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Journal of Media and Communication
Published by Global Scients Publisher
ISSN : -     EISSN : 30639581     DOI : https://doi.org/10.62379/jmc
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Journal of Media and Communication - JMC ( E-ISSN : 3063-9581) published by Global Sciences Publishers is an international, peer-reviewed, and interdisciplinary journal devoted to the study of media and communication with Asian focuses and perspectives. We aim to promote and disseminate high-quality scholarships on media and communication studies, both empirical and theoretical, in and on the Asia-Pacific region and among Asian communities worldwide.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 34 Documents
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Analisis Gaya Komunikasi Presenter Metro TV Melalui Roasting Rifky Chrystian Pananto; Maria Delfriance None; Enjellina Br Tarigan; Florentina Perada Aran
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study examines the communication style of Metro TV presenters through the roasting technique as an innovation in delivering information in the digital era. The roasting technique was chosen because it combines elements of social criticism with entertainment, making it appealing to audiences, especially the younger generation. This research was conducted using a qualitative approach with descriptive methods through a documentary study of Metro TV's YouTube broadcasts. The results show that the presenters use a dominant and dramatic style, characterized by assertive intonation, expressive facial expressions, and sarcastic yet intelligent language. Furthermore, it was found that two-way interaction with audiences on social media strengthens engagement and the effectiveness of the message delivered. These findings indicate that roasting is not merely entertainment, but a communication strategy capable of conveying social criticism in a communicative and easily accepted manner. The results of this study are important as a reference for media in developing a communication style that is more adaptive, creative, and relevant to the needs of today's society.
Peran Komunikasi Kepemimpinan Camat Padang Barat Dalam Menjaga Iklim Organisasi (Studi Deskriptif Kualitatif Mengenai Peran Komunikasi Kepemimpinan di Kantor Camat Padang Barat Kota Padang) Yolla Fren Siska; Dion Eriend
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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This research aims to find out the Communication Role of the Leadership of the West Padang Sub-district in Maintaining the Organizational Climate. A positive organizational climate is very important to improve organizational performance. Leadership communication is one of the factors that affects the organizational climate. This study uses qualitative descriptive study research methods by collecting data through interviews with 4 research reporters consisting of Leaders and 3 Employees at the West Padang Sub-district Office and through non-participant observations. The results of the study show that leadership that has open and transparent communication, as well as caring and listening, can increase employee trust and maintain a positive organizational climate. Effective leadership communication can help improve employee trust, motivation, and performance, as well as reduce conflict and stress in the workplace. This research has implications that organizations need to maintain leadership communication skills to improve leadership skilss and mantain a positive organizational climate.
Strategi Komunikasi Pemasaran Tarif Dinamis PT. Kai (Persero) DAOP VII Madiun: Studi Kasus Di Stasiun Blitar Veiling Bunga Adista; Anita Reta Kusumawijayanti; Hanik Amaria
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to examine the marketing communication strategy of the dynamic fare system implemented by PT. KAI (Persero) DAOP VII Madiun, with a case study at Blitar Station. The dynamic fare system is a pricing mechanism in which ticket prices vary according to booking time and demand levels, thus requiring effective marketing communication to enhance passenger understanding and acceptance. This research employs a qualitative approach with data collected through interviews, observation, and documentation. The findings reveal that PT. KAI’s marketing communication strategy integrates five main instruments: digital advertising through social media and the KAI Access application, sales promotion in the form of discounts and bundling, public relations activities aimed at passenger education, digital marketing via YouTube and TikTok, and personal selling through direct communication between staff and passengers. Supporting factors include the utilization of digital technology, staff competence, and attractive promotions, while inhibiting factors consist of low digital literacy among elderly passengers, limited visual facilities at stations, and insufficient offline educational materials. This study recommends improving digital education facilities at stations, conducting staff training, and developing more creative and inclusive digital marketing content. The findings are expected to serve as a reference for PT. KAI (Persero) DAOP VII Madiun in optimizing its dynamic fare marketing communication strategy to enhance customer satisfaction and loyalty.
Dinamika Komunikasi Organisasi Dalam Perumusan Kebijakan Publik Di Era Digitalisasi La Ode Abdul Musawir; Kasman Muslimin; La Ode Ahmad Darwin; Rosikah; Iwan P
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to determine the dynamics of organisational communication in public policy formulation in the era of digitalisation. The method used is literature analysis with a literature review. Data collection was conducted through a systematic search of scientific literature in related articles, books, documents, and journals that significantly discuss the research theme, namely the dynamics of organisational communication in public policy formulation in the era of digitalisation. The technique used in this study was the literature method. The literature review method plays an important role in formulating the theoretical basis and conceptual framework. A comprehensive analysis of literature relevant to the dynamics of organisational communication, public policy formulation, and the era of digitalisation was conducted to understand the changes that have occurred. A qualitative approach was used to analyse data obtained from various scientific papers, books, research reports, and other reliable sources. The results obtained are that the development of digital technology has brought about major changes in policy communication patterns. Whereas in the past communication emphasised one-way delivery, there has now been a transformation towards interactive dialogue between the government and the public. This shift has made policy communication not only a means of information, but also an arena for public participation that determines the legitimacy and quality of decisions. mooth communication will minimise misunderstandings and unify the vision among the parties involved. This integration has a direct implication on the organisation's ability to convey policies to the public. When internal communication runs well, external strategies will also be more accepted by the public. The process of formulating public policy further emphasises the role of communication as a central element. The initial stage of formulation determines the direction of implementation, making accurate information and public participation essential. Decisions based solely on normative considerations without regard to social realities tend to lose their appeal. Openness in communication can help bridge the gap between ideals and the real needs of society. It is at this point that communication becomes the benchmark for policy success. Digitalisation brings great opportunities as well as complex challenges. Rapid access to information makes the public more critical of government decisions, but the rapid flow of messages can lead to confusion, polarisation and even misinformation. The government needs to manage information carefully so that messages are not distorted and policy objectives remain clear. Readiness to face digital dynamics is a prerequisite for success in maintaining policy legitimacy. The layered flow of information in the digital space also gives rise to a diversity of interpretations. A policy can be understood in different ways, leading to lengthy debates. This phenomenon shows that the substance of a policy cannot be separated from the way it is communicated. The government is required to formulate messages that are clear, simple, and easy to understand in order to reduce the potential for misinterpretation. The more transparent the communication, the greater the chance that the policy will be widely accepted. Digital communication is the key to the success of public policy. Digitalisation is not merely technological progress but also a transformation in building dialogue, trust, and transparency between the government and the public. Governments that are able to manage digital communication appropriately will find it easier to gain legitimacy. Ignoring public opinion has the potential to weaken policy authority. This conclusion emphasises that open, participatory, and responsive communication is the foundation for successful policy in the digital age.
Analisis Layanan Komunikasi Antara Customer Service Dan Driver Gojek (Studi Pada Kantor Gojek Cabang Palembang) Hamandia, Muhammad Randicha; Hertimi, Sri; Alfitho, Varhan
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to analyze the communication service between Customer Service (CS) and Gojek drivers at the Gojek branch office in Palembang. The research employs a qualitative descriptive approach using observation, interviews, and documentation involving CS officers, office coordinators, field task forces, and partner drivers. The findings reveal that communication between CS and drivers is effective and fosters a positive working relationship. Through the narrative analysis approach, the interaction reflects an exchange of information that is both technical and emotional. The communication convergence theory shows that CS adapts their language style and communication attitude to be closer to drivers, while the excellent service theory demonstrates politeness, empathy, and responsiveness in handling complaints. The integration of these three perspectives creates humanistic, professional, and solution-oriented communication, enhancing driver satisfaction and loyalty toward the company.
Meningkatkan Kemampuan Literasi Digital Siswa Melalui Pembelajaran Berbasis Teknologi Azizah Adzra; Halimatus Sa'diah; Gusmaneli, Gusmaneli
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 2 (2025): Oktober - Desember
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Digital literacy is a crucial competency for students to navigate technology-based learning. This capability encompasses the skills to access, evaluate, manage, and create digital information critically, creatively, and responsibly. However, many students still face obstacles, such as weak ability to assess the credibility of information, unequal access to digital devices, low ethical standards in online activities, and limited teacher competence in utilizing technology pedagogically. The impact of weak digital literacy is evident in the emergence of misconceptions, underdeveloped critical thinking skills, declining learning outcomes, and reduced motivation for technology-based learning. To improve students' digital literacy, targeted strategies are needed, including the systematic integration of technology into learning, strengthening teacher skills through digital training, implementing project-based learning models involving technology, providing equitable digital facilities, and developing digital literacy programs within the school environment. These steps have the potential to create a more effective, interactive learning experience that is relevant to the needs of 21st-century competencies.
Analisis Strategi Hubungan Masyarakat PT Perusahaan Listrik Negara dalam Menyosialisasikan Program Pengisian Daya Kendaraan Listrik kepada Masyarakat Zahra Rosyanne; Dini Valdiani
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 2 (2025): Oktober - Desember
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Penelitian ini bertujuan untuk mengetahui apa saja faktor pendukung dan penghambat PLN UP3 Bogor dalam menyosialisasikan program pengisian daya kendaraan listrik kepada masyarakat serta mengetahui bagaimana penerapan strategi humas yang digunakan PLN UP3 Bogor dalam menyosialisasikan program pengisian daya kendaraan listrik kepada masyarakat. Penelitian menggunakan metode kualitatif dengan pendekatan yang bersifat deskriptif. Penelitian ini dilaksanakan di PT. PLN (Persero) UP3 Bogor. Teknik pengambilan data yang digunakan adalah observasi, wawancara, kepustakaan, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa PT. PLN (Persero) UP3 Bogor mengimplementasikan: 1) Research Listening. 2) Planning Decision. 3) Communication Action. 4) Evaluation. Namun, terdapat beberapa faktor penghambat, seperti kurangnya pengetahuan masyarakat tentang teknologi kendaraan listrik dan manfaat SPKLU, keterbatasan dalam menyebarkan informasi yang memadai, serta masalah sinyal dan akses aplikasi melalui platform media sosial. Hambatan lainnya termasuk kurangnya penggunaan media konvensional seperti televisi, radio, dan cetak dalam menyebarkan informasi. Dengan meningkatkan infrastruktur teknologi dan meningkatkan strategi komunikasi, terutama dalam hal penyebaran informasi yang lebih luas dan efektif, diharapkan adopsi dan penggunaan SPKLU dapat meningkat secara signifikan, mendukung keberlanjutan energi, dan mendorong penggunaan teknologi yang lebih ramah lingkungan di kalangan masyarakat luas. Strategi humas yang diterapkan oleh PLN UP3 Bogor dalam menyosialisasikan pengisian daya kendaraan listrik kepada masyarakat melibatkan penggunaan berbagai saluran komunikasi termasuk media sosial seperti Instagram untuk membuat konten yang menarik dan edukatif yang bertujuan untuk meningkatkan kesadaran dan pemahaman masyarakat tentang SPKLU dan kendaraan listrik, serta bekerja sama dengan dealer kendaraan listrik untuk menyebarkan informasi dan edukasi secara langsung kepada pelanggan mengenai manfaat dan cara penggunaan SPKLU. Strategi ini tidak hanya meningkatkan kesadaran masyarakat tetapi juga mendorong peralihan ke penggunaan teknologi kendaraan listrik yang lebih ramah lingkungan.
Analisis Framing dalam Teks Editorial “Kuasa Polisi dalam KUHAP” di Media Online Tempo Agris Hasibuan, Cinta Izzati Ananda; Harahap, Muhammad Rayhan; Soefit Pane, Shafna Jonanda
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Tempo is an online media outlet that provides a dedicated editorial section as a platform for the newsroom to express criticism and perspectives on contemporary legal, political, and social issues. One of its editorials entitled “Police Power in the New Criminal Procedure Code” discusses the ratification of the revised Criminal Procedure Code (KUHAP) by the Indonesian House of Representatives, which was considered hasty and potentially beneficial to law enforcement institutions while posing risks to citizens’ rights. This study aims to analyze how Tempo frames the issue through its editorial text. The research employs a qualitative approach using Robert M. Entman’s framing analysis model, which consists of four elements: define problems, diagnose causes, make moral judgment, and treatment recommendation. The findings indicate that Tempo frames the revised KUHAP as a threat to the rule of law by enabling the potential abuse of power by the police. The editorial criticizes the legislative process for its lack of public participation and transparency, while also presenting moral evaluations of policies perceived as failing to protect citizens. Furthermore, Tempo recommends limiting police authority and strengthening oversight mechanisms to prevent arbitrariness and violence. Overall, the editorial functions as a form of media social control in monitoring legal policies that have broad implications for society.
Analisis Gaya Bahasa Respon Warganet Terhadap Penayangan Segmen Pondok Pesantren Dalam Xpose Uncensored Di TRANS7 Cerelia Edgina Andriadi; Roma Kyo Kae Saniro; Ananda Trisya Ihsan; Nadhira Alifia Zahra; Syahrani Aprillia; Ahmad Zaki; Hafizh Zuhdi; Fajar Mulya Pratama; Mutianda Rezkia Putri
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Penelitian ini berangkat dari masalah munculnya kontroversi publik terhadap penayangan segmen pondok pesantren dalam Xpose Uncensored di Trans7. Tujuan penelitian adalah mengidentifikasi bentuk gaya bahasa sindiran yang digunakan narator serta menganalisis respon warganet terhadap tayangan tersebut. Metode yang digunakan adalah kualitatif dengan pendekatan studi kasus eksploratif melalui analisis konten dan komentar warganet di media sosial. Hasil penelitian menunjukkan bahwa ironi, sarkasme, satire, dan sinisme menjadi gaya bahasa dominan yang memengaruhi cara warganet menafsirkan tayangan, sehingga memunculkan respons beragam seperti dukungan, kritik tajam, hingga pembelaan terhadap pesantren. Temuan ini mengimplikasikan pentingnya kehati-hatian media dalam memilih diksi dan perlunya literasi digital masyarakat agar dapat merespons konten secara kritis dan proporsional.
Pengaruh Close Friend Terhadap Self-Disclosure Generasi Z Di Yogyakarta Nur Faizah, Siti Lailatul; Putri, Vanessa Adinda; Guritno, Wulan
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Instagram is a very popular social media platform among teenagers, providing various features, one of which is close friends. Close friends is a feature that is beneficial for Generation Z in terms of self-disclosure. Therefore, this study aims to determine whether close friends have an effect on self-disclosure among Generation Z in Yogyakarta. The population in this study was Generation Z in Yogyakarta, totaling 941,311 people, while the sample used was calculated using the Slovin formula with a percentage of 5%, resulting in a total of 115 respondents. The data collection method used was a questionnaire about Close Friends on Instagram and self-disclosure, which had been modified by the researcher. This study used a quantitative research method. The data obtained was analyzed using SPSS software. The results of this study indicate that there is a relationship between close friends on Instagram and openness among Generation Z in Indonesia. The magnitude of this influence is 9.9%, meaning that the remaining 90.1% is influenced by other variables that were not examined in this study.  

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