VisArt: Jurnal Seni Rupa dan Design
VisArt: Jurnal Seni Rupa dan Design focuses on the research of visual art studies through the experiences exchange among educators, artists, and researchers. Its primary goals is to promote quality research on conceptual ideas, studies, application of theories, and visual art reviews. Topics of special interest to Arty include scholarly reports that enhance knowledge regarding art in general, Fine Art, Art History, Visual Culture, Design Methodology, Design Process, Design Discourse, Design and Culture, Art Critism, Anthropology of Art, Artifact Design, Visual Communication Design, Creative Industry, and other historical, critical, cultural, psychological, educational and conceptual research in visual art and design
Articles
113 Documents
<![CDATA[Visualisasi Nilai-Nilai Insight Unlimited Melalui Eksplorasi Teknik Crochet Dalam Window Display ]]>
<![CDATA[Louis, Sharlene]]>
<![CDATA[ VisArt: Jurnal Seni Rupa dan Design Vol. 3 No. 2 (2025): VisART : Jurnal Seni Rupa & Desain ]]>
Publisher : <![CDATA[Penerbit dan Percetakan, CV. Picmotiv ]]>
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DOI: 10.61930/visart.v3i2.1235
<![CDATA[This study investigates the use of Crochet fiber art in window display s as a medium for visual storytelling and spiritual expression, analyzed through Roland Barthes’ semiotics. Focusing on Insight Unlimited’s retail installation, it explores how handmade textures act as signifiers that convey deeper meanings of community, faith, and sustainability. Using qualitative methods including expert interviews, case studies such as Hermès displays, and material experiments with bobble stitches and yarn painting the research reveals how crochet’s tactile nature naturalizes ideological messages, aligning with Barthes’ concept of myth. Viewers often interpret these displays beyond commercial intent, perceiving them as critiques of fast fashion or as spiritual reflections. The final 2m × 1m display at Kota Kasablanka Mall exemplifies how craft can challenge the norms of visual merchandising. The study contributes to semiotic analysis in retail design, integrates faith-driven design approaches, and highlights slow fashion aesthetics in commercial environments.]]>
<![CDATA[Penerapan Media Promosi Umkm Fataya Ecoprint ]]>
<![CDATA[Dans, Robi Ahmad]]>;
<![CDATA[Sudiani , Yoni]]>
<![CDATA[ VisArt: Jurnal Seni Rupa dan Design Vol. 3 No. 2 (2025): VisART : Jurnal Seni Rupa & Desain ]]>
Publisher : <![CDATA[Penerbit dan Percetakan, CV. Picmotiv ]]>
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DOI: 10.61930/visart.v3i2.1244
<![CDATA[Micro, Small and Medium Enterprises (MSMEs) and Small and Medium Enterprises (SMEs) have tremendous importance in the Indonesian economy. Although MSMEs have shown their role in the national economy, there are obstacles when they try to grow which is influenced by the absence of promotional media channels in marketing products, resulting in a decrease in sales. Fataya ecoprint MSMEs have problems regarding the promotional needs of Fataya ecoprint. This research aims to design promotional media for Fataya ecoprint MSMEs that present the value of Fataya ecoprint which has the concept of Be ur self be natural, so that it can change the perception of consumers by utilizing social media, it is hoped that Fataya ecoprint MSMEs can reach a wider market, increase sales, and strengthen brand image in the community. The design of promotional media for Fataya ecoprint MSMEs uses data collection methods in the form of observations, interviews, and online questionnaires and the data analysis methods used are SWOT and USP analysis with the target audience covering all people inside and outside Sijunjung. The results of this design are in the form of Social Media Content and Audio Visual, with supporting media in the form of Posters, X-Banners, Flyers, Stickers, and Catalogs.]]>
<![CDATA[Penerapan Buku Ilustrasi Mengenai Saham Sebagai Media Edukasi Untuk Dewasa Muda ]]>
<![CDATA[Setiawan, Maitri Putri]]>
<![CDATA[ VisArt: Jurnal Seni Rupa dan Design Vol. 3 No. 2 (2025): VisART : Jurnal Seni Rupa & Desain ]]>
Publisher : <![CDATA[Penerbit dan Percetakan, CV. Picmotiv ]]>
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DOI: 10.61930/visart.v3i2.1245
<![CDATA[Financial literacy among young adults remains relatively low, particularly in understanding stock investment as an important instrument for achieving long-term financial independence. The lack of accessible and engaging educational resources often leads individuals aged 18–25 to fall into misleading information, make speculative decisions, or become influenced by instant investment schemes. This study aims to design an illustrated book about stocks as an educational medium that is not only visually attractive but also able to present complex financial information in a simple and understandable manner. A descriptive qualitative method was employed through interviews with stock experts and illustrators as well as literature studies related to financial literacy, visual education, and creative learning media. The design results show that the use of illustrations, clear typography, and storytelling techniques effectively simplify stock concepts while increasing young readers’ interest. The book also provides practical guidance on wise investment strategies, risk awareness, and the development of a long-term financial mindset. Therefore, this illustrated book is expected to improve financial literacy and encourage young adults to begin investing with better knowledge and confidence.]]>
<![CDATA[Penerapan Buku Interaktif Sebagai Media Literasi Emosi Pengelolaan Rasa Khawatir Anak ]]>
<![CDATA[Natasha]]>
<![CDATA[ VisArt: Jurnal Seni Rupa dan Design Vol. 3 No. 2 (2025): VisART : Jurnal Seni Rupa & Desain ]]>
Publisher : <![CDATA[Penerbit dan Percetakan, CV. Picmotiv ]]>
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DOI: 10.61930/visart.v3i2.1247
<![CDATA[Feelings of worry are a universal human experience, and this is no different for children. While a normal part of development, excessive and prolonged anxiety can become a significant threat to a child's mental well-being and development. Therefore, it is of foundational importance to provide emotional literacy from an early age, empowering children to recognize and manage their worries, which in turn can reduce the likelihood of developing more severe anxiety disorders later in life. This study aims to address this critical need by designing a children's book that effectively helps children cope with feelings of worry. The book’s core methodology is based on Cognitive Behavioral Therapy (CBT) techniques, which are adapted to be accessible and engaging for a young audience. To ensure the content is both psychologically sound and artistically effective, the research employs a descriptive qualitative method. This approach involves an extensive literature review to gain a deeper understanding of the depiction of worry, complemented by in-depth interviews with experts in the fields of child psychology and children's book illustration. The results of this comprehensive research were then systematically synthesized to form the evidence-based foundation for the book, titled “A Little Book About Big Worries.”]]>
<![CDATA[Penerapan Kampanye Edukasi Perilaku Konsumtif Remaja Usia 17-21 Tahun Melalui Media Sosial ]]>
<![CDATA[Safinka, Najwa Aulia]]>;
<![CDATA[Utomo, Nugroho Widya Prio]]>
<![CDATA[ VisArt: Jurnal Seni Rupa dan Design Vol. 3 No. 2 (2025): VisART : Jurnal Seni Rupa & Desain ]]>
Publisher : <![CDATA[Penerbit dan Percetakan, CV. Picmotiv ]]>
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DOI: 10.61930/visart.v3i2.1250
<![CDATA[In Indonesia, the use of social media has grown rapidly and become a digital era. One of the phenomena that emerged as a result of the rapid development of social media is consumer behavior that encourages teenagers to shop excessively or without planning. In this study, the method used was a qualitative method with data collection through observation, interviews, and literature studies. The results of the study showed that consumer behavior among teenagers is greatly influenced by social factors and digital media. This social education campaign was able to increase adolescent awareness of the impact of consumer behavior and encourage the development of wiser and more responsible consumption habits. Through this campaign media, it is hoped that it will be able to provide education with the aim of reducing consumer behavior for teenagers aged 17-21 years through social media]]>
<![CDATA[Penerapan Animasi 2d Tentang Kebiasaan Menunda Tugas Di Kalangan Mahasiswa ]]>
<![CDATA[Dewi, Jasmine Fitria]]>;
<![CDATA[Sekarasri, Andreana Lingga]]>
<![CDATA[ VisArt: Jurnal Seni Rupa dan Design Vol. 3 No. 2 (2025): VisART : Jurnal Seni Rupa & Desain ]]>
Publisher : <![CDATA[Penerbit dan Percetakan, CV. Picmotiv ]]>
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DOI: 10.61930/visart.v3i2.1251
<![CDATA[The habit of delaying assignments, or procrastination, is a common behavior frequently found among university students, and it can negatively affect both their academic performance and psychological well-being. Factors such as poor time management, fear of failure, and low motivation are the main causes of this behavior. This study aims to design a 2D animation as an educational medium that visually and engagingly illustrates the negative impacts of procrastination. The methods employed include observation, interviews, and literature review, with a focus on developing the concept and character design of the animation. The 2D animation is created without dialogue. In a surrealist style, the world around the main character undergoes distortion, with people transforming into clock-headed figures, symbolizing growing anxiety and fear. The storytelling of this animation is reflected through the journey of the main character, who becomes increasingly trapped in a cycle of procrastination, as the environment and surrounding characters transform in line with the emotions and pressures he experiences. It is expected that this animation can raise students’ awareness of the consequences of procrastination and encourage them to improve their time management]]>
<![CDATA[Media Buku Ilustrasi Permainan Tradisional Congklak Di Indonesia ]]>
<![CDATA[Azmi, Mutiara]]>;
<![CDATA[Astabrata , Carolus]]>
<![CDATA[ VisArt: Jurnal Seni Rupa dan Design Vol. 3 No. 2 (2025): VisART : Jurnal Seni Rupa & Desain ]]>
Publisher : <![CDATA[Penerbit dan Percetakan, CV. Picmotiv ]]>
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DOI: 10.61930/visart.v3i2.1252
<![CDATA[The traditional game of congklak, which has existed for generations, is an important part of Indonesia’s cultural heritage that must be preserved, despite the dominance of digital games today. The aim of this study is to create an illustrated book using pop-up techniques with congklak as its central theme. This book serves as an interactive and enjoyable educational medium. The research method employed is a qualitative approach, including observation of pop-up books, interviews with cultural preservationists and pop-up book illustrators, as well as a literature review of congklak variations from different regions of Indonesia. The book aims to introduce children to the diversity of congklak games across the country, explain how the game is played, and encourage them to understand the positive values embedded in the game. Through a visually engaging approach, featuring bright colors, simple character designs, and child-friendly fonts, this book functions not only as a source of entertainment but also as a cultural preservation tool. It helps shape children's character through the values of sportsmanship, togetherness, and honesty found in the game of congklak. It is hoped that this pop-up book will serve as a starting point for cultural preservation in a more modern and educational way]]>
<![CDATA[Pembelajaran Pendidikan Karakter Di Sekolah Minggu Gereja Toraja (SMGT) Jemaat Rantepangli ]]>
<![CDATA[Lesta, Lesta Mega]]>;
<![CDATA[Linda, Johar]]>;
<![CDATA[Ramli, Asia]]>
<![CDATA[ VisArt: Jurnal Seni Rupa dan Design Vol. 3 No. 2 (2025): VisART : Jurnal Seni Rupa & Desain ]]>
Publisher : <![CDATA[Penerbit dan Percetakan, CV. Picmotiv ]]>
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DOI: 10.61930/visart.v3i2.1253
<![CDATA[This study aims to describe the character education values contained in the lyrics of Sunday School songs at the Toraja Church Sunday School (SMGT) of the Rantepangli Congregation and describe the implementation of Sunday School songs to improve character education at the Toraja Church Sunday School (SMGT) of the Rantepangli Congregation. The type of research used in this study is descriptive and document analysis method. Descriptive method can be interpreted as a method used to describe or analyze a research result but is not used to make broader conclusions. The analysis method used is descriptive analysis, because it aims to describe the image and form of the song with the meaning and values contained in the song. Data collection techniques include observation, interviews, and documentation. From this study, data was obtained that there are several songs used in the Sunday School inadah that contain character education values. such as; (1) The song “S’gala Puji Syukur”. (2) The song “Aku Anak Terang”. (3) The song “ Mari Kerja Sama-sama”. (4) The song “Aku Senang Jadi Anak Tuhan”. (5) The song “Lima Jari Kananku”. (6) The song “Indonesia Negaraku”. (7) The song “Baca Kitab Suci”. (8) The song Ku Kasihi Kau dengan Kasih Tuhan”. (9) The song “Kasihi Musuhmu”. Sunday School songs are taught to children during regular Sunday worship services. Teachers serve as role models in teaching the songs. In this process, Sunday School teachers utilize technology such as LCD monitors and loudspeakers to facilitate children's understanding of the songs. The repetitive use of songs can help children understand the values contained within the songs, particularly the character education values that are beneficial for child development.]]>
<![CDATA[Strategi Promosi Kerajinan Besi Di Desa Limbang Jaya Kabupaten Ogan Ilir Sumatera Selatan ]]>
<![CDATA[Al Fayed, M.Havest]]>
<![CDATA[ VisArt: Jurnal Seni Rupa dan Design Vol. 3 No. 2 (2025): VisART : Jurnal Seni Rupa & Desain ]]>
Publisher : <![CDATA[Penerbit dan Percetakan, CV. Picmotiv ]]>
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DOI: 10.61930/visart.v3i2.1256
<![CDATA[Indonesia is renowned for its cultural diversity, with each region preserving significant historical and artistic values. Limbang Jaya Village in Ogan Ilir Regency, South Sumatra, is one of the regions that maintains a unique tradition of iron craftsmanship. Known locally as Pandai Besi (blacksmiths), these craftsmen create ironworks that not only serve practical purposes in daily life but also reflect cultural and artistic heritage passed down through generations. However, despite its cultural significance, this traditional craft remains relatively unknown to wider audiences, particularly outside its local community. This study focuses on the design of visual communication strategies to promote the iron craftsmanship of Limbang Jaya Village. The design process involved field observations, direct interviews with local blacksmiths, and a review of literature on branding strategies for traditional crafts. The aim is to develop promotional media that effectively introduces the craft, enhances public appreciation of its artistic and cultural values, and expands its market reach. The expected outcomes of this design project include greater exposure of Limbang Jaya’s iron craftsmanship, increased recognition of its cultural value, and contributions to local economic development, ultimately improving the welfare of the blacksmiths in the community]]>
<![CDATA[Strategi Komunikasi Visual Kemasan Kain Gambo Khas Musi Banyuasin ]]>
<![CDATA[Amirullah, Ahmad Ridho]]>;
<![CDATA[Mubarat, Husni]]>;
<![CDATA[Yulius, Yosef]]>
<![CDATA[ VisArt: Jurnal Seni Rupa dan Design Vol. 3 No. 2 (2025): VisART : Jurnal Seni Rupa & Desain ]]>
Publisher : <![CDATA[Penerbit dan Percetakan, CV. Picmotiv ]]>
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DOI: 10.61930/visart.v3i2.1265
<![CDATA[Gambo cloth is one of the unique cultural heritages from Musi Banyuasin, South Sumatra, which holds high historical, cultural, and aesthetic value. Despite its exceptional quality and uniqueness, the marketing of gambo cloth still faces various challenges, one of which is packaging that is less attractive and not aligned with the development of the modern market. Ineffective packaging can reduce consumer appeal and influence perceptions of product quality. Therefore, appropriate packaging is very important to introduce gambo cloth more widely and increase its marketability. This design aims to create gambo cloth packaging that not only functions as product protection but also serves as an effective promotional tool to showcase the culture and beauty of gambo cloth. The outcome of this design is expected to contribute to the preservation of gambo cloth culture, as well as to increase understanding and appreciation of this product. With proper packaging, gambo cloth can be more easily introduced to the public. In addition, it is expected that this packaging design will also boost purchase interest, create brand awareness, and support the sustainability of the gambo cloth craft industry in Musi Banyuasin]]>
