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INDONESIA
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30261163     DOI : doi.org/10.47233/jipm
Core Subject : Religion, Economy, Education, Social,
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) merupakan jurnal pengabdian kepada masyarkat yang diterbitkan oleh CV.INDONESIA dengan Nomor Registrasi ISSN : 3026-1163 (Online). Terbit pertama kali bulan Juni 2023, dan diterbitkan 2 kali dalam setahun yaitu pada bulan (Juni dan Desember). Setiap manuskrip yang dikirimkan akan melalui proses peer-review dengan metode double-blind. JIPM diharapakan mampu menjadi media komunikasi dan sosialisasi seluruh civitas akademika terkait dengan hasil inovasi dan solusi dalam berbagai permasalahan yang terjadi di masyarakat. Redaktur mengundang para penulis untuk menyumbangkan artikel hasil Pengabdian Kepada Masyarakat dalam bidang IpTek , Bisnis dan Umum.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 357 Documents
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Perancangan Website UMKM “Boukara Flow” sebagai Media Informasi dan Promosi Menggunakan Aplikasi Blogger Siti Husnul Afifah Thaher; Stevinda Mei Yulandari; Muhammad Rezha Arifin; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to design a website for UMKM "Boukara Flow" as a medium for digital product information and promotion. The Boukara Flow business sells feather wire-based flower bouquets that can be customized according to consumer desires. The researcher's recommendation is to use the web for information and online purchases. With this web, it can make it easier for potential customers to get information about products. One of the webs that can be used is using the Blogger application which can be connected using a Google account. Using the blogger application makes it easier to get product information and can be used for product promotion.
Strategi Digitalisasi UMKM Warung Kopi Saisuak Melalui Pengembangan Blog Sebagai Media Promosi Di Kota Padang Desi Ratna Sari; Fauzan Azmi; Nandy Phinto; Rafidola Mareta Riesa; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Web design is the process of designing the user interface and visual experience of a website. It includes various elements such as layout, color, typography, and other graphic elements that affect how users interact with the site. One of the online sites that can be used is a blog. A blog is a type of website or online platform that contains a series of posts or articles that are updated regularly. The digitalization strategy through blogs can expand business reach and increase interaction with users. The method used in designing this blog is data collection through direct observation and interviews with MSME owners. The existence of a website such as a Blog can help small and medium enterprises (SMEs), especially Warung Kopi Saisuak in promoting their food and beverage products online. With this blog site, Warung Kopi Saisuak can be better known and encourage business growth through a dedicated Blogger site.
Perancangan Website UMKM Roti Bakar Lava Toast Menggunakan Visual Studio Code Untuk Pengembangan Pemasaran dan Promosi Dian Rahmadani; Muthia Regina Jhonstin; Naufal Restu Perdana; Alfatah Haries; Faradika
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

marketing and promotion. The methods used include data collection through interviews with the owner and direct observation at the Roti Bakar Lava Toast location, followed by designing the database, appearance, and structure of the website. The results of this implementation are in the form of a website https://lavatoastgor.github.io/lavatoastpdggor/. From this design, it shows that the website developed functions as an effective digital storefront, providing complete information about the product, and facilitating interaction with consumers. The conclusion of this project states that the implementation of this website is expected to increase the existence of Lava Toast Products in the digital market, expand consumer reach, and support business sustainability.
Perancangan Website UMKM “Majoneko” Sebagai Media PromosiMelalui Aplikasi Blogger Tarishah Indah Ashira; Rahmawati Zamri; Muhammad Faridz Azizi; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study seeks to investigate the viral phenomenon of snack foods like mochi and fruit sando within the context of culinary micro, small, and medium enterprises (MSMEs). By conducting case studies and analyzing social media data, this research aims to pinpoint the specific factors contributing to their viral nature, such as innovative flavors, visually appealing presentations, and effective digital marketing tactics. Furthermore, the study delves into the implications of virality on the growth of MSMEs and the evolving snacking habits of consumers.
Pemanfaatan Website sebagai Alat Digital Marketing untuk UMKM Laundry Putri di Kota Padang Asyih Zatayu; Faisal; Fausiah Yasmin; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research examines the use of blogs as a digital marketing strategy for Putri Laundry MSMEs in Padang City. Using a descriptive qualitative approach, this study involves direct observation and in-depth interviews to analyze the implementation of blogs in increasing online visibility, expanding market reach, and increasing interaction with customers. The results show that the owner of Putri Laundry is interested in utilizing blogs as a platform to provide service information, publish promotions, and share clothing care tips. Blog development process, from design to implementation.
Perancangan Website Outlet Mumu Ice Drink Untuk Pengembangan Pemasaran Dan Promosi Produk Harma Hunaini; Nurainun; Triana Wulandari
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The influence of current technology can change the marketing strategies of all business people. Where the right business strategy in this advanced era will advance the business. This encourages business people to adopt innovative marketing strategies, especially through online media. This article documents the design of business promotion through web creation for MSMEs. In this project, we chose the Web platform as the main development tool for creating website designs. Several stages of website creation are data collection, system analysis, website design using a toolplate platform. This project aims to increase product exposure, expand market reach, and improve the marketing and product promotion process for UMKM. The result of implementing this project is in the form of a website. This project is expected to be useful for UMKM by increasing the number of customers.
Perancangan Website UMKM BB Bakery Menggunakan Visual Studio Code Ainahaq Luisa Fauziah; Desriany Rahmadilla; Fatihatul Jannah
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This article aims to design a website for Roti BB Bakery MSMEs using Visual Studio Code as a tool to improve marketing and promotion of bread products. The method used includes data collection through interviews with the owner and direct observation at the bakery, followed by designing the database, display, and website structure. The result of this implementation is a website https://bbbakery.github.io/bbbakery/. From results of this design show that the developed website functions as an effective digital storefront, provides complete information about products, and facilitates interaction with consumers. The conclusion of this project states that the implementation of this website is expected to increase the existence of Roti BB Bakery in the digital market, expand consumer reach, and support business sustainability.
Perancangan Website UMKM Neverland Shop Untuk Pengembangan Promosi Dan Pemasaran Produk Dhiya Zalva; Nurul Izzah Azhari; Shofia Nabila
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research focuses on designing and developing a website for MSME Neverland Shop, a business engaged in toy creativity and innovation based in Padang City. The main objective of this project is to help Neverland Shop face the challenges of digitalization through the development of a responsive, attractive, and user-friendly website. The website is designed to expand market reach, increase online visibility, and improve operational efficiency through online ordering features and social media integration. This project also used a qualitative approach through interviews and observations to identify business needs and develop relevant digital solutions. The result of this research is a website that is expected to increase Neverland Shop's competitiveness in the wider market and have a positive impact on business development.
Desain Website UMKM “Kedai Buah dan Oleh-oleh Dayat” Menggunakan Template Website dan Blogger Saputri, Anggela; Roy Bin Yulius; Syarifah Nur
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

In the digital era, having a website has become a crucial need for Micro, Small, and Medium Enterprises (MSMEs) to enhance visibility and competitiveness. This research aims to explore the process of creating a website for the MSME "Dayat Fruit Stall" using the Blogger platform. The methods used include interviews with the MSME owner to collect data related to products and services, as well as designing a website that focuses on responsive design and easy navigation. The result of this study is a website accessible at https://kedaibuahdayat12.blogspot.com, designed to improve accessibility and customer interaction. This website development demonstrates that by utilizing user-friendly technology, MSMEs can expand their market reach and optimize business operations effectively. In conclusion, online presence through a website is an effective strategy for MSMEs to face competition in the digital age.
Perancangan Website UMKM Labersa Petshop Fauziah, Fauziah; Putri Wulandari; Zuhra Hisyafitri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

In the current digital era, the advancement of information and communication technology has significantly transformed various aspects of life, including the business sector. Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, contributing to job creation and economic growth. However, many MSMEs still face challenges in leveraging technology to enhance their competitiveness. One effective way to improve the visibility and accessibility of MSMEs is through the utilization of websites. A website serves not only as an information medium but also as an effective marketing tool to reach a broader customer base. With a website, MSMEs can promote their products and services online, thereby increasing sales and expanding market share. Labersa Petshop, as an MSME operating in the pet product sales sector, has significant potential for further development by utilizing information technology. Nonetheless, there are still obstacles in management and marketing that can be addressed through effective web design. Therefore, our group initiated a Project-Based Learning (PBL) project focused on creating a website for Labersa Petshop. Through this project, we aim to provide tangible contributions to Labersa Petshop in developing their business while also offering practical experience for students in applying the knowledge acquired in their studies. This report is prepared as documentation of the processes and results obtained during the project implementation, as well as a learning resource for relevant parties.

Page 14 of 36 | Total Record : 357

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