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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,079 Documents

70 71 72 73 74

Internalization Of Sharia Economic Perspective Based On Creative Economy On Coffee Commodities in Enrekang Regency, South Sulawesi. Nur Aini; Nuringsih, Nuringsih; Lismawati, Lismawati
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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The creative economy is a sector that prioritizes the use of creativity, knowledge, and skills to produce products and services with high added value. From the perspective of sharia economics, the creative economy is not only seen in terms of its economic value, but must also be in accordance with sharia principles, such as justice, welfare, and sustainability. This study uses a qualitative approach with observation and interview methods. The understanding and application of sharia economic principles in coffee business activities in Bone Bone Village can be seen from several indicators, such as the level of public understanding of sharia concepts, the extent to which these principles are applied in coffee business practices, and their impact on the sustainability and welfare of farmers. Based on the results of research and observations, the following is an overview of the extent to which the people in Bone Bone Village understand and apply sharia economic principles in their coffee business activities. This study aims to explore the application of sharia economic principles in developing a creative economy in coffee commodities in Bone-Bone Village, Enrekang Regency. The main focus of this study is to analyze how the internalization of sharia economic principles such as justice, transparency, and the prohibition of usury can be applied in the local coffee industry to create added value and sustainability for rural communities. The research method used is qualitative with a case study approach, which includes interviews with coffee farmers, coffee entrepreneurs, and the surrounding community. The results of the study show that the application of sharia economics in the production and marketing of coffee based on the creative economy can improve the quality of life of coffee farmers and develop coffee products that are more valuable in the local and global markets. However, challenges in its implementation include a lack of a deep understanding of sharia economics and the limitations of marketing infrastructure. This study recommends strengthening sharia education and marketing digitalization as a solution.

Implementation of Red Ocean Strategy in MSMEs: A Case Study of Warung Sambal Nagih Bang Hepi Yogyakarta – Performance and Marketing Strategy Analysis Zainul Muttaqin; Anas Hidayat; Zaenal Arifin
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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In starting a business, especially on the MSME (Micro, Small and Medium Enterprises) scale, many business people go directly into existing markets and existing business models or commonly called Red Ocean. Especially in the culinary business, if there are still humans alive, the need for food remains, the potential for the culinary business also remains. The application of the Red Ocean Strayegy theory in building the Warung Sambal Nagih Bang Hepi MSME business in Yogyakarta is a way for business people that entering into an existing market still has the potential to compete, but it is necessary to make adjustments to the added value of their business as an additional strategy. This research analyzes business performance from the aspects of marketing, production, human resources, and finance. The results showed that the implementation of Red Ocean Strategy with added values such as affordable prices, extra rice portions, and free delivery services succeeded in making the business survive in a competitive market. Solutions implemented include special promos, CRM management, and adaptation to national economic dynamics. The conclusion shows that the business still exists and survives with a surplus profit of IDR 4,695,500 in period January-October 2024.

Balancing Work And Life: The Role Of Work Stress And Work-Life Balance On Employee Performance At The Pematang Siantar District Court Ranti Resianna Uliarta Simanjuntak; Faisal Akbar; Muhammad Fahmi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study seeks to examine the effects of workplace stress and work-life balance on employee performance at the Pematang Siantar District Court. Elevated work stress can adversely impact employee productivity, whereas a favorable work-life balance can improve performance and job satisfaction. This research utilized a quantitative methodology, employing census sampling to incorporate all 50 employees of the Pematang Siantar District Court as participants. Data were gathered via questionnaires and examined using multiple linear regression analysis. The results indicate that work stress adversely affects employee performance, while work-life balance positively influences it. Moreover, work-life balance is the predominant element influencing employee success. These findings underscore the significance of organizational policies in mitigating work stress and facilitating a balanced work-life dynamic to cultivate a healthier and more productive workplace.

The Influence Of Viral Marketing On Instagram Application Users' Purchase Intention @Kopikenangan.Id M Widyadhana Putra Nadhindra; Anas Hidayat
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to examine the influence of viral marketing on the purchase intention of Instagram application users @Kopikenangan.id. The research method used is Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. Quantitative data were collected through questionnaires completed by 300 respondents and analyzed using SmartPLS software. The results of the structural model analysis show that the quantity and credibility of information conveyed through viral marketing have a positive and significant impact on the usefulness of information. Furthermore, the usefulness of this information also positively and significantly affects the ease of information, which ultimately enhances consumer purchase intention. All hypotheses tested in this study were accepted, with T-statistic values > 1.96 and P-values < 0.05, indicating strong statistical support for the proposed model. This study provides valuable insights into how elements of viral marketing can influence consumer purchasing decisions. These findings can be utilized by marketing teams to design more effective communication strategies on social media, thereby increasing consumer engagement and purchase intention toward the offered products. By understanding these dynamics, companies can optimize viral marketing campaigns to achieve better results in terms of sales and consumer loyalty.

Factor Analysis Of Factors Driving Interest In Studying In Taiwan Asmirin Noor; Andrean Sugianto
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This research investigates the factors influencing students' interest in pursuing higher education in Taiwan. Utilizing factor analysis, the study identifies key components that significantly impact the decision-making process of prospective international students. The analysis reveals that out of eight identified factors, only two—Factor 1 and Factor 7—adequately represent the overall decision-making influences. Factor 1 encompasses variables such as Learning Facilities, Involvement in the International Arena, Industry Involvement, Satisfaction of International Students, Alumni Connections, Presence in Exhibitions, and Digital Campaigns. Meanwhile, Factor 7 includes Scholarship Programs and the Number of Research and Publications. Among these, the Quality of Campus Life emerges as the most dominant factor, with a very strong extraction value of 0.859. The study concludes that these factors collectively shape the attractiveness of Taiwan as a study destination, with the remaining 28 variables also exerting a significant influence, evidenced by their extraction values exceeding 0.5 on average.

Impression of Scarcity Messages on Impulse Buying in E-commerce: Experimental Study: English Ida Nur Aeni; Imas Nurani Islami; Ratieh Widhiastuti; Eva Nur Halimah
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This research aims to determine whether there are differences in the influence of low and high levels of scarcity messages on impulsive buying mediated by perceived arousal and to examine the effect of the moderating role of financial literacy on the influence of perceived arousal on impulsive buying. The method used in this research is an experimental research method with a factorial research design of 2 (limited-quantity scarcity: high vs low) x 2 (limited-time scarcity: high vs low), the sample in this study was 82 participants. The research results show that there is no difference in perceived arousal when faced with a message of scarcity, however, perceived arousal can encourage consumers to make impulsive purchases and financial literacy is not able to moderate the relationship between perceived arousal and impulsive purchases. This research implies that consumers need to increase self-control so as not to be led by arousal emotions when making purchasing decisions.

Technical Efficiency of Hybrid Corn Farming in Bontonompo District, Gowa Regency, South Sulawesi Hikma Suci Putri; Sri Mardiyati; Amruddin, Amruddin; Mohammad Natsir
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the factors that influence the production and technical efficiency of hybrid corn farming in Manjapai Village, Bontonompo District, Gowa Regency. The sampling method was carried out by simple random sampling with a sample size of 65 people. The data analysis used is multiple regression with the Cobb Douglas Stochastic Frontier Production Function. The results showed that the factors that significantly influenced the production of hybrid corn farming were land area, urea fertilizer, NPK (phonska) fertilizer, and pesticides. Land area, phonska fertilizer, and pesticides had a negative correlation with the production of hybrid corn farming, so that the addition of these inputs would reduce production efficiency. Urea fertilizer was positively correlated, so the addition of urea fertilizer would increase the production of hybrid corn farming. The average technical efficiency level of hybrid corn farming was 0.83 so that there was still an opportunity to increase technical efficiency by 0.17. The technical efficiency level of corn farming had a maximum value of 0.97 and a minimum of 0.42. Most hybrid corn farmers (43%) have achieved a technical efficiency level of between 0.91-0.99, so that most hybrid corn farming businesses are very efficient.

Strategy Of PT. Karya Sehati Utama (KSU) In Increasing Buying Interest Through Marketing Mix Nur Rachman, Naba’il; Hartono, Arif
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): Pebruary - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i02.1574

The internship activities carried out by the author aim to see how PT. Karya Sehati Utama, which operates in the property industry in Yogyakarta and its surroundings, can implement a good marketing mix strategy. PT. Karya Sehati Utama is one of the largest developers in Yogyakarta, which focuses on property development such as housing and villas. As a company in the property industry, PT. Karya Sehati Utama implements a 4P marketing mix strategy (product, price, place, promotion) to design and market projects that are in accordance with customer needs and market trends. To be able to find out the process, the author took observation data that was carried out directly and obtained 3 sources as a validity test. The method used by the author in compiling this internship report uses a qualitative method and uses triangulation testing. The analysis technique in this study consists of 3 activity flows that run simultaneously, namely: data reduction, data presentation and drawing conclusions. The results of this internship show that with the implementation of the marketing mix in the company, it has a significant influence on marketing activities so that the products offered can attract consumer buying interest.

Exploring Sustainable Tourism Through the Theory of Planned Behavior: A Study in Pemuteran Tourism Village, Buleleng, Bali Sekar, Maria Tabitha; I Gusti Putu Bagus Sasrawan Mananda; Ni Putu Ratna Sari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Unsustainable tourism can cause environmental damage, cultural degradation, and socio-economic inequality. Pemuteran Tourism Village in Bali applies sustainable tourism principles to balance economic benefits, environmental preservation, and community empowerment. This study aims to analyze tourist behavior in supporting sustainable tourism in the destination using Theory of Planned Behavior (TPB) as the theoretical framework. A quantitative approach was used with a sampling of 100 respondents, namely foreign tourists who have visited Pemuteran Tourism Village and have an interest in sustainable tourism. The sampling technique applied was purposive sampling, with data collection through questionnaires. Data were analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with SmartPLS software, supported by qualitative descriptive analysis. The results showed that tourists' intention to participate in sustainable tourism, as predicted by the TPB model, comprising attitudes, subjective norms, and perceived behavioral control significantly influences their actual behavior in practicing sustainable tourism at the destination.

Determination of Digital Accounting Factors to Increase MSMEs Income Maryanto, Maryanto; Ayu Esteka Sari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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This study aims to analyze the factors that affect the adoption of digital accounting and its impact on the increase in income of Micro, Small, and Medium Enterprises (MSMEs). Using quantitative methods and the Structural Equation Modeling (SEM) approach through AMOS software, this study identifies three main factors that play a role in the adoption of digital accounting, namely technology, internal organization, and regulation. The results of the analysis show that internal organizational factors have the greatest influence on the implementation of digital accounting, followed by regulations and technology. The tested research model met the Goodness of Fit criteria, with an R² value of 0.664, which shows that 66.4% variability in digital accounting adoption can be explained by these three factors. The synergy between MSMEs, the government, and technology developers is very important to accelerate digital transformation and increase the competitiveness of MSMEs in the digital economy era.

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Contact Name rizal ula ananta fauzi

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Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA