observations. From the results of the analysis that has been done, based on the results of partial testing, the job satisfaction of PT RJN employees is positively and significantly influenced by the variables of work culture, work spirit, and employee performance. Based on the results of simultaneous testing, the job satisfaction of PT RJN employees is significantly influenced by the variables of work culture, work spirit, and performance characteristics. significantly influence employee job satisfaction. This is known from the correlation analysis as follows: r value = 0.377 or 37.7% and then the remaining 62.3% comes from various factors outside this concentration and is influenced by other variables not examined in this study.
Pengaruh E-Recruitment, Reputasi Perusahaan, dan Kompensasi terhadap Minat Melamar Pekerjaan pada Mahasiswa Universitas Perwira Purbalingga Lutfy Ike Prasetyawati; Dyah Supriatin
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.827

Abstract

Final-year students have a high interest in immediately entering the workforce, but the available recruitment processes often do not meet their expectations. The e-recruitment system, which is expected to be efficient and transparent, instead causes confusion and doubt. Company reputation and compensation offered are also major considerations in the decision to apply. This study aims to analyze the influence of e-recruitment, company reputation, and compensation on the interest of Perwira Purbalingga University students in applying for jobs. A quantitative method was used with a causal associative approach. A sample of 59 respondents was selected through purposive sampling from students enrolled in 2021 and 2022. Data collection was conducted through questionnaires, then analyzed using instrument testing, descriptive analysis, classical assumption testing, and multiple linear regression. The results showed that e-recruitment had a negative and insignificant effect on job application interest. Company reputation had a positive and significant effect, while compensation had a positive but insignificant effect. The coefficient of determination value of 0.319 indicates that the three variables explain 31.9% of the variation in interest in applying for jobs, while the rest is influenced by other factors not examined in this study
Analisis Perencanaan Anggaran Operasional Mebel X Adinda Hesti Wulandari; Purwati Purwati; Neneng Miskiyah
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.828

Abstract

The purpose of this study was to gain a better understanding of how the operational budget planning process is applied to the Mebel Serba Usaha (Mebel Serba Usaha) business, which falls into the micro, small, and medium-sized business category. A quantitative descriptive approach was used, collecting data through direct interviews and observing business activities. The obtained data was then examined to determine costs. Furthermore, sales records over the past four years were evaluated for their use. The analysis revealed that Mebel Serba Usaha has never created an operational budget. This situation makes it difficult for the company to manage its finances, which ultimately impacts performance and profitability. The study shows that an operational budget is a crucial tool for more targeted financial management. Operational budget planning helps companies develop long-term business plans and organize and monitor expenses. The results of this study also emphasize that the absence of a budget tends to make companies lack a clear reference point for determining sales targets and controlling production costs. With structured budget planning, companies can more easily identify spending priorities, estimate cash flow, and assess the efficiency of resource use. Furthermore, implementing an operational budget can improve managerial discipline because every financial decision is based on careful planning, not just on immediate needs. Another benefit is increased transparency in fund management, thereby minimizing the risk of waste or misallocation of costs. Therefore, this study provides a practical contribution in the form of recommendations on the importance of implementing an operational budget for micro, small, and medium enterprises, particularly in maintaining sustainability and increasing competitiveness amidst increasingly fierce business competition.This research is expected to be a reference for other MSMEs in developing a more effective and sustainable financial system.
Evaluasi dan Penilaian Usaha X Melalui Business Model Canvas Verda Jesikasari; Dewi Fadila; Marieska Lupikawaty
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.829

Abstract

SQ Florist has been a flower board-making service provider since 2019. Currently, SQ Florist faces several obstacles, including ineffective social media promotions, limited staff training in digital marketing, and a suboptimal flower board production process. Furthermore, revenue recording is still manual, resulting in inefficient financial management. This study aims to expand market reach while improving service quality so that SQ Florist can compete better. The research method used is a qualitative approach with data collection techniques through observation, interviews, documentation, and literature studies. The analysis tool uses the Business Model Canvas, which describes nine business elements including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures. The analysis results show that SQ Florist's business model is generally quite good, although there are areas for improvement, particularly in building relationships with customers, digital marketing, and product innovation. The use of social media such as Instagram and TikTok must be optimized by presenting promotional content in the form of attractive photos and videos to make online marketing more effective. Additionally, improving supplier relationships and offering differentiated products, such as flower bouquets or cash, can increase customer value. To facilitate decision-making, it is recommended to improve financial record-keeping through the use of digital applications. This step is expected to enable SQ Florist to improve its business sustainability, open more market opportunities, and compete more competitively in the creative services industry. By improving each element of the BMC, it is hoped that business sustainability and competitiveness can be further enhanced.
Pengaruh Keselamatan dan Kesehatan Kerja, Komitmen Organisasi, dan Pengalaman Kerja terhadap Produktivitas Kerja PT Rayung Pelangi Nusantara Purbalingga Nadila Herawati; Hima Barima
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.832

Abstract

This research is motivated by the declining level of work productivity of PT Rayung Pelangi Nusantara Purbalingga employees, which is suspected to be caused by the suboptimal implementation of occupational safety and health (K3), low organizational commitment, and less than optimal utilization of work experience. The main focus of this study is to analyze the influence of occupational safety and health (K3), organizational commitment, and work experience on employee work productivity partially. This study applies a quantitative approach through the application of multiple linear regression techniques with the help of SPSS version 25 software. The number of research samples consisted of 57 respondents selected using a purposive sampling method, while the data was obtained through a questionnaire instrument. The data analysis process involved validity tests, reliability tests, descriptive analysis, classical assumption tests, t tests, F tests, and coefficients of determination (R-Square). The research findings show that occupational safety and health (K3) has a positive and significant effect on work productivity, organizational commitment has a positive but not significant effect, and work experience has a negative and not significant effect. The coefficient of determination of 0.308 indicates that 30.8% of the variation in work productivity can be explained by these variables, while the remaining 69.2% is influenced by other factors not identified in this study. In conclusion, the increase in employee work productivity is more influenced by the implementation of good OHS, while organizational commitment and work experience have not shown a significant contribution. Therefore, companies are advised to strengthen the occupational safety and health (OHS) system and evaluate HR development strategies so that organizational commitment and work experience can have a greater impact on productivity.

Page 6 of 11 | Total Record : 103

 4   5   6   7   8 

Filter by Year

2024 2026


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2026): September : Jurnal Pemimpin Bisnis Inovatif Vol. 3 No. 2 (2026): Juni: Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 1 (2026): Februari: Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 4 (2025): Desember : Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 2 (2025): Juni: Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 1 (2025): Maret : Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 4 (2024): Desember : Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 3 (2024): September : Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 1 (2024): Maret: Jurnal Bisnis Kreatif dan Inovatif More Issue