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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,079 Documents

59 60 61 62 63

Analysis Of The Influence Of K-Drama Culture On Consumer Perpection And Business Communication Strategies Og Korean Street Food Business Actors In Cidu Market, Makassar City Wisudawaty, Ika; Wulan Purnamasari
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study examines the influence of K-Drama culture on consumer perception and business communication strategies of Korean Street Food business actors in Cidu Market, Makassar. Using a quantitative approach with a cross-sectional survey design, data was collected from 150 respondents consisting of consumers and business actors. The results of the analysis show that most of the respondents are exposed to K-Drama and have a high interest in Korean street food. The use of elements of Korean culture in marketing strategies has been shown to increase buying interest and consumer confidence. Regression analysis indicates that exposure to K-Drama has a significant positive influence on consumer perception and business communication strategies, with regression coefficients of 0.7 and 0.6, respectively. The findings underscore the importance of elements of Korea's pop culture in shaping consumer behavior and advise businesses to integrate more elements of Korean culture in their business strategies to attract consumers.

The Influence of Instagram Social Media Marketing on Room Sales at the Arshika Bali Sunset Road Hotel Linge Abdul Wahab, Akbar; Hanifa Nur Fadhilla
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the influence of Instagram Social Media Marketing on the increase in sales at Hotel Arshika Bali Sunset Road. This study uses a quantitative approach with an associative research design. It involves all hotel employees as a population. The sample was selected using non-probability sampling, especially purposive sampling. Data analysis was carried out using descriptive statistical methods. The results show that Instagram Social Media Marketing has a significant positive influence on increasing hotel sales. These findings indicate that effective Social Media Marketing implementation correlates with increased sales at the Arshika Bali Sunset Road Hotel.

Enhancing Payment Security For SMEs In Global Trade Trough Letter Of Credit: A Case Study Of Chip Producer In Batu Hidayati, Irma; Sudarmiatin Sudarmiatin
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Small and medium-sized enterprises (SMEs) play a pivotal role in global trade, but they face significant challenges, particularly in managing payment risks. This study investigates the role of Letters of Credit (LCs) in enhancing payment security and financial stability for SMEs in international trade, using a case study of PT. ATN, an SME located in Batu Malang, Indonesia. The research aims to explore how LCs mitigate payment risks, improve operational stability, and facilitate participation in global markets. A qualitative research methodology was employed, utilizing semi-structured interviews and documentary analysis. Data were analyzed thematically to identify key challenges, benefits, and the broader implications of LC utilization. The study also examined the operational processes involved in LC issuance, including the critical role of banks as intermediaries. The findings reveal that LCs significantly reduce payment uncertainties and enhance cash flow stability for SMEs. By ensuring payment through third-party bank guarantees, LCs provide a financial safety net that enables SMEs to focus on market expansion and productivity improvements. However, challenges such as stringent documentation requirements and complex procedures hinder their wider adoption. Institutional support, including trade fairs and export facilitation programs, was identified as critical in connecting SMEs with international buyers and supporting LC usage. This study contributes to the existing literature by providing empirical insights into the practical applications and challenges of LCs in emerging markets. It underscores the need for targeted training and the integration of digital technologies to streamline LC processes. These findings have important implications for policymakers and financial institutions seeking to empower SMEs in the global trade landscape

Sustainable Marketing: The Influence Of Environmental Awareness On Consumer Purchasing Decisions Suci Asfarani; Wenny Permata Sari; Irsandi, Irsandi
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Environmental awareness has become an important factor influencing consumer behavior in recent decades. This study aims to analyze the influence of environmental awareness on consumer purchasing decisions towards sustainable products. Using a quantitative approach, data were collected through a survey of 200 respondents in Indonesia. The results showed that consumers with a high level of environmental awareness tend to choose environmentally friendly products. In addition, environmental education factors and brand trust in sustainable products were found to be key elements in decision making. This study provides valuable insights for companies to develop more effective sustainable marketing strategies to meet the needs of increasingly environmentally conscious consumers. Keywords : Sustainable Marketing, Environmental Awareness, Purchasing Decision, Sustainable Products

Effective Strategies In Utilizing Social Media As A Promotional Tool At Pt Yogyakarta Tugu Televisi Silvia Mardilla; Anas Hidayat
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study examines effective strategies for Jogja TV, the first local television station in Yogyakarta, to leverage social media in expanding audience reach and strengthening brand awareness. The approach used in this study is a quantitative approach. The data collection technique was by distributing online questionnaires to 100 respondents who were the audience of Jogja TV using Google Form. The sampling technique used a non-probability sampling technique using the purposive sampling method which was then processed using SPSS version 22.0. This study analyzes how Jogja TV can optimize the use of social media to expand the reach of the audience and strengthen brand awareness. The implementation of the right social media strategy can significantly strengthen the brand on Jogja TV. The effectiveness of Jogja TV's social media was evaluated based on indicators of attention (3.03), interest (3.23), information search (3.34), action (3.79), and information sharing (3.12). Results show that a well-implemented social media strategy can significantly enhance Jogja TV's brand. The study recommends developing a dedicated social media team to optimize promotions and build a stronger brand image.

Community-Based Lodging: A Local Economy Catalyst and Tourist Interaction on Lemukutan Island, West Kalimantan Province Marini, Marini; Nisak, Cut Lusi Chairun; Amsi, Al Mujaddidah Hidayah; Puspitasari, Helen
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the influence of community-based lodging on the local economy on Lemukutan Island, focusing on the extent to which these lodgings can serve as catalysts for local economic growth and strengthen interactions between tourists. The method is qualitative, with in-depth interviews with inn managers, local communities, and tourists. The study results show that community-based lodging has a significant positive impact on the local economy, including job creation, increased demand for local products, and collaboration with other economic sectors such as transportation and tourism activities. In addition, this inn also introduces local products such as handicrafts and speciality foods to tourists, ultimately increasing local business actors' income. The study also identifies the challenges faced, such as the limitations of infrastructure and human resource skills in the tourism sector, which need to be overcome through training and collaboration with related parties. The opportunity for community-based lodging development is immense, given the growing interest of tourists in getting an immersive, authentic experience. In conclusion, community-based lodging on Lemukutan Island has great potential to support local economic empowerment. Still, it requires infrastructure improvements, human resource training, and better marketing strategies to expand its positive impact.

Analysis of the Influence of Taxpayer Awareness and Modernization of Tax Administration on Tax Compliance of MSMEs Putra, Loist Abdi; Silitonga, Hery Pandapotan; Ambarita, Marthin Hutler; Loist, Christine; Sudirman, Acai
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Modernization of tax administration, such as implementing e-filing and e-billing systems, has been proven to simplify reporting and paying taxes for MSMEs. In addition, increasing taxpayer awareness through education and socialization about the importance of taxes also increases compliance. This study aims to analyze the effect of taxpayer awareness and modernization of tax administration on taxpayer compliance with MSMEs. The research design used is oriented towards a quantitative approach. Data were obtained through a survey of 150 MSME actors in Pematangsiatar, North Sumatra Province, which were determined using a purposive sampling approach. Then, the collected data were analyzed using multiple linear regression methods. The study results indicate that taxpayer awareness and modernization of tax administration have a positive and significant effect on taxpayer compliance. This finding indicates the importance of government efforts to increase awareness and improve administrative services to support tax compliance. This study recommends strategic steps for the government to strengthen the synergy between tax education and innovation in tax administration services to increase state revenue from the MSME sector.

The Effect Of Using Mobile Legend Online Game On Students' Learning Motivation In Practical Work & Entrepreneurship Subjects Fika Rahmanita; Gita Permata Aulia
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to determine (1) To find out how the use of online mobile legend games for students (2) To find out how the motivation to learn crafts and entrepreneurship of students, (3) To find out whether there is a significant influence due to the use of online Mobile Legend games on the motivation to learn crafts and entrepreneurship of students. The research approach used is a quantitative approach. This study was conducted in one of the high schools in South Tangerang with a sample of 9th grade students totaling 145 students. Data collection was carried out using a questionnaire instrument on the influence of online games on learning motivation and observation methods. The results of this study indicate that there is a significant influence between online games on student learning motivation with a t-count value of 15.134 with a significance of 0.000 less than 0.05 which means that variable X (Online Games) affects variable Y (Learning Motivation). The value of the correlation/relationship analysis (R) is 0.429. Furthermore, the value of the coefficient of determination (R square) in this study is 0.184. Which means that the magnitude of the influence of the independent variable (Online Games) on the dependent variable (Learning Motivation) is 18.4% and the remaining 81.6% is influenced by other factors.

Development of the Micro, Small and Medium Enterprises (MSME) Sector in Probolinggo Based on Statistical Data Deddy Junaedi; Rohmawati, Rohmawati; Avinda Diana Rahiliah; Kholifatul Fiardillah; Nuri Asa Kamaliatul Izzi; Hosen, Maria Ulfa
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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UMKM (Micro, Small, and Medium Enterprises) play a crucial role in Indonesia's economy, as evidenced during the economic crisis of 1997/1998, when many large companies failed while UMKM remained resilient. The success of UMKM in facing this crisis demonstrates their better adaptability, supported by flexible organizational structures and workforce. Probolinggo Regency, known for its rich natural and cultural potential, hosts many UMKM that have developed in both quality and quantity. Entrepreneurs in this region utilize local resources to offer quality products through street vendors, cafes, and restaurants. This study aims to explore the significance of UMKM in a region, identify the factors that hinder and promote UMKM growth, and analyze the development of the UMKM sector in Probolinggo. The analysis indicates that UMKM not only create jobs and improve the living standards of the community but also serve as custodians of local culture. Despite facing various challenges, such as limited capital, managerial skills, and location constraints, support from the government and financial institutions can strengthen UMKM growth. Data shows that after a significant decline due to the COVID-19 pandemic, UMKM in Probolinggo began to show signs of recovery in 2022, with an increase in the number of enterprises. This reflects a positive dynamic in the local economic recovery.

Analysis of Increasing Performance Effectiveness as an Effort to Sustain Village-Owned Enterprises in the Ngargoyoso Region, Karanganyar Regency Dimas Ilham Nur Rois; Raisa Aribatul Hamidah; Dheny Hendrawan
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Good corporate governance is the key to a company's long-term survival. Many BUMDes have died because they do not implement good corporate governance. The purpose of this study is to analyse the increase in performance effectiveness as an effort to sustain Village-Owned Enterprises in the Ngargoyoso Region, Karanganyar Regency. This type of research is qualitative with data collection techniques, namely interviews, observation and documentation. The analysis used is descriptive with the stages of data reduction, data presentation, and conclusions. Data validity techniques include credibility tests and dependability tests. The results of the study are that Good Corporate Governance has not been implemented optimally and has not experienced optimal improvement. This is indicated by the effectiveness of BUMDes in achieving goals that have not been optimal overall. Most BUMDes have not succeeded in providing village original income according to target, which is caused by several factors such as limited capital, tight business competition, and low public awareness of the role of BUMDes. The effectiveness of BUMDes in managing resources has mostly been running well, although there are some that have not been fully optimal in managing village assets, such as many assets that have not been utilized optimally. Most BUMDes have routinely conducted internal evaluations with the village government at the end of each month. This evaluation is important to assess BUMDes performance periodically and provide opportunities for operational improvement. The majority of the community has felt the benefits of programs run by BUMDes. The Berjo Village community, for example, received assistance distributed to each hamlet for the Independence Day celebration activities.

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Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA