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Panorama Nusantara
Published by Universitas Asa Indonesia
ISSN : 1907915X     EISSN : -     DOI : doi.org/10.70157/panorama
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah manajemen pemasaran, manajemen keuangan, manajemen operasional bisnis, dan manajemen SDM Terbit 2 kali dalam 1 tahun, yaitu Juni dan Desember
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 342 Documents
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Pengaruh Promosi Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Pelanggan di Hotel Des Indes Menteng Arya Dwi Wanandi; Hairani Tarigan
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The study intends to investigate the influence of advertising, service quality, location on customer satisfaction. This research is a quantitative research by distributing quiestionnaires. The population in this study are clients who stay at the Hotel Des Indes Menteng. The sample approach employed accidental sampling as many as 100 respondents. The data collecting approach employs a questionnaire presented to respondents and this analysis uses multiple linear regression, and is performed using the Smart PLS 3 program. The data demonstrate that the influence of advertising, service quality, and location has a favorable and significant effect on customer satisfaction. This ideas in this study are verified correct.
Pengaruh Kualitas Produk, Persepsi Harga, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Al-Buraq Cafe nabila salsabillah; Rully Arifiansyah
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine how different factors (product quality, price perception, and service quality) affect purchasing decisions. The subjects of this research are customers or visitors of Al Buraq cafe. Sampling method using accidental sampling method selected as many as 120 respondents. The data collection method used a questionnaire distributed to respondents, and this analysis used multiple regression. The results show that product quality has an effect of 34% on purchasing decisions, price perception variables have an influence of 29% on purchasing decisions, service quality variables affect purchasing decisions by 35%. The results of the analysis concluded that product quality, price perception, and service quality partially or simultaneously influence purchasing decisions at Al Buraq cafe. The independent variables which include product quality, price perception and service quality accounted for 22% of purchasing decisions. And the remaining 88% are other variables that are not included in the scope of this study.
Pengaruh Kualitas produk, Persepsi Harga dan Media Sosial Terhadap Keputusan Pembelian Boost Juice Mall Kota Kasablanka silviyanah; Hariadi Hadi Suwarno
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This This study examines how product quality, price perception and social media affect purchasing decisions at Boost Juice Mall Kota Kasablanka. By using accidental sampling technique with a sample of 100 respondents. Data analysis used multiple linear regression method with Statistical Package for the Social Sciences (SPSS). The results of this study indicate that social media and product quality have a beneficial and significant influence on purchasing decisions. While the price perception variable has a significant and negative effect on purchasing decisions
Pengaruh Kualitas Pelayanan, Persepsi Harga, dan Promosi Terhadap Kepuasaan Pelanggan Pada Park Hotel Cawang Jakarta andiya pingky novanda; Hairani Tarigan
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of service quality on price perceptions and promotions on customer satisfaction. The respondents of this research are Park Hotel Cawang Jakarta customers. This research method uses multiple linear regression analysis with the help of SmartPLS 3.0 the results of this study can be seen that the P Value of service quality is 0.000 P Value of price perception 0.007 while the P Value of the promotion is 0.001. it can be conluded that there is a positive and significant influence between service quality, price perception and promotion on customer satisfaction.
Pengaruh Citra Merek, Kualitas Produk, dan Persepsi Harga terhadap Keputusan Pembelian di Bakso Boedjangan Juanda Bekasi Bella Riska Putri Edyanto; Chatarina Yunita
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine and analyze the effect of brand image, product quality, and price perception on purchasing decisions at Bakso Boedjangan Juanda Bekasi. The population in this study was 100 respondents with data collection using a questionnaire given to respondents with accidental sampling technique. The analytical method used in this research is multiple regression analysis. The results of this study indicate that brand image variables, product quality variables, and price perception variables simultaneously influence purchasing decisions at Bakso Boedjangan Juanda Bekasi. Then the partial results show that the product quality and price perception variables have a significant effect on purchasing decisions while the brand image variable has no effect on purchasing decisions,
Pengaruh Kualitas Produk, Lokasi, dan Persepsi Harga Terhadap Keputusan Pembelian di Angkringan Iwan Cipinang Affandy Dwinanto; Chatarina Yunita
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research to determine and analyze the effect of product quality, location, price perception, and purchase decision of Warung Angkringan Iwan Cipinang. The population in this research was 100 respondents with data collection using a questionnaire given to respondents with accidental sampling technique. The analytical method used in this research is multiple regression analysis. The results of this research indicate that product quality variable, location variable, price perception variable simultaneously affect the purchasing decision of Warung Angkringan Iwan Cipinang. Then the results partially show that location and price perception variables have a significant effect on purchasing decision, while quality product variable have no effect on purchasing decisions.
Pengaruh Kualitas Produk, Persepsi Harga, Dan Lokasi Terhadap Keputusan Pembelian Di Journey Coffee windy widya; Hairani Tarigan
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The reason of this study changed into to determine the effect of quality product, price persception, and location on purchase decision at journey coffee. This studies became performed primarily based on a survey. The population on this study had been all guests of journey coffee. The sample used in this study turned into 100 respondents. Sampling method using accidental sampling. The information collection technique used is a questionnaire that has been tasted for validity and reliability. The analytical method used in this observe is quantitative method. even as the information processing on this study is the Partial Least square (PLS) method the use of the smart PLS version 3.0 software. Based on the end result of the evaluation, it can be said that between quality product and purchase decision has positive and significant influence. There's a positive and significant of the price perception waviable on purchase decision.There's a positive and significant of location on purchase decision. For that reason, the variable of quality product, price perception and location have a positive and significant impact on purchase decision.
Pengaruh Kualitas Pelayanan, Promosi dan Lokasi Terhadap Kepuasan Pelanggan di Park Hotel Jakarta Elisabet Crismawati; Chatarina Yunita
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the effect of service quality, promotion and location on customer satisfaction at Park Hotel Jakarta. The population in this study were all visitors who stayed at Park Hotel Jakarta from April 2022 to May 2022. The sampling technique used was purposive sampling as many as 100 respondents. Collecting data using a questionnaire that has been tested for validity and reliability. The analytical method used in this research is multiple regression analysis. The results of statistical tests can be concluded that the quality of service, promotion and location simultaneously have a significant effect on customer satisfaction. Then the partial results show that the Promotion and Location variables have a significant effect on Customer Satisfaction, while the Service Quality variable has no significant effect on Customer Satisfaction. The result of the coefficient of determination on customer satisfaction is 44.1% and the remaining 55.9% is influenced by other variables that are not included in this study.
Pengaruh Kualitas Produk, Promosi, dan Citra Merek Terhadap Keputusan Pembelian Wafer Nabati Di Tip-top Rawamangun Dinda Nabila; Hariadi Hadi Suwarno
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research to determine and analyze the effect of product quality, promotion, and brand image on purchasing decisions of Nabati Wafers at Tip-top Rawamangun. The population in this study was 100 respondents with data collection using a questionnaire given to respondents with accidental sampling technique. The analytical method used in this research is multiple regression analysis. The results of this study indicate that product quality variables, promotion variables, and brand image variables simultaneously affect the purchasing decision of Nabati Wafers at Tip-top Rawamangun. Then the results partially show that product quality and brand image variables have a significant effect on purchasing decisions, while promotion variables have no effect on purchasing decisions.
Pengaruh Promosi, Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan Pelanggan Di Hotel Asana Grand Pangrango Bogor Aditiawarsita Aditia; verry cyasmoro
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, kualitas pelayanan, dan persepsi harga terhadap kepuasan pelanggan di Hotel Asana Grand Pangrango Bogor. Dalam penelitian ini, penulis melakukan survey dengan mendistribusikannya kepada konsumen yang datang ke Hotel Asana Grand Pangrango Bogor. Sampel dalam penelitian ini adalah 100 orang, dimana responden yang menjadi sampel adalah konsumen yang datang ke hotel. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Penelitian ini menggunakan pendekatan kuantitatif dengan pendekatan deskriptif. Untuk metode penulis menggunakan metode regresi linier berganda. Hasil penelitian ini adalah bahwa secara parsial Promosi 70,6% pada katagori sangat kuat berpengaruh positif signifikan terhadap kepuasan pelanggan, secara parsial terdapat pengaruh Kualitas Pelayanan 72,6% pada katagori sangat kuat yang berpengaruh positif terhadap kepuasan pelanggan, secara parsial terdapat pengaruh Persepsi Harga 78,6% pada katagori sangat kuat yang berpengaruh positif terhadap kepuasan pelanggan, dan secara simultan 84,3% terdapat pengaruh Promosi, kualitas pelayanan dan persepsi harga berpengaruh signifikan terhadap kepuasan pelanggan.

Page 25 of 35 | Total Record : 342

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