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JER
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 658 Documents
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Effectiveness of Using Social Media as Digital Marketing Media for UMKM Deandra Batik Lampung Fajri, Ratu chaterine; Safitri, Dini; Kartika , Winda; Budiman , Valdi Mughni
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1483

Abstract

The development of digital technology encourages MSMEs to optimize social media as an effective and efficient marketing tool. This study aims to analyze the effectiveness of utilizing social media, especially Whatsapp Business , Instagram and TikTok, as digital marketing media for MSME Deandra Batik Lampung. The method used is qualitative with data collection techniques through interviews, observations, and documentation. The results of the study show that social media can significantly increase brand awareness , interaction with customers, and sales of batik products. However, obstacles such as lack of understanding of social media algorithms and limited technical skills are the main obstacles in optimizing digital marketing. Training efforts and utilization of social media analytics features help overcome these obstacles. Utilizing social media as a digital marketing medium is an effective way for MSME Deandra Batik Lampung to face market competition by maximizing market interaction and reach. This study provides important recommendations for increasing digital marketing capacity so that MSMEs can maximize the use of social media
The Impact of Monetary Policy on Inflation in Indonesia Sari, Sari; Aji, Kunto
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1488

Abstract

Interest rates and money supply in Indonesia are regulated through monetary policy. As the holder of the monetary authority, Bank Indonesia implements monetary policy in an effort to stabilize the Indonesian economy. Inflation as a monetary phenomenon tends to cause shock that impact on economic growth, money supply, interest rates, and the rupiah exchange rate. This to study investigates what monetary policies affect inflation and how significant the influence is on the inflation rate in Indonesia. This study uses a quantitative approach and using multiple regression analysis. The data used are secondary data from the Indonesian Central Statistics Agency and Bank Indonesia from 2011.1 - 2023.4. The secondary data is estimated using the OLS (Ordinary Least Square) method and processed using the Eviews 12.0 Program. The results of this study indicate that money supply has a very negative and significant effect on the inflation rate
The Relationship Between Investment in Education and Economic Business Development Sahetapy , Kenneth; Ambalao , Shapely
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1499

Abstract

Penelitian ini menginvestigasi hubungan multidimensional antara investasi di sektor pendidikan dan dampaknya terhadap pembangunan ekonomi bisnis, terutama di tengah dinamika transformasi digital dan tantangan Revolusi Industri Keempat dan Society 5.0. Menggunakan pendekatan Rapid Review, studi ini mensintesis temuan dari empat artikel ilmiah relevan yang diterbitkan antara tahun 2020-2024. Hasil tinjauan menunjukkan bahwa investasi pendidikan adalah pilar fundamental dalam pembentukan modal manusia yang berkualitas dan pendorong utama pertumbuhan ekonomi serta daya saing. Temuan kunci mengindikasikan bahwa investasi pada pendidikan tinggi, khususnya di bidang STEM, memberikan pengembalian finansial yang signifikan, yang berkorelasi positif dengan pembangunan ekonomi. Selain itu, pengembangan kurikulum yang adaptif dan responsif terhadap kebutuhan industri digital, seperti kurikulum berbasis informatika, sangat krusial untuk menghasilkan tenaga kerja siap pakai dan inovatif. Lebih lanjut, kualitas pendidik sebagai fasilitator dan penguatan fondasi pendidikan dini, termasuk pengembangan soft skills dan karakter, merupakan investasi jangka panjang yang membentuk modal manusia tangguh untuk masa depan ekonomi. Secara keseluruhan, studi ini menegaskan bahwa investasi yang strategis dan komprehensif pada seluruh jenjang pendidikan, disertai adaptasi kurikulum dan kualitas pengajaran, sangat esensial untuk mencapai pembangunan ekonomi bisnis yang berkelanjutan dan berdaya saing.
Building Public Trust through Transparency and Accountability: A Systematic Review of the Role of Public Sector Accounting Adolf Z.D. Siahay
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.1504

Abstract

The crisis of trust in public institutions has become a growing concern amidst increasing demands for transparency and accountability in governance. In this context, public sector accounting plays a strategic role as an instrument to strengthen institutional legitimacy and integrity of public services. This study aims to systematically examine the relationship between public sector accounting practices, financial information transparency, institutional accountability, and public trust. The method used is Systematic Literature Review (SLR) with a qualitative descriptive approach. Data sources came from reputable scientific publications obtained through purposive sampling technique with certain inclusion and exclusion criteria. The literature review process includes the stages of identification, selection, extraction, and synthesis of data, with an additional snowballing strategy to expand coverage. The results show that public sector accounting practices, especially those that are accrual-based and refer to international standards such as IPSAS, support the continuous improvement of transparency and accountability. Good transparency proves to be a prerequisite for institutional accountability, which in turn plays a role in building public trust. This study concludes that public trust is not formed directly but is the result of a structured public financial management system with integrity. The implications of this research encourage the need for comprehensive, collaborative, and participatory governance-oriented public sector accounting policy reform.
Analysis of New Product Marketing Strategy Using the STP Approach (Segmentation, Targeting, Positioning) Parenden, Adrianus; Junaidin , Junaidin
Jurnal Economic Resource Vol. 7 No. 2 (2024): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i2.1505

Abstract

This study aims to analyze the marketing strategy of a new product using the STP (Segmentation, Targeting, and Positioning) approach. In an increasingly dynamic and competitive market, understanding consumer diversity and behavior is crucial for the successful introduction of new products. The STP framework offers a systematic method for identifying specific market segments, selecting the most appropriate target markets, and formulating effective positioning strategies. Using a qualitative-descriptive method, this research examines the implementation of STP in the marketing strategy of a selected company launching a new product. Data were collected through interviews, documentation, and analysis of marketing materials. The findings reveal that accurate market segmentation, strategic targeting, and clear positioning significantly influence consumer perception and product acceptance in the market. The study highlights the importance of aligning marketing messages and product value propositions with the characteristics and needs of the target audience. This research contributes to the understanding of how STP can be effectively applied in practice and provides recommendations for marketers in developing customer-oriented strategies to enhance competitiveness and market success.
The Influence of Social Media Influencers and Augmented Reality Virtual Try-On on Purchase Intention Puspita Sari, Ery Adelia; Aquinia, Ajeng
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1508

Abstract

This study aims to analyze the Influence of Social Media Influencers and Augmented Reality Virtual Try-On on Consumer Purchase Intention towards L’Oréal lipstick products in the city of Semarang. The Social Media Influencer used in this study is Cinta Laura who has a positive image and high relevance to the target market. Augmented Reality Virtual Try-On technology is used to provide an interactive experience in trying products virtually. This study uses a quantitative approach with a survey method through a questionnaire distributed to 100 respondents who are social media users and have seen or tried the Augmented Reality Virtual Try-On. The data analysis technique used is multiple linear regression. The results show that Social Media Influencers and Augmented Reality Virtual Try-On have a positive and significant influence on Purchase Intention. The findings show that the credibility of influencers and the ease of use of the Augmented Reality Virtual Try-On feature play an important role in driving consumer purchasing decisions. Companies are advised to continue to develop digital marketing strategies through collaboration with influencers and interactive marketing technology innovation.
Human Resource Management Strategies to Reduce Burnout and Improve Well-Being: A Literature Review with the Job Demands-Resources Framework Laelawati, Kania; Pertiwi, Dewi; Fauzi, Haris
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1521

Abstract

High rates of emotional exhaustion (burnout) and declining psychological well-being of employees are serious challenges in modern human resource management, especially in sectors with high work pressure. This study aims to examine the effectiveness of integrated human resource management (HRM) strategies in reducing burnout and improving employee psychological well-being through a systematic literature review approach. This study used a qualitative method with a descriptive-analytical approach to more than 30 recent scientific articles, which included meta-analyses, systematic reviews, and empirical studies from various industry sectors. The literature reviewed was selected using a purposive sampling technique based on topic relevance and publication quality. The results showed that a combination of Employee Assistance Programs (EAP), work flexibility, supportive leadership training, and mental well-being programmes were significantly effective in reducing burnout and improving psychological well-being. The effectiveness of the interventions was influenced by organisational contexts such as psychosocial safety climate and transformational leadership style. In addition, technology-based digital approaches were also found to be effective when combined with interpersonal support. These findings provide important implications for the development of wellbeing-based HRM strategies in building psychologically healthy and sustainable workplaces.
Pengaruh Lingkungan Kerja, Budaya Organisasi dan Beban Kerja Terhadap Motivasi Kerja Pegawai Kantor Cabang Bank Papua Abepura Wainggai, Yan Pieter; Yamin Noch, Muhammad; Akbar, Mohamad Aldrin; Zakaria, Zakaria; Husen, Sjamsiar
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1531

Abstract

Penelitian ini merupakan penelitian explanatory dengan model penelitian Survey yang bertujuan untuk mengkaji menganalisis dan membuktikan tentang pengaruh lingkungan kerja, beban kerja dan beban kerja terhadap motivasi kerja pegawai Kantor Cabang Bank Papua Abepura. Jumlah responden dalam penelitian ini sebanyak 59 responden atau sebesar 50% dari jumlah populasi, dengan Teknik Probability Sampling dimana pengambilan sampel yang memberikan dilakukan secara acak semua anggota populasi memiliki peluang yang sama untuk dipilih menjadi sampel. Berdasarkan hasil uji parsial menunjukan bahwa variabel lingkungan kerja (X1) dan budaya organisasi (X2) berpengaruh signifikan terhadap peningkatan motivasi kerja, sedangkan beban kerja (X3) tidak berpengaruh signifikan terhadap motivasi kerja pegawai Kantor Cabang Bank Papua Abepura. Berdasarkan uji simultan menunjukan bahwa variabel lingkungan kerja (X1), budaya organisasi (X2), dan beban kerja (X3) secara simultan berpengaruh signifikan terhadap motivasi kerja pegawai Kantor Cabang Bank Papua Abepura, dimana variabel budaya organisasi (X2) merupakan variabel yang paling dominan berpengaruh dalam peningkatan Kinerja pegawai dengan pencapaian Standardized Coefficients Beta sebesar 0,723 dan THitung sebesar 6,969 dengan tingkat signifikansi sebesar 0,000 lebih besar jika dibandingkan dengan variabel lain. Perolehan nilai Adjusted R² sebesar 0,767 menunjukkan bahwa persentase kontribusi lingkungan kerja, budaya organisasi, dan beban kerja terhadap variabel dependen motivasi kerja sebesar 76,7% sedangkan sisanya 23,3% dipengaruhi atau dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian ini seperti kompetensi, komitmen organisasi, pendidikan, pelatihan, komunikasi, disiplin kerja dan variabel lainnya.
Determinan Kesejahteraan Pegawai: Analisis Peran Disiplin Kerja dan Kinerja Pegawai Faridah, Ida; Hayat, Nurul; Rubiyanti, Desi
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1532

Abstract

Penelitian ini bertujuan untuk menganalisis peran disiplin kerja dan kinerja pegawai terhadap kesejahteraan pegawai. Masalah utama yang diangkat dalam penelitian ini adalah masih rendahnya tingkat disiplin kerja, kinerja, dan kesejahteraan pegawai desa yang berdampak pada kualitas pelayanan publik. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 126 responden yang merupakan aparatur desa dari 11 desa di Kecamatan Woja Kabupaten Dompu-NTB. Data dianalisis menggunakan regresi linear berganda melalui bantuan perangkat lunak SPSS versi 21. Hasil penelitian menunjukkan secara parsial, disiplin kerja dan kinerja pegawai berpengaruh positif dan signifikan terhadap kesejahteraan aparatur desa, yang dibuktikan dengan nilai signifikansi masing-masing variabel lebih kecil dari 0,05. Secara simultan, kedua variabel tersebut juga berpengaruh signifikan terhadap kesejahteraan, dengan nilai F hitung sebesar 24,453 > F tabel sebesar 3,10, dan signifikansi 0,000 < 0,05. Temuan ini sejalan dengan teori kesejahteraan Grant et al. (2007) yang menyatakan bahwa kesejahteraan pegawai terbentuk dari interaksi perilaku kerja positif dan dukungan organisasi yang memadai. Penelitian ini merekomendasikan pentingnya penguatan budaya kerja disiplin, peningkatan pelatihan dan evaluasi kinerja, serta pengembangan sistem kesejahteraan yang adil dan berkelanjutan.
The Influence of Entrepreneurship Education and the Utilization of E-commerce on Interest Entrepreneurship Student Bina Karya College of Economics Hudzaifah, Naskiya; Zulfadly , Zulfadly; Sianipar, Christin Natalia
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1553

Abstract

This study aims to analyze the influence of entrepreneurial education and the utilization of e-commerce on students' entrepreneurial interest at the School of Economics (STIE) Bina Karya . The background of this research stems from the rising number of educated unemployment and the low entrepreneurial interest among students, particularly in the face of rapid digital developments. A quantitative approach was employed using multiple linear regression analysis. The sample consisted of 56 students selected through proportional random sampling. The results indicate that entrepreneurial education has a positive and significant effect on students' entrepreneurial interest. In contrast, the utilization of e-commerce does not have a significant partial effect. However, simultaneously, both variables significantly influence entrepreneurial interest, with a contribution of 29.9%, while the remaining 70.1% is influenced by other factors beyond this study. These findings highlight the importance of improving the quality of entrepreneurial curricula integrated with digital-based training to better prepare students for independent entrepreneurial ventures

Page 27 of 66 | Total Record : 658

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