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INDONESIA
Human Capital Development
Published by Universitas Asa Indonesia
ISSN : 20894937     EISSN : -     DOI : doi.org/10.70157/hcd
Core Subject : Education,
Other
Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen SDM.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 16 Documents
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Search results for , issue "Vol 10 No 3 (2023): Human Capital Development" : 16 Documents clear
Pengaruh Promosi, Kualitas Pelayana dan Harga Terhadap Kepuasan Pelanggan Untuk Meningkatkan Loyalitas Pelanggan Traveloka di Jakarta Ester Rotua; Suronono Suronono
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Metode analisis data yang menggunakan bantuan Smart PLS 3.2.9. Penelitian menggunakan metode kuantitatif primer Metode-Cross-sectional survei dengan menggunakan data populasi dan sampel 100 pelanggan yang telah membeli produk melalui Traveloka di Jakarta. Pemilihan responden dilakukan dengan teknik kuantitatif dan deskriptif. Hasil menunjukkan adanya pengaruh positif dan signifikan antara promosi dengan kepuasan pelanggan dengan nilai t-statistic 2,483 ,adanya pengaruh tidak signifikan antara kualitas pelayana dengan kepuasan pelanggan dengan nilai t-statistic 1,239 , dari nilai harga mempunyai pengaruh positif dan signifikan terhadap kepuasan pelanggan dengan nilai t-statistic 2,182 dan kepuasan pelanggan berpengaruh positif dan signifikan terhadapa loyalitas pelanggan yang mempunyai nilai t-statistic 13,593 . Hasil koefisien 43% pada kepuasan pelanggan dan 49% pada loyalitas pelanggan dan dengan nilai mode 70% .
Pegaruh Social Media Customer Engagement, Citra Merek, dan Lokasi Terhadap Keputusan Berkunjung Ke Roja by Moja Museum Jakarta Aurellia Hernaldi; Sinthon Siahaan
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Tingkat perkembangan wisata cukup beragam, pengolahan sumber apapun bisa dimanfaatkan. Seperti hal nya diera serba media sosial, tidak luput dari keindahan postingan berupa foto maupun video. Penelitian ini bertujuan untuk menganalisis seberapa pengaruh social media customer engagement, citra merek, dan lokasi terhadap keputusan berkunjung. Populasi dalam penelitian ini terkumpul 100 responden dari pengunjung Roja by Moja Museum Jakarta. Melalui kuesioner online secara teknik sampling. Pengujian hipotesis tersebut dengan pendekatan PLS-SEM (Partial Least Squares- Structural Equation Modeling) dengan software SmartPLS 3. Dari hasil penelitian membuktikan adanya hubungan signifikan positif dari social media customer engagement dan citra merek terhdap keputusan berkunjung. Sedangakan hasil penelitian lokasi terhadap keputusan berkunjung membuktikan tidak adanya hubungan signifikan positif.
Pengaruh Kompensasi, Motivasi, dan Disiplin Kerja Terhadap Kinerja Karyawan PT. Qomishu Novantio Putra Rizki Rizki; Chatarina Yunita
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Tujuan dari penelitian ini adalah untuk memastikan apakah Kompensasi, Motivasi, dan Disiplin Kerja berdampak pada Kinerja Karyawan PT. Qomishu. Metodologi penelitian ini menggunakan teknik penelitian kuantitatif. Sampel penelitian ini diperoleh dari karyawan PT.Qomishu sebanyak 140 karyawan. Analisis data menggunakan metode regresi linier berganda, pengujuan asumsi klasik, dan pengujian hipotesis. Hasil penelitian yang telah dilaksanakan menunjukkan variabel Kompensasi, Motivasi, dan Disiplin Kerja berpengaruh terhadap Kinerja Karyawan PT. Qomishu.
Pengaruh Kepemimpinan, Motivasi Kerja, Disiplin Kerja Terhadap Kinerja Karyawan Di Senayan Avenue By Ottolima Muhammad Arif Hidayatullah Arif; Efiani
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Tujuan Penelitian - Tujuan dari penelitian ini adalah untuk menentukan dan menganalisis pengaruh Kepemimpinan (X1), motivasi kerja (X2), dan disiplin kerja (X3) terhadap Kinerja Karyawan (Y) di Senayan Avenue Jakarta. Desain/Metodologi/Pendekatan - Populasi dalam penelitian ini terdiri dari seluruh karyawan Senayan Avenue Jakarta pada bulan Maret 2023. Teknik pengambilan sampel yang digunakan adalah probability sampling, dengan metode sampel jenuh untuk memilih 142 responden. Data dikumpulkan menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Analisis melibatkan uji klasik, diikuti oleh Regresi Linear Berganda menggunakan SPSS 29 sebagai alat statistik, serta uji F, uji t, analisis korelasi, dan uji penentuan. Penelitian menunjukkan bahwa, secara parsial, variabel Kepemimpinan tidak memiliki pengaruh positif terhadap kinerja karyawan. Begitu pula, variabel motivasi kerja tidak memiliki pengaruh positif terhadap kinerja karyawan, namun variabel disiplin kerja memiliki pengaruh positif terhadap kinerja karyawan, meskipun secara parsial. Tapi secara bersama - sama variabel ini memiliki hubungan positif dan mempengaruhi kinerja karyawan di Senayan Avenue Jakarta.
PENGARUH CITRA MEREK, PROMOSI DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN MITRA KIOS UNGGAS PONDOK KOPI Jeremia Van Der Saar Siallagan; Jamaludin Khalid
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research aims to determine the influence of brand image, promotion and price perception on customer satisfaction. The population used in the research were business owners who were partners at PT. Poultry Kiosk Partner at Kios Poultry. By using purposive sampling it was determined that the sample size was 100 work partners with the criteria of having collaborated with PT. Poultry Kiosk Partner for more than 1 month. Data collection was carried out through questionnaires to the 100 partners. Linear regression analysis techniques were carried out to determine the correlation between the variables used. The results of the partial t test show that promotions and price perceptions have an effect on customer satisfaction. Meanwhile, the simultaneous F test shows that brand image, promotion and price perception simultaneously influence customer satisfaction with a large influence of 40.1%.
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI WAROENG STEAK & SHAKE JATIWARINGIN Reynaldi Andryan; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to examine the effect of price perception, service quality, and location on purchasing decisions at Waroeng Steak and Shake Jatiwaringin. The research sample consisted of 100 respondents who were active customers of the restaurant. Data collected through questionnaires and analyzed with SPSS using multiple linear regression analysis method. The results of the study show that perceived price, service quality, and location significantly influence purchasing decisions at Waroeng Steak and Shake Jatiwaringin. Service quality also has a significant positive influence on consumer purchasing decisions.
Kualitas Produk, Kualitas Pelayanan Dan Citra Merek Terhadap Kepuasan Pelanggan Di Subway Mall Kelapa Gading Melda Julia Rita; Hadi Wasino
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to analyze and determine product quality, service quality and brand image on customer satisfaction at Subway Mall Kelapa Gading. The research method used in this study is quantitative descriptive. The sample technique used in this study used Purposive Smapping to determine 108 respondents who had made purchases at Subway Mall Kepala Gading. Data analysis method using Structural Equation Model with data processing using Smart-PLS 3.0. Through several tests, including validity tests, reliability tests, and hypothesis tests. The results showed that product quality does not affect customer satisfaction, service quality also does not have a positive effect on customer satisfaction and on the other hand, brand image has a positive effect on customer satisfaction. Although customer satisfaction can also be influenced by several other factors that are not studied.
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan E-Wom Terhadap Keputusan Menginap Di Whiz Prime Hotel Kelapa Gading Jakarta Shifa Hayati; Parlagutan Silitonga
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to examine the effect of Product Quality, Service Quality, and Electronic Word Of Mouth (E-WOM) on the decision to stay at Whiz Prime Hotel, type m = quantitative research by distributing questionnaires to Whiz Prime Hotel customers which are then processed using the PLAS-SEM method with the help of PLS Software. The results obtained in this study are Product Quality, Service Quality, and Electronic Word Of Mouth (E-WOM) have a p-value smaller than 0.05. This means that of the three variables tested, all three have a positive and significant influence on the Decision to Stay at Whiz Prime Hotel Kelapa Gading Jakarta.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI FORQUE DEPOK Rizky Ardhana; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to determine product quality, price perception and location in improving purchasing decisions in Forque Depok. This research uses a quantitative approach in the form of a survey, with 100 customers and 30 respondents tested for validity and reliability. Purposive sampling is used to identify respondents by distributing questionnaires to customers who have made minimal visits. Instrument measurements with Likert scale refer to variables and research indicators. Research findings show that product quality has a positive and significant effect on purchasing decisions, the same thing happens with price perception. However, the location variable has no effect on the purchase decision variable. These results also show that a combination of three variables significantly influences purchasing decisions.
Pengaruh Kualitas Produk, dan Brand Image Terhadap Kepuasan Pelanggan Dan Repurchase Intention Di Hanamasa Mall Metropolitan Bekasi Muhammad Hilmi Waliyuddin; Meylani Tuti
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of product quality, and Brand Image, on Customer Satisfaction and Repurchase Intention. Respondents in this study were consumers who had come to Hanamasa Mall Bekasi. The sampling technique used was purposive sampling with 155 respondents. Data analysis used the Structural Equation Model (SEM) technique with the help of SmartPLS. The results of this study indicate that Product Quality has a significant effect on Customer Satisfaction, and Product Quality has no significant effect on Repurchase Intention. Brand image has a significant effect on customer satisfaction, and brand image has no significant effect on repurchase intention. Customer satisfaction has a significant influence on repurchase intention.

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