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INDONESIA
PENG: Jurnal Ekonomi dan Manajemen
Published by Lembaga Teewan Journal Solutions
ISSN : -     EISSN : 30483573     DOI : https://doi.org/10.62710/
Core Subject : Economy,
Economics, Econometrics & Finance
Mengusung moto "Sinergi Pengetahuan untuk Kemajuan Ekonomi" adalah jurnal peer-review yang fokus di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Kewirausahaan, Akuntansi, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 602 Documents
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Pengaruh Brand Ambassador dan Brand Image Terhadap Purchase Intention Pada Azarine Cosmetic di Kota Malang Ajeng Puspita Maharani; Achmad Zaini; Asminah Rachmi
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/jjzg6813

Abstract

The increasingly intense competition in the cosmetics industry has encouraged local brands such as Azarine Cosmetic to implement innovative marketing strategies, including the use of brand ambassadors and the development of a strong brand image. However, previous studies on the influence of these two variables on purchase intention have shown varying results, creating a research gap, particularly in the context of Malang City. This study aims to determine the effect of brand ambassador and brand image on the purchase intention of Azarine Cosmetic sunscreen products in Malang City, both partially and simultaneously. This research employs a quantitative approach with an explanatory research design. Data were collected through an online questionnaire distributed to 100 respondents who were familiar with Azarine Cosmetic products and recognized Prilly Latuconsina as the brand ambassador, using purposive sampling technique. The data were analyzed using multiple linear regression and hypothesis testing. The results indicate that both brand ambassador and brand image have a significant effect on purchase intention, both partially and simultaneously.
Peran Orientasi Berwirausaha dan Ekonomi Hijau Sebagai Variabel Mediasi pada Pengaruh Pendidikan Kewirausahaan Terhadap Intensi Berwirausaha Hijau pengan Program Wirausaha Merdeka (Wira Wiri UNJ) Angkatan 2024 Rossa Azwa Damayanti; Agus Wibowo; Fitra Dila Lestari
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/jy6tfq89

Abstract

Penelitian ini untuk mengkaji pengaruh pendidikan kewirausahaan terhadap intensi berwirausaha Hijau dengan Program Wirausaha Merdeka (Wira Wiri UNJ) Angkatan 2024. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei.  Peneliti menggunakan data mahasiswa yang mengikuti Program Wirausaha Merdeka (WiraWiri UNJ) 2024. Jumlah populasinya sendiri sebanyak 500 mahasiswa dari 100 kelompok, setiap kelompok berisi 5 orang dengan jumlah.sampel sebanyak 120. Analisis dalam penelitian ini menggunakan Partial Least Square-Sructural Equation Modelling (PLS-SEM) dengan menggunakan alat bantu SmartPLS Versi 4.0. hasil penelitian didapatkan Ekonomi Hijau memediasi pengaruh Pendidikan Kewirausahaan terhadap Intensi Berwirausaha Hijau pada Program WiraWiri UNJ angkatan 2024. Artinya, Ekonomi Hijau berfungsi sebagai penghubung atau jembatan yang memperkuat hubungan antara pendidikan kewirausahaan dan niat untuk memulai bisnis ramah lingkungan (wirausaha hijau) di Program WiraWiri UNJ angkatan 2024. Artinya, semakin baik pemahaman mahasiswa tentang ekonomi hijau melalui pendidikan kewirausahaan, semakin besar pula dorongan mereka untuk memilih berwirausaha dengan memperhatikan kelestarian lingkungan. Jadi, ekonomi hijau membantu mahasiswa untuk lebih siap dan tertarik dalam menjalankan usaha yang berkelanjutan  
Pengaruh Performance Expectancy dan Effort Expectancy Terhadap Continuance Intention to Use Melalui Mediasi Attitude Towards Use pada Aplikasi Netflix Nur Alfianti; Andi Muhammad Sadat; Daru Putri Kusumaningtyas
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/cvb9wr37

Abstract

This study aims to examine the influence of Performance Expectancy and Effort Expectancy on Continuance Intention to Use Through Attitude Towards Use Mediation on the Netflix Application. The population in this study are individuals belonging to Generation Z (Gen Z) who live in the Greater Jakarta area and are active users of the Netflix digital streaming application. Gen Z or Generation Z used in Indonesia began from 1997 to 2012 based on official data set by the Indonesian Central Statistics Agency (BPS). The recommended sample size for this study is around 400 respondents to ensure that the research results can represent the population with an adequate level of confidence. This study uses Structural Equation Modeling (SEM) data analysis techniques with the Partial Least Square (PLS) approach, which is analyzed using SmartPLS software version 4. The results of the study found that Performance Expectancy (PE) has a positive and significant influence on Continuance Intention to Use (CITU). Effort Expectancy (EE) has a positive and significant influence on Continuance Intention to Use (CITU). Attitude Towards Use (ATU) has a positive and significant effect on Continuance Intention to Use (CITU). Performance Expectancy (PE) has a positive and significant effect on Attitude Towards Use (ATU). Effort Expectancy (EE) has a positive and significant effect on Attitude Towards Use (ATU). Performance Expectancy (PE) has a significant indirect effect on Continuance Intention to Use (CITU) through Attitude Towards Use (ATU). Effort Expectancy (EE) has a significant indirect effect on Continuance Intention to Use (CITU) through Attitude Towards Use (ATU).
Pengaruh Literasi Keuangan Digital Terhadap Perilaku Menabung Nasabah Bank Digital di DKI Jakarta Wa Ode Regina Hersanti
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6ptntj40

Abstract

The objective of this study is to investigate the impact of digital financial literacy on the saving behavior of digital banking users in the DKI Jakarta area, with a particular emphasis on SeaBank customers. The research also explores digital financial literacy in connection with socio-economic variables, such as educational attainment, income level, employment type, and financial learning experience. This study employs a descriptive quantitative methodology and gathers data through an online survey distributed via Google Forms. The data is then analyzed using the Structural Equation Modeling (SEM) approach. The findings indicate that digital financial literacy has a significant and positive effect on individuals' saving behavior. Furthermore, socio-economic conditions are shown to positively and significantly influence digital financial literacy. In contrast, financial education does not demonstrate a significant positive relationship with digital financial literacy.
Pengaruh Kualitas Layanan dan Kesadaran Merek Terhadap Minat Beli Layanan Youtube Premium pada Mahasiswa di Kota Malang Muhammad Ainul Yaqin; Ayu Sulasari; Musthofa Hadi
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/y7asbk88

Abstract

Technological advancement has become a vital instrument in facilitating human needs, particularly in accessing entertainment and information. Among the most widely used platforms is YouTube, including its paid service, YouTube Premium, which offers an ad-free experience along with various exclusive features. The growth of a company is closely linked to consumers’ purchase intention toward its products or services. Several factors can influence purchase intention, notably service quality and brand awareness, which play essential roles in sustaining and enhancing consumer interest. This study aims to examine the effect of service quality and brand awareness on the purchase intention of YouTube Premium among university students in Malang City. Employing a quantitative approach with an explanatory research design, this study involved 120 respondents selected through purposive sampling. Data were collected using questionnaires distributed via Google Forms. The analytical techniques used include descriptive analysis, validity and reliability tests, classical assumption testing, and hypothesis testing. The findings reveal that both service quality and brand awareness significantly influence purchase intention, both partially and simultaneously.
Determinant Intention to Adopt AI-Powered Robo Advisors Zidane Ramadhan; Umi Widyastuti; Meta Bara Berutu
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/vwdp4002

Abstract

Fintech in Indonesia are increasingly becoming popular, but penetration in the society is still minimal especially in investment context. This paper examines the possible drivers toward intention to adopt of AI-powered robo advisor through a modified VAM model with attitude toward using and age as moderating factors. Survey data were collected from Generation Z and millennial investors and analyzed using SEM-PLS. Our analysis shows that potential financial benefits gained from AI-powered robo advisors drives positive attitude and intention to adopt, while risk associated with AI-powered robo advisor demotivate users to adopt it. External social influences also positively impact the adoption process, demonstrating the importance of social validation in Indonesia's communal culture. Attitude toward using shows a significant performance in explaining intention to adopt AI-powered robo advisor. Moderation analysis shows that age strengthens the influence of perceived financial benefits on intention to adopt (stronger in millennials),and weakens the influence of social influence (stronger in Gen Z). These results provide theoretical and practical contributions in designing age-based marketing strategies and improving financial literacy. Future research is recommended to reach a wider demographic and conduct longitudinal studies as this technology develops
Pengaruh Literasi Ekonomi Digital, Perilaku Shopaholic dan Lingkungan Sebaya Terhadap Gaya Hidup Finansial Gen Z: Studi Kasus Mahasiswa Gen Z DKI Jakarta Aula Afif Kurniawan; Karuniana Dianta A. Sebayang; Siti Fatimah Zahra
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/44a3kg75

Abstract

Penelitian ini untuk melihat pengaruh Literasi Ekonomi Digital, Perilaku Shopaholic dan Lingkungan Sebaya Terhadap Gaya Hidup Finansial Gen Z:  Studi Kasus Mahasiswa Gen Z DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif. Dalam penelitian ini, metode yang digunakan adalah explanatory research, yang bertujuan untuk menjelaskan hubungan kausal antar variabel. Teknik analisis yang diterapkan adalah Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Populasi yang digunakan dalam penelitian ini adalah mahasiswa Gen Z, yang didefinisikan sebagai individu yang lahir antara tahun 1997 hingga 2012, serta sedang menempuh pendidikan di perguruan tinggi negeri maupun swasta di wilayah DKI Jakarta pada tahun akademik 2025/2026.   Hasil penelitian ini menyimpulkan bahwa gaya hidup finansial Generasi Z di DKI Jakarta lebih banyak dipengaruhi oleh aspek perilaku dan sosial dibandingkan kemampuan literasi ekonomi digital. Meskipun akses terhadap informasi keuangan digital cukup tinggi, hal ini belum secara signifikan membentuk pola hidup finansial mereka. Sebaliknya, kecenderungan perilaku shopaholic dan pengaruh lingkungan sebaya memiliki dampak nyata dalam mendorong keputusan keuangan dan gaya konsumsi mereka sehari-hari. Temuan ini menunjukkan bahwa pengelolaan keuangan di kalangan Gen Z tidak hanya bergantung pada pengetahuan, tetapi juga sangat dipengaruhi oleh gaya hidup kelompok dan kebiasaan konsumtif yang melekat.
Pengaruh Likuiditas, Struktur Modal dan Ukuran Perusahaan Terhadap Kinerja Keuangan pada Bank Syariah Indonesia Tahun 2021-2024 Feri Setiawati; Rina Susanti
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/k1qanh77

Abstract

This research aims to analyze the significance of the influence of liquidity, capital structure and company size on the financial performance of Indonesian Islamic banks in 2021-2024. The type of data used is quantitative with the monthly data method of Indonesian Islamic banks, so that 48 months are obtained as a research sample. The data used is secondary data obtained from the monthly financial reports of Indonesian Islamic banks. The instrumental test in this study uses descriptive statistical analysis, the classical assumption test uses the normality test, multicollinearity test, autocorrelation test, heteroscedasticity test. The data analysis techniques used are multiple linear regression tests, t-tests, F-tests, and determination coefficient tests (R2).  The results of this study indicate that liquidity does not have a significant effect on the financial performance of Indonesian Islamic banks in 2021-2024. Capital structure does not have a significant effect on the financial performance of Indonesian Islamic banks in 2021-2024. Company size does not have a significant effect on the financial performance of Indonesian Islamic banks in 2021-2024.
Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Perilaku Konsumtif Pengguna Shopee Pay Later: Peran Moderasi Kontrol Diri pada Generasi Z Avivi Hilwana. A; Umi Widyastuti; Diena Noviarini
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/k5em1b31

Abstract

The advancement of technology-based financial services has significantly shaped consumer behavior, particularly among Generation Z. One such innovation gaining widespread use is the PayLater feature, which allows users to make purchases and defer payments to a later time. This study investigates the influence of financial literacy and lifestyle on the consumptive behavior of Shopee PayLater users, while also examining the moderating role of self-control. A quantitative research approach was employed by distributing online questionnaires to Generation Z individuals living in the Greater Jakarta area (Jabodetabek), targeting a sample size of 224 respondents. The data were analyzed using Structural Equation Modeling with a Partial Least Squares (SEM-PLS) approach. The results revealed that lifestyle has a positive and significant impact on consumptive behavior (t = 3.768; p = 0.000). Conversely, both financial literacy and self-control were found to have a negative and significant effect on consumptive behavior (t = 3.383 and 3.746; p = 0.001 and 0.000). Furthermore, self-control was shown to moderate the relationship by weakening the influence of both financial literacy and lifestyle on consumptive tendencies (t = 2.602 and 2.447; p = 0.009 and 0.014). All proposed hypotheses were supported by the findings, highlighting the critical role of enhancing financial literacy and strengthening self-control as key strategies to curb excessive spending behaviors among Generation Z. These insights are expected to serve as valuable input for PayLater service providers in developing more responsible and educational features tailored to the behavioral patterns of younger consumers.
Pengaruh Perilaku Interaktivitas Live Streaming terhadap Purchase Intention pada Keputusan Pembelian Thrift Shop, melalui Literasi Ekonomi sebagai Variabel Mediasi Studi pada Generasi Z di Provinsi DKI Jakarta RHI Muhammad Ibnu Hibban; Karuniana Dianta A. Sebayang; Saparuddin Mukhtar
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/3nfk9486

Abstract

This study aims to analyze the influence of live streaming interactivity and purchase intention on thrift shop product purchasing decisions, with economic literacy as a mediating variable among Generation Z in DKI Jakarta Province. The method used was a quantitative approach, with data collected through a questionnaire from 100 student respondents. Data analysis was conducted using Partial Least Square Structural Equation Modeling (PLS-SEM). The results showed that live streaming interactivity had a positive and significant effect on purchase decisions. Purchase intention also had a significant influence on thrift shop product purchasing decisions. However, economic literacy did not mediate the effect of live streaming interactivity or purchase intention on purchase decisions. These findings strengthen the application of the Theory of Planned Behavior (TPB) in understanding the digital consumption behavior of the younger generation and emphasize the importance of interactivity in live streaming marketing strategies for thrift products. This study provides theoretical contributions to the development of digital economic literacy and practical input for thrift shop businesses in designing more effective promotions.

Page 51 of 61 | Total Record : 602

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