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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,079 Documents

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The Effect Of Accounting Information System Quality And Service Quality On BRI Mobile Banking Application User Satisfaction Ratu, Ratu; Baiq Anggun Helindri Lestari
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to investigate the influence of accounting information systems and service quality on user satisfaction with the BRI Mobile application. It utilizes primary data from 89 active students enrolled in the Accounting Study Program at the University of Mataram, analyzed through multiple linear regression using PLS 4 statistical software. The results reveal that both high-quality accounting information systems and excellent service have a significant positive impact on student satisfaction with the BRI Mobile application. This research emphasizes the importance of enhancing service quality in mobile banking applications and developing effective accounting information systems. For accounting students, the findings highlight the necessity of a comprehensive understanding of how accounting information systems are applied in digital banking, as well as the importance of technological skills to navigate workplace challenges. As a result, banks can continually improve their services, while students will be better equipped to contribute to the accounting and banking sectors.

Analysis Of Added Value Of Cape Cotton Oil Refining In Waeapo District, Buru Regency Leunard Onisivorus Kakisina; Paulus. M. Puttileihalat
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This research was conducted in Waeapo District, Buru Regency from July to August 2024. The respondents in this study were eucalyptus oil distillation farmers. The analysis used was descriptive analysis and added value analysis (Hayami method). The results of the study showed that clove leaf oil distillation is one type of essential oil that can be produced from the dry clove leaf oil distillation process carried out for 8 hours with an average of 783.33 kg of raw materials used / production. The average added value produced by eucalyptus oil distillation in Waeapo District, Buru Regency is IDR 1,938.92 / kg in one production with an average added value ratio of 44.8%. From the results of this added value analysis, it was obtained that clove leaf oil distillation in Waeapo District, Buru Regency provides high added value ranging from > 40%.

The Role of Influencer Marketing in Increasing the purchase decision of MSME Products at Shopee Adinata, Alberta; Sudarmiatin, Sudarmiatin; Wardana, Ludi Wishnu
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the effect of product quality and marketing through influencers on product purchase decisions on the Shopee platform, by adding a mediating variable in the form of customer trust. The research method used is quantitative with a Smart Partial Least Square (PLS) approach. Data was collected through a questionnaire distributed to 196 respondents, who are active Shopee users. The independent variables in this study are product quality and influencer marketing, the dependent variable is purchase decision, and the mediating variable is customer trust. The analysis shows that product quality and influencer marketing have a significant influence on purchase decision. However, when mediated by customer trust, it is found that customer trust strengthens the relationship between product quality and purchase decision. That is, customer trust in the product makes the impact of product quality on purchase decision stronger. The same is true for influencer marketing, where customer trust in influencer recommendations plays an important role in strengthening their influence on purchasing decisions. The results show that product quality has a greater influence than influencer marketing on purchase decision. However, customer trust serves as an important bridge that connects the two, so companies need to consider how their products and influencer strategies are perceived by consumers in building trust. The implication of this study is the importance of maintaining high product quality and choosing influencers who not only have appeal, but also credibility and can build trust with consumers. This can help increase customer trust, which in turn strengthens purchasing decisions on the Shopee platform.

Sustainable Marketing Strategy: Building Brand Loyalty through Eco-Friendly Marketing Irsandi, Irsandi
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to explore the influence of sustainable marketing strategies on brand loyalty through the formation of an environmentally friendly brand image. With increasing consumer awareness of environmental issues, sustainable marketing has become an important element in branding strategies to create long-term relationships with consumers. This study uses a quantitative approach with a survey method, involving 300 environmentally conscious respondents, and analyzing data using the Structural Equation Modeling (SEM) technique. The results showed that green marketing has a significant effect on green brand image, which in turn mediates the relationship between sustainable marketing and brand loyalty. Consumers who perceive a brand as an environmental advocate tend to have higher loyalty to the brand. This finding highlights the importance of transparency and honesty in sustainable marketing to build a positive image and increase consumer loyalty. This study provides important implications for brand managers in developing effective sustainable marketing strategies, as well as for academics in enriching the literature on marketing and brand loyalty. Recommendations for further research include exploring the role of culture and individual values in influencing the relationship between sustainable marketing and brand loyalty.

The Influence of Digital Marketing and Service Quality on Purchase Decisions in MSMEs: The Role of Buying Interest as a Mediation Variable and Brand Image as a Moderation Variable Nanik Wahyuningtiyas; Imam Mukhlis
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study investigates the impact of digital marketing and service quality on consumer purchase decisions in MSMEs, examining purchase intention as a mediating variable and brand image as a moderating variable. The research aims to provide a comprehensive understanding of how these factors interact to influence purchasing behavior within digital environments for micro, small, and medium enterprises. A quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS) was employed, with data collected from 279 respondents who engaged with digital marketing content of MSMEs. Results reveal that digital marketing significantly enhances purchase intention, as does service quality, indicating the importance of these factors in cultivating consumer interest. Purchase intention further mediates the relationship between digital marketing, service quality, and purchase decision, underscoring its role as a critical step in converting interest into action. However, brand image showed limited moderating effects, suggesting that its influence may vary depending on the presence of other strong predictors like direct engagement and service quality. These findings contribute to the theoretical understanding of consumer decision-making in the context of MSMEs and provide practical insights for small business owners aiming to optimize their digital strategies. The study highlights the need for marketers within MSMEs to focus on enhancing purchase intention through digital marketing and service quality efforts, which can effectively drive purchase decisions in competitive, technology-driven markets.

Linking Islamic Financial Literacy and MSMEs Performance: A Comprehensive Review Fitriyah, Fitriyah; Winarno, Agung; Pratikto, Heri
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to explore the role of Islamic financial literacy in improving MSME business performance through a systematic literature review approach. Islamic financial literacy is considered increasingly relevant in the context of Muslim-majority countries, especially in supporting sharia-compliant financial decision-making, such as avoiding usury and using profit-sharing-based financing. Based on a literature analysis of various scientific articles, this study found that Islamic financial literacy can have a positive impact on MSMEs' business performance, profitability and innovation. In addition, this study also identifies research gaps related to moderating factors, such as religiosity, financial inclusion and business scale that affect the effectiveness of Islamic financial literacy. The results of this study are expected to contribute to academics, practitioners and policy makers in designing strategies to improve Islamic financial literacy more effectively to support MSME business performance

Influence of Price Perception, Word Of Mouth, and Brand Trust On The Purchase Decision Of Juragan 99 Bus Tickets Sinollah, Sinollah; Budi Wahono; Agung Winarno; Heri Pratikto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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The land transport sector in Indonesia, particularly bus services like Juragan 99, encounters difficulties in acquiring and retaining clientele due to intense rivalry. This study seeks to examine the influence of pricing, word of mouth (WOM), and brand trust on the purchasing decisions for Juragan 99 bus tickets. The employed methodology is a quantitative survey, utilising data gathered from 200 respondents who utilise the Juragan 99 bus route. The findings indicated that price, word-of-mouth, and brand trust significantly affect purchasing decisions, both individually and collectively. The findings underscore the significance of marketing strategies that incorporate competitive pricing, efficient word-of-mouth management, and the establishment of brand trust through great service. This study offers significant insights for Juragan 99 management to enhance competitiveness in the Indonesian land transport sector

A Systematic Literature Review: Exploring Leadership and Organizational Factors Driving Innovative Work Behavior in SMEs Tsabita Khwarazmita
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This systematic literature review explores the relationship between transformational leadership and innovative work behavior (IWB) in small and medium enterprises (SMEs). The review identifies how transformational leadership fosters an environment conducive to employee innovation through intellectual stimulation, individualized consideration, and inspirational motivation. Key mediators like knowledge sharing and perceived organizational support enhance this relationship, creating a collaborative culture that empowers employees to generate and implement new ideas. The review also highlights other critical variables influencing IWB, including organizational justice, psychological capital, and a learning-oriented organizational culture. These variables act as mediators or moderators, further shaping employees' innovative capacities. Findings from the VOSviewer analysis reinforce the central role of transformational leadership in driving innovation within SMEs and emphasize the importance of a supportive organizational culture. Future research should explore interactions between leadership styles and organizational factors to maximize SMEs' innovative potential.

The Influence of Training Programs and Commitment Organization on the Employee Performance of PT Dua Kelinci Pati Ramadhan Choiri Yuda, Gita; Palupi, Majang
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study determined the influence of training programs and commitment organizations on PT Dua Kelinci Pati employees' performance. The variables used are a training and commitment program organization as independent variables. While variable performance is the dependent variable. The research method used is quantitative and technical data collection using a questionnaire. Data collection techniques sample is non-probability sampling with purposive sampling technique. Number sample as many as 85 respondents. Data was tested using the SPSS 27.0 program, which used descriptive statistical analysis, assumption testing classic, and hypothesis testing. Research results show that the training program and commitment to the organization positively influence the performance of PT Dua Kelinci Pati employees, both simultaneously and partially.

Repurchase Intention Model of Generation Z Smartphone Products: Analysis of Brand Identity and Brand Love as Predictors Butarbutar, Novita; Halim, Fitria; Fenny, Fenny; Sudirman, Acai
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the influence of brand identity and brand love on the repurchase intention of smartphone products among Generation Z. This study uses a quantitative method with samples taken using a purposive sampling technique with a targeted number of respondents of around 200 people. By collecting survey data from Generation Z, which uses various smartphone brands, this study uses statistical analysis with SPSS to test the relationship between brand identity, brand love, and repurchase intention. The study's results indicate that brand identity and brand love significantly positively influence consumer intention to repurchase the same smartphone product. The implications of this study provide important insights for marketers in building more effective marketing strategies for the Generation Z target market. Marketers need to strengthen brand identity through elements relevant to consumer values and lifestyles and create deep emotional connections to build brand love. Thus, smartphone companies can increase consumer loyalty and repurchase intentions, which is essential in this highly competitive market.

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Home Page

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Contact Name rizal ula ananta fauzi

Contact Email rizalmanajemen@gmail.com

Phone +6282139474255

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Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA