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INDONESIA
Jurnal Komunikasi Indonesia
Published by Universitas Indonesia
ISSN : 23019816     EISSN : 26152894     DOI : https://doi.org/10.7454/jkmi
Core Subject : Humanities, Science, Education, Social,
Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences
The aim of the Jurnal Komunikasi Indonesia is to promote and enhance advanced academic discussions, including research development and debates in the field of media and communication. It also serves as a interdisciplinary forum for researchers and industry players who use research as the frame for social awareness, development, and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media Management, Film and Media Arts, Game Studies, Digital Education and Communities, Communication and Policies, Globalization and Social Impact, Youth and Media, Audience and Perception Analysis, Democracy and Integration, Media Literacy and Education, Media and Development, Health Communication, Political Communication, Hegemony and the Media, Gender and Sexuality, Queer and Media, Social Media and Subcultures, Popular Culture and Society, Media and Religion, Media and Identity, War/Peace Journalism, Conflict and Crisis Communication, Strategic Communication and Information Management, Digital Media, Advertising and Persuasive Management, Public Relations and Crisis Management, Global Journalism and relevant areas from the standpoint of media and communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 230 Documents
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Cultural Representation in Global Film Discourse: A Bibliometric Analysis of Dominant Themes and Western Hegemony Hijriyani, Nur Fajri; Arienda, Hanun Dzikra; Firmansyah, Firmansyah; Hariadi, Nur Wijaya; Sonni, Alem Febri
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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This study investigates the dominant themes and discursive structures within global film scholarship through a bibliometric analysis of 404 Scopus-indexed articles published between 2019 and 2024. Using VOSviewer to map keyword co-occurrence, citation networks, and authorship patterns, the research identifies five major thematic clusters: Hollywood, feminism, representation, Bollywood, and popular culture. The findings reveal a persistent dominance of Western narratives positioning them at the centre of global film studies. In contrast, themes related to non-Western cinema, such as Bollywood, appear less central and more fragmented within the academic discourse. These results highlight how bibliometric patterns reflect broader ideological structures, reinforcing Stuart Hall’s theory of cultural representation and the asymmetry of global meaning production. The study concludes that while Western hegemony remains influential, there is emerging scholarly attention to diverse cultural narratives. Future research should incorporate more inclusive data sources and methodologies to better capture underrepresented voices in global film discourse.
Analysis of Cyber Public Relations Strategy for Dealing with Hate Speech on Instagram @indonesiabaik.id in Maintaining Reputation Anggraeni, Catharina Sylvi; Hartanti, Lisa Esti Puji
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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This study examines the cyber public relations strategies employed by the Indonesian Ministry of Communication and Digital in addressing hate speech on the Instagram account @indonesiabaik.id, aiming to maintain the brand’s reputation among younger audience. Despite the government’s efforts to provide interactive, creative, and relevant content, the account often faces unfavorable reactions due to a perceived gap between the presented content and societal realities. This research aims to analyze the cyber public relations strategy for dealing with hate speech on Instagram @indonesiabaik.id to maintain a reputation. Using concepts of hate speech, public relations, issue management and reputation, this research applies a descriptive qualitative approach, incorporating interviews and document analysis. This study presents three key findings. First, grouping negative comments on social media remains a challenge for government brands. Second, responsive digital public relations strategies involve general process including fact-finding, planning, action, communication, and evaluation, along with specific measure in managing communication messages through identifying issues, analyzing issues, formulating an issue, implementing the program, and conducting evaluation. Third, reputation management on social media hinges on communication strategies that prioritize credibility, reliability, trustworthy, and responsibility. This study has implications for the development of cyber public relations strategies on social media, particularly for the @indonesiabaik.id account, in dealing with hate speech to protect its reputation, which benefits the sustainability of organizations.
Adapting News Production to Social Media Logics as a Revenue Strategy: The Case of Beritabali.com Asih, Irsanti Widuri; Eddyono, Aryo Subarkah
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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Over the past decade, news consumption has increasingly shifted from websites to social media, leading to a significant decline in advertising revenues for online news outlets. This shift presents a serious challenge for small-scale local media in Indonesia, which typically operate with limited financial and human resources. This study explores how Beritabali.com, a local news outlet, responds to these challenges by addressing three central questions: why it produces content for social media, how it adapts to the social media ecosystem, and what implications arise from this transformation. Drawing on the theory of deep mediatization and employing a qualitative methodology through in-depth interviews, the study finds that although Beritabali.com maintains its core news content on its website, it also produces tailored content for social media. This strategy is intended to attract advertisers as a source of revenue and to reach audiences who increasingly access news through social media platforms. To implement this strategy, Beritabali.comaligns with the logic of social media while continuing to uphold journalistic values. Given its financial and human resource limitations—both in terms of quantity and quality—the outlet engages interns with digital content production skills and adopts artificial intelligence (AI) tools to support content creation. The findings highlight the adaptive strategies employed by local media in a social media-driven environment and demonstrate how deep mediatization demands both technological innovation and shifts in newsroom culture.
Impact of Social Media Use on Public Behavior Regarding COVID-19 Vaccination Refusal Juliadi, Rismi; Angelia, Chininta Rizka; Faramita, Aazelia
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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This study explores the impact of social media use on the behavior related to the refusal of the COVID-19 vaccination. Social media has been one of the most widely used sources of information during the COVID-19 pandemic. It provides easy access to a wide range of content, including information about the COVID-19 vaccination campaign carried out by the Indonesian government. However, content shared via social media is vulnerable to disinformation, fake news, and hoaxes. The use of social media during the pandemic has had a significant impact on people's attitudes toward vaccination, with vaccine hesitancy often stemming from multiple factors. This study aims to measure the impact of social media usage on behavior related to COVID-19 vaccination refusal. The research is grounded in the Uses and Gratification Theory (UGT) and the Theory of Planned Behavior (TPB), and employs a quantitative-explanatory research method. Data were collected via a survey of 196 respondents from generation X and Y, selected using a purposive sampling technique. The data analysis was conducted using Structural Equation Modelling (SEM) - Partial Least Square (PLS). Among the respondents—62% females and 38% males—the majority reported receiving an invitation from the Ministry of Health to participate in the vaccination program. The findings reveal a significant and nuanced distinction among the variables of information seeking and status seeking. Notably, purpose-driven or interactive social media activities were not significant predictors of vaccine refusal. In contrast, social media use for entertainment purposes emerged as a strong and statistically significant predictor of vaccine refusal behavior. This key finding suggests that passive consumption of entertainment-oriented content—such as memes, viral videos, or influencer narratives—may influence vaccine attitudes more powerfully than overtly persuasive or informative content. It appears that such content can bypass the critical scrutiny applied during active information-seeking behavior, thereby making entertainment-based media a potent vector for misinformation and vaccine hesitancy. The implication of this study reveals that the “entertainment” motive is the only significant predictor of the refusal of the COVID-19 vaccination, indicating that purely informational or data-heavy campaigns are ineffective against entertainment-driven misinformation. Therefore, public health communication should evolve toward emotionally engaging, narrative-based, and entertainment-oriented strategies, leveraging influencers, storytelling, and positive framing to foster hope, responsibility, and pro-vaccine behavior.
Reframing Women’s Football through Digital Journalism: The Case of kumparanBOLANITA in Indonesia A'yuni, Nesia Qurrota
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 2
Publisher : UI Scholars Hub

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The global rise of women’s football has opened new opportunities for media industries worldwide, including in developing countries such as Indonesia. In response to this trend, Kumparan launched kumparanBOLANITA in 2023, the country’s first digital media channel dedicated to women’s football. Drawing on media economy theory, this study examines how globalization, regulation, technology, and audiences shape the dynamics of kumparanBOLANITA as both a corporate social responsibility (CSR) initiative and a strategic move within Indonesia’s media ecosystem. Employing a qualitative case study approach, data were collected through interviews, document analysis, and observations, including insights from editorial team managing the channel. Findings show that kumparanBOLANITA has significantly raised public awareness of women’s football, as reflected in the growing participation of grassroots football schools and high audience engagement with national women’s team coverage – sometimes exceeding that of men’s football content. Nonetheless, the platform faces persistent challenges, including the scarcity of consistent competitions to generate news, social stigma surrounding women’s participation in football, and the volatility of digital audiences in a highly competitive market. Overall, kumparanBOLANITA exemplifies how digital media can harness global momentum and local initiatives to foster inclusivity and support the growth of women’s football in Indonesia.
News Distribution Strategies for Social Media Engagement: A Case Study of Liputan6 SCTV Pertiwi, Lale Sekar Idaman; Nur, Muhammad Jamiluddin; Riyayanatasya, YY Wima
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 2
Publisher : UI Scholars Hub

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The rapid advancement of digital technology has accelerated media convergence, positioning Instagram and YouTube as strategic platforms for visual and audiovisual news distribution in line with modern audience consumption patterns. This study examines Liputan 6 SCTV’s Instagram and YouTube distribution strategies and their impact on audience engagement, content reach, and news visibility in the digital media landscape. Employing a qualitative descriptive approach, data were collected through interviews, observations, and documents. The findings indicate that Liputan 6SCTV’s content distribution strategies embody a multidimensional form of media convergence that integrates technological, editorial, and cultural aspects. Nine key strategies were identified: information speed, visual strength, time relevance, SEO optimization, adaptive formats, interactivity, persuasive Calls-to-Action (CTA), networked collaboration, and cross-platform integration. These strategies collectively enhance visibility, engagement, and brand identity while fostering active audience participation. The synergy between Instagram and YouTube illustrates a paradigm shift in journalism toward a collaborative, participatory model within the evolving digital media ecosystem. This study advances media convergence and digital journalism by showing how broadcast media use cross-platform strategies to enhance engagement and relevance.
People Living with HIV Became Influencers on Social Media: Breaking the Stigma Fitrananda, Charisma Asri; Yusuf, Yogi Muhammad; Rabathy, Qisthy; Bahtiar, Yusuf
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 2
Publisher : UI Scholars Hub

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This study examines the differences in stigma experienced by people living with human immunodeficiency virus (PLHIV) on social media and in broader Indonesian society. When PLHIV disclose their HIV-positive status on social media and attempt to break the stigma by becoming social media influencers, they receive both supportive and critical responses. Negative reactions arise when they are perceived as promoting risky activities, as burdens to the state, or when they face challenges securing sponsorship for their initiatives. This research employs a case study approach to explore the experiences of PLHIV use social media influence as a means to counter HIV-related stigma. Data were collected as part of an HIV-related influencer-centered community. The data were obtained through online observations of the activities of PLHIV influencers on social media and through in-depth interviews with PLHIV influencers. The findings reveal that PLHIV influencers utilize to share knowledge, conduct outreach, and provide consultation about HIV issues to millennials. The result shows that social media platforms help bring personal experiences into the public sphere, shaping public attitudes aligned with the platform characteristics: Twitter serves as an open discussion forum; Instagram functions as a promotional channel for healthy life content; and YouTube podcasts enhance message virality. This research contributes new insights into how HIV stigma is constructed and contested on social media and how influencers act as mediators in creating inclusive, accessible spaces for dialogue. These platforms enable interaction and engagement among professionals, policymakers, PLHIV, and the general public, fostering more participatory health communication ecosystem.
Storytelling Technique for Peer Group Communication about Reproductive Health on “Bacarita Kespro” Meok, Irene Aprilya; Abrar, Ana Nadhya
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 2
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This study examines storytelling techniques for adolescents in group communication as a medium for reproductive health education in the “Bacarita Kespro”, a program organized by Tenggara Youth Community. The use of new educational methods is essential as traditional lecture-based approaches have proven ineffective in educating adolescents about reproductive health. Guided by narrative communication theory and symbolic convergence theory, this study employs a qualitative approach combining observation and interview data. The results show that storytelling practices in group communication involve adolescents alternating roles as storytellers and listeners, focusing on the theme of changes during puberty. From the perspective of narrative understanding, the stories are of high quality—culturally relevant, logical, and grounded in real-life experiences directly shared by adolescents. Furthermore, visual aids play an important role in helping participants both tell and comprehend the story. These findings provide new insights into the health communication sector about how adolescents communicate in the context of reproductive health, highlighting the importance of their active participation in the learning process.
Commodification, Spatialization, and Structuration in Collaboration Between Local Media and Local Government in West Java Ruswandi, Awang
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 2
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In the era of local government autonomy and decentralization, numerous collaborations have emerged between local governments and local media, particularly in reporting government activities. Utilizing Vincent Mosco's political economy of communication framework, this study aims to elucidate the power relations manifested through commodification, specialization, and structuration between local media and government. This qualitative case study gathers data through in-depth interviews. Findings reveal that local government media cooperation funds serve as a mechanism to secure special coverage spaces with positive content about governmental activities, not in the form of advertising or advertorial, but in the form of news. While financially beneficial for both entities, these collaborations compromise journalistic integrity. Local media face censorship, framing, reprimands, and potential contract terminations, effectively granting local governments control over editorial processes and content. Consequently, local media are hindered in their ability to critically oversee governmental actions, posing significant challenges to media freedom—a fundamental pillar of democracy.
IMC Strategies of K-EXPO 2024: Localizing Korean Agro & Fisheries Dhyana, Dharma, DD; Dewi, Helga Liliani Cakra, HLCD; Nurhayati, Kristina
JURNAL KOMUNIKASI INDONESIA
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The global rise of the Korean Wave (Hallyu) has created a significant market for Korean products in Indonesia, one of its key export destination. While Korean food (K-Food) is popular, Korean seafood (K-Seafood) remains relatively unknown, presenting a unique marketing challenge. This study examines the Integrated Marketing Communication (IMC) strategies implemented by K-EXPO 2024 to localize and promote K-Seafood to Indonesian consumers, addressing key challenges such as low product awareness and the prevalent stereotype of K-Food being non-halal. Employing a qualitative approach, this research draws on in-depth interviews with key practitioners, including the K-EXPO 2024 Project Head and Promotion Manager, an agro-trade representative, and Indonesia's Minister of Trade. Thematic analysis reveals that the event's success stemmed from a sophisticated IMC strategy. This finding aligned with the Indonesian government's perspective that market penetration hinges on business-led promotional innovation rather than direct trade policy. The findings show that the strategy rested on three pillars: (1) strong message consistency centered on halal certification as a foundational "trust marker"; (2) a multichannel communication approach blending culturally resonant influencers, a transparent informational website, and high-visibility offline advertising; and (3) brand image reinforcement through strategic partnerships with cultural bodies like KOCCA and the use of storytelling linking the product to the aspirational values of the Korean Wave. This study concludes that K-EXPO 2024 offers a practical model for cross-cultural marketing, demonstrating that a multidimensional IMC approach rooted in deep cultural adaptation is critical for transcending cultural barriers and achieving sustainable market growth.

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