International Journal of Economics, Business and Innovation Research
International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Articles
962 Documents
<![CDATA[Analysis of Promotional Strategies to Increase Sales in The Creative Economy Business "Fatih Hydroponik" ]]>
<![CDATA[Saputra, Rully Rezki]]>;
<![CDATA[Yuliani, Helda]]>;
<![CDATA[Rif'at, Rif'at]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio ]]>
Publisher : <![CDATA[Cita konsultindo ]]>
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DOI: 10.63922/ijebir.v4i05.2294
<![CDATA[This study aims to analyze the promotional strategies implemented by Fatih Hidroponik to increase sales of hydroponic vegetable products in an increasingly competitive market. Fatih Hidroponik, a modern agriculture-based creative economy business in Banjarmasin City and Barito Kuala Regency, relies on hydroponic cultivation methods to produce fresh, pesticide-free, and environmentally friendly vegetables. However, despite its superior quality, the main challenge is marketing it to gain wider public awareness. This study used a qualitative descriptive approach, collecting data through consumer interviews and observing Fatih Hidroponik's promotional practices. The results indicate that the promotional strategy prioritizes digital promotion through social media (Instagram and WhatsApp) and direct customer engagement. Although effective in increasing product awareness, some consumers suggested increasing the variety of promotional content. Recommendations made in this study include optimizing the use of paid advertising on social media, increasing the variety of promotional content, and collaborating with local influencers to increase product exposure. This research is expected to provide insights and guidance for Fatih Hidroponik and similar businesses in designing more effective promotional strategies to increase sales and competitiveness in the market.]]>
<![CDATA[The Influence of Social Media Marketing Features on Purchase Decisions in Education Services ]]>
<![CDATA[Muhammad Nur Irfan Wahyudi]]>;
<![CDATA[Noor Suroija]]>;
<![CDATA[Paniya, Paniya]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio ]]>
Publisher : <![CDATA[Cita konsultindo ]]>
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DOI: 10.63922/ijebir.v4i05.2297
<![CDATA[The present research examines the impact of various social media marketing features, including interactivity, entertainment, perceived relevance, and informativeness, on consumer purchasing decisions in the educational service sector. The present study is anchored in the theoretical framework of consumer behaviour theory. A quantitative research design was employed, utilising a structured questionnaire administered to 100 high school students who actively utilise social media and have participated in educational programmes at the Brain Academy Centre in Semarang. Multiple linear regression analysis was performed using SPSS software. The findings suggest that perceived relevance (β = 0.220, p = 0.027) and informativeness (β = 0.280, p = 0.001) exert a statistically significant positive influence on purchase decisions, accounting for 44.6% of the variance (R² = 0.446). Conversely, interactivity and entertainment did not demonstrate significant effects. These findings contribute to the extant literature on social media marketing for intangible services and emphasise the practical importance of aligning content with consumers' informational needs. It is recommended that future research extend this analysis across a range of other social media platforms and demographic groups. This would allow for the validation and expansion of the insights derived from this analysis.]]>
<![CDATA[Financial Performance Analysis Of The Agro Group Packaged Drinking Water Company In 2022-2024 ]]>
<![CDATA[Widanarni Pudjiastuti]]>;
<![CDATA[Nola Ajeng Adellia]]>;
<![CDATA[Muniroh]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio ]]>
Publisher : <![CDATA[Cita konsultindo ]]>
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DOI: 10.63922/ijebir.v4i05.2299
<![CDATA[This study aims to determine the financial performance of the AGRO Group Bottled Drinking Water Company for 2022–2024 . This research is descriptive, meaning it describes a situation or area of interest systematically, factually, and accurately. The data sources used are: used in this study are secondary data obtained from Financial Report of 6 Branches of the AGRO Group Bottled Drinking Water (AMDK) Company from 2022 to 2024. The results of the study stated that overall, AGRO Group's financial performance during the 2022-2024 period showed significant variations among the six branches. Although some branches, such as CV. Banyumas Megah and CV. Centralindo Megah, showed good performance in terms of liquidity and solvency, there were several branches that still needed attention, especially CV. Tirta Indo Megah Kendari which consistently experienced difficulties in profitability. Branches such as CV. Tirta Indo Megah Kendari require more attention in debt management and operational costs. The results of this study provide a valuable evaluation tool for AGRO Group management to assess operational efficiency and resource management. By using ratio analysis, management can identify strengths and weaknesses in the financial structure, which can guide strategic decision-making.]]>
<![CDATA[Implication of Excessive Working Hours On The Risk of Worker Morbidity: Microeconomic Analysis Approach ]]>
<![CDATA[Nopiah, Ririn]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation ]]>
Publisher : <![CDATA[Cita konsultindo ]]>
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DOI: 10.63922/ijebir.v4i06.2313
<![CDATA[In the increasingly competitive modern era, excessive working hours have become commonplace in various industrial sectors. However, the increase in working hours often has a negative impact on workers' health. This study aims to examine the effect of excessive working hours on workers' morbidity in Bengkulu. Using data from the National Socio-Economic Survey (SUSENAS), this study uses the Instrumental Variable (IV) Probit analysis method to address the potential for endogeneity in the relationship between variables. The results show that excessive working hours have a positive and significant effect on the chance of increasing workers' morbidity by 9.7 percent. In addition, domicile factors, types of business fields and expenditures also contribute to the chance of morbidity status. This study emphasizes that excessive working hours have serious implications for workers' physical and mental health, so it is important to implement policies that support work-life balance and health promotion programs in the workplace.]]>
<![CDATA[The Influence of Information Technology-Based Career Competencies and Management on the Work Effectiveness of Lecturers at Gorontalo State University ]]>
<![CDATA[Santi Rauf]]>;
<![CDATA[Udin Hamim]]>;
<![CDATA[Juriko Abdussamad]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation ]]>
Publisher : <![CDATA[Cita konsultindo ]]>
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DOI: 10.63922/ijebir.v4i06.2329
<![CDATA[This study aims to determine the influence of information technology-based career competencies and management on the work effectiveness of lecturers at Gorontalo State University. The approach in this study is quantitative. The research method is expost facto and correlational research design. The sample in the study was 92 people. The data analysis technique used is SEM-PLS. The results of the study showed that the SEM-PLS equation for community satisfaction was Ŷ = α + 0.681X + 0.231Z + ε with a determination coefficient of 71.80% and for service quality, namely Z = α + 0.642X + ε with a determination coefficient of 41.30%. The results of the hypothesis testing are (1) the competence of lecturers has a positive and significant effect on information technology-based career management at Gorontalo State University. (2) lecturer competence has a positive and significant effect on the effectiveness of lecturers' work in the implementation of the Tridharma of Higher Education at Gorontalo State University. (3) information technology-based career management has a positive and significant effect on the effectiveness of lecturers' work in the implementation of the Tridharma of Higher Education at Gorontalo State University. (4) lecturer competence through information technology-based career management has a positive and significant effect on the effectiveness of lecturers' work in the implementation of the Tridharma of Higher Education at Gorontalo State University. So that information technology-based career management is able to become a good intervening variable which means that information technology-based career management becomes a strategic bridge that strengthens the impact of competence on the achievement of tridharma performance.]]>
<![CDATA[The Digital Dilemma: How Technostress and Digital Competence Impact Employee Performance via Job Satisfaction ]]>
<![CDATA[Syahputra, Muhammad Dio]]>;
<![CDATA[Rahmawati, Rini]]>;
<![CDATA[Claudia, Meiske]]>;
<![CDATA[Rifani, Ahmad]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation ]]>
Publisher : <![CDATA[Cita konsultindo ]]>
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DOI: 10.63922/ijebir.v4i06.2331
<![CDATA[This study delves into the critical relationship between technostress, digital competence, and employee performance at PT Air Minum Bandarmasih (Perseroda), with job satisfaction as a key mediating variable. The primary objective is to address the gap in existing research by examining how these technological factors influence employee outcomes within the specific context of a state-owned water utility company. Using a quantitative approach with a sample of 146 staff-level employees, the study employs Proportionate Stratified Random Sampling and SEM-PLS analysis to build upon previous studies by providing a nuanced understanding of these dynamics. The findings offer a significant novelty by confirming the negative and significant impact of technostress on both job satisfaction and performance, while simultaneously highlighting the positive and significant effect of digital competence. Crucially, the research establishes the vital role of job satisfaction as a mediator, demonstrating that managing technological demands and enhancing digital skills are not just about efficiency but are foundational to fostering employee well-being and, consequently, improving overall performance in the digital era.]]>
<![CDATA[Leadership and Organizational Culture on Employee Engagement ]]>
<![CDATA[Hasan, Halid]]>;
<![CDATA[Nikmah, Farika]]>;
<![CDATA[Resmita, Dini]]>;
<![CDATA[Fajer, Nunung Aliyati]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation ]]>
Publisher : <![CDATA[Cita konsultindo ]]>
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DOI: 10.63922/ijebir.v4i06.2339
<![CDATA[An organization faces the challenge of creating engaged employees. Several factors that can foster employee engagement are leadership and work culture. At the Indonesian Music Museum, employee engagement needs to be explored, given that it is a non-profit organization whose operational costs and funding are self-funded. This study employed qualitative methods, with the head and staff of the Indonesian Music Museum as the research subjects. Data collection techniques included participant observation, in-depth interviews, and documentation. The results provide an overview of the leadership style and organizational culture that influence employee engagement at the Indonesian Music Museum. The leadership style adopted by the head of the Indonesian Music Museum is democratic. This study explains that the two concepts of leadership and organizational culture complement each other. Effective leaders can shape and maintain a positive work culture, while a positive culture strengthens leadership effectiveness. The synergy between the two creates a work environment where employees feel motivated, valued, and have a sense of ownership, which is the core of employee engagement.]]>
<![CDATA[THE EFFECT OF AUDIT FEE, AUDIT DELAY, AUDIT TENURE, AND AUDIT ROTATION ON AUDIT QUALITY: Case Study of Non-Cyclical Consumer Companies Listed on the Indonesia Stock Exchange 2021-2023 ]]>
<![CDATA[Lilin Naravita]]>;
<![CDATA[Sri Rahayu]]>;
<![CDATA[Muhammad Gowon]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation ]]>
Publisher : <![CDATA[Cita konsultindo ]]>
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DOI: 10.63922/ijebir.v4i06.2340
<![CDATA[Audit quality is an essential dimension of financial reporting credibility, particularly for public companies listed on the Indonesia Stock Exchange (IDX). The credibility of financial statements is reinforced by reliable external audits that assure stakeholders of the accuracy and fairness of reported information. This study explores the impact of audit fee, audit delay, audit tenure, and audit rotation on audit quality within Consumer Non-Cyclicals sector companies over the period 2021–2023. The study applies a quantitative approach using secondary data from 41 IDX-listed companies with 123 firm-year observations. Audit quality is measured through the use of Big Four auditors, while explanatory variables include audit fees, audit delays, audit tenure, and audit rotation. Logistic regression is employed to test both individual and joint effects of the variables. Findings suggest that audit fees and audit delay significantly affect audit quality, while tenure and rotation show no significant influence. Collectively, all four variables jointly influence audit quality. These results provide theoretical contributions to agency theory and practical implications for regulators, auditors, and firms.]]>
<![CDATA[The Effect Of Recruitment And Turnover On The Performance Of Employees In The Transportation Division Of Pt Raf Cahaya Lestari ]]>
<![CDATA[Jon Edy]]>;
<![CDATA[Asep Agung Abdul Rohim]]>;
<![CDATA[Dwi Istiyanto]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation ]]>
Publisher : <![CDATA[Cita konsultindo ]]>
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DOI: 10.63922/ijebir.v4i06.2342
<![CDATA[This study aims to analyze the effect of recruitment and turnover on employee performance in the tranportation in the divvision of PT Raf Cahata Lestari. The reserch applied a quantitative approach whit a saturaded sampling technique, in which all employees were taken as respondents. Data were cillected through likert-scale questtionaires.The data were analized usiing multiple linier regression with the help op SPSS. The results show that partially, recruitment does not heve a sinificant effect on employee performance (sig. 0,927 > 0,05), while turnnover has e positive and significant effect (sig. 0,00 < 0,05). Simultaneously, recruitment and turnover signifocsntly influence employee performance, as indicated by an F-value of 16.675 > F_table 3.257. this means that 25,7% of employee performance variation is infuenced by the two variables, while the remaining 74,3% is explained by other factirs beyond this study.]]>
<![CDATA[The Influence Of Brand Positioning, Product Knowledge And Attitude On Green Product Purchase Intention Of Sensatia Botanicals ]]>
<![CDATA[Nadia Ayu Wulandari]]>;
<![CDATA[Dorothy Rouly H. Pandjaitan]]>;
<![CDATA[Roslina]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation ]]>
Publisher : <![CDATA[Cita konsultindo ]]>
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DOI: 10.63922/ijebir.v4i06.2348
<![CDATA[The escalating environmental crisis has driven a shift in consumer behavior towards eco-friendly products. Brands may perceive openings in the market, yet contradictions across prior scholarly outputs indicate unresolved ambiguity regarding what directs purchasing choices. This investigation intends to dissect how ecological brand positioning, comprehension of such brands, and disposition toward them interact to form the intention to acquire Sensatia Botanicals’ green-labeled commodities. Information was secured from 300 selected participants through purposive criteria and assessed via LISREL. The observed empirical outcomes demonstrate that positioning, knowledge, and attitudinal alignment with green brands all exert statistically significant positive impacts on the intention to procure environmentally branded goods. These results imply that companies should add strategies to communicate eco-friendly products effectively and efficiently by using social media influencers and digital media advertising. The communication strategy needs to highlight product quality and ethical production to justify premium pricing. Increased accessibility is key by expanding distribution through retail stores and e-commerce platforms. Additionally, companies must proactively build confidence in product performance with evidence-based marketing and authentic reviews.]]>
