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Untung Eko Setyasari
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EKOBIMA Ekonomi Bisnis dan Manajemen
Published by POLITEKNIK LP3I BANDUNG
ISSN : -     EISSN : 30261996     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
EKOBIMA : Jurnal Ekonomi Bisnis Dan Manajemen adalah berisi kajian hasil penelitian tentang Ekonomi, Bisnis dan Manajemen, diterbitkan oleh 2 (dua) kali dalam satu tahun pada bulan Juni dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 85 Documents
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Pengaruh Film-Induced Tourism Terhadap Niat Kunjungan Dan Merekomendasikan Kunjungan Ke Destinasi Yang Dimediasi Oleh Keterlibatan Wisatawan Terhadap Film Syahla Karima Musfha; Heri Puspito Diyah Setiyorini
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.2984

Abstract

This study aims to analyze the influence of film-induced tourism on visit intention and destination recommendation intention, mediated by tourist engagement, using the Netflix series "Gadis Kretek" as the research object. The novelty of this study lies in the empirical examination of tourist engagement as a mediating mechanism within the film-induced tourism ecosystem on digital streaming platforms in Indonesia, a relationship that remains insufficiently explored in existing literature. A quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS) was applied to 300 respondents who had watched the series. Results indicate that film-induced tourism exerts a very strong influence on tourist engagement (β = 0.910, p < 0.001), which subsequently significantly affects visit intention and recommendation intention (β = 0.342, p < 0.001). The direct effect of film-induced tourism on behavioral intention was non-significant (β = 0.087, p = 0.155), confirming that tourist engagement operates as a full mediator (VAF = 100%). These findings establish that exposure to streaming content does not automatically generate behavioral intentions without a deep psychological engagement process, thereby substantially enriching the theoretical framework of film-induced tourism.
Peran E-Trust dalam Memediasi Pengaruh Social Media Marketing, E-WOM, dan Brand Image terhadap Purchase Intention Produk Fashion Jimshoney Ekta Ratri Pramudita; Tri Septin Muji Rahayu
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.2989

Abstract

The rapid growth of the online fashion industry intensifies competition among local brands in the women's bags and wallets category. In regional markets like Purwokerto, consumers often face challenges regarding product quality doubts and digital transaction security. Therefore, this study aims to explore the effect of Social Media Marketing, Electronic Word of Mouth (e-WOM), and Brand Image on Purchase Intention, mediated by E-Trust, using the Stimulus-Organism-Response (SOR) framework. A quantitative approach was employed using online questionnaires distributed to 155 respondents in Purwokerto. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) assisted by SmartPLS. The results reveal that Social Media Marketing, e-WOM, and Brand Image positively and significantly impact Purchase Intention. Furthermore, E-Trust successfully mediates the relationship between these three marketing variables and the purchase intention for Jims Honey products. In conclusion, building consumer trust through effective digital marketing and a strong brand image is crucial for local businesses to boost online purchase intentions. These findings provide practical insights for fashion brands to optimize their digital presence and minimize consumer perceived risks.
Keberlanjutan Usaha Melalui Pengelolaan Keuangan: Analisis SOAR Pada IKM Fashion di Pancur Batu Siti Nurhaliza; Muhammad Syahbudi; Wahyu Syarvina
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.3022

Abstract

This study aims to analyze business sustainability strategies through financial management in fashion SMEs in Pancur Batu District using the SOAR (Strengths, Opportunities, Aspirations, Results) approach. A descriptive qualitative method was employed, with data collected through interviews, observations, and documentation from purposively selected informants, including academics, business owners, and business community members. The findings indicate that SMEs possess strengths in production competence, customer loyalty, and operational flexibility, while digital technology and social media create significant growth opportunities. The recommended strategies emphasize strengthening financial management, improving financial literacy, implementing systematic financial record-keeping, optimizing digital technology, and expanding business networks. The SOAR approach proves effective in supporting sustainable SME development.
Pengaruh ROA, DER, Serta LDR Terhadap Harga Saham Perusahaan Sub Sektor Perbankan Yang Terdaftar Di Bursa Efek Indonesia Periode 2022-2025 Vivin Shalsya Aulia; Rr. Eko Giyartiningrum
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.3025

Abstract

This study is underpinned by an attempt to examine the effects of ROA, DER, LDR on stock prices of banking sub-sector firms listed in Indonesia Stock Exchange during the 2022-2025. This study is justified by several contradictory prior research finding on the relationship of financial ratios to stock price, which it is hoped could be further investigated empirically. This study employs quantitative methodology with associative research design. The data employed in this study are secondary data consisting of annual financial statements and stock prices of banking firms. This study employs purposive sampling to select the research sample. The finding show ROA has a positive and statistically significant influence on stock prices. As for DER and LDR it does not exert any effect over stock prices. Simultaneously, ROA, DER and LDR also effect stock price. The findings indicate that financial performance information continues to be a key element to be considered by financier in making investment decisions and are in accordance with the Signalling Theory which states that corporate financial information as a signal to the market in seeing the prospects of the company in the future.
Pengaruh Dukungan Sosial, Efikasi diri, Kesiapan Kerja terhadap Kecemasan Karir Pada Mahasiswa Tingkat Akhir Arba Sunur; Nurbaiti; Sri Ramadhani
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.3026

Abstract

The purpose of this study was to examine the effect of social support, self-efficacy, and work readiness on career anxiety among final-year students. This study employed a quantitative approach using a survey method. The population consisted of 120 final-year students of the Management Study Program, Faculty of Economics and Business, State Islamic University of North Sumatra. A sample of 92 respondents was selected using a non-probability sampling technique based on the Slovin formula with a 5% margin of error. Data were collected through questionnaires that met validity and reliability requirements and were analyzed using multiple linear regression, t-test, F-test, and coefficient of determination. The results showed that social support had a negative and significant effect on career anxiety (Sig. = 0.027 < 0.05), and self-efficacy also had a negative and significant effect (Sig. < 0.001 < 0.05). In contrast, work readiness had no significant effect on career anxiety (Sig. = 0.554 > 0.05). Simultaneously, social support, self-efficacy, and work readiness significantly influenced career anxiety (Sig. < 0.001), with an R² value of 0.896. These findings indicate that social support and self-efficacy play important roles in reducing career anxiety among final-year students.
Pengaruh Disiplin Kerja Terhadap Kinerja Melalui Motivasi Kerja Karyawan PT XYZ Ananda Natasya; Ika Korika Swasti
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.3057

Abstract

This study aims to analyze the effect of work discipline on employee performance, work discipline on work motivation, work motivation on employee performance, and the mediating role of work motivation between work discipline and employee performance at PT XYZ. This research employs a quantitative approach using a census (saturated sampling) method involving all 60 employees of the production and woodworking divisions. Data were collected through questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Findings reveal that work discipline does not directly and significantly affect employee performance (H1 rejected). However, work discipline has a positive and significant effect on work motivation (H2 accepted), and work motivation has a positive and significant effect on employee performance (H3 accepted). Furthermore, work motivation serves as a full mediating variable in the relationship between work discipline and employee performance (H4 accepted). These results suggest that companies should not only enforce disciplinary rules but also intensify efforts to strengthen employee work motivation to achieve optimal performance outcomes.
Ketahanan Ekonomi dan Peacebuilding: Pemberdayaan UMKM OTOP di Kawasan Konflik Thailand Selatan Murokib Kode
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.3062

Abstract

The southern border region of Thailand (Pattani, Yala, and Narathiwat) endures protracted conflict and structural poverty that constrain the economic activities of Malay-Muslim communities. This study analyzes the implementation of the One Tambon One Product (OTOP) program in a conflict zone, identifies the barriers and adaptation mechanisms of entrepreneurs, and evaluates the potential of OTOP as an instrument of economic peacebuilding. A sequential explanatory mixed-methods design was used: a survey of 150 OTOP entrepreneurs (stratified random sampling) and in-depth interviews with 18 informants (purposive sampling), analyzed through descriptive-inferential statistics and thematic analysis. Findings reveal that conflict affects six business dimensions: restricted mobility (73.3%), low trust in government programs (38.7%), difficult access to capital (68%), limited market penetration beyond the region (22%), low e-commerce adoption (29.3%), and psychosocial burden (61.3%). Communities developed four social-capital-based adaptation mechanisms: solidarity networks, mosque-based economic clusters, halal and Malay-Islamic identity specialization, and cross-border market linkages with Malaysia. The study contributes theoretically by integrating conflict-sensitive development, empowerment, and economic peacebuilding into a single analytical framework, and practically by recommending a conflict-sensitive OTOP program design through strengthened Islamic financing and cross-border trade corridors.
Pengaruh Brand Awareness dan Event Marketing terhadap Keputusan Menabung Pada Bank Syariah Indonesia di KCP Medan A.H Nasution Fathiya Syahidah Nasution; Atika; Fauzi Arif Lubis
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.3065

Abstract

This study aims to analyze the influence of brand awareness and event marketing on savings decisions at Bank Syariah Indonesia, specifically at the BSI KCP Medan A.H. Nasution branch. The background of this study is based on the phenomenon of an increasing number of customers despite a previous service system disruption that had the potential to undermine public trust. The research method used is a quantitative approach with data collection techniques via a questionnaire distributed to BSI customers. The data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression. The results indicate that brand awareness and event marketing have a significant influence, both partially and simultaneously, on savings decisions. This indicates that the stronger the brand awareness and the more effective the event-based marketing activities, the higher the tendency for the public to choose to save at Bank Syariah Indonesia. This study is expected to contribute to the development of Islamic banking marketing strategies and serve as a reference for future research.
Penerapan Metode Economic Order Quantity (EOQ) dalam Pengendalian Persediaan Bahan Baku Kayu pada UD. Khairun Jaya Azlina Azmi Siahaan; Hendra Harmain; Isnaini Harahap
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.3066

Abstract

This study aims to analyze raw material inventory control at UD. Khairun Jaya using the Economic Order Quantity (EOQ) method. Inefficient inventory management has led to high ordering frequency and inventory costs. This research employs a descriptive quantitative approach using EOQ and Total Inventory Cost (TIC) analysis. Data were collected through observation, interviews, and documentation related to raw material usage, ordering costs, and holding costs. The results indicate that the optimal order quantity based on EOQ is 5,947 inches with an ordering frequency of 4 times per year. The total inventory cost using EOQ is Rp1,483,677, which is lower than the company’s policy cost of Rp3,964,643. Therefore, the implementation of EOQ proves to be effective in improving cost efficiency and assisting the company in determining optimal inventory policies. The Economic Order Quantity (EOQ) method is considered a suitable reference for raw material inventory management, as it can improve operational efficiency while ensuring the continuity of the production process.
Pengaruh Kepemimpinan Transformasional terhadap Kepuasan Kerja Dosen Generasi Z di Perguruan Tinggi Swasta Monika Sutarsa; Horas Djulius; Yusuf Arifin
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.3068

Abstract

This study aims to analyze the influence of transformational leadership, motivation, and competence on job satisfaction, as well as their implications for the turnover intention of Gen Z lecturers, with affective commitment serving as a moderating variable. A quantitative approach was employed, utilizing a survey method involving 212 Gen Z lecturers from private higher education institutions in the East Priangan region holding 'B' accreditation. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that transformational leadership, motivation, and competence all have a positive and significant effect on job satisfaction, with coefficients of 0.284, 0.351, and 0.317, respectively. Job satisfaction has a negative and significant effect on turnover intention, with a coefficient of -0.442. Furthermore, transformational leadership, motivation, and competence also exert a significant negative influence on turnover intention. Affective commitment was found to moderate the relationship between job satisfaction and turnover intention, with a coefficient of -0.271. These findings suggest that enhancing leadership quality, motivation, competence, and affective commitment can serve as effective strategies to increase job satisfaction and reduce turnover intention among Gen Z lecturers.

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