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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,079 Documents

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Analysis The Influence of Trust on Wow With Congruence and Attitudes As Variables Intervening (Case Study on Go-Food Services in the Special Region of Yogyakarta) Daffa, Muhammad; Hidayat, Anas
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the effect of trust on word of mouth (WOM) with congruence and attitudes as intervening variables, with a case study on Go-Food services in the Special Region of Yogyakarta. In this context, trust is considered the main factor influencing consumer WOM behavior, while congruence (the match between expectations and experiences) and attitudes act as mediators connecting trust with WOM. This study uses a quantitative method with data collection techniques through surveys of Go-Food users in the Special Region of Yogyakarta as many as 340 respondents. The sampling technique uses a non-probability sampling technique using the purposive sampling method which is then processed using the PLS-SEM statistical analysis tool using SmartPLS software version 3.0. The results of the study indicate that trust has a significant positive effect on WOM, both directly and through consumer attitudes as an intervening variable. In addition, congruence is also proven to mediate the relationship between trust and attitudes, which in turn increases the tendency of consumers to share positive experiences about Go-Food services. The implication of this finding is the importance for companies to maintain and increase consumer trust levels, create experiences that match expectations, and build positive customer attitudes to strengthen WOM. This study contributes to the development of consumer relationship-based marketing strategies, especially in the food delivery application service industry.

Systematic Literature Review (SLR): The Role Of Environmental Management Accounting In Enhancing Green Competitive Advantage And Sustainable Performance In The Hospitality Industry In Indonesia Belandina Anita Sere Sihombing; Desak Nyoman Lia Lestari; Rela Sari
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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The hospitality industry in Indonesia faces significant challenges in balancing business growth with environmental responsibility. This study aims to review the role of Environmental Management Accounting (EMA) in enhancing green competitive advantage and sustainable performance in the hospitality sector. Using a Systematic Literature Review (SLR) approach, this study analyzes 10 articles from a total of 60 relevant articles identified through Google Scholar and Semantic Scholar from 2019–2024. The selected articles cover research related to EMA and the factors influencing its implementation. The findings reveal that EMA plays a crucial role as a mediator in the relationship between green competitive advantage and sustainable performance. Studies by Saputra et al. (2023) and Noor & Bano (2023) indicate that implementing EMA can strengthen competitiveness and improve environmental management efficiency, contributing to sustainable performance outcomes. Additionally, institutional and regulatory pressures, as discussed by Che Ku Kassim et al. (2020) and Elhossade et al. (2020), encourage hospitality companies to adopt EMA practices effectively. EMA serves a strategic role in supporting sustainability in Indonesia's hospitality sector by helping firms enhance green competitiveness and environmental efficiency. Committed management and strong regulatory frameworks are essential for successful EMA implementation. This study recommends stronger management commitment and regulatory support to promote broader EMA adoption in the hospitality industry for long-term sustainability.

Company Strategy in Cultivating Disciplined Attendance Attitudes of Employees Nur Aini, Habibah; Addin Linando, Jaya; Suhartini, Suhartini
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Study This aims to know the factors that become company constraints and strategies for realizing the presence of attitude discipline among employees at PT. Sunindo Prima Gate. Research This uses an approach study with the technique of interview and observation data collection. Based on the results, the study found that the actor's reason for delay covering personal habits like management, bad time, low motivation work, and lack of awareness about the importance of discipline in operating is not quite enough to answer for a professional. In addition, the absence of awards also contributes to low motivation, the emptiness of the HRD position, and lack of supervision, which also results in violation of discipline and often not getting strict sanctions. Research This highlights the emptiness of the HRD position at PT. Sunindo Gapura Prima has a significant impact on employee discipline. The absence of an HRD who should play a role as a connector between management and employees causes a lack of systematic monitoring and evaluation of behavior-disciplined employees. Without the existence of HRD, the company has difficulty consistently applying policy discipline and giving further instructions for repairing problem discipline.

Analysis of the Influence of Electronic Word of Mouth (E-WOM) on Social Networking Sites (SNS) on Online Purchase Intention on iPhone Smartphones Muhammad Farhan; Anas Hidayat
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Electronic word-of-mouth (eWOM) on social networking sites (SNS) has become crucial in shaping consumers’ online purchase intentions, reflecting the increasing reliance on the wealth of user-generated content and recommendations shared on these platforms. This study aims to investigate the relationships between eWOM information factors, including information usefulness, information adoption, attitude toward information, and their impact on online purchase intentions. This study uses a quantitative approach, utilizing a questionnaire to collect data from 340 individuals who actively engage in eWOM activities on various SNS platforms. Statistical analysis was conducted using partial least squares structural equality modelling (PLS-SEM). The findings indicate that information usefulness has a positive and significant effect on attitude toward information, information usefulness has a positive and significant effect on online purchased intention, attitude toward information has a positive and significant effect on online purchased intention, attitude toward information has a positive and significant effect on information adoption, and information adoption has a positive and significant effect on online purchased intention. This suggests that consumers may have a favourable view of eWOM content and actively adopt it. Information adoption emerges as an important determinant of online purchase intention, emphasizing the importance of promoting user engagement and trust in eWOM information. These findings contribute to a deeper understanding of online consumer behaviour and provide valuable guidance for stakeholders who wish to leverage eWOM effectively in digital marketing.

MSME Strategy for International Market: A Case Study of Fruit and Vegetable Chips in Batu, East Java, Indonesia Novianto, Abdullah Syakur; Sudarmiatin, Sudarmiatin
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to describe the internationalization strategy of MSMEs and identify the strengths, weaknesses, opportunities, and threats of the internationalization process of export-oriented fruit and vegetable chips MSMEs at CV Arjuna 999 Batu. The approach used in this study is qualitative. This study is a SWOT analysis with an internal and external matrix (IFAS & EFAS) of one MSME, which is a key informant for fruit and vegetable chip exporters in Batu. The study results indicate that CV Arjuna 999 fruit and vegetable chips have a good level of success. Based on the results of the IFAS-EFAS analysis, the position is in quadrant VI, namely the cautious phase. The strategies that can be used to improve the internationalization process are expanding market segments with online and offline methods, increasing online marketing networks, creating other products or variants, diversifying products, expanding the role of associations, improving technological skills, lobbying policies to local governments, adapting to changes in consumer behavior, implementing cooperation with associations, and optimizing promotions through various media.

Literature Review : "Transforming Conflict Into Harmony: A Philosophical Approach In Organizational Management" Rr Suci Palasari; Asep Dana Saputra; Heri Pratikto; Agung Winarno
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Conflict is a fundamental aspect of human interaction, spanning individual, group, and organizational levels. Traditionally viewed as a barrier, modern perspectives recognize conflict as a catalyst for innovation and system improvement when managed effectively. Philosophical approaches to conflict management emphasize the importance of understanding its roots and leveraging differences constructively, integrating principles of justice, ethics, and communication. This shift in approach-from avoidance to one of strategic engagement-positions conflict as an opportunity for growth and harmony within organizational contexts. The paper examines conflict dynamics through its types, causes, and impact, therefore showing its dual nature to either disrupt or improve organizational process. Conflicts arise out of various reasons relating to resource limitation, cultural differences, and breakdowns in communication, which, when responded to with philosophical insights, can result in creative problem solving and increased productivity. This research by the authors emphasizes a structured approach-from identifying conflict and analyzing its causes to implementing the solution and evaluating it-as the only way to convert challenges into opportunities.A holistic approach will enable the organization to redefine conflict as part of harmony. The various approaches to conflict management at a philosophical level will encourage collaboration, creativity, and synergy in promoting organizational elasticity in a turbulent environment. These results plead for ethical, inclusive strategic conflict resolution that will help to attain continuous development with cohesive interpersonal or intergroup relationships.

Exploring the Causal Relationship Between Economic Growth and Farmer’s Exchange Rate: Evidence from West Nusa Tenggara Province, Indonesia Eka Putri Pratiwi; Diswandi Diswandi
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Economic growth is influenced by various factors, including the contribution of the agricultural sector. Within the micro-analysis of this sector, the farmer's exchange rate (NTP) can impact the rate of economic growth in a region. This study analyzes the causal relationship between economic growth and NTP in West Nusa Tenggara Province, Indonesia using the Granger causality test. The findings reveal no significant causal relationship between economic growth and NTP. The study recommends further research to explore and assess other micro variables that may influence economic growth, thereby enabling policymakers to implement strategies that strengthen the agricultural sector's contribution to economic development.

The Influence of Electronic Word Of Mouth on Gen Z's Purchase Intention on Shopee Social Commerce Platform Ananda Ramadhan, Syahfara; Hartono, Arif
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the influence of electronic word of mouth on gen Z buying interest on the social commerce platform Shopee. The approach used in this study is a quantitative approach. Data collection techniques by distributing online questionnaires to 200 respondents using Google Form. The sampling technique uses a non-probability sampling technique using the purposive sampling method and then processed using structural equation modeling SEM (Structural Equation Modeling) using the PLS program. This study found that perceived informativeness, perceived persuasiveness, source expertise, source trustworthiness have a positive and significant effect on E-WOM Usefulness, in addition perceived persuasiveness, source expertise, source trustworthiness have a positive and significant effect on E-WOM Credibility. This study also found that E-WOM Usefull and E-WOM Credibility have a positive and significant effect on Purchase Intention.

Opportunities and Challenges of the Global Market for MSMEs Seto Indarto; Muhammad Maulana Iskhak
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This research uses the literature review method. The purpose of this research is to identify the opportunities and challenges faced by Indonesian MSMEs in the global market, particularly in the era of Society 5.0. The results of this study show that the contribution of Indonesian MSMEs is minimal due to the many challenges they face, such as (1) low productivity of MSMEs, indicated by the tendency for MSMEs to act as sales partners, (2) high import volumes leading to the emergence of predatory pricing practices, (3) limited physical and non-physical infrastructure, (4) limited access to business financing and legality, and (5) the limited capacity of human resources in Indonesia. Despite these challenges, in the era of Society 5.0, Indonesian MSMEs also have great opportunities, marked by the emergence of the digital ecosystem concept (e-commerce) and broader global market opportunities due to the liberalization of international trade. Therefore, it is hoped that with these significant opportunities, Indonesian MSMEs will continue to thrive in the global market and contribute positively in terms of employment and national economic growth.

ORGANIZATIONAL CHANGE AND DEVELOPMENT IN IMPROVING PERFORMANCE EFFECTIVENESS IN THE ERA OF DIGITAL TRANSFORMATION Ahmad Afan; Baidowi, Mofid; Muh Wahyu Safaat, Andi; Maya Jailani; Tetra Hidayati
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Rapid technological change and digital transformation have created a new paradigm in the way organizations operate and compete. This research presents a comprehensive analysis of how organizations can improve performance effectiveness through organizational change and development in the context of digital transformation. Based on a systematic review of recent empirical studies, this research identifies critical factors that influence the success of digital transformation, including leadership, organizational culture, digital capabilities, and change management. The results show that successful digital transformation requires a holistic approach that integrates technological, human, and organizational process aspects. Key findings indicate that organizations that succeed in digital transformation have the characteristics of: (1) strong leadership with a clear digital vision, (2) an adaptive and innovative organizational culture, (3) mature digital capabilities, and (4) a systematic change management approach. This study makes a significant contribution to the change management and digital transformation literature by providing a comprehensive framework for understanding and managing organizational change in the digital age. The practical implications of this study can assist organizations in planning and implementing their digital transformation initiatives more effectively.

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA