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DBESTI: Journal of Digital Business and Technology Innovation
Published by STT Terpadu Nurul Fikri
ISSN : 30471028     EISSN : 3032775X     DOI : https://doi.org/10.54914/dbesti.v1i1
Core Subject : Economy, Science,
Computer Science & IT Economics, Econometrics & Finance Library & Information Science
DBESTI: Journal of Digital Business and Technology Innovation merupakan jurnal ilmiah di bidang Bisnis Digital dan Inovasi Teknologi. DBESTI: Journal of Digital Business and Technology Innovation akan diterbitkan oleh LPPM STT Terpadu Nurul Fikri dengan periode dua kali dalam setahun, yakni pada bulan Mei dan November.
Arjuna Subject : Umum - Umum
Articles 50 Documents
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Penerapan Modul Point of Sale Odoo untuk Efisiensi Transaksi Penjualan UMKM Toko Tiga Saudara Shafira, Hurul Aini; Amalia; Suhendi
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.1942

Abstract

This study aims to implement the Point of Sale (PoS) module system using Odoo for the micro, small, and medium enterprise (MSME) Toko Tiga Saudara, which currently relies on a manual recording system. Manual data recording often leads to various issues such as data loss, calculation errors, delays in report generation, and difficulties in accurately monitoring inventory. Therefore, an integrated and efficient system solution is required. The research method used is qualitative with an action research approach. Data were collected through in-depth interviews and direct observations of the store owner and daily operational activities. The implementation process included installing Odoo, configuring the PoS module based on the store’s requirements, conducting user training, performing system testing using the User Acceptance Testing (UAT) method, and evaluating system effectiveness. The results show that the system is capable of integrating transaction processes and inventory management in real time, minimizing recording errors, and generating accurate and easy-to-understand sales reports. Furthermore, the system increases operational efficiency and supports the store owner in making strategic decisions. The implemented system is deemed to meet the user’s needs; however, further development is recommended to add additional features that can support business growth in the future.
Perancangan Sistem Pemesanan Makanan Berbasis Web pada UMKM dengan Framework Laravel Fadhliansyah, Ahmad; Wibowo, Edi; Panji, Krisna
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.1950

Abstract

Mie Ayam & Bakso Mas Dava is a culinary MSME that still uses manual order recording, often leading to errors, long queues, and service delays. This study aims to design a webbased ordering application to improve operational efficiency, reduce recording errors, and simplify order and sales management. The development method used is Extreme Programming (XP), which includes planning, design, coding, testing, and evaluation phases. The application was developed using the Laravel framework, supported by Tailwind CSS, HTML, MySQL, and integrated with Midtrans as a payment gateway. Key features of the system include menu ordering, shopping cart, special order notes, order status tracking, and an admin dashboard for managing products and sales reports. Testing using the Black Box testing method shows that the system is 100% running as expected.. Evaluation involving 15 users showed that the application is easy to use and speeds up the ordering process. The business owner also confirmed that the system significantly reduces recording errors and improves service efficiency. Based on these results, the application is considered feasible for implementation and has the potential to be further developed to support the digital transformation of culinary MSMEs.
Implementasi CMS Wordpress Berbasis Agile untuk Pengembangan Website Profil PT Heritage Pijar Manajemen Irfan; Rusmanto
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.1953

Abstract

PT Heritage Pijar Manajemen, a company specializing in professional and business entity certification services, faces challenges in disseminating information and services to the wider public due to the absence of an optimized profile website. This study, therefore, aimed to design and develop a web-based information system capable of presenting PT Heritage Pijar Manajemen company profile in a professional, appealing, and accessible manner. The developed website underwent testing using Black Box, User Acceptance Testing (UAT), and a Likert scale questionnaire. Evaluation results indicate that all core features of the website function as expected. Based on feedback from 45 respondents, the website received an average score of 4.50 out of 5, equivalent to 94 out of 100, categorized as "Excellent". The highest scores were achieved in aspects such as navigation, clarity of information, responsive design, and website loading speed. These findings demonstrate that the developed website successfully provides a positive user experience and effectively meets the company’s information needs.
Optimalisasi Google My Business untuk Meningkatkan Brand Awareness Bisnis Dekorasi - Tiwsflowers Lutfisa, Aulia Harfa; Shiroth, Salman Fathy; Jayadin
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.1977

Abstract

The growth of digital marketing has increasingly required small and medium-sized enterprises (SMEs) to optimize digital platforms to enhance brand visibility and awareness. This study aimed to examine the impact of optimizing Google My Business (GMB) on brand awareness at Tiwsflowers, a local event decoration business. The optimization strategy included updating business information, enhancing visual identity through logo and product photos, and organizing services into thematic categories. A quantitative research method with a causal-comparative approach was applied, combining A/B testing of GMB performance data and simple linear regression analysis based on a survey of 100 respondents. Results from the A/B testing revealed a 31.58% increase in website clicks after the optimization, although some other performance metrics experienced slight declines. The regression analysis indicated a positive correlation with a coefficient of 0.581 and a determination coefficient (R²) of 0.338, suggesting that 33.8% of the variance in brand awareness could be explained by GMB optimization. The T-test confirmed the statistical significance of this relationship with a p-value of 0.000. Overall, the findings demonstrated that GMB optimization made a meaningful contribution to building brand awareness and could serve as a relevant digital strategy for SMEs to strengthen their online presence. This study also offered practical implications for leveraging GMB features as part of localized marketing efforts
Strategi Konten Visual dalam Pemasaran Digital: Studi Kasus Akun Instagram Sorai Merchandise Putriajni, Anyelir Salsabila; Suhendi, Suhendi; Saputra, Nugroho Dwi
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.1987

Abstract

Instagram has become a primary platform in visual-based digital marketing strategies. This study aims to analyze the influence of visual design content on the effectiveness of digital marketing on Sorai Official Merchandise's Instagram account. A quantitative method was applied by distributing questionnaires to 129 followers of the account. The data were analyzed through validity and reliability tests, simple linear regression, and partial t-test. The results show that visual design content significantly affects digital marketing effectiveness, with a coefficient of determination (R²) of 55.6% and a significance value of < 0.001, which is under 0.05. Visual elements such as color, typography, illustration, and composition shape audience perception, encourage interaction, and influence purchase decisions. This research highlights the importance of a consistent and appealing visual content strategy to enhance the effectiveness of social media marketing.
Perancangan Sistem Informasi Akademik Pesantren Berbasis Web Menggunakan Metode Research and Development Hidayatullah, Sukma; Rosyidi, Lukman
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.1997

Abstract

Pesantren Teknologi Informasi dan Komunikasi (PeTIK) is a technology-based educational institution that faces challenges in managing academic data due to its manual system using Google Spreadsheets. This study aims to design and develop a web-based academic information system to enhance efficiency and accuracy in recording grades, attendance, and lecture schedules. The Research and Development (R&D) method with a qualitative approach was employed, involving admins, teachers, and students as research subjects. Data were collected through literature studies, interviews, observations, and documentation, and analyzed descriptively. The system was developed using Node.js and Express.js for the backend, React.js for the frontend, and MySQL as the database. Testing was conducted using black-box methods and user evaluations. The results show that the system improved work efficiency, indicated by reduced time in academic data recording, fewer input errors, and a streamlined academic workflow. The system also enhanced accessibility and transparency of academic information. In conclusion, the academic information system successfully replaced manual processes with integrated, efficient, and user-friendly digital workflows. Further development is recommended to include notification features, report generation, and automated schedule-change management to support more optimal academic operations.
Implementasi Sistem Pengolahan Data Terintegrasi dengan Algoritma K-Means pada KNIME Nabila, Zakiah; Adriansyah, Ahmad Rio
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.2059

Abstract

This research aims to develop and implement an integrated data processing system based on KNIME to analyze employee satisfaction at X School. The methodology involved collecting data via a survey distributed to 125 employees, integrating data from Google Sheets, preparing the data, applying the K-Means algorithm to cluster employees by satisfaction levels, and visualizing the results in an interactive dashboard. The research results indicate that the system was successfully built and can group employees into three clusters: Very Satisfied, Satisfied, and Less Satisfied. User acceptance testing (UAT) showed that the system met 80% of the testing criteria, indicating that most features functioned as expected by users. Evaluation using the Silhouette Coefficient produced an average value of 0.19, indicating less-than-optimal clustering quality, but the system still provided an overview of employee satisfaction levels. This system supports KNIME use for employee satisfaction analysis and provides strategic recommendations for X School to improve employee satisfaction and retention.
Implementasi CMS pada Website Pemasaran Layanan Pengaspalan Jalan dengan Metode Waterfall Fadhila, Salsa Mutia Putri; Pramudiawardani, Shelly; Asqia, Misna
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of information technology encourages business actors, including the construction service sector, to adopt digital media as a more effective marketing tool. CV Satria Abadi, a road paving service company, faces challenges reaching customers because it still relies on conventional marketing strategies, such as direct communication via messages and phone calls. This research aims to develop a marketing website based on the WordPress CMS to improve information accessibility and service professionalism. The system development was carried out using the Waterfall method. This system is expected to help address existing issues by enhancing access to service information and the company's professionalism. The research results show that the developed website successfully meets user needs and enhances the effectiveness of digital promotion for CV Satria Abadi. Further feature development and regular content updates are planned.
Pengaruh Content Marketing Instagram terhadap Potensi Leads Penjualan pada UMKM Kuliner Nika, Syawla Ersi; Kasih, Jemiro; Shiroth, Salman Fathy
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.2232

Abstract

This study aims to examine whether Instagram-based content marketing strategies can increase the number of sales leads for UMKM RCFood. Instagram was chosen due to its interactive features, such as reels, stories, and bio links, which support content promotion. The study employs a quantitative correlational approach using a survey method and simple linear regression analysis. Data were collected via an online questionnaire in Google Forms, distributed to 100 followers of the Instagram account @rcfoodd, using purposive sampling. The results show that content marketing has a significant influence on lead volume, with a coefficient of determination (R²) of 0.591. One of the observed indicators was the increase in page views on Taplink, which was listed in the account’s bio, as well as direct messages from users, indicating their interest in proceeding to purchase. This implies that engaging and consistent content can drive user actions. Therefore, optimizing content strategies is recommended for MSMEs using social media to enhance customer engagement.
Digitalisasi Sistem Manajamen Inventaris Koperasi Berbasis Aplikasi Odoo Kamilah, Shofiyyah Nur; Faisal, Faralita; Amalia, Amalia
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.2273

Abstract

This study discusses the implementation of the Inventory module in the Odoo-based Enterprise Resource Planning (ERP) system as a digital solution for inventory management at the Bogor Madani Sejahtera Cooperative. The use of Previous manual recording often led to data discrepancies, late reports, and difficulties in monitoring goods availability in real time. This research aims to improve the efficiency and accuracy of stock recording through a more integrated system. The approach used is a case study with a qualitative method. Data collection methods include observation, interviews, and documentation. Data analysis is carried out descriptively by comparing conditions before and after system implementation. The system was built using Odoo version 16 with a focus on the Inventory module, and tested using the Blackbox Testing method and User Acceptance Testing (UAT) involving the admin and cooperative employees. The results of the study show that the system meets the cooperative's needs, especially in recording transactions, monitoring stock, and reporting. In general, this system can improve operational efficiency, enhance data accuracy, and facilitate decision-making. Thus, digitalization through Odoo is considered effective in supporting the overall management of cooperative inventory.

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