cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Krisnawati Setyaningrum Nugraheni
Contact Email
garuda@apji.org
Phone
+6281269402117
Journal Mail Official
info@arimbi.or.id
Editorial Address
Jl. Watu Nganten 1 No. 1-6 Desa Batursari Kec. Mranggen 4 RW 8., Kab. Demak, Provinsi Jawa Tengah, 59567
Location
Kab. demak,
Jawa tengah
INDONESIA
Jurnal Bisnis Inovatif dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30469724     EISSN : 30468965     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 63 Documents
 3   4   5   6   7 
Pengaruh Content Marketing dan Affliate Marketing terhadap Minat Beli Fashion pada Media Sosial Tiktok: (Studi Kasus Genersi Z di Kota Prabumulih) Bayu Aditya Syahputra; Nurmayanti Nurmayanti; Phinton Panglipur
Jurnal Bisnis Inovatif dan Digital Vol. 3 No. 3 (2026): Juli: Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v3i3.1367

Abstract

The rapid development of social media, particularly TikTok, has significantly transformed the consumption behavior of Generation Z and encouraged businesses to use the platform as a strategic digital marketing medium for fashion products in Prabumulih City. This study aims to examine the influence of content marketing and affiliate marketing on the purchase intention of Generation Z TikTok users toward fashion products. The research applied a quantitative approach with descriptive and associative methods. Respondents were selected through purposive sampling based on the criterion that they were members of Generation Z who actively used TikTok. Data were collected using a questionnaire measured with a Likert scale and analyzed to determine the relationship between the research variables. The results show that content marketing and affiliate marketing both have positive effects on purchase intention, with affiliate marketing demonstrating a more dominant influence than content marketing. Together, the two variables explain 56.9% of the variation in purchase intention, while the remaining 43.1% is influenced by other factors outside the research model. These findings confirm that optimizing TikTok-based content marketing and affiliate marketing strategies can effectively increase the purchase intention of fashion products among Generation Z.
Dampak Transformasi Digital Melalui CRM terhadap Kinerja Layanan dan Kepuasan Pelanggan pada PT. Pupuk Sriwidjaja Palembang Randy Vemil Prasetiya; Nurmayanti Nurmayanti; Phinton Panglipur
Jurnal Bisnis Inovatif dan Digital Vol. 3 No. 3 (2026): Juli: Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v3i3.1376

Abstract

This study aims to examine the effect of Digital Customer Relationship Management (CRM) on service performance and customer satisfaction at PT Pupuk Sriwidjaja Palembang. This research is motivated by the importance of implementing digital technology to improve service quality and customer satisfaction in the current digital era. The research employed a quantitative method, with data collected through questionnaires distributed to customers of PT Pupuk Sriwidjaja Palembang. The data analysis techniques included validity testing, reliability testing, classical assumption testing, and linear regression analysis using SPSS software. The variables in this study consisted of Digital CRM as the independent variable, service performance as the intervening variable, and customer satisfaction as the dependent variable. The results indicate that Digital CRM is able to explain 60% of the variance in service performance. Furthermore, 65% of customer satisfaction is influenced by both Digital CRM and service performance. Service performance also acts as an intervening variable in the relationship between Digital CRM and customer satisfaction. Therefore, the effective implementation of Digital CRM can improve service quality, which in turn leads to increased customer satisfaction at PT Pupuk Sriwidjaja Palembang.
Manajemen SDM Berbasis Kearifan Lokal dalam Meningkatkan Kinerja Organisasi: Sebuah Kajian Literatur Cut Muzifatul Ummah
Jurnal Bisnis Inovatif dan Digital Vol. 3 No. 3 (2026): Juli: Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v3i3.1381

Abstract

Human resource management (HRM) plays an essential role in determining organizational success in addressing rapid and complex environmental changes. In Indonesia, HRM practices are influenced not only by modern management concepts but also by local wisdom values that have been rooted in social life. Previous studies indicate that integrating local wisdom into HRM practices can strengthen organizational culture, increase employee commitment, build harmonious workplace relationships, and improve organizational performance. However, research on this topic remains fragmented across various sectors, creating a limited comprehensive understanding of the relationship between local wisdom and HRM implementation. This study aims to analyze and synthesize previous studies regarding the implementation of local wisdom-based human resource management and its contribution to organizational performance improvement. The research applies an integrative literature review using a qualitative approach by analyzing relevant journal articles, books, and academic documents. Data were examined through content analysis to identify key themes, compare findings, and develop conceptual synthesis. The results show that local wisdom integration in HRM functions, including recruitment, training, leadership, organizational culture, performance management, and employment relations, positively influences productivity, commitment, collaboration, innovation, and organizational effectiveness. Local wisdom also acts as social capital supporting sustainable competitive advantage. This study provides a conceptual framework for culturally appropriate HRM practices in Indonesia.

Page 7 of 7 | Total Record : 63

 3   4   5   6   7 

Filter by Year

2024 2026


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2026): Juli: Jurnal Bisnis Inovatif dan Digital Vol. 3 No. 2 (2026): April : Jurnal Bisnis Inovatif dan Digital Vol. 3 No. 1 (2026): Januari : Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 4 (2025): Oktober : Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 3 (2025): Juli : Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 2 (2025): April : Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 4 (2024): Oktober : Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 3 (2024): Juli : Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 2 (2024): April : Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 1 (2024): Januari : Jurnal Bisnis Inovatif dan Digital