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JER
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 581 Documents
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Peran Mediasi Word of Mouth pada Pengaruh Harga dan Brand Trust terhadap Keputusan Pembelian Asifa, Inaya; Mulyati, Mulyati; Ramadhan, Rizky
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1560

Abstract

Di tengah persaingan pasar yang ketat, UMKM seperti Toko Lucy Petshop Dompu menghadapi tantangan dalam mempertahankan konsumen, sehingga penelitian ini bertujuan untuk menganalisis pengaruh Harga dan Brand Trust terhadap Keputusan Pembelian, dengan menguji peran mediasi dari Word of Mouth. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan teknik accidental sampling pada konsumen toko, dan data yang terkumpul dianalisis menggunakan Analisis Jalur (Path Analysis) dengan bantuan SPSS 23. Hasil penelitian menunjukkan bahwa secara langsung, Harga dan Brand Trust tidak berpengaruh signifikan terhadap Keputusan Pembelian, namun Word of Mouth justru terbukti berpengaruh secara positif dan signifikan. Lebih lanjut, ditemukan bahwa baik Harga maupun Brand Trust menjadi pendorong signifikan terhadap timbulnya Word of Mouth, yang pada akhirnya terkonfirmasi berperan sebagai mediator penting yang menyalurkan pengaruh kedua variabel tersebut menuju Keputusan Pembelian akhir. Dengan demikian, dapat disimpulkan bahwa Word of Mouth merupakan faktor kunci dan jembatan strategis yang menghubungkan persepsi konsumen tentang harga dan kepercayaan merek dengan tindakan pembelian di Toko Lucy Petshop
Pengaruh Pengetahuan dan Keunggulan Produk Terhadap Minat Menggunakan Tabungan Wadiah di Bank Syariah Indonesia: (Studi Kasus Pada Mahasiswa FEBI UINSU Angkatan 2021) Tambak, Eli Ermawati; Nurlaila, Nurlaila; Nasution, Juliana
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1561

Abstract

    ISSN: 2620-6196 Vol. 5 Issues 2 (2022) Article history: Received - Revised - Accepted - Email Correspondence: ermawatitambak@gmail.com Kata Kunci: Pengetahuan; Keunggulan Produk; Minat; Tabungan Wadiah; Mahasiswa FEBI   ABSTRAK Penelitian ini bertujuan untuk mengevaluasi pengaruh antara tingkat pengetahuan dan keunggulan suatu produk terhadap ketertarikan mahasiswa dalam menggunakan tabungan wadiah. Fokus studi ini adalah mahasiswa dari Fakultas Ekonomi dan Bisnis Islam (FEBI) Universitas Islam Negeri Sumatera Utara angkatan tahun 2021. Penelitian dilakukan dengan pendekatan kuantitatif berdesain deskriptif. Sebanyak 99 responden dipilih menggunakan teknik purposive sampling, kemudian data dianalisis dengan metode regresi linear berganda menggunakan perangkat lunak SPSS versi 25. Temuan menunjukkan bahwa secara bersama-sama, pengetahuan dan keunggulan produk memberikan pengaruh yang signifikan terhadap minat penggunaan tabungan wadiah. Akan tetapi, dalam analisis parsial, hanya keunggulan produk yang memberikan pengaruh signifikan, sedangkan variabel pengetahuan tidak memberikan dampak yang berarti. Oleh karena itu, hasil studi ini menekankan pentingnya penyampaian informasi yang tepat mengenai manfaat dan keunggulan produk guna meningkatkan minat mahasiswa terhadap penggunaan tabungan wadiah.                 Penelitian ini bertujuan untuk mengevaluasi pengaruh antara tingkat pengetahuan dan keunggulan suatu produk terhadap ketertarikan mahasiswa dalam menggunakan tabungan wadiah. Fokus studi ini adalah mahasiswa dari Fakultas Ekonomi dan Bisnis Islam (FEBI) Universitas Islam Negeri Sumatera Utara angkatan tahun 2021. Penelitian dilakukan dengan pendekatan kuantitatif berdesain deskriptif. Sebanyak 99 responden dipilih menggunakan teknik purposive sampling, kemudian data dianalisis dengan metode regresi linear berganda menggunakan perangkat lunak SPSS versi 25. Temuan menunjukkan bahwa secara bersama-sama, pengetahuan dan keunggulan produk memberikan pengaruh yang signifikan terhadap minat penggunaan tabungan wadiah. Akan tetapi, dalam analisis parsial, hanya keunggulan produk yang memberikan pengaruh signifikan, sedangkan variabel pengetahuan tidak memberikan dampak yang berarti. Oleh karena itu, hasil studi ini menekankan pentingnya penyampaian informasi yang tepat mengenai manfaat dan keunggulan produk guna meningkatkan minat mahasiswa terhadap penggunaan tabungan wadiah.      
Determinants of Audit in Manufacturing Companies Listed on the Indonesia Stock Exchange During 2020 - 2023 Fauzi, Ilham Rizky; Aris, Muhammad Abdul
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1540

Abstract

The purpose of this study was to examine the impact of audit tenure, audit fees, client firm size, and public accounting firm (PAF) reputation on audit quality in manufacturing businesses that were listed on the Indonesia Stock Exchange (IDX) between 2020 and 2023. regression and secondary data from annual financial reports acquired through documentation procedures, this study took a quantitative approach. Purposive sampling was used to choose the sample, which included 156 manufacturing businesses. The findings showed that audit quality was significantly positively impacted by PAF reputation and audit fees, but not by audit tenure or firm size. The model was able to explain 57.2% of the variation in Audit Quality, according to the Nagelkerke R Square value of 0.572. These findings affirm that the professional reputation of auditors plays a vital role in enhancing audit outcomes. The study’s limitation lies in the scope of variables analyzed, encouraging future research to include factors such as auditor competence and internal control systems. By bolstering empirical evidence regarding the significance of auditor reputation in the Indonesian capital market, this study adds unique value.
The Implementation of Balanced Scorecard in Optimizing Company Performance Through Four Main Perspectives Suwandi, Disvita Gladis; Aris, Muhammad Abdul
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1541

Abstract

The purpose of this study is to investigate how the four primary perspectives of the Balanced Scorecard financial, customer, internal business process, and learning and growth affect the performance of manufacturing companies in the transportation subsector that are listed on the Indonesia Stock Exchange (IDX) between 2019 and 2023. Utilizing secondary data from corporate annual reports, a quantitative research methodology was applied. Net Profit Margin, Sales Growth, Operating Profit, and Net Income per Employee were the independent variables, while Return on Assets (ROA) was used to measure the dependent variable, or corporate performance. To evaluate the hypotheses, multiple linear regression analysis was employed. The findings show that ROA is significantly positively impacted by Net Profit Margin and Net Income per Employee, whereas Sales Growth and Operating Profit do not show a significant impact, 92.5% of the variation in business performance can be explained by the model. These findings suggest that profitability and employee productivity are crucial drivers of financial performance. The study contributes to the literature by demonstrating the strategic relevance of the Balanced Scorecard framework in the transportation manufacturing sector and recommends expanding future research with broader variables and sectoral comparisons.
Analysis of the Implementation of Marketing Strategy Using a CRM Approach to Increase Probiotic Sales Revenue at PT. Agrikencana Perkasa Mardriatama, Jati Shobri; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1548

Abstract

In the increasingly competitive agricultural biotechnology sector, sales instability remains a challenge, particularly in the probiotic industry. PT. Agrikencana Perkasa has experienced fluctuating sales performance, urging the need for an effective and sustainable marketing strategy. This study aims to analyze the implementation of marketing strategies using a Customer Relationship Management (CRM) approach to increase probiotic sales revenue at PT. Agrikencana Perkasa. A qualitative research method was employed, with data collected from interviews, observations, and documentation. The research involved key informants including company managers and decision-makers, selected through purposive sampling. The study was conducted at PT. Agrikencana Perkasa, located in Klaten Regency, Central Java, from February to April 2025. Findings revealed that the company applies CRM through customer education and Boss-to-Boss business-to-business (B2B) marketing. CRM strategies were implemented via customer empowerment, personalized product explanation, loyalty programs, and digital content, while the B2B approach was applied through direct interactions between top-level executives. These strategies contributed to improved customer trust, loyalty, and repeated purchases. Furthermore, the integration of CRM and tailored digital marketing platforms, although still limited, supports the company’s sales growth. The implications of this study highlight the importance of personalized engagement and executive-level partnerships in bio-agriculture marketing practices, serving as a reference for similar businesses facing unstable markets.
Pengaruh Promosi Dan Kualitas Layanan Terhadap Keputusan Pembelian Pada Konsumen Shoope Food Dengan Minat Beli Sebagai Variabel Intervening Mahendra, Brampubu Elok Panji; Saputro, Edy Purwo
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1526

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana promosi dan kualitaslayanan bisa memengaruhi keputusan seseorang dalam membeli, baiksecara langsung maupun melalui minat beli sebagai perantara. Penelitiandilakukan pada pengguna Shopee Food di Kabupaten Sukoharjo, denganpendekatan kuantitatif. Data dikumpulkan lewat kuesioner yang dibagikankepada 125 orang yang pernah memakai layanan tersebut. Analisis data menggunakan metode Partial Least Square melalui aplikasi SmartPLS 3.0. Hasilnya menunjukkan bahwa promosi dan kualitas layanan sama-samapunya pengaruh yang positif dan signifikan terhadap keputusan pembelian, baik secara langsung maupun lewat minat beli. Promosi terbukti mampumembangkitkan minat beli, sementara kualitas layanan juga punya peranbesar dalam mendorong minat dan keputusan pembelian. Minat beli sendiriterbukti menjadi penghubung penting antara promosi dan kualitas layanandengan keputusan membeli. Temuan ini menegaskan bahwa strategi promosi yang tepat dan pelayanan yang terus ditingkatkan sangat pentinguntuk menarik minat konsumen dan mendorong mereka melakukanpembelian lewat Shopee Food.
The Influence of Beauty Influencer Credibility, Live Streaming, and Advertisements on Make Over Purchasing Decisions on the TikTok Application in Surabaya City Devitasari, Shinta; Ugy Soebiantoro
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1535

Abstract

The development of digital technology encourages local cosmetic brands, such as Make Over, by utilizing the Tiktok social media platform as a marketing medium. This study aims to analyze the effect of beauty influencer credibility, live streaming, and advertising on Make Over purchasing decisions on the Tiktok application in Surabaya City. The population in this study were Make Over consumers who placed orders through the Tiktok application in Surabaya City, with a sample size of 104 respondents. This study uses a quantitative approach with purposive sampling technique. The analysis technique used is Partial Least Square (PLS) with SmartPLS 3.0. The results of this study indicate that the three independent variables, namely beauty influencer credibility, live streaming, and advertising have a positive and significant effect on purchasing decisions. These findings indicate that interaction and trust-based digital marketing strategies such as those offered by beauty influencers, live streaming, and advertising can increase consumer buying interest in social media platforms.
Psychological Capital as a Bridge between Role Clarity and Engagement: Empirical Insights from Village Officials in Waled Ramadhani, Hendriansah; Gunawan, Asep; Febriyansyah, Hevy
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1546

Abstract

This study investigates the effect of role clarity on employee engagement, with psychological capital as a mediating variable among village officials in Waled Subdistrict, Cirebon Regency. Using a quantitative approach with an explanatory design, the population was all village officials with a total of 136, the research sample used the census method. Data were collected through a 5-point Likert-scale questionnaire and analyzed using SPSS 22, including simple linear regression, partial t test, coefficient of determination (R2) and Sobel tests. Findings reveal that role clarity significantly influences employee engagement, both directly and indirectly through psychological capital. These results highlight the importance of structured job design and psychological development in optimizing human resource practices in the public sector.
The Effect of Sustainability Reporting, Corporate Social Responsibility, Profitability on Firm Value in the Consumer Non-Cyclicals Sector Listed on the Indonesia Stock Exchange in 2021-2023 Mitzy, Sheryl Esfandian Mitzy; Wijaya, Henryanto
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1549

Abstract

This study aims to evaluate the impact of Sustainability Reporting, Corporate Social Responsibility (CSR), and the level of profitability on firm value in the consumer non-cyclicals subsector listed on the Indonesia Stock Exchange during the period 2021 to 2023. To measure profitability, this study uses the Return on Equity (ROE) indicator. The methodology applied is quantitative with a multiple linear regression analysis approach as the main analysis tool. Based on the results obtained, Sustainability Reporting and CSR are proven to have no significant influence on firm value. In contrast, ROE shows a significant positive effect, indicating that companies with a high level of profitability tend to have better company value. This finding underscores that financial performance, particularly profitability, plays a more dominant role in shaping firm value than sustainability reporting or social activities."
Stylish and Sustainable: How Gen Z in Indonesia is Shaping the Future of Fashion Aslam, Annisa Paramaswary; Putra , Muh Al Fatah Arief; Hardiyanti, Andi Aryani; Palangkey, Nurul Rahmi; Mushawwir , Shaleh Afief A
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1557

Abstract

This study aims to explore Generation Z’s perspectives on sustainable fashion consumption and the marketing strategies used within the Indonesian market. By analyzing their purchasing behavior, the research seeks to gain a deeper understanding of how this generation engages with and interprets sustainable fashion. This study examines Generation Z’s attitudes toward sustainable fashion consumption and marketing through a deductive qualitative approach, drawing on fashion business theory, consumer motivation, and sustainable consumption. Framing research questions as hypotheses, it tests existing theories using insights from 11 purposively selected Gen Z participants in Makassar who have studied abroad and engaged with sustainable products. This study identifies four key themes shaping Generation Z’s attitudes toward sustainable fashion: Design, Diversity, Desirability, and Digitalization. These reflect how Gen Z responds to external psychological, cultural, and social factors that influence their purchasing behavior.

Page 29 of 59 | Total Record : 581

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