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Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 581 Documents
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Pengaruh Online Customer Review, Fear of Missing Out, dan Influencer Marketing terhadap Keputusan Pembelian Produk Glad2Glow pada platform Tiktokshop by Tokopedia Sari, Putri Rahmah; Anita Handayani
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2073

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review, Fear of Missing Out, dan Influencer Marketing terhadap Keputusan Pembelian produk brand Glad2glow pada Generasi Z di Kota Gresik dalam ekosistem hybrid TikTokshop by Tokopedia. Metode pene;litian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada 150 responden yang merupakan pengguna aktif aplikasi Tiktok. Hasil penelitian menunjukkan bahwa secara simultan, Online Customer Review (X1), Fear Of Missing Out (X2), dan Influencer Marketing (X3) berpengaruh signifikan terhadap Keputusan Pembelian (Y). Secara parsial, Fear of Missing Out (X2) dan Influencer Marketing (X3) terbukti memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian. Sementara itu, Online Customer Review (X1) menunjukkan pengaruh positif yang tidak signifikan terhadap Keputusan Pembelian. Penelitian ini menegaskan bahwa kombinasi strategi pemasaran yang memanfaatkan kecemasan sosial dan otoritas digital adalah faktor kunci dalam menciptakan keputusan pembelian di lingkungan platform TikTokshop by Tokopedia.
Pola Konsumsi Dan Tingkat Ketahanan Pangan Rumah Tangga Miskin Di Desa Sukamaju Kecamatan Mootilango Kabupaten Gorontalo Harun, Moh. Junaedi; Canon, Syarwani; Akib, Fitri Hadi Yulia
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.2079

Abstract

This study aims to describe the consumption patterns of poor households and to examine the influence of socio-economic factors on food security in Sukamaju Village. The population consists of 214 beneficiary households of the government food assistance program, from which 70 households were selected using the Slovin formula. Primary data were obtained through structured questionnaires incorporating the Household Food Insecurity Access Scale (HFIAS) to measure food security levels, along with information on consumption patterns, income, education, household size, and food expenditure. Data analysis employed descriptive statistics and ordinal logistic regression using SPSS 22, complemented by Spearman correlation, goodness-of-fit tests, pseudo R-square, and the parallel lines test to assess model adequacy. The results indicate that most households remain food-insecure, particularly within the moderate and severe insecurity categories, reflecting unstable access to food driven by economic pressures. The regression model demonstrates overall significance; however, only food expenditure shows a significant effect on household food security. The high proportion of spending allocated to food emerges as the primary indicator of vulnerability, while consumption patterns, income, education, and household size do not exhibit significant influence. These findings highlight that household food stability is predominantly shaped by economic capacity. Strengthening household income, improving the targeting of food assistance, and enhancing nutrition education and livelihood diversification are essential to reducing food insecurity
Pengaruh Modal Usaha, Inovasi, dan Literasi Keuangan terhadap Kinerja UMKM di Kecamatan Manisrenggo Amelianda, Amelianda; Paramitalaksmi, Ratri
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2080

Abstract

Semakin berkembangnya Usaha Mikro Kecil dan Menengah di Kecamatan Manisrenggo menjadi hal perlu didukung untuk mewujudkan perekonomian yang lebih baik. Pertumbuhan UMKM di Manisrenggo menuntut bukan hanya akses permodalan, tetapi juga kapabilitas manajerial agar kinerja berkelanjutan. Berlandaskan RBV, penelitian ini menguji pengaruh modal usaha, inovasi, dan literasi keuangan terhadap kinerja UMKM. Melalui purposive sampling, diperoleh 81 responden. Hasil penelitian menunjukkan modal dan inovasi tidak berpengaruh signifikan terhadap kinerja, sedangkan literasi keuangan berpengaruh positif dan signifikan. Temuan menegaskan pentingnya kapabilitas finansial pencatatan, kendali arus kas, dan penilaian biaya dalam mengonversi sumber daya menjadi kinerja. Implikasi penelitian ini menunjukkan bahwa penguatan literasi keuangan pelaku UMKM perlu menjadi fokus utama dalam perumusan kebijakan dan program pendampingan, karena terbukti mampu meningkatkan kinerja usaha secara berkelanjutan. Selain itu, hasil ini menegaskan bahwa akses modal dan dorongan inovasi perlu diiringi dengan kapabilitas pengelolaan keuangan agar sumber daya yang dimiliki UMKM dapat dikonversi secara optimal menjadi kinerja.
Influence of Influencer Marketing on Brand Trust and Buying Decisions Gunawan, Muhammd Fadhel; Dammar, Dwi Mawardi; Ifayanti, Ilmi; Nuryanti, Firisqi
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.2081

Abstract

The rapid growth of social media has encouraged companies to adopt influencer marketing as a strategic tool to engage consumers and enhance brand performance. This study aims to examine the influence of influencer marketing on purchasing decisions, with brand trust acting as a mediating variable. A quantitative research approach was employed using a survey method, involving 150 respondents who actively use social media and have been exposed to influencer-endorsed products. The data were analyzed using Structural Equation Modeling (SEM) to test both direct and indirect relationships among variables. The results indicate that influencer marketing has a positive and significant effect on brand trust, suggesting that influencer credibility, authenticity, and expertise play a crucial role in building consumer trust toward endorsed brands. Furthermore, brand trust is found to have a significant positive effect on purchasing decisions, highlighting its importance in reducing perceived risk and increasing purchase confidence. Influencer marketing also directly influences purchasing decisions, demonstrating that emotional attachment and parasocial relationships with influencers can drive consumer purchasing behavior. The mediation analysis reveals that brand trust partially mediates the relationship between influencer marketing and purchasing decisions. These findings contribute to the influencer marketing literature by confirming the mediating role of brand trust and providing empirical evidence within the context of social media platforms. Practically, the results emphasize the importance of selecting credible and authentic influencers to strengthen brand trust and enhance consumer buying decisions
Analisis Determinan Kemiskinan di Provinsi Gorontalo Pada Tahun 2019 – 2023 Paduengo, Rispani; Olilingo, Fachrudin Zain; Saleh, Sri Endang
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.2083

Abstract

Determinan kemiskinan merupakan faktor-faktor yang menentukan atau mempengaruhi Tingkat Kemiskinan di suatu wilayah. Penelitian ini bertujuan untuk menganalisis pengaruh Determinan Kemiskinan di Provinsi Gorontalo pada Tahun 2019 sampai 2023 dengan variabel independent Tingkat Partisipasi Angkatan Kerja, Tingkat Pengagguran Terbuka dan Produk Domestik Regional Bruto terhadap Tingkat Kemiskinan sebagai variabel dependen. Data yang digunakan dalam penelitian ini adalah kuantitatif dengan data sekunder yang bersumber dari Badan Pusat Statistik (BPS) pada 6 Kabupaten/Kota di Provinsi Gorantalo Tahun 2019 sampai 2023. Penelitian ini menggunakan Analisis Regresi data Panel yang di olah dengan Eviews 12. Hasil Penelitian ini menunjukkan bahwa Tingkat Partisipasi Angkatan Kerja (TPAK) berpengaruh negatif dan signifikan terhadap Tingkat Kemiskinan, sedangkan Tingkat Pengangguran Terbuka (TPT) berpengaruh negatif dan tidak berpengaruh signifikan terhadap Tingkat Kemiskinan, Produk Domestik Regional Bruto (PDRB) juga berpengaruh positif dan tidak signifikan terhadap Tingkat Kemiskinan. Secara simultan, ketiga variabel tersebut secara bersama-sama berpengaruh signifikan terhadap Tingkat Kemiskinan di Provinsi Gorontalo
Pengaruh Tingkat Pendidikan dan Pemahaman Akuntansi Terhadap Kinerja UMKM di Kota Gorontalo Syafarani AW , Nur Rila; Mattoasi , Mattoasi; Bokiu, Zulkifli
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.2087

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh tingkat pendidikan dan pemahaman akuntansi terhadap kinerja UMKM di Kota Gorontalo. Penelitian ini menggunakan metode penelitian kuantitatif. Sumber data yang digunakan dalam penelitian ini yakni menggunakan data primer yang diperoleh dari kuesioner yang disebarkan kepada populasi dalam penelitian ini yaitu seluruh UMKM yang aktif dan tercatat di Dinas Tenaga Kerja dan Koperasi Kota Gorontalo berjumlah 15.358 dengan menggunakan rumus Slovin dengan sampel sebanyak 99. Teknik analisis data dalam penelitian ini adalah analisis regresi berganda. Hasil penelitian menunjukkan bahwa menunjukkan bahwa Tingkat Pendidikan dan Pemahaman Akuntansi berpengaruh positif dan signifikan terhadap Kinerja UMKM Di Kota Gorontalo baik secara parsial maupun simultan
Pengaruh Digitalisasi Bisnis Terhadap Penignkatan Pendapatan UMKM di Dikota Gorontalo (Studi Kasus UMKM Sektor Pangan) Ahmad, Moh. Hariadi; Olilingo, Fahrudin Zain; Santoso, Ivan Rahmad
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.2097

Abstract

This study aims to determine the effect of business digitalization on increasing the revenue of Micro, Small, and Medium Enterprises (MSMEs) in the food sector in Gorontalo City. Business digitalization in this study is measured through two main indicators: e-commerce utilization and the use of the QRIS digital payment system. The research method used is quantitative research using multiple linear regression analysis. Primary data was obtained through questionnaires distributed to 100 respondents from the food sector MSMEs across Gorontalo City. The results indicate that business digitalization has a positive and significant impact on increasing MSME revenue in Gorontalo City. Simultaneously, the E-commerce and QRIS variables have a significant effect on income with a significance value of 0.000 or 0.00%. Partially, the use of E-commerce has a significant effect with a significance value of 0.004 or 0.4%, while QRIS also has a significant effect with a significance value of 0.000 or 0.00%. The coefficient of determination (R²) value of 0.341 indicates that 34.1% of the variation in income increase is explained by business digitalization, while the rest is influenced by other factors outside the research model.
Social Media Marketing Strategy Proposal To Improve Brand Awareness Of Zenius Education : (Case Study Of Post-Restructuring And Transition To Zenius.Net) Aryanti, Aulia Azzahra; Dalimunthe, Gallang Perdhana
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.2100

Abstract

Digital marketing is a key lever shaping consumer behavior in today’s attention economy, and social media especially Instagram, TikTok, and YouTube has become the primary discovery engine for education brands. This study analyzes how social media led digital marketing affects brand awareness and downstream purchase intentions for Zenius Education. Using a qualitative method, we ran an in depth interview with the Marketing Manager of Zenius Education. Results show that relevant, bite-sized content and direct brand learner interaction (comments, DMs, polls, lives) significantly influence purchase decisions while lifting brand recall and recognition. Social media promotions deliver low-cost reach beyond geographic constraints and effectively move audiences from mere attention to interest and provided the content with outcome first (problem→fix), consistently branded, and posted with a clear cadence. For Zenius, the strongest gains appear when content pairs conceptual teaching clarity with short-form formats and is tied to conversion paths (e.g., mock tests, trials) plus community touchpoints (WhatsApp/Discord). The results provide key learnings that Zenius can apply to develop a more efficient and measurable approach to rebuild their Gen Z-based brand presence on social media in Indonesia
Strategi Pemasaran Produk Pegadaian Untuk Akuisisi Nasabah Baru Melalui Pemanfaatan Aplikasi Pegadaian Digital Service (PDS) Jaya, Ketut Antara; Sudarma, I Made
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2101

Abstract

Perkembangan layanan keuangan digital mendorong Pegadaian untuk mengoptimalkan strategi pemasaran berbasis aplikasi. Penelitian ini bertujuan menganalisis strategi pemasaran produk Pegadaian dalam mendukung akuisisi nasabah baru melalui pemanfaatan Aplikasi Pegadaian Digital Service (PDS) di Unit Pegadaian Cabang Bung Karno. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode studi kasus melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa PDS meningkatkan efisiensi pelayanan dan mendukung pemasaran digital, dengan penerimaan nasabah dipengaruhi oleh persepsi kemudahan dan kebermanfaatan. Implikasinya, optimalisasi PDS dan peran aktif pegawai penting untuk meningkatkan efektivitas pemasaran dan akuisisi nasabah.
Mapping The Evolution of Customer Experience Management Research in Indonesia Pasuhuk, Lefrand S.; Kainde, Sandra J. R.; Mandagi, Deske W.
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2104

Abstract

Customer Experience Management (CEM) has emerged as a critical strategic paradigm for enhancing customer satisfaction, strengthening loyalty, and sustaining competitive advantage in increasingly digital and experience-driven markets. This study conducts a systematic literature review (SLR) to map the evolution, intellectual structure, and thematic development of CEM research in the Indonesian context. Following the PRISMA framework, 210 records were initially retrieved from the Scopus database, yielding a final sample of 67 peer-reviewed journal articles published between 2010 and 2025. Bibliometric and keyword co-occurrence analyses reveal four dominant research clusters: customer experience and relationship management; brand management and brand equity development; digital and technology-enabled marketing; and sales performance and market-driven strategy. The findings indicate that Indonesian CEM research has evolved from traditional service quality and satisfaction perspectives toward more integrated, experience-centric, and digitally enabled frameworks. Despite this progress, several areas remain underexplored, including emotional and psychological dimensions of customer experience, advanced analytics and artificial intelligence integration, ethical and cultural considerations, and the development of robust, context-sensitive experience measurement frameworks. By synthesizing fragmented research streams into a coherent thematic structure, this study offers theoretical insights into the maturation of CEM research. It provides a foundation for advancing future scholarship and managerial practice in Indonesia and similar emerging market contexts.

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