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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,079 Documents

61 62 63 64 65

The Role of Integrated Quality Management and Innovation on Improving Company Performance Mochamad Fauzan; Dessy Isfianadewi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study examines the impact of Total Quality Management (TQM) on the performance of micro, small, and medium-sized Batik SMEs in Klaten, with innovation as an intervening variable. Using a quantitative approach and Partial Least Squares Structural Equation Modelling (PLS-SEM), data were collected through a survey of 121 Batik SME owners. The results show that TQM significantly influences both innovation and the performance of Batik SMEs. Additionally, innovation fully mediates the relationship between TQM and SME performance. Implementing TQM practices helps drive innovation, which, in turn, enhances SME performance. This research contributes to the literature by addressing the gap in empirical studies on the connection between TQM, innovation, and SME performance in the Batik sector, especially in developing countries like Indonesia, where TQM practices are still emerging and focused primarily on product and process innovation.

Analysis Of Indonesian Rubber Export Competitiveness Daulika, Putri; Ridzky Zul Asdi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Rubber is one of Indonesia's leading plantation commodities that is oriented to the international market with export destination countries to several countries. Rubber provides a positive contribution to the economy because it generates foreign exchange for the country. This study aims to analyze (1) the position of Indonesia's rubber competitiveness in internasional comparative advantages and (2) the position of Indonesia's rubber competitiveness in international competitive advantages. This study uses time-series data is from 2000 to 2022. The data were analyzed using a revealed comparative advantage (RCA), and Trade Specialization Index approach (TSI) to know the position competitiveness of Indonesian natural rubber. The results of this study show (1) Based on competitiveness analysis, through Revealed Comparative Advantage (RCA) indicate that the competitiveness of Indonesia's natural rubber exports on the international market has a comparative advantage seen from 2000-2022 with an average value of RCA> 1 which is equal to 1.01. While the competitive advantage for the competitiveness of Indonesian rubber exports is at the maturation stage. This condition occurs because the value of the Trade Specialization Index (TSI) approaches 1, which is 0.98

The Influence of Store Atmosphere and Product Variation on Impulse Buying on the Generation Z at Miniso Royal Plaza Surabaya Tarissa Cornelia Susantie; Andry Herawati; Damajanti Sri Lestari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Bisnis ritel di Indonesia mengalami pertumbuhan yang pesat, ditandai dengan masuknya berbagai merek internasional yang menawarkan produk dengan konsep unik dan fokus pada gaya hidup modern. Banyak industri yang saat ini berkembang dan berkembang di Indonesia dapat membantu pertumbuhan bisnis Generasi Z. Penelitian ini bertujuan untuk menganalisis pengaruh suasana toko dan variasi produk terhadap pembelian impulsif di kalangan Generasi Z di Miniso Royal Plaza Surabaya, baik secara bersamaan maupun sebagian, dan juga untuk mengidentifikasi variabel dominan yang mempengaruhi pembelian impulsif. Teknik sampling yang digunakan adalah Probability Sampling dengan jenis Simple Random Sampling, karena ukuran populasinya tidak diketahui, sehingga sampel ditentukan dengan rumus Cochrane. Berdasarkan jenis penelitiannya, penelitian ini menggunakan penelitian kuantitatif asosiatif dengan metode analisis regresi linier berganda. Teknik pengumpulan data sampel pada penelitian ini adalah melalui pendistribusian kuesioner. Populasi penelitian ini terdiri dari konsumen Generasi Z di Miniso Royal Plaza Surabaya yang berjumlah 96 orang. Hasil penelitian ini menunjukkan bahwa suasana toko dan variasi produk secara bersamaan dan signifikan mempengaruhi pembelian impulsif. Selain itu, suasana toko dan variasi produk secara parsial dan signifikan mempengaruhi pembelian impulsif.

Local Wisdom-Based Tourism Village Governance Model To improve the economy in Jambi Province Tona Aurora Lubis; Erwita Dewi; Fitri Chairunnisa; Muhammad Haris Saputra; Maryati Ningsih
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Saturation with modern forms of tourism and the desire to experience life in rural areas again and interact with the community and its socio-cultural activities has led to the development of tourism in rural areas packaged in the form of tourist villages. Tourists who visit are not only interested in the beauty of natural potential but also want to have the opportunity to learn the culture of the area they are visiting. Therefore, tourist villages and local wisdom are two things that synergize with each other. The development of tourist villages is currently still not optimal because it is faced with the obstacles that have been explained previously. One of the crucial obstacles that has the potential to damage the cultural order and life of the community is the degradation of local wisdom. This study aims to formulate a Local Wisdom-Based Tourism Village Governance Model in Jambi Province.This study applies a combination research (mixed method). The combination research used is the Sequential Exploratory Design type, namely the initial stage using qualitative research types, then the second stage using quantitative research types. The objects used in this study were tourist villages in Regencies and Cities in Jambi Province. The results of the study found that the diversity of local wisdom in the form of tourist villages in Jambi Province. Jambi Province has various types of tourist villages based on local wisdom, one of which is the Muaro Jambi Tourist Village and the Seberang Kota Jambi Tourist Village. Meanwhile, this study specifically provides the conclusion that the higher the local wisdom in an area, the higher the performance of the tourist village, Local wisdom is not able to moderate the relationship between tourism village governance and tourism village performance, The higher the governance of tourism villages in an area, the higher the performance of the tourist village

The Role Of Brand Awareness In Influencing Purchase Intention In The Manufacturing Sector SEGUN KEHINDE
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study delves into the integral role of brand awareness in shaping purchase intention within the manufacturing sector. Brand awareness stands as a pivotal factor in influencing consumer choices and purchase decisions. This research investigates the depth of its impact on consumer behavior, focusing on its role in increasing trust, recognition, and favorability of specific brands. Through a comprehensive analysis of the manufacturing sector, using both quantitative and qualitative methods, this study offers insights into the dynamic interplay between brand awareness and purchase intention. The findings illuminate the profound influence brand awareness wields in the context of consumers' purchasing decisions and choices. The implications of this research extend to marketing professionals, business leaders, and scholars, providing a deeper comprehension of the critical relationship between brand awareness and consumer behavior. Recognizing the significant role of brand awareness enables organizations to make informed branding decisions that resonate with their target audience, fostering increased purchase intention and market success.

Of Micro Sharia People's Business Credit (KUR) Financing Products At Bank Syariah Indonesia Sub-Branch Office Bulukumba Samratulangi Musayyin Abdullah; Mukhaer Pakkanna
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This research aims to find out more deeply about Sharia Micro KUR Financing Products and find out how BSI KCP Bulukumba minimizes the risks faced.The methodology used in this research is descriptive qualitative, utilizing interviews, observation, and documentation to gather information from BSI employees. The results showed that KUR Mikro Syariah has played an important role in facilitating access to financing for micro enterprises, thus contributing to their growth and sustainability. However, challenges such debtor default have been identified as significant obstacles. To mitigate these risks, BSI has implemented risk management strategies that are compliant with sharia principles, including regular monitoring. The study reached the conclusion that while KUR Mikro Syariah has the potential to boost Bulukumba's economy, continuous improvements in supervision and support mechanisms are important to maximize the impact it can have on the local economy.

A Comprehensive Analysis of Building Construction Projects’ Delay Using the Analytic Network Process Asdi, Ridzky Zul; Utomo, Dutho Suh
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Delays in construction projects have emerged as a significant challenge due to their profound impact on costs, quality, and project timelines, all of which ultimately affect the overall success and completion of the project. The primary objective of this study is to identify the factors contributing to delays in building construction projects and to quantitatively assess the extent to which each of these factors influences project delays. To achieve this, a quantitative impact analysis of each identified factor is conducted using the Analytic Network Process (ANP). Five key factors have been identified as major contributors to project delays: design or specification changes, material procurement delays, adverse weather conditions, regulatory and permitting issues, and unforeseen risks. Among these, material procurement delays emerged as the most significant contributor, accounting for 36.13% of the total delay impact. This is followed by design or specification changes, unforeseen risks, regulatory and permitting issues, and adverse weather conditions. Further research is required to develop effective preventive measures to mitigate these delays and enhance project management practices.

Use Of Instagram As A Promotional Media For Buper Segorogunung Perum Perhutani Kph Surakarta Kph Surakarta Aldo Hizbullah Alfariz; Erlita Ridanasti
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Segorogunung Camping Ground is one of the ecotourism sites belonging to KPH Surakarta which is managed by Pokdarwis Argo Kuncoro. The ecotourism manager uses one of the social media platforms, namely Instagram, as a promotional medium. However, the Buper Segorogunung Instagram account is less active in promotional activities. This can be seen from the inconsistent and less interesting uploaded content. Therefore, the author will discuss how to use Instagram as a promotional medium for the development of Buper Segorogunung KPH Surakarta. The aim of this research is to determine the implementation of digital marketing strategies through Instagram social media at the Segorognung Campground tourist attraction. This research uses qualitative research methods to analyze the differences in marketing strategies implemented by Buper Segorogunung managers when using the Instagram platform as a promotional tool. Data was collected through in-depth interviews with managers, direct observation of official Instagram accounts, and documentary studies of published content. According to the author, an effective digital marketing strategy includes using attractive visual content, actively interacting with users, and using Instagram features such as Stories and Reels. However, the results of observations and implementation during the internship show that Buper Segorogunung's Instagram still tends to be less active and less consistent in uploading content, and also rarely updates stories (Instastory). This research is expected to provide insight into optimizing social media as a digital marketing tool for tourism managers, especially in the natural tourism sector.

Analysis Of The Effect Of Influencer Attractiveness, Online Consumer Review, Social Media Advertisement, And Influencer Endorsement On Online Consumer Purchase Intention Muhammad Ravi Pramananta Aufar; Erlita Ridanasti
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to identify and analyze the influence of Influencer Attractiveness, Online Consumer Review, Social Media Advertisement, and Influencer Endorsement on Online Consumer Purchase Intention. This study uses the object of the fashion brand Zaafer Indonesia which is a Muslim clothing brand specifically for men. This study uses a quantitative method using primary data, namely a questionnaire and obtained 200 research respondents. The data that was successfully collected was analyzed statistically using SPSS to test the validity, reliability, and research hypothesis. The findings of this study indicate that: 1) Influencer attractiveness, Online consumer Review, Social Media Advertisement, and Influencer endorsement have a positive and significant effect on Purchase intention partially, and 2) Other results show that all variables have a simultaneous effect on Purchase intention. The managerial implications of the results of this study for Zaafer Indonesia are that companies need to maximize influencer attractiveness, online consumer reviews, advertisements on social media, and influencer endorsements in an integrated manner to increase consumer purchase interest in their Muslim men's fashion products.

The Role Of Self-Efficacy And Employee Engagement On Organizational Citizenship Behavior Transmitted Through Organizational Commitment At PT Geoservices Banjarbaru Elza Fammay Juniar; Majang Palupi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to examine the relationship and role of self-efficacy and employee engagement on organizational citizenship behavior transmitted through organizational commitment. This study is focused on employees at PT Geoservis Banjarbaru. This study uses a quantitative approach with a questionnaire method and obtained 60 respondents who are employees of PT Geoservis Banjarbaru. The data analysis technique in this study uses the Structural Equation Modeling (SEM) method with Partial Least Square (PLS). The findings of this study prove that 1) Self Efficacy, Employee Engagement, and Organizational Commitment have a positive and significant effect on organizational engagement behavior 2) Self Efficacy and employee engagement have a positive and significant effect on organizational commitment 3) Organizational commitment is able to mediate the relationship between self-efficacy and organizational citizenship behavior, and 4) Organizational commitment is able to mediate the relationship between employee engagement and organizational citizenship behavior.

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Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA