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Panorama Nusantara
Published by Universitas Asa Indonesia
ISSN : 1907915X     EISSN : -     DOI : doi.org/10.70157/panorama
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah manajemen pemasaran, manajemen keuangan, manajemen operasional bisnis, dan manajemen SDM Terbit 2 kali dalam 1 tahun, yaitu Juni dan Desember
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 342 Documents
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Pengaruh Persepsi Harga, Kualitas Produk, Promosi, Terhadap Kepuasan Pelanggan Martabak Mertua Di Bogor hari Prasetio; verry cyasmoro
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Melihat keadaan ekonomi secara global saat ini sedang dalam persaingan persaingan yang sangat tinggi dan ketat dalam bisnis kuliner. Dimana pengaruh dari globalisasi tersebut menyebabkan semakin terbukanya arus perdagangan dunia. Setiap perusahaan atau jasa harus siap dan mampu beradaptasi dengan segala perubahan pesat, Dengan perkembangan teknologi saat ini, persaingan rumah makan/kuliner di berbagai bidang, salah satunya adalah bisnis kuliner Martabak Mertua di Bogor dengan menyebarkan kuisioner sebanyak 100 orang kepada pengunjung Martabak Mertua di Bogor. Penyebaran kuisioner kepada responden menggunakan teknik accidental sampling. Analisis data dengan menggunakan analisis regresi berganda (multiple regression) karena variabel independen dalam penelitian ini terdiri dari tiga variabel Deskripsi karakteristik responden yang dilakukan dalam penelitian ini bertujuan untuk memperoleh gambaran tentang karakteristik responden terhadap tujuan Pelanggan Martabak Mertua di Bogor, dilihat dari jenis kelamin, usia, Pekerjaan, dan jumlah Pembeelian pada Martabak Mertua di Bogor Berdasarkan hasil penelitian, Persepsi Harga 41.8% katagor Sedang yang bepengaruh positif terhadap kepuasan pelanggan dan Kualitas Produk 45.6% katagori sedang yang berpengaruh positif terhadap kepuasan pelanggan Promosi 72.6% katagori kuat yang berpengaruh positif terhadap kepuasan pelanggan, dsn secsrs simultan 72.6% terdapat pengaruh Persepsi Harga, Kualitas Produk, Promosi berpengaruh signifikan terhadap Kepuasan Pelanggan.
Meningkatkan Kepuasan Pelanggan Melalui Peran Mediasi Kepercayaan Studi Kasus di Sleepless Owls Coffee Tebet Ulfa Dwi Lestari; Parlagutan Silitonga
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of product quality and service quality on customer satisfaction through mediation of trust in Sleepless Owls Coffee Tebet. The respondents included in the study were Sleepless Owls Coffee customers who had come at least 2 times and bought food products. Purposive sampling is an option in sampling with a total of 150 respondents. This study uses a quantitative analysis method through path analysis with SmartPLS 3.0. Based on the results of the path coefficient analysis test, there is a significant effect of product quality and service quality on customer satisfaction. Significant influence of product quality and service quality on trust. The significant effect of trust on customer satisfaction and the existence of a significant indirect effect between product quality and service quality on customer satisfaction through trust mediation.
Meningkatkan Keputusan Pembelian Melalui Peran Mediasi Citra Merek Pada Warunk Upnormal Cibinong Evi Elyanti Situmorang; Parlagutan Silitonga
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to prove the influence of product quality, and atmosphere on purchasing decisions through brand image. The population in this study were customers who bought at Warunk Upnormal Cibinong. The sampling technique used accidental sampling of 132 respondents. The data collection method uses questionnaires that are distributed to respondents. The data analysis used is a test of validity and reliability, while for hypothesis testing includes path analysis, evaluation of measurement and structural models. The results of this study show that the value of each variable either directly or indirectly has a positive and significant influence. So it can be concluded that the implications of this study reveal product quality and atmosphere are important elements of the brand image and purchasing decisions to continue to be improved.
Pengaruh Promosi, Citra Merek, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Buku Di Gramedia Plaza Pondok Gede GABRIELA JULIANTI; Meylani Tuti
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh promosi, citra merek dan kualitas pelayanan terhadap keputusan pembelian. Populasi dalam penelitian ini adalah konsumen toko buku Gramedia Pondok Gede. Teknik sampling yang digunakan adalah accidental sampling dengan jumlah responden 150 orang. Metode analisis yang digunakan adalah Structural Equation Modeling (SEM) dengan lisrel 8.7. Hasil penelitian menunjukkan bahwa promosi dan kualitas pelayanan tidak memiliki pengaruh terhadap keputusan pembelian, hanya citra merek yang memiliki pengaruh terhadap keputusan pembelian.
Pengaruh Daya Tarik, Citra Destinasi dan Persepsi Harga Terhadap Keputusan Berkunjung ke Taman Safari Bogor Nisrina Rohaina Suparman; Leonardo Indra Vitaharsa
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine and analyze the effect of attractiveness, destination image and price perception on visiting decisions. The population in this study was 100 respondents with data collection using a questionnaire given to respondents with accidental sampling technique. The analytical method used in this research is multiple regression analysis. The results of this study indicate that the attractiveness variable, destination image variable, and price perception variable simultaneously influence the decision to visit the Bogor Safari Park. Then the partial results show that the destination image variable and price perception have a significant effect on the decision to visit, while the attractiveness variable has no effect on the decision to visit.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN CUSTOMER SERVICE DI MATAHARI DEPARTEMENT STORE METROPOLITAN MALL BEKASI Alfi Nur Arafah; Jamaludin Khalid
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Studying consumer satisfaction at Matahari Department Store Metropolitan Mall Bekasi is the primary objective in this study. Matahari Department Store Metropolitan Mall Bekasi customers were surveyed as part of the study's 100-person sample. Participants in the research were asked to fill out questionnaires. Respondents have to have made a purchase at Matahari Metropolitan Mall Bekasi using purposive sampling. For the most part, this study relied on conventional hypothesis testing (Normality Test, Heteroscedasticity Test, Multicollinearity Test and Linearity Test). The quality of a company's products and services are inextricably connected, yet there is no connection between customer pleasure and marketing efforts. A significant correlation exists between customer satisfaction and product, service, and advertising quality according to the f test results. Almost two-thirds of the variance in product quality may be explained by the coefficient of determination. Keywords: Product Quality, Service Quality, Promotion
Pengaruh Kualitas Produk, Harga dan Lokasi Terhadap Keputusan Pembelian Di Rekayasa Kopi Annisa Firdayani; Salman Paludi
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study analyzes the impact of product quality, price, and location on Cafe Rekayasa Kopi's buying decisions. This survey includes Cafe Rekayasa Kopi customers in May-June 2022. Non-probability sampling is used. Inadvertently 100-person sample. Validity and reliability of data gathering questionnaires (Budiastuti & Bandur, 2018). Classic analysis. Before SPSS 25's multiple linear regression. Following that, F and t; correlation and determination. Both product quality and location flexibility influence purchasing decisions. The findings of the study support, at least in part, the claims that product quality has no positive and major impact on purchase choices, that price has a positive and substantial impact, and that location has a positive and significant impact. Penelitian ini menganalisis pengaruh kualitas produk, harga, dan lokasi terhadap keputusan pembelian Cafe Rekayasa Kopi. Survei ini mencakup pelanggan Cafe Rekayasa Kopi pada bulan Mei-Juni 2022. Non-probability sampling digunakan. Secara tidak sengaja sampel 100 orang. Validitas dan reliabilitas (Budiastuti & Bandur, 2018) pengumpulan data kuesioner. Analisis klasik. Sebelum Regresi Linier Berganda SPSS 25. Kemudian F, t; korelasi, dan determinasi. Kualitas produk dan lokasi yang berubah-ubah mempengaruhi keputusan pembelian secara parsial dan simultan. Temuan penelitian ini menunjukkan bahwa lokasi, harga, dan kualitas produk semuanya memiliki efek positif dan substansial pada pilihan pembelian. Kualitas produk tidak berpengaruh signifikan terhadap pilihan pembelian.
Pengaruh Persepsi Harga, Kualitas Produk, Dan Lokasi Terhadap Keputusan Pembelian Di Warung Sate Madura Cak Kodir Muhammad Hasbi Fadillah; Prawoto
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This analysis aims to identify the Influence of Price Perception, Product Quality and Location on Purchasing Decisions jointly or partially at Warung Sate Madura cak Kodir. The type of research used is quantitative research with a sample determination technique, namely non-probability sampling in the form of accidental sampling and involving as many as 100 respondents. The technique used is in the form of multiple linear regression. The results of this study show that partially of price perception and location have a significant effect on purchasing decisions, while product quality has no effect and are significant on purchasing decisions. So it is better for the Madura cak kodir satay stalls to improve the quality of their products and maintain aspects of perception of their prices and location
Analisis Kepuasan Konsumen Dengan Persepsi Harga, Kualitas Produk dan Kualitas Pelayanan sebagai Variable Yang Mempengaruhinya pada Restoran Seribu Rasa Jakarta Syathibi Al Mathari; Aris Budiono
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aimed to determine the effect of price perception, product quality and service quality on consumer satisfaction and how it develops. Survey data was taken in May 2022 on the consumers of the Seribu Rasa restaurant in Jakarta as many as 130 respondents using the accidental sampling method. From 130 respondents, as many as 30 respondents we processed for validity and reliability testing, our multiple linear regression analysis used 100 respondents in the calculation. The F-test was conducted to see whether the independent variable had a combined effect on the dependent variable. Partially we use a t-test to test each independent variable on the dependent variable. The conclusion of this study answers the following hypothesis: together, all the independent variables, namely: price perception, product quality and service quality, can affect the dependent variable called consumer satisfaction partially two variables, namely product quality and service quality, can affect consumer satisfaction, and one variable, namely price perception does not affect consumer satisfaction variable Keywords: Consumer Satisfaction, Price Perception, Product Quality, Service Quality
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Persepsi Harga Terhadap Keputusan Pembelian Kowok Coffee ade mutia
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Belakangan ini, banyak orang berdiskusi tentang kopi terutama kalangan anak muda yang gemar menghabiskan banyak dana untuk sekedar pergi ke kedai kopi. Tujuan dari penelitian ini adalah untuk mengetahui apakah kualitas produk, persepsi harga, dan kualitas pelayanan dapat mempengaruhi pertumbuhan penjualan pada Kowok Coffee Jakarta. Dengan menggunakan metode analisis Partial Least Square (PLS) dan aplikasi SmartPLS 3, peneliti menerima sampel sekitar 140 tanggapan. Penelitian ini menggunakan pendekatan kuantitatif dan deskriptif untuk menggambarkan keterkaitan antar fenomena yang diteliti secara sistematis, faktual, dan reliabel. Populasi dalam penelitian ini adalah konsumen yang sering berkunjung dan membeli produk Kowok coffee selama tiga bulan terakhir. Daerah asal responden adalah Jabodetabek. Hasil penelitian ini menunjukkan bahwa setiap variabel yang berkaitan dengan kualitas produk seperti harga berkorelasi signifikan dengan pernyataan penjual atau "Keputusan Pembelian".

Page 26 of 35 | Total Record : 342

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