cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Karona Cahya Susena
Contact Email
karona.cs@unived.ac.id
Phone
+6281374350305
Journal Mail Official
jurnaldehasen@unived.ac.id
Editorial Address
Jl. Meranti Raya No 32, Sawah Lebar Kota Bengkulu, Indonesia
Location
Kota bengkulu,
Bengkulu
INDONESIA
Social Sciences Journal
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 30477646     DOI : https://doi.org/10.37676/sosj
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other
Social Sciences Journal welcomes high quality contributions investigating topics in the fields of Communication Sciences, Economics, Psychology, Law, Education, Political Science, Sociology, Administrative Sciences, Social Work and many more, from theoretical, empirical and critical perspectives. The SSJ mainly favors original and articulate research papers, but theory-focused articles, book reviews and other scientific contributions are also welcome.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 43 Documents
 1   2   3   4   5 
The Influence Of Human Resource Quality And Work Discipline On Employee Performance At Brabasan Health Centre, Mesuji District Turmudi, Turmudi; Hudali, Ahmad
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.688

Abstract

Human Resources (HR) have an important role in developing the governance system. The success of government agencies in carrying out their activities cannot be separated from the performance of the human resources within them. Performance is a measure of the level of ability of HR elements or employees in carrying out tasks and functions according to their roles in the organization. One of the agency's efforts to maintain employee performance is by paying attention to employee work discipline, because with good discipline from an employee, it reflects the great sense of responsibility for the tasks given. The phenomenon that occurred at the Brabasan Health Center, Mesuji Regency regarding the implementation of work discipline still felt less than optimal.Based on observation data at the Brabasan Health Center, Mesuji Regency, it was found that there were still employees who were not able to carry out tasks/work on time, slow completion of work and ineffective work implementation. The purpose of this study is to determine: 1. The influence of HR quality on employee performance 2. The influence of discipline on employee performance 3. The influence of HR quality and work discipline together on employee performance at the Brabasan Health Center, Mesuji Regency.This study uses a quantitative descriptive research method, namely a research method that uses data in the form of numbers in analyzing the facts found which aims to determine the relationship between variables in a population. The analysis used is simple and multiple regression. This study used 38 respondents.Based on the results of the data analysis, the answers to the hypothesis were found as follows; There is an influence of HR quality (X1) on employee performance (Y) at the Brabasan Health Center, Mesuji Regency, with an influence level (R-square) of 49,5%. There is an influence of Work Discipline (X2) on employee performance (Y) at the Brabasan Health Center, Mesuji Regency with an influence level of 78%. There is an influence of HR quality and work discipline together on employee performance at the Brabasan Health Center, Mesuji Regency, with an influence level of 88%.
The Influence Of Work Ethic And Work Motivation On Employee Performance At The Pesawaran District Pamong Praja Police Unit Selfiana, Yanita; Pradana , M. Rafieq Adi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.701

Abstract

Organizations and employees are two things that need each other. If employees succeed in bringing progress to an agency, then the benefits will be obtained by both parties. For employees, success is the actualization of self-potential as well as an opportunity to fulfill their life needs. While for an agency, success is a means towards the growth and development of an agency. With a high work ethic, employees will be motivated to make a positive contribution to the progress of the organization, so that the goals expected by the organization can be achieved optimally. This research was conducted at the Civil Service Police Unit of Pesawaran Regency. This study aims to find the effect of work ethic and work motivation on employee performance at the Civil Service Police Unit of Pesawaran Regency. The type of research used in this study is a quantitative research model. This study used 34 research respondents.There are three variables in this study, namely 2 independent variables X1 and X2 and 1 dependent variable Y. Based on the results of data analysis, the answer to the hypothesis was found as follows; there is an influence of the work ethic variable (X1) on the employee performance variable (Y), with an influence level (R-square) of 49.2%. There is an influence of the work motivation variable (X2) on the employee performance variable (Y), with an influence level of 55.8%. There is an influence of the work ethic variable (X1) and the work motivation variable (X2) together on the employee performance variable (Y), with an influence level of 69.6%. Based on data analysis through hypothesis testing, both partially and simultaneously, it is stated that each independent variable has an influence on the dependent variable and there are things that need to be improved in order to improve employee performance in order to achieve organizational goals.
Interpersonal Communication Strategies in Facing Toxic Dating Relationships: A Study among Communication Science Students at Dehasen University Zarniati, Devi; Narti, Sri; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.740

Abstract

Toxic relationships within romantic contexts are increasingly prevalent among university students, often leading to negative mental health outcomes and distorted interpersonal dynamics. This study investigates how interpersonal communication unfolds in the context of toxic dating relationships among students of the Communication Science Department at Dehasen University. Employing a descriptive qualitative approach, data were collected via in-depth interviews, observation, and documentation from three informants who had experienced excessive control, emotional manipulation, and verbal abuse in their relationships. Findings indicate a breakdown in key interpersonal communication traits—openness was suppressed due to manipulative reactions, empathy was absent as partners lacked mutual understanding, supportiveness took the form of control rather than care, positive attitudes eroded into emotional fatigue, and equality was replaced with domination. The study highlights the need for increased awareness of healthy communication, early recognition of relational toxicity, and institutional support for students at risk. These insights contribute to the broader discourse on student mental health, character education, and interpersonal relationship management in higher education settings.
Marketing Communication Strategy of Dehasen University to Attract Prospective Students in Digital Era Laini, Mesa; Narti, Sri; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.741

Abstract

In today’s increasingly competitive higher education sector, universities must adopt strategic and adaptive marketing communication approaches to attract prospective students. This study analyzes the communication strategy of Dehasen University Bengkulu (UNIVED) by applying Kotler’s Promotion Mix framework, which includes advertising, sales promotion, personal selling, public relations, and direct marketing. The research uses a descriptive qualitative method with data collected through interviews, observation, and documentation from key figures within the university's new student admission committee. Findings show that UNIVED effectively combines traditional and digital media, including AI-based content creation for social media platforms like Instagram and TikTok. Advertising is supported by printed brochures and banners, while sales promotions include scholarships, fee discounts, and referral incentives. Personal selling is conducted via school visits and education fairs, building trust through face-to-face engagement. Public relations efforts are maintained through media exposure and community involvement, enhancing institutional credibility. Direct marketing employs personalized messages via WhatsApp, email, and social networks. From 2020 to 2024, student enrollment steadily increased, indicating the strategy’s effectiveness. The study concludes that integrated, technology-based, and student-focused communication enhances institutional visibility and appeal. UNIVED is encouraged to strengthen two-way digital communication to remain relevant and competitive in the digital era.
Effective Communication Between The Coach And Tunas Muda Bengkulu Team In Building Good Relationships Karim, Zuhri Abdul; Putra, Dilmai; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.742

Abstract

Effective communication is the process of delivering messages precisely so that they can be clearly understood by the message recipient. In various contexts, both personal and professional, effective communication plays a significant role because it can influence the outcomes of interactions and relationships between individuals. The purpose of this research is to understand effective communication between coaches and Tunas Muda Bengkulu Team in building good relationships. This research is of qualitative type. The theory used is the theory of effective communication according to Devito. The results of this study indicate that, first, openness: the coach of Tunas Muda Bengkulu Team prioritizes open, clear, and supportive communication, which helps build trust and create a collaborative atmosphere within the team. Second, empathy: the coach builds effective communication through an open and honest approach, listening to the players' problems and hopes. Third, supportive attitude: the coach supports the team's morale, especially in difficult situations, by providing clear directions and motivational words, helping the team stay focused and enthusiastic. Additionally, support from teammates, who strengthen each other, enhances a positive atmosphere and builds the team's mental strength to face challenges on the field. Fourth, a positive attitude: the coach gives constructive criticism in a supportive manner, beginning with appreciation for the players' efforts to maintain their spirit. Fifth, equality: in the relationship between coach and players, fair treatment does not always mean the same treatment for everyone. The coach may give more attention to players who have important roles in the team's strategy, but this is done for the overall interest of the team, not favoritism. Thus, effective communication between the coach and Tunas Muda Bengkulu Team in building good relationships can serve as a reference for the application of effective communication theory according to Devito.
Personal Branding of Erika Richardo as a Content Creator on Instagram Sari, Tina Puspita; Octaviani, Vethy; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.756

Abstract

The rapid advancement of communication technology has significantly influenced the way individuals build their personal brand, particularly through visual platforms such as Instagram. Erika Richardo, a young Indonesian painter and content creator, is one example of how personal branding can be developed creatively and consistently in the digital space. This study aims to describe Erika Richardo’s personal branding strategy through her Instagram account @erikarichardo using Peter Montoya’s eight principles of personal branding: specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. The research uses a qualitative descriptive content analysis method, with data collected through observation, documentation, and literature review. The findings show that Erika applies all eight principles in shaping her personal brand. She stands out through her artistic focus on unique painting media, consistent content uploads, and inspirational storytelling. Her branding reflects authenticity, leadership in community projects, and a strong connection between her online persona and real-life values. By maintaining consistent visual identity and interacting with her audience, Erika has successfully positioned herself as an inspirational and professional young artist. This research contributes to a broader understanding of how personal branding can be effectively implemented by creative individuals through social media platforms.
Persuasive Communication of the TikTok Account @byrafikawu in Attracting Consumers) Oktavia, Maria Ulfah; Sari, Sapta; Endang SM , Anis
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.757

Abstract

The rapid development of information and communication technology has transformed the way individuals interact, especially through social media platforms like TikTok. This study aims to explore the persuasive communication strategies employed by the TikTok account @byrafikawu in attracting consumers. Utilizing the Elaboration Likelihood Model (ELM) as a theoretical framework, this research investigates how both central and peripheral routes of persuasion are utilized in the content and live streaming activities of the account. The study adopts a qualitative approach with data collected through observation, in-depth interviews, and documentation. Findings reveal that the central route is demonstrated through detailed product descriptions, clear and rational messaging, and consumer education regarding product quality, benefits, and usage. Meanwhile, the peripheral route involves the use of aesthetic visual elements, influencer endorsements, humor, engaging storytelling (soft selling), and interactive features such as live streaming. These elements serve to evoke emotional connections and enhance consumer trust, especially among users who process messages less critically. The account owner also applies SEO strategies to increase discoverability and ensures message clarity by tailoring communication styles to the target audience. The persuasive communication observed in @byrafikawu not only influences purchase decisions but also contributes to long-term customer engagement and loyalty. This study contributes to the growing literature on digital marketing communication by highlighting the importance of integrated persuasive strategies on social media platforms, particularly TikTok, in influencing consumer behavior in the e-commerce context.
Communication Barriers of Community Counselors (PK) to Child Clients: A Study at the Class I Correctional Center Office in Bengkulu Lestari, Yani; Octaviani, Vethy; Yanto, Yanto
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.758

Abstract

This study aims to explore the communication barriers experienced by Community Counselors (PK) in their interactions with child clients at the Class I Correctional Center Office in Bengkulu. Employing a qualitative descriptive approach, data were collected through interviews, observation, and documentation involving six informants (three key informants and three supporting informants). The study adopts Fajar’s (2009) theory, which categorizes communication barriers into four types: sender-related, encoding and symbols, media, and receiver-related obstacles. The findings reveal that sender-related barriers are still prevalent, particularly influenced by the psychological and emotional conditions of the child clients. Despite efforts to simplify messages, one counselor reported difficulties due to the complex backgrounds of some children. However, encoding and symbolic barriers were not found, as all counselors used simple and clear language, supported by concrete examples to ensure comprehension. Media-related barriers were also minimal since all communication was conducted face-to-face without reliance on electronic media. From the client’s perspective, most child clients demonstrated an adequate understanding of the messages delivered, citing the clarity of language and a comfortable counseling atmosphere as key factors. Nevertheless, some clients expressed confusion due to the use of unfamiliar terms or fast-paced explanations. This research emphasizes the importance of adaptive communication strategies in child rehabilitation settings and suggests training interventions to enhance the interpersonal communication skills of PK staff when dealing with diverse child client profiles.
Effective Communication of Family Hope Program (PKH) Facilitators to Beneficiary Families (KPM): A Study of P2K2 Activities in Kandang Mas Village, Bengkulu City Liken, Enjli Lia; Octaviani, Vethy; Yanto, Yanto
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.759

Abstract

This research aims to examine the effective communication practices employed by facilitators of the Family Hope Program (PKH) in delivering Family Capacity Building Meetings (P2K2) to Beneficiary Families (KPM) in Kandang Mas Village, Bengkulu City. Using a descriptive qualitative method, the study applies the communication effectiveness model by Cutlip and Allen, which includes seven key indicators: Credibility, Context, Content, Clarity, Continuity and Consistency, Communication Channels, and Audience Capability.Findings reveal that communication is effective across all seven indicators. The facilitators' credibility is supported by formal recognition from the Ministry of Social Affairs and emotional bonds with the KPM. The communication context is enhanced through inclusive atmospheres, appropriate teaching media, and flexible scheduling. The content is delivered using official modules in simple language and practical examples. Clarity is achieved via structured messaging, while consistency is maintained through repeated but varied messages. Communication channels include a blend of digital tools like WhatsApp and face-to-face interactions. The facilitators also tailor their approach based on the educational and social background of the KPM, ensuring comprehension and active participation. Ultimately, P2K2 activities have succeeded in raising awareness, improving knowledge and skills, and encouraging behavioral change among KPM. This study underscores the critical role of tailored, multi-dimensional communication strategies in optimizing the impact of social programs like PKH.
Tourism Development in Lubuk Resam Village, North Seluma Sub-District, Seluma Regency Ihsan, Alhapis; Saputra, Harius Eko; Imanda, Antonio
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.792

Abstract

. This study investigates the development of tourism in Lubuk Resam Village, located in the North Seluma Sub-District of Seluma Regency. The research applies a qualitative descriptive method to analyze the village's tourism potential using the framework proposed by Buhalis (2000), which includes attractions, accessibility, amenities, and ancillary services. Data were collected through semi-structured interviews and documentation, involving three key informants and two supporting informants from local stakeholders. The findings reveal that Lubuk Resam possesses a variety of natural attractions—such as hot springs, waterfalls, and unique cave formations—that serve as primary tourist magnets. However, access remains a significant challenge due to inadequate road infrastructure, particularly for four-wheeled vehicles. Amenities and supporting facilities, including accommodation, restrooms, and parking areas, are still underdeveloped due to limited village funding. The study suggests that maximizing tourism development in Lubuk Resam requires stronger involvement from external stakeholders, such as regional government bodies and private investors. Their participation is vital for improving infrastructure, enhancing visitor experience, and ensuring sustainability. Furthermore, community engagement must be encouraged to preserve cultural identity while promoting tourism. The study concludes that with strategic planning and cross-sector collaboration, Lubuk Resam has the potential to emerge as a leading tourism village in Bengkulu Province.

Page 4 of 5 | Total Record : 43

 1   2   3   4   5 

Filter by Year

2024 2025


Reset
Filter By Issues
All Issue Vol. 2 No. 2 (2025): Agustus Vol. 2 No. 1 (2025): February Vol. 1 No. 2 (2024): Agustus Vol. 1 No. 1 (2024): February