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JER
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 658 Documents
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Social Media Marketing Strategy Proposal To Improve Brand Awareness Of Zenius Education : (Case Study Of Post-Restructuring And Transition To Zenius.Net) Aryanti, Aulia Azzahra; Dalimunthe, Gallang Perdhana
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.2100

Abstract

Digital marketing is a key lever shaping consumer behavior in today’s attention economy, and social media especially Instagram, TikTok, and YouTube has become the primary discovery engine for education brands. This study analyzes how social media led digital marketing affects brand awareness and downstream purchase intentions for Zenius Education. Using a qualitative method, we ran an in depth interview with the Marketing Manager of Zenius Education. Results show that relevant, bite-sized content and direct brand learner interaction (comments, DMs, polls, lives) significantly influence purchase decisions while lifting brand recall and recognition. Social media promotions deliver low-cost reach beyond geographic constraints and effectively move audiences from mere attention to interest and provided the content with outcome first (problem→fix), consistently branded, and posted with a clear cadence. For Zenius, the strongest gains appear when content pairs conceptual teaching clarity with short-form formats and is tied to conversion paths (e.g., mock tests, trials) plus community touchpoints (WhatsApp/Discord). The results provide key learnings that Zenius can apply to develop a more efficient and measurable approach to rebuild their Gen Z-based brand presence on social media in Indonesia
Strategi Pemasaran Produk Pegadaian Untuk Akuisisi Nasabah Baru Melalui Pemanfaatan Aplikasi Pegadaian Digital Service (PDS) Ketut Antara Jaya; I Made Sudarma
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2101

Abstract

Perkembangan layanan keuangan digital mendorong Pegadaian untuk mengoptimalkan strategi pemasaran berbasis aplikasi. Penelitian ini bertujuan menganalisis strategi pemasaran produk Pegadaian dalam mendukung akuisisi nasabah baru melalui pemanfaatan Aplikasi Pegadaian Digital Service (PDS) di Unit Pegadaian Cabang Bung Karno. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode studi kasus melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa PDS meningkatkan efisiensi pelayanan dan mendukung pemasaran digital, dengan penerimaan nasabah dipengaruhi oleh persepsi kemudahan dan kebermanfaatan. Implikasinya, optimalisasi PDS dan peran aktif pegawai penting untuk meningkatkan efektivitas pemasaran dan akuisisi nasabah.
Mapping The Evolution of Customer Experience Management Research in Indonesia Lefrand S. Pasuhuk; Sandra J. R. Kainde; Deske W. Mandagi
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2104

Abstract

Customer Experience Management (CEM) has emerged as a critical strategic paradigm for enhancing customer satisfaction, strengthening loyalty, and sustaining competitive advantage in increasingly digital and experience-driven markets. This study conducts a systematic literature review (SLR) to map the evolution, intellectual structure, and thematic development of CEM research in the Indonesian context. Following the PRISMA framework, 210 records were initially retrieved from the Scopus database, yielding a final sample of 67 peer-reviewed journal articles published between 2010 and 2025. Bibliometric and keyword co-occurrence analyses reveal four dominant research clusters: customer experience and relationship management; brand management and brand equity development; digital and technology-enabled marketing; and sales performance and market-driven strategy. The findings indicate that Indonesian CEM research has evolved from traditional service quality and satisfaction perspectives toward more integrated, experience-centric, and digitally enabled frameworks. Despite this progress, several areas remain underexplored, including emotional and psychological dimensions of customer experience, advanced analytics and artificial intelligence integration, ethical and cultural considerations, and the development of robust, context-sensitive experience measurement frameworks. By synthesizing fragmented research streams into a coherent thematic structure, this study offers theoretical insights into the maturation of CEM research. It provides a foundation for advancing future scholarship and managerial practice in Indonesia and similar emerging market contexts.
Pengaruh Kemudahan Transaksi dan Kepuasan Nasabah Terhadap Penggunaan Aplikasi Tring By Pegadaian Adite, Ketut Agus; Pancawati , Ni Luh Putu Anom
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2105

Abstract

Penelitian ini bertujuan menganalisis pengaruh kemudahan transaksi dan kepuasan nasabah terhadap penggunaan aplikasi Tring by Pegadaian. Aplikasi Tring merupakan inovasi digital Pegadaian yang dirancang untuk meningkatkan efisiensi layanan dan kenyamanan transaksi tanpa perlu datang ke outlet. Penelitian ini mengadopsi metodologi kuantitatif, dengan survei melalui kuesioner yang melibatkan 100 partisipan. Analisis data mencakup evaluasi validitas, reliabilitas, asumsi klasik, model regresi linear berganda, pengujian hipotesis menggunakan statistik t dan F, serta pengukuran koefisien determinasi. Hasil penelitian menunjukkan bahwa kemudahan transaksi dan kepuasan nasabah berpengaruh positif dan signifikan, baik secara parsial maupun simultan, terhadap penggunaan aplikasi Tring. Di mana semakin mudah proses transaksi dan semakin tinggi kepuasan yang dirasakan, maka penggunaan aplikasi Tring akan semakin meningkat. Temuan ini menegaskan pentingnya kualitas layanan digital dalam meningkatkan adopsi aplikasi keuangan
Pengaruh Pelatihan dan Pengembangan Sumber Daya Manusia Dalam Meningkatkan Kualitas Layanan I Made Bayu Hartawan; Ni Luh Putu Anom Pancawati
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2107

Abstract

Penelitian ini bertujuan menganalisis pengaruh pelatihan dan pengembangan sumber daya manusia terhadap kualitas layanan di PT Harapan Jaya Utama. Penelitian menggunakan pendekatan kuantitatif dengan metode sampel jenuh terhadap 25 karyawan. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa pelatihan dan pengembangan SDM berpengaruh positif dan signifikan terhadap kualitas layanan, baik secara parsial maupun simultan. Pengembangan SDM memiliki pengaruh yang lebih dominan dibandingkan pelatihan. Temuan ini memperkaya kajian empiris manajemen SDM pada sektor industri energi daerah dan menegaskan pentingnya sinergi pelatihan serta pengembangan SDM dalam meningkatkan kualitas layanan.
A Decade of Brand Experience Research in Indonesia: Evolution, Patterns, and Future Directions Sandra J.R. Kainde; Lefrand S. Pasuhuk; Deske W. Mandagi
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2109

Abstract

In contemporary branding and marketing scholarship, brand experience has become a pivotal construct for explaining how firms create value, cultivate loyalty, and maintain competitive advantage in increasingly digital and experience-intensive markets. Responding to this shift, the present study conducts a systematic literature review (SLR) to examine the evolution, intellectual structure, and thematic composition of brand experience research in the Indonesian context. Guided by the PRISMA framework, the review process screened 14,326 records retrieved from the Scopus database, resulting in a final sample of 132 peer-reviewed journal articles published between 2015 and 2025. Bibliometric and keyword co-occurrence analyses reveal five dominant thematic clusters: (1) core brand experience and relational outcomes, (2) brand management and brand equity formation, (3) digital and technology-mediated brand experience, (4) service quality and experience design, and (5) context-specific and market applications. The findings indicate that brand experience research in Indonesia has transitioned from early service quality and satisfaction-oriented perspectives toward more integrative, strategically grounded, and digitally enabled experiential frameworks. Despite this progression, several vital areas remain underdeveloped, including the emotional and psychological foundations of brand experience, the deeper integration of advanced analytics and artificial intelligence, ethical and cultural dimensions of experiential value, and the development of robust, context-sensitive measurement approaches. By synthesizing fragmented research streams into a coherent thematic structure, this study advances theoretical understanding of brand experience. It provides a structured foundation for future scholarly inquiry and managerial application in Indonesia and comparable emerging market settings.
Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Fashion Lokal Erigo Ketut Swartana; I Made Sudarma
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2110

Abstract

Perkembangan industri fashion lokal di Indonesia meningkatkan persaingan merek domestik. Penelitian ini bertujuan menganalisis pengaruh brand image dan kualitas produk terhadap keputusan pembelian produk fashion Erigo di Kota Mataram. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei terhadap 100 responden yang pernah membeli produk Erigo, menggunakan teknik purposive sampling. Data dianalisis melalui uji validitas, reliabilitas, asumsi klasik, serta regresi linier berganda. Hasil penelitian menunjukkan bahwa brand image dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Temuan ini menegaskan pentingnya pengelolaan brand image dan kualitas produk untuk meningkatkan daya saing fashion lokal.
Global Research Trends on Deferred Tax: A Comprehensive Bibliometric Analysis Using Scopus Data (2016–2025) Markhumah, Umatun; Sutopo, Bambang
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2115

Abstract

This study presents a comprehensive bibliometric analysis of the Scopus-indexed deferred tax literature, focusing on conceptual evolution, thematic interrelationships, and global research directions over the past two decades. Using VOSviewer for co-occurrence mapping, five main clusters are identified that reflect the knowledge structure on deferred taxes. The first cluster positions deferred tax, deferred tax asset, and deferred tax liability as core concepts closely related to IAS 12, temporary differences, and DTA/DTL recognition practices. The second cluster highlights the relationship between earnings management, value relevance, and book tax differences, confirming that deferred tax is an important indicator of earnings quality. The third cluster highlights the role of tax loss carryforwards in risk assessment, financial performance, and information relevance for investors. The fourth cluster links tax avoidance, effective tax rate, and transfer pricing, suggesting that DTA/DTL are used as signals of tax aggressiveness and are influenced by governance mechanisms. The fifth cluster focuses on valuation allowances and cash flow uncertainty, underscoring the importance of tax accounting in assessing reporting risk. These findings suggest that the deferred tax literature has shifted from a technical focus on accounting recognition to broader issues, including cash flow forecasting, firm risk, governance, tax aggressiveness, and ESG implications emerging after 2020. This study provides a strong theoretical foundation for further research, including exploring the integration of deferred taxes with sustainability, tax transparency, and financial reporting innovation under the latest IFRS standards. These results also contribute to academics, regulators, and practitioners in understanding the strategic position of deferred taxes in corporate financial decision-making.
Analisis Pengelolaan Sumber Daya Manusia dalam Industri Perhotelan Ni Ketut Desi Damayanti; Joko Prayitno
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2118

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan mendeskripsikan penerapan manajemen sumber daya manusia (SDM) di Kalandara Resort Lombok dalam konteks industry perhotelan. Kajian difokuskan pada perencanaan SDM, rekrutmen dan seleksi, pelatihan dan pengembangan, sistem penghargaan, evaluasi kinerja, serta pengelolaan SDM. Penelitian menggunakan metode kualitatif deskriptif dengan lokasi di Kalandara Resort Lombok. Subjek penelitian meliputi General Manager, Head of Departement, Staf HRD, dan beberapa staff yang dipilih melalui purposive sampling. Pengumpulan data dilakukan melalui wawancara semi-terstruktur, observasi, dan dokumentasi, kemudian dianalisis dengan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa manajemen SDM diterapkan secara terstruktur dan komprehensif. Perencanaan tenaga kerja disesuaikan dengan tingkat hunian dan kebutuhan operasional, rekrutmen dan seleksi dilakukan secara ketat, pelatihan rutin meningkatkan kompetensi karyawan, serta sistem penghargaan dan evaluasi kinerja berbasis indikator kinerja. Praktik ini berkontribusi positif terhadap kinerja karyawan dan kualitas layanan.
Organizational Values’ Effects on Civil Servants’ Performance: Normative Commitment Mediation and Competence Moderation Sophan Bayu Ariady; Ika Barokah Suryaningsih; Etty Puji Lestasri
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2119

Abstract

This study examines how organizational values influence employee performance through normative commitment and employee competence. The research aims to explain direct, mediating, and moderating relationships among these variables within KPP Pratama Jember. A quantitative explanatory design with saturated sampling was applied to 93 civil servants, and data were analyzed using PLS-SEM. Results show that organizational values significantly improve performance, normative commitment mediates this effect, and competence strengthens the commitment–performance relationship. The findings highlight the importance of value internalization, ethical responsibility, and capability development as strategic drivers to enhance public-sector performance.

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