cover
Contact Name
Ajmal
Contact Email
economic.resources@umi.ac.id
Phone
+6281288116372
Journal Mail Official
ajmalasad@umi.ac.id
Editorial Address
Jl. Urip Sumohardjo, Panakkukang, Kec. Makassar, Kota Makassar, Sulawesi Selatan 90231
Location
Kota makassar,
Sulawesi selatan
INDONESIA
JER
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Articles 176 Documents
Search results for , issue "Vol. 8 No. 2 (2025): September - February" : 176 Documents clear
The Role of Digital Marketing and Promotion in the Business Performance of Small and Medium Enterprises (SMEs) in Developing Countries Mahaliani, Eva; Kurniawati; Masnita, Yolanda
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1640

Abstract

This study examines the role of digital marketing and promotion in the business performance of small and medium-sized enterprises (SMEs) in developing countries, particularly Indonesia. In the face of intense competition, SMEs are required to leverage digital media to sustain and grow their businesses. The objective of this study is to comprehensively investigate how digital marketing capabilities and their adoption through promotions can enhance SME productivity. Additionally, this research analyzes the impact of customer relationship orientation and technology orientation on SME business performance in developing country markets. The research method uses cross-sectional data obtained through a questionnaire distributed via Google Forms on social media to SME owners in Indonesia who have started their businesses within the past year. The findings reveal that competition intensity has a significant influence on promotion. Furthermore, customer relation orientation and technology orientation have a significant influence on digital marketing capability. Additionally, digital marketing capability and promotion have a significant influence on business performance.
The Influence of Trust, Perceived Ease, and Promotion on the Decision to Use the SPayLater Payment Method in Surabaya Safi’i, Denisa Putriramadhani; Supriyono
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1654

Abstract

The significant increase in internet penetration in Indonesia has driven the development of information technology by connecting more individuals to the digital world, which ultimately affects various sectors, including the financial sector, as evidenced by the emergence of technology-based financial institutions that are beginning to dominate transactions, namely financial technology (fintech). BNPL, or what is more commonly known as paylater, has now become an attractive payment option for people with limited budgets. This study aims to identify and analyze the influence of trust, perceived ease, and promotion on the decision to use the SPayLater payment method in Surabaya. This research is a quantitative study with data collected through questionnaires. The analysis technique used in this study is SEM with a component-based approach using PLS as the analysis tool. The results from 98 respondents indicate that trust, perceived ease, and promotion have a positive and significant effect on usage decisions, with the highest factor loading value found in the indicator of engaging content creation under the promotion variable, and the strongest influence given by the perceived ease variable.
Analysis Of Community Participation In The Development Of Bromonilan Village Tourism Yunita, Wiwik; Mahendra, Gerry Katon
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1671

Abstract

Tourist Village Bromonilan is village tour based nature and culture that have including in category village tour sustainable development in Sleman Regency . Research This using 4 indicators participation , which consists of from taking decision , implementation activity or programs created , monitoring evaluation and utilization results . The method used in the research This is approach qualitative in nature descriptive . Research result show that village tour Bromonilan in Sleman Regency has sufficient participation Good in development village tourism , development village tour Already effective However there is obstacle related in method manage village , taking decision demonstrate a sense of ownership and commitment public village tour bromonilan , implementation activity increase skills in manage village tour bromonilan , monitoring evaluation village tour bromonilan support and have utilized in a way effective and efficient will but in source Power man village tour bromonilan Still not enough adequate as well as utilization results village tour bromonilan can give for the Community in Bromonilan Village Sleman Regency
Pengaruh Sistem Reward Dan Punishment Terhadap Semangat Kerja Karyawan Pada PT. Karya Mandala Putra Mamuju Mutiah, Mutiah; Aqil, Muhammad; Ferils, Muh.
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis Sistem Reward Dan Punishment Terhadap Semangat Kerja Karyawan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Penelitian ini menggunakan populasi terbatas, dengan penentuan sampel menggunakan teknik total sampling yang melibatkan 40 Karyawan PT. Karya Mandala Putra Mamuju. Data dikumpulkan melalui observasi, wawancara, dokumentasi, dan kuesioner. Pengujian kualitas data penelitian menggunakan uji validitas dan uji reliabilitas, dengan alat analisis regresi linear berganda. Pengujian hipotesis menggunakan uji parsial (uji statistik t), uji simultan (uji statistik F), serta analisis koefisien determinasi (R2) digunakan untuk mengukur kontribusi prediktor variabel terhadap dependen variabel. Hasil penelitian menunjukkan bahwa sistem reward berpengaruh signifikan secara parsial terhadap semangat kerja dengan nilai signifikansi 0,000 < 0,05 dan nilai thitung 3,904 > ttabel 2,026. Punishment berpengaruh signifikan secara parsial terhadap semangat kerja dengan nilai signifikansi 0,000 < 0,05 dan nilai thitung 4,653 > ttabel 2,026. Serta sistem reward dan punishment berpengaruh signifikan secara simultan terhadap semangat kerja karyawan pada pt. Karya mandala putera mamuju dengan nilai signifikansi 0,000<0,05 dan nilai Fhitung 49,874 > Ftabel 3,252. Dengan kontribusi tergolong kuat yakni sebesar 72,9%. Temuan ini menggaris bawahi bahwa sistem reward dan punishment yang efektif berperan penting dalam mendorong semangat kerja karyawan PT. Karya Mandala Putra Mamuju
Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Keputusan Pembelian Pada Café Eat N Joy Kabupaten Mamuju Nirwana, Nirwana; Asia, Nur; Naim, Muh. Rezky
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1675

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel kualitas pelayanan dan promosi terhadap keputusan pembelian pada Cafe Eat N Joy Kabupaten Mamuju. Metode penelitian yang digunakan yakni metode kuantitatif dengan data primer atau kuesioner. Responden dalam penelitian ini ialah seluruh konsumen pada Café Eat N Joy Kabupaten Mamuju, dengan jumlah populasi tidak diketahui atau tidak terbatas, penentuan sampel sesuai pendapat convinance sampling dengan jumlah sampel 50 sebagai responden. Hasil dalam penelitian menunjukkan bahwa kualitas pelayanan berpengaruh signifikan secara parsial terhadap keputusan pembelian dengan nilai signifikansi 0,000<0,05 dan nilai thitung 4,555>ttabel 2,012. Promosi berpengaruh signifikan secara parsial terhadap keputusan pembelian dengan nilai signifikansi 0,003<0,05 dan nilai thitung 3,078>ttabel 2,012. Kualitas pelayanan dan promosi berpengaruh signifikan secara simultan terhadap keputusan pembelian pada Café Eat N Joy Kabupaten Mamuju dengan nilai signifikansi 0,000<0,05 dan nilai Fhitung 40,478>Ftabel 3,195.
Pengaruh Customer Experience Dan Customer Satisfaction Terhadap Revisit Intention (Studi Kasus Pada Tamu Wisma Ilham Kabupaten Mamuju) Ardyansah, Ardyansah; S, Ramli; Ferils, Muh; Dahri, Nur Wahyunianti
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1676

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer experience dan customer satisfaction terhadap revisit intention pada tamu Wisma Ilham Kabupaten Mamuju. Metode yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian adalah tamu Wisma Ilham Kabupaten Mamuju yang jumlahnya infinite, sehingga penentuan ukuran sampel menggunakan teori Hair dalam (Ibrahim, 2023) yaitu 5 kali jumlah indikator, dan diperoleh 70 responden, yang dipilih dengan teknik incidental sampling. Pengumpulan data dilakukan melalui observasi, wawancara, dokumentasi, dan penyebaran kuesioner. Uji validitas dan reliabilitas digunakan untuk menguji kualitas instrumen, sedangkan teknik analisis data yang digunakan adalah regresi linier berganda dengan uji parsial (uji t), uji simultan (uji F), dan analisis koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa customer experience berpengaruh signifikan secara parsial terhadap revisit intention (thitung 5,028 > ttabel 1,996; sig. 0,000 < 0,05). Customer satisfaction berpengaruh signifikan secara parsial terhadap revisit intention (thitung 6,031 > ttabel 1,996; sig. 0,000 < 0,05). Customer experience dan customer satisfaction berpengaruh signifikan secara simultan terhadap revisit intention (Fhitung 53,035 > Ftabel 3,134; sig 0,000 < 0,05) dengan kontribusi tergolong kuat yakni sebesar 61,3%. Temuan ini menegaskan bahwa customer experience dan customer satisfaction merupakan faktor penting dalam membentuk niat kunjungan ulang tamu, meskipun masih terdapat 38,7% variasi revisit intention yang dijelaskan oleh faktor lain di luar model penelitian ini
The The Influence of Green Investment and CSR on the Firm Value of Energy Sector Companies: The Mediating Role of Financial Performance Juanda, Dinda Nurul; Yumna, Aimatul
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1669

Abstract

Amidst the challenges of global climate change and increasing demands for sustainability, companies are expected to focus not only on financial aspects but also on non-financial aspects such as implementing environmentally and socially responsible business practices to support the assessment of corporate value in the eyes of investors. This study aims to analyze the impact of green investments and corporate social responsibility (CSR) on corporate value, as well as to test the role of financial performance as a mediating variable in energy sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2019-2023. The research sample included 45 energy sector companies, but only nine companies met the criteria. The results revealed that green investments and CSR did not have a significant impact on corporate value, and green investments also did not affect financial performance. However, CSR was found to have a significant influence on financial performance. On the other hand, financial performance had no significant impact on corporate value. It did not act as a mediator in the relationship between green investment, CSR, and corporate value. These findings suggest that while CSR can improve financial performance, it is insufficient to increase corporate value without additional supporting factors directly. This study suggests that companies, particularly those in the energy sector, should prioritize environmental and social considerations in their operations. For green investments to support the company's value, companies must demonstrate measurable long-term benefits and align their sustainability efforts with stakeholder expectations. Furthermore, investors consider non-financial factors such as the implementation of tangible environmental performance and transparent CSR practices, thereby encouraging companies to adopt sustainability not only as a regulatory obligation but also as a strategic asset.
Evaluation of Academic, Referring to the Determination of the Implementation of Evaluation, Control, and Improvement at the School of Economics Balikpapan. Surman, Surman; Hidayat, Dasrun
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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Abstract

The implementation of higher education evaluation in Indonesia is closely related to the implementation of the Internal Quality Assurance System (SPMI). Several previous studies that highlighted the implementation of SPMI in higher education often encountered problems, including the lack of relevance of the education process to stakeholder needs or the lack of availability of human resources, especially auditors to support SPMI, but these studies were less specific in highlighting academic SOPs as part of the managerial strategy for developing SOPs in higher education. Therefore, this study aims to evaluate and see the strategy for developing academic SOPs at STIE Balikpapan by referring to the Determination of the Implementation of Evaluation and Improvement Control (PPEPP). The form of research conducted was qualitative with a descriptive approach through a case study design. Based on the results of the research conducted, it was found that the implementation of academic SOPs at STIE Balikpapan has generally been implemented, and has been socialized using internal media, monitoring of academic SOPs has been running but needs to be carried out in a planned, structured and specific manner, evaluation of academic SOPs is carried out by the internal quality assurance unit in the form of audits per semester, but has not been carried out comprehensively in all fields or work units in the academic scope. The academic SOP development strategy model implemented at STIE Balikpapan has been running, but has not fully referred to the existing PPEPP standards, the development strategy still focuses on certain SOPs, namely the curriculum, and is still flexible, namely adjusting to needs that are considered urgent.
Strategi Human Resource Departemen Dalam Meningkatkan Produktivitas Kerja Pegawai L’Avenue Office & Residence Jakarta Selatan Marlena, Ena; Purwadhi, Purwadhi; Widjaja, Yani Restiani
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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Abstract

Leadership is a key factor in the success of an organization, where an effective leader is able to inspire, motivate and direct the team to achieve common goals. Human Resources Management (HRM) has an important role as a central manager and provider of human resources for other departments, with the aim of managing labor relations effectively. Productivity is a fundamental component that a company must have to achieve its stated goals, where work productivity can be influenced by resources and the employees themselves. The Human Resources Department (HRD) has a vital role in implementing management and providing motivation to employees to increase productivity and quality of work in the company. The role of the Human Resources Department in improving employee performance is by providing training for all employees from previous years in order to increase productivity. Obstacles faced in increasing productivity include the existence of employees who have old thoughts/mindsets or find it difficult to keep up with developments in digital technology, there is still poor coordination between departments, overlapping work, lack of discipline, high employee turnover. and ways to overcome the obstacles faced include the commitment and efforts of the Human Resources Department in creating training programs for all employees which are carried out periodically, conducting regular product knowledge refreshments, selection in employee recruitment so that they match their educational background
Merchandise Inventory Turnover Analysis and Accounts Receivable Turnover Against Profitability in PT. Martina Berto Tbk (MBTO) Ekawaty, Charisma; Syahdi, Muh. Zadli; Pasae, Ranny; Sisih, Sisih; Saputri, Tiara
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1711

Abstract

Profitability is an important indicator in assessing a company's performance. Companies that are able to manage inventory turnover and receivables turnover well tend to have optimal financial performance. The purpose of this study is to determine the level of merchandise inventory turnover in increasing profitability at PT Martina Berto Tbk and to determine the turnover of receivables in increasing profitability at PT Martina Berto Tbk. The method used in this study is quantitative and descriptive analysis.This study uses secondary data obtained from financial reports published to the public for the 2021-2023 period via the official websites of the companies used as research samples. The results of this study show that The company has demonstrated improvements in inventory and accounts receivable management. This is evident in its relatively good Gross Profit Margin, although it still fluctuates annually. More efficient inventory management helps the company reduce storage costs and the risk of damage, thus maintaining a satisfactory gross profit margin

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