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INDONESIA
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30261163     DOI : doi.org/10.47233/jipm
Core Subject : Religion, Economy, Education, Social,
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) merupakan jurnal pengabdian kepada masyarkat yang diterbitkan oleh CV.INDONESIA dengan Nomor Registrasi ISSN : 3026-1163 (Online). Terbit pertama kali bulan Juni 2023, dan diterbitkan 2 kali dalam setahun yaitu pada bulan (Juni dan Desember). Setiap manuskrip yang dikirimkan akan melalui proses peer-review dengan metode double-blind. JIPM diharapakan mampu menjadi media komunikasi dan sosialisasi seluruh civitas akademika terkait dengan hasil inovasi dan solusi dalam berbagai permasalahan yang terjadi di masyarakat. Redaktur mengundang para penulis untuk menyumbangkan artikel hasil Pengabdian Kepada Masyarakat dalam bidang IpTek , Bisnis dan Umum.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 357 Documents
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Rancangan Aplikasi Marketplace UMKM Ayam Kremes Sambal Embe Bali Di Kota Padang Menggunakan Aplikasi Blogger Cantika Erina Putri; Yolanda Aprilia S; Irfan Efendi; Sularno; Novadilatri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to facilitate and manage MSMEs in promoting and marketing the products they produce so that they are more widely accessible in the industry in utilizing social media as a means of digital marketing by Restoran Ayam Geprek to maintain business and attract consumer interest. Then the study provides an in-depth description of the management of social media by the restaurant. The case study method is used to explore the use of Marketplace. Data were collected through interviews, observations, and document studies, then analyzed descriptively. The results of the study indicate that there are obstacles in utilizing social media, such as lack of knowledge and skills, limited time and human resources, and lack of interesting strategies and content. Therefore, it is important for restaurants to overcome these problems in order to increase their presence on social media, interact with customers effectively, and implement a consistent and innovative digital marketing approach using the Blogger Application. Keywords: Social Media, Digital Marketing, and Blogger.
Meningkatkan Penjualan Produk Menggunakan Blogger Pada UMKM Gabin Fla Susu MS.SR di Kota Padang Elsa R. Sigalingging; Ziza Fazira; Susan Olivia; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Currently, technology and information have developed and everything is digital, of course this also has an impact in the business world, so business owners must be able to keep up with technological developments and utilize them effectively so that business products are better known. Many media can be used to promote business products, one of which is Blogger. This research is a blog design for UMKM Gabin Fla Susu MS. SR, this Project Base Learning (PBL) program is a form of realization of the Web Design Course. The goal is to help MSME businesses to market their products, increase sales and product popularity through bloggers. In this study, the methods used were observation and interviews with business owners before a blog was created for MS.SR Gabin Fla Susu MS.
Rancangan Aplikasi Marketplace UMKM D’Camilan Di kota Padang Menggunakan Aplikasi Blogger Yolanda Irma Julia Putri; Muhammad Rakha; Dhea vega Anandha; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The aim of this research is to design a marketplace application for D'Camilan Micro, Small and Medium Enterprises (MSMEs) in Padang City using the Blogger platform. With increasing public interest in local products, the use of digital technology has become important to increase the visibility and accessibility of MSME products. This research uses a design method consisting of needs analysis, appearance design, and implementation of basic features such as product catalogs, ordering systems, and promotional media. The results of this design show that using Blogger as a platform allows MSMEs to utilize existing tools at a lower cost, while still providing a good user experience. It is hoped that this application can increase sales and expand the market reach of D'Camilan MSMEs in Padang City and encourage local economic development.
Perancangan Website Blogger UMKM “Sarapan Pagi Chaca Cake” Sebagai Media Pemasaran Produk Rizelda Aswirdinata; Lidya Devega; M. Ilham Afriasnyah; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The influence of technology today can change the marketing strategies of all business people. Where the right business strategy in this advanced era will advance the business. This encourages businesses to adopt innovative marketing strategies, especially through online media. This article documents the design and implementation of an eCommerce website for MSMEs offering breakfast, with a focus on the case study “Breakfast Chaca Cake”. In this project, we chose the Blogger platform as the main development tool to create the website. Some of the stages of website creation carried out are data collection, system analysis, website design using the blogger platform. This project aims to increase product exposure, expand market reach, and improve the marketing and product promotion process for MSMEs. The result of the implementation of this project is a website https://chacacake1103.blogspot.com/. This project is expected to be useful for Chaca Cake Breakfast MSMEs which can increase the number of customers.
Strategi Pengembangan Pemasaran Digital Menggunakan Blogger pada UMKM Dimsum By Kalili di Kota Padang Fachrul Nugraha; Siti Komaryah; Hannisa Syifa Salsabilla; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study presents a comprehensive and in-depth analysis of the development strategy for digital marketing using Blogger as a platform for Dimsum By Kalili, a micro, small, and medium-sized enterprise (UMKM) specializing in coffee products in the city of Padang. By examining Dimsum By Kalili current digital marketing efforts and evaluating the potential benefits of incorporating a blogger strategy, this paper aims to propose a robust and effective roadmap for Dimsum By Kalili digital marketing development. The strategy begins with a thorough examination of the target audience, identifying their preferences, demographics, online behavior, and consumption patterns. This step enables Dimsum By Kalili to tailor its content and marketing strategies to effectively engage with its target customers. In addition, the study emphasizes the importance of creating valuable and compelling content that resonates with the audience's interests, needs, and desires. Furthermore, the proposed strategy encompasses search engine optimization (SEO) techniques to ensure better visibility and discoverability of Dimsum By Kalili blog. By optimizing keywords, meta tags, and other on-page elements, Dimsum By Kalili can improve its organic search rankings and attract a larger audience. The study also highlights the significance of integrating social media platforms into the strategy, allowing Dimsum By Kalili to extend its reach and foster stronger customer relationships through interactive and engaging content. In conclusion, this study provides a comprehensive roadmap for Dimsum By Kalili digital marketing development using Blogger. Through a targeted approach to audience analysis, content creation, SEO techniques, and social media integration, Dimsum By Kalili can establish a strong online presence, cultivate customer relationships, and increase its market share in the competitive UMKM industry of Padang city.
Pengembangan Blog sebagai Media Pemasaran untuk UMKM Laundry Dua Putri Reghina Syakhila; Della DelfiYanti; Nafisah Altin; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study discusses the importance of online marketing for micro, small, and medium enterprises (MSMEs) in the digital era, focusing on Laundry Dua Putri in Padang City. The research employs interview methods to gather information from the business owner. The findings indicate that Laundry Dua Putri has significant potential to meet laundry service demands but has not fully utilized digital platforms. By developing a blog as a marketing medium, it is hoped that this MSME can enhance its visibility and competitiveness in the market. This project is also part of the Project Based Learning (PBL) activities for students of the Business Administration Program, aimed at providing practical experience in website design.
Langkah Cerdas Membangun Marketplace UMKM Ayam Takapik Di Kota Padang Menggunakan Aplikasi Blogger Divana Yuliant; Ghinaa Safitri; Julia Anggraini; Sularno; Nova Dilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This article discusses strategic steps in building a marketplace for Micro, Small, and Medium Enterprises (MSMEs) Ayam Takapik in Padang by utilizing the Blogger platform. This research aims to provide effective solutions for MSME actors to enhance their product visibility and accessibility in the digital era. The method used is qualitative analysis through observations and interviews with business owners and Blogger platform users. The results indicate that using Blogger as a marketing tool can improve interactions between entrepreneurs and consumers, expand market reach, and facilitate product promotion. The article concludes that with the right approach, Ayam Takapik MSMEs can leverage digital technology for sustainable growth. Recommendations for further implementation and the development of a more integrated marketplace system are also presented.
Perancangan Web Blogger sebagai Media Promosi pada UMKM Prima Catra Mia Nurlita; Natasya Felisha; Novi Ardi Winata; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research discusses the importance of online marketing for micro, small and medium enterprises (MSMEs) in the digital era, with a focus on Prima Catra MSMEs in Padang City. In this research, the interview method was used to collect information from business owners. The results show that Prima Catra has great potential in meeting printing service needs, but has not yet utilized the digital platform optimally. By developing blogs as promotional media, it is hoped that these MSMEs can increase their competitiveness in the market. This project is also part of the Project Based Learning (PBL) activities of Business Administration Study Program students, which aims to provide practical experience in designing websites.
Perancangan Dan Pembuatan Website Bloger Pada UMKM Bengke Paruik Adinda Vania; M.Harif Ramadhan; Novita Ramadhani; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of digital technology has had a significant impact on various aspects of life, including how to do business. One trend that is becoming increasingly prominent is the digitalization of small and medium enterprises (MSMEs), especially in the marketing sector. Among various digital tools, blogs are one medium that has great potential in supporting digital marketing strategies. Blogs allow companies to present in-depth information, build brand image, and attract consumer attention through relevant and useful content. Food MSMEs, one of the sectors that continues to grow in Indonesia, require the right marketing strategy to compete in an increasingly competitive market. One of the MSMEs that has great potential is "Bengke Paruik", which operates in the field of traditional regional culinary specialties. This website not only functions as an online storefront, but also as a medium for sharing information about the products presented. Thus, it is hoped that the blog can become a communication bridge between "Bengke Paruik" and consumers, while increasing customer awareness and loyalty
Pengembangan Digital Marketing Pada UMKM Warkop Harapan Jaya Berbasis Website di Kota Padang Ilham Saputra; Wela Purnamasari; Silfia Nabila Ramadani; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research examines the development of digital marketing for UMKM Warkop Harapan Jaya in Padang, West Sumatra. The goal is to design an effective blog to support business marketing and digitalization strategies. Using descriptive qualitative methods, data was collected through observations and interviews in September 2024. The results show that Warkop Harapan Jaya has not optimized digital potential. As a solution, a blog was designed and implemented to expand marketing reach and increase customer interaction. In conclusion, the development of this blog is expected to increase online visibility and business growth, while providing insight into the importance of digital technology adoption for MSMEs.

Page 13 of 36 | Total Record : 357

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