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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 962 Documents

87 88 89 90 91

Cost And Scale Efficiency Of Rice Farmers In Soc Trang Province, Vietnam La Nguyen Thuy Dung; Quoc Nghi Nguyen
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2350

Through the application of a non-parametric method, the research focused on measuring cost efficiency based on estimating technical efficiency and allocative efficiency in resources of rice farmers in Soc Trang Province, Vietnam. Moreover, the research centered on its values through the estimated and compared scale efficiency in the production of farmers. Research data was collected from 240 rice farmers who have been cultivating rice in My Tu and Thanh Tri districts, Soc Trang Province. The Data Envelopment Analysis (DEA) was used to estimate the effective component of rice farmers. The results showed that rice farmers achieved relatively high scale efficiency whereas the cost efficiency only was an average proportion.

Impact Of Electronic Word Of Mouth On Purchase Intention Of Skintific Products Via Tiktok Muhammad Ibnoe Nugraha; Satria Bangsawan; Dorothy Rouly H. Pandjaitan
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2354

This study aims to examine the influence of electronic word of mouth (eWOM) on purchase intention toward Skintific products on the TikTok platform. The primary objective is to analyze how consumer perceptions of information quality, information quantity, and information adoption derived from TikTok content can shape their intention to purchase skincare products. This research employs a quantitative method with a survey-based approach, using a structured questionnaire as the instrument for data collection. The questionnaire was distributed to TikTok users who had viewed or been exposed to Skintific-related content. The data were analyzed using multiple linear regression. The findings reveal that information adoption has a significant positive effect on purchase intention, whereas information quantity does not significantly influence perceived information usefulness. These results suggest that the relevance, usefulness, and credibility of information are more critical than its sheer volume in influencing consumer decision-making. Moreover, the process by which users adopt information from TikTok plays a central role in shaping favorable perceptions that ultimately lead to purchase intention.

The Effect of Firm Size and Public Accounting Firm Size on Audit Quality with Audit Fee as a Moderating Variable (Survey on Property and Real Estate Companies Listed on IDX in 2022–2024) Ahmat Bayu Sepriyanto; Sri Rahayu; Salman Jumaili
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2357

This study examines how company size and the size of the Public Accounting Firm (KAP) affect audit quality; the moderating variable is audit fees. The high complexity of reporting in the property and real estate industry, along with issues related to financial statement manipulation and delays, underpins this research. This study employs a quantitative method using Moderated Regression Analysis (MRA) on property and real estate companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. The results show that audit firm size does not affect audit quality, but firm size does. Furthermore, there is no evidence that audit fees moderate the relationship between audit quality and firm or firm size. This study is expected to improve the quality of business governance and the effectiveness of external audits in the property and real estate industry.

The Influence Of Brand Image And Brand Equity On Customer Satisfaction Of Wardah Cosmetic Products In Bandar Lampung City Triana Rospita Andharilla; Dorothy Rouly Haratua Pandjaitan
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2367

This study aims to examine the influence of brand image and brand equity on customer satisfaction of Wardah cosmetic products in Bandar Lampung City. The research employed a quantitative approach using a survey method, with data collected through questionnaires distributed to 110 respondents. Data analysis was conducted using multiple linear regression and partial tests (t-test) to test the proposed hypotheses. The results indicate that the first hypothesis (H1) is supported, meaning that brand image has a positive and significant effect on customer satisfaction. This suggests that the better Wardah’s brand image is perceived by consumers, the higher their satisfaction level will be. Furthermore, the second hypothesis (H2) is also supported, meaning that brand equity has a positive and significant effect on customer satisfaction. In other words, Wardah’s brand equity such as customer loyalty, brand awareness, and perceived quality contributes to strengthening customer satisfaction. The questionnaire results highlight that the corporate image indicator within the brand image variable requires more attention, as it obtained the lowest average score. Within the brand equity variable, brand loyalty also needs to be improved to enhance customer satisfaction. Improvements in these indicators are expected to significantly increase customer satisfaction and strengthen Wardah’s position in the domestic cosmetics market.

The Effect Of Environmental, Social, And Governance (ESG) Disclosure On Company Performance (Accounting, Financial, Operational, And Market) In Energy Sector Companies In Indonesia Ahmad Kurniawan Pranata; Katiya Nahda
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2250

This study aims to analyze the influence of Environmental, Social, and Governance (ESG) disclosure on company performance which includes accounting, financial, operational, and market performance of energy sector companies in Indonesia. This study uses a quantitative approach with secondary data obtained from financial statements and sustainability reports of 29 energy sector companies listed on the Indonesia Stock Exchange for the period 2022–2024. The measurement of ESG disclosure is based on the Global Reporting Initiative (GRI) indicators of the GRI 2, GRI 300, and GRI 400 standards. The company's performance is measured through Return on Assets (ROA), Return on Equity (ROE), Logarithm Natural Cost of Goods Sold (LNCOGS), and Logarithm Natural Market Capitalization (LNMKP), while the control variables used include Firm Age, Debt to Equity Ratio (DER), and Current Ratio (CR). Data analysis was carried out using the panel data regression method using Eviews 13. The results of the study show that ESG disclosure does not have a significant effect on the company's performance from accounting, financial, operational, and market aspects. These findings indicate that ESG disclosure in energy sector companies in Indonesia has not been able to make a real contribution to improving company performance during the study period.

Analysis Of Bottled Drinking Water Productivity At Company XYZ In Bali Sipayung, Ruth Wenda; I Wayan Gede Sedana Yoga; I Ketut Satriawan
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2345

XYZ is a company in Bali that is engaged in various product fields, one of which is bottled drinking water. During the operational process, the company faces various challenges such as production fluctuations, machine damage, labor shortages, and defective products, especially in 19-liter gallon bottled water products. These problems have an impact on the company's productivity decline. This study aims to analyze productivity levels using the Production, Organization, Sales, Product, Arbeiter, Capital (POSPAC) method, identify the factors causing the decline in productivity, and develop strategies to improve partial productivity at XYZ. The analysis of the causes of the decline in productivity was conducted using a fishbone diagram, and improvement strategies were proposed to enhance the company's performance. The results of the study show that productivity declined dramatically in certain months. Production productivity in November fell by -1.22%, organizational productivity in July by -8.05 %, sales productivity in December by -17.49%, product productivity in December by -33.95%, labor productivity in September by -32.16%, and capital productivity in December by -57.88%. Factors contributing to the decline in productivity include high absenteeism, employee disputes, machine breakdowns, weak organizational and distribution management, and unstable raw material quality.

The Impact of the QRIS Payment System on Increasing the Net Profit Margin of MSMEs in Bekasi Regency Dian Indah Sari; Slamet Maryoso
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2375

Abstract The purpose of this study was to evaluate the effect of the QRIS payment system on the growth of the Net Profit Margin of MSMEs in Bekasi Regency. The study population consisted of MSMEs that have used QRIS in the area. A purposive sampling method was used for sampling. Data were collected by distributing questionnaires to 50 MSME owners. Data processing was performed using SPSS 21 software. Multiple linear regression was used for data analysis. The study concluded that the QRIS payment system has a positive impact on increasing the Net Profit Margin of MSMEs ;located in Bekasi Regency. The use of QRIS offers benefits to MSMEs in the regency, such as a practical and fast method, requiring only one QR code, reducing reliance on cash, automating transaction recording, and enhancing the image and credibility of MSMEs. With the implementation of QRIS, the Net Profit Margin of MSMEs in Bekasi Regency has increased due to the fast and practical transaction process, operational cost savings, market expansion, increased consumer trust, transparency and ease of transaction reporting, and more secure transactions. Keywords: Payment System, QRIS, Net Profit Margin, MSMEs

The Influence of the Number of Collection Centers, Areca Nut Prices in Jambi, and Production Volume on Areca Nut Exports in Jambi Province: English Lili Febriyani; Rahma Nurjanah; Dearmi Artis
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2251

This study aims to analyze: (1) the development of the number of collection centers, areca nut prices in Jambi, and production volume in relation to areca nut exports in Jambi Province; and (2) the influence of the number of collection centers, areca nut prices, and production volume on areca nut exports in Jambi Province. The research uses secondary data obtained from the Central Bureau of Statistics (BPS) of Jambi Province and the Jambi Provincial Plantation Office for the period 2005–2023. The analytical method employed is multiple linear regression with the assistance of Eviews 10 software. The results show that areca nut exports experienced fluctuations with an average growth rate of 17.58%, the number of collection centers by 6.51%, areca nut prices by 7.39%, and production volume by 19.24%. The regression results indicate that the number of collection centers and areca nut prices have a significant effect on areca nut exports, while production volume has no significant effect.

Determinan Factors of Sustainability Report : The Moderating Role of Institutional Ownership Sabrina Gesila Finca; Agus Ismaya Hasanudin; Nurhayati Soleha
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2312

This study examines the influence of corporate governance mechanisms (board size and board independence) and profitability on the quality of sustainability report, with institutional ownership as a moderating variable in non-cyclical consumer companies listed on the Indonesia Stock Exchange during 2020-2023. Using quantitative analysis of 96 observations through Moderated Regression Analysis, the results reveal that board size and board independence have a positive effect on sustainability report, while profitability does not show a significant effect. Furthermore, institutional ownership moderates by weakening the relationship between governance mechanisms and sustainability report, but does not moderate the relationship between profitability and sustainability report.

Supply Chain Performance Analysis in the Cocoa Industry Using SCOR AHP Method: Case Study of PT XYZ in Bali Girsang, Ruth Maida Demona; I Wayan Gede Sedana Yoga; A. A. P. Agung Suryawan Wiranatha
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2346

PT XYZ is a cocoa processing company that requires a supply chain performance evaluation, as previous measurements have focused mainly on profit without considering process effectiveness. This study aims to measure supply chain performance using the Supply Chain Operations Reference (SCOR) framework and the Analytical Hierarchy Process (AHP). A total of 30 indicators across the five core SCOR processes were evaluated, weighted using AHP, and priority improvement indicators were identified. The results show a supply chain performance score of 87.46 (Good). Most indicators were in the excellent category; however, several remained low, including forecast accuracy (70.90, good), raw material planning accuracy (19.13, poor), number of trouble machines (66.67, average), and inventory accuracy for finished products (0.00, poor). In addition, the timely delivery performance by suppliers (90.83, excellent) was identified as vulnerable to decline. Improvements focus on low-performing indicators through strategies such as more accurate forecasting, integrated raw material planning systems, scheduled machine maintenance, real-time finished product inventory recording, and inventory coordination with suppliers through safety stock. This study provides a basis for systematic evaluation to enhance supply chain effectiveness and support the company’s operational sustainability.

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Home Page

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Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA