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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 962 Documents

91 92 93 94 95

Fraud as a Social Construction: Qualitative Findings on the Role of Opportunity and Gender Dynamics in Accounting Practices Wilamsari, Feni; Purwanti, Lilik
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2525

This study explores fraud as a socially constructed phenomenon shaped by individual experiences, organizational contexts, and gendered dynamics within accounting practices. Using a qualitative interpretive approach, data were gathered through in-depth interviews with auditors, practitioners, and academics to understand how meanings of fraud are formed, negotiated, and enacted. The findings reveal that opportunity remains the most dominant driver of fraudulent behavior, transcending gender boundaries. While participants initially associated fraud cases with male perpetrators due to media representation and structural exposure, the study shows that both men and women share equal potential to commit fraud when opportunities emerge. Gender differences appear not in the propensity to engage in fraud, but in access to roles, visibility, and situational pressures that shape exposure to such opportunities. The study contributes to a deeper understanding of fraud beyond traditional rational-choice models by emphasizing its socio-cultural embeddedness. Implications highlight the need for organizations to address structural factors that create opportunities for fraud and to reconsider gendered assumptions embedded within fraud risk assessments.

The Influence of the Digital Entrepreneurship Education Ecosystem on Generation Z's Entrepreneurial Readiness Through Digital Entrepreneurship Literacy: An Experiential Learning Perspective Arisah, Nur; Subur, Hikmayani; Purnamasari, Wulan; Hasan, Muhammad
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2538

This study aims to analyze the influence of the digital entrepreneurship education ecosystem through digital entrepreneurship literacy on the entrepreneurial readiness of Generation Z. In the digital era, Generation Z has great potential for entrepreneurship, but often the lack of understanding regarding the basics of entrepreneurship and digital technology hinders their readiness to start a business. This study adopted a quantitative approach using a questionnaire as a data collection instrument, which was distributed to 420 Generation Z students in Makassar City who had participated in digital entrepreneurship education. Data analysis used was path analysis using several software for data processing such as Microsoft Excel 2010, SPSS (Statistical Product and Service Solution) version 20.0, and Partial Least Squares (PLS) techniques using SmartPls (version 4.0). The results of the study indicate that digital entrepreneurship learning and digital industry collaboration significantly influence digital entrepreneurship literacy and entrepreneurial readiness. In contrast, digital entrepreneurship training and digital business incubators did not significantly influence these two variables. This study suggests the need to improve the quality of digital entrepreneurship learning and collaboration with industry to strengthen the entrepreneurial readiness of Generation Z. Furthermore, digital business training and incubators should be optimized by aligning the materials with the latest technological needs.

The Effect Of Service Quality And Location On Yama Motor Customer Satisfaction Jason Mulyadi; Tri Lestira Putri Warganegara
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2113

In an increasingly competitive business environment, the factor that really determines a company's success is customer satisfaction, including in the automotive industry such as Yama Motor. Customer satisfaction is influenced by various aspects, including service quality and location. Aims to evaluate the influence of service quality and location on customer satisfaction at Yama Motor. The quantitative method is implemented by applying multiple linear regression analysis. The population is those who have serviced motorbikes at Yama Motor and the sample involves 100 respondents with the Lameshow formula at a margin of 10%. Data was collected using a questionnaire distributed to customers at Yama Motor. These findings explain (1) the influence of service quality on customer satisfaction, (2) the influence of location on customer satisfaction, (3) the simultaneous influence of service quality and location on customer satisfaction. This research concludes that the combination of superior service quality and appropriate prices is a key factor in increasing customer satisfaction for Yama Motor. The company needs to continue to make improvements to its service standards and establish a competitive pricing strategy to strengthen customer loyalty. , the aim of this research is to identify the influence of service quality and location on customer satisfaction at Bengkel Yama Motor. It is hoped that it can enrich theoretical insight in the realm of service marketing management science and provide practical recommendations for workshop managers in improving service quality and determining optimal location strategies..

The Effect Of Training, Work Ability And Work Experience On Performance Of Contract Workers In Bandung Kebonjati Hospital Muhammad Vebby Goena Putra
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2465

The phenomenon that occurs in contract employees at Kebonjati Hospital currently shows that there are some senior employees who have long work experience or have worked for more than 3 years but have not experienced performance improvement. In addition, with longer work experience, there are still few employees with sufficient work experience, lack of training. Most senior employees assume that training is only necessary for new employees and is not part of the company's work plan to improve performance. The purpose of this study was to determine the effect of training, work ability and work experience on the performance of contract employees in Kebonjati Hospital. This type of research this study is a quantitative research with the source data used in this study in the form of questionnaires distributed and filled by respondents who are contract employees at Kebonjati Hospital. The population of this study was 48 contract employees at Kebonjati Hospital. The test results showed that training had no significant effect on the performance of contract employees at Kebonjati Hospital Bandung evidenced by the value of t count 0.916 < 1.677 with significance 0.365 > 0.05. Work ability has a significant effect on the performance of contract employees at Kebonjati Hospital Bandung evidenced by the value of t count 3.003 > 1.677 with significance 0.004 < 0.05. Work experience has a significant effect on the performance of contract employees at Kebonjati Bandung hospital evidenced by the value of t count -2.321 > 1.677 with significance 0.025 < 0.05. In addition, training, skills and work experience simultaneously have a significant effect on the performance of contract employees at Kebonjati Bandung hospital evidenced by the calculated F value of 4,182 with significance of 0,011 < 0.05.

Solutions For Community-Based Tourism Development In The Mekong Delta Region Le Thi Ngoc Van; Quoc Nghi Nguyen; Le Thi Khanh Duy
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2489

This study was conducted to propose solutions for community-based tourism development in the Mekong Delta region (MDR). Qualitative research methods (expert consultation and SWOT matrix analysis) were used to address the research objectives. Research results show that community-based tourism in the MDR has achieved many positive accomplishments in recent decades, with numerous community tourism spots establishing attractive brands in the minds of both domestic and international tourists. However, limitations in human resource capacity, regional connectivity, product diversity, and the impact of climate change have hindered the development of this tourism type. Consequently, the study proposes several solutions for community-based tourism development in the MDR, including (i) Developing distinctive community-based tourism products associated with the riverine and orchard culture, (ii) Enhancing human resource training and management capacity for community-based tourism, (iii) Investing in infrastructure development and digital transformation in destination management, and (iv) Strengthening public-private linkages and international cooperation for sustainable community-based tourism development

Youtube And Film Viewing Among Students At Heritage Polytechnic, Eket: An Analysis Brown, George Nathan; Ifeanyi Martins Nwokeocha
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2534

This study investigates the patterns, motivations, and implications of YouTube-facilitated Nollywood film viewing among students at Heritage Polytechnic, Eket. Employing a survey research design, data were collected from a representative sample of 357 students drawn from six purposively selected departments across three faculties. The study examined the extent of student engagement with YouTube, the factors influencing their preference for the platform over traditional film-viewing channels, and the implications of these viewing habits for the Nigerian film industry. Findings revealed that approximately 60% of students accessed YouTube daily or multiple times weekly, predominantly to watch full films and trailers, while interactive activities such as commenting and sharing were less common. Practical considerations, including affordability, ease of access, and content variety, emerged as the primary drivers of platform preference, whereas peer influence and educational motivations were less significant. The study also found that YouTube promotes cultural engagement, increases awareness of film quality issues, and provides opportunities for independent filmmakers, but simultaneously exposes students to unregulated and pirated content. Grounded in the Technological Acceptance Model and the Uses and Gratifications Theory, the research highlights the dual role of YouTube as both an enabler of accessible film consumption and a platform with potential challenges for content regulation. The findings underscore the need for filmmakers, regulators, and educational institutions to harness YouTube’s advantages while implementing strategies for content verification, media literacy, and industry sustainability.

Quality Using SERVQUAL to Enhance Customer Satisfaction and Loyalty at MSME Nyamilo Gilang Permatasari, Trivena; Winda Purwaning Suhairiya; Sudarmiatin; Wening Patmi Rahayu
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2548

This study aims to describe the service quality of Nyamilo MSMEs using the SERVQUAL model and to examine its relationship with customer satisfaction and loyalty. A qualitative approach was used through interviews with the owner and three customers who had made more than two purchases, accompanied by observations of online sales activities and documentation from social media. The results show that all five dimensions of SERVQUAL, namely tangibles, reliability, responsiveness, assurance, and empathy, are well fulfilled. Neat and hygienic packaging, consistent taste, quick response in communication, transparency in the production process, and the ability to customize orders are factors that shape a positive experience for customers. These findings indicate that good service increases satisfaction, which in turn encourages loyalty in the form of repeat purchases and recommendations to others. This study confirms that service quality plays a crucial role in retaining customers for online-based culinary SMEs like Nyamilo.

The Effect of Service Quality, Promotion, and Customer Satisfaction on Wizzmie Purchase Decisions in Makassar City Hasyim, Sitti Hajerah; Sri Utami
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2562

This study aims to analyze the influence of service quality, promotion, and customer satisfaction on purchasing decisions of Wizzmie consumers in Makassar City. Using a quantitative approach, data were collected through questionnaires from 100 respondents who had made purchases in the last three months. The analysis was conducted using the Structural Equation Modeling (SEM) method to determine the direct and indirect effects between variables. The results showed that service quality and promotion had a significant effect on customer satisfaction, which in turn influenced purchasing decisions. In addition, the three independent variables—service quality, promotion, and customer satisfaction—had a positive and significant effect on purchasing decisions. Customer satisfaction was the most dominant variable in influencing purchasing decisions. These findings provide strategic implications for Wizzmie managers in improving service quality and promotion effectiveness to encourage consumer loyalty and purchasing decisions.

The Impact of Financial Literacy and the Ease of Digital Technology on the Income of MSMEs in Makassar City Nurjannah, Nurjannah; Sitti Hajerah Hasyim
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2563

Micro, Small, and Medium Enterprises (MSMEs) are a business sector that plays a vital role in the national economy. MSMEs are the backbone of a country's economy during an economic crisis. The purpose of this study is to examine the effect of digital technology and financial literacy on MSME income in Mamajang District, Makassar City. This study employed purposive sampling and quantitative methodology, with 100 respondents as a sample. Data collection methods used were direct observation and questionnaire distribution. Data analysis used Smart PLS software. The results show that digital technology and financial literacy are important factors in increasing MSME income. Therefore, MSMEs are expected to continue to improve their understanding of financial literacy and optimize the use of digital technology to support the success and sustainability of their businesses.

Bridging Campus to Business World: Roles of Business Literacy and Networking Capability in Enhancing Students’ Entrepreneurial Motivation Sepvianto, Gersom Arie; Budiyanto, Fajar; Sudarmiatin; Wijijayanti, Trisetia
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2568

Entrepreneurship is increasingly recognized as a critical component in higher education, especially for management students who are preparing to enter a dynamic business environment. This study investigates the effects of business literacy and networking capability on entrepreneurial motivation among fifth-semester students of the Management Study Program, Faculty of Economics, XYZ University. The research addresses the problem that, despite growing attention to entrepreneurship education, the combined influence of cognitive (business literacy) and social (networking capability) factors on students’ entrepreneurial motivation remains underexplored. Using a quantitative descriptive–correlational method, data were collected from 125 respondents through an online survey and analyzed using multiple linear regression in SPSS version 30. The results show that both business literacy and networking capability have significant positive effects on entrepreneurial motivation, both individually and simultaneously. Among the two predictors, networking capability was found to be the most dominant factor, indicating that strong social relationships and access to professional networks greatly enhance students’ entrepreneurial drive. This study concludes that improving students’ business knowledge and strengthening their networking abilities are essential strategies for fostering entrepreneurial motivation. The findings contribute both theoretically, by integrating cognitive and social perspectives, and practically, by offering insights for designing more effective entrepreneurship education programs. Keywords: Entrepreneurial motivation, business literacy, networking capability.

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Home Page

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Editorial Address jungke RT 02 rw 01

Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA