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Halal Studies and Society
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Directorate Strategic Studies and Academic Reputation, IPB University, Gedung LSI Lantai 1 Jl. Kamper, Kampus IPB Dramaga, Bogor – Indonesia 16680
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Halal Studies and Society
Published by Institut Pertanian Bogor
ISSN : -     EISSN : 3031416X     DOI : https://doi.org/10.29244/hass
Core Subject : Religion, Economy, Science, Agriculture, Social,
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Social Sciences
Halal Studies and Society (HaSS) is a journal of multidisciplinary and communication media as well as a means of ongoing discussion on relevant issues based on Halal specifications. In a global context, the halal issue is no longer limited to Muslims or certain religions. But, it has become a trend related to lifestyle in general. A halal lifestyle includes the consumption of products and services that comply with the principles of Islamic law (shariah). Therefore, Halal Products are not only limited to food and drinks. But it also covers various sectors including education, tourism, cosmetics, medicine, finance, fashion, arts, slaughter and culture. Halal Studies and Society is a premier scholarly publication dedicated to advancing the understanding and exploration of halal related topics, practices, and industry. By making this journal Freely accessible, the aim is to reach a global audience and contribute to the global discourse on halal issues. This journal provides a platform for researchers from different countries to connect, share insights, and disseminate their findings. In addition, this journal aims to encourage the growth and development of the global halal ecosystem, a collaboration between researchers from various backgrounds, and a rich exchange of ideas. The journal covers issues such as including Halal Food and Products, Halal medicine, halal tourism, halal lifestyle, halal education, halal management, and the Halal industry. Articles discussing halal theory and current issues regarding applied halal are also welcome. Halal Studies and Society Research is published in January, May, and September each year, with ten articles per year.
Arjuna Subject : Seni dan Humaniora - Studi Agama
Articles 47 Documents
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Development strategy for small and medium-scale halal food and beveragesector in Indonesia Rosadi, Chodijah Puteri; Nursyamsiah, Tita
Halal Studies and Society Vol. 1 No. 2 (2024): May 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.2.1-7

Abstract

Indonesia, with the world’s largest Muslim population, is the leading consumer of halal food and beverage.Despite its substantial consumer base, the country has not been able to capitalize on this demand to increasethe production of halal products. Therefore, this study aimed to identify strengths, weaknesses, opportunities,and threats (SWOT) facing halal food and beverage small and medium enterprises (SMEs) in Indonesia anddevelop growth strategies. The study procedures used Analytic Network Process (ANP) method combined withSWOT network structure to evaluate the factors affecting the sector. The results showed that the most significantstrength was the merger of food science with Islamic principles, while the primary weakness identified was theinsufficient financing and investment available to sector participants. Government backing had also become themost significant opportunity, while the most significant threat was the volatility of global economic conditions. Basedon these results, the strategic priority identified for advancing Indonesian halal food and beverage SEMs was overalldevelopment.
Determinants that affect generation Z consumer loyalty in Wardah skincare Zhulkarnain, Nur Azhizhah; Nurhalim, Asep; Mahanani, Yekti; Hassan, Rusni
Halal Studies and Society Vol. 1 No. 2 (2024): May 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.2.8-13

Abstract

In 2022, the skincare market in Indonesia was observed to generate revenue of approximately US$ 2.05 billion. In this market, consumers tend to prefer local products that adhere to the standards of halal and are widely recognized. A prominent, current, and popular skincare brand that has been found to adhere to these standards is Wardah. Between 2020 and 2021, Wardah experienced an increase in market share, showing a growing preference for its products among consumers. However, from 2023 to 2024, a significant decline has been observed in the market share of the brand, signaling a reduction in consumer preference. This trend is a critical concern for the company, as it emphasizes the need to address the factors contributing to the decline and to implement strategies that are capable of enhancing the appeal of products produced by Wardah, enabling the brand to remain competitive. Therefore, this study aimed to analyze the factors influencing the loyalty of Generation Z consumers toward Wardah skincare products in the Jabodetabek region. The demographic was observed because, conventionally, Generation Z, which constitutes around 27% of the population of Indonesia (75 million people), is often targeted as the primary market to build consumer loyalty for the majority of products. In order to achieve the study objectives, a sample of 135 respondents was selected using a non-probability sampling method, specifically the purposive sampling technique. The data was then analyzed using the Structural Equation Model-Partial Least Square (SEM-PLS) method. The obtained results showed that brand trust and perceived value had a significant and positive impact on consumer loyalty. These observations suggest that companies should focus on maintaining and strengthening brand trust, fostering a strong brand community, and raising awareness about the importance of halal certification in skincare products. Additionally, efforts should be made to educate consumers about the value of halal-certified skincare products, as this can further enhance brand loyalty.
Combining science and faith for better quality and safety in halalan toyyiban products Azmi, Nor Azrini Nadiha; Najihah Mohd Noor; Amal Elgharbawy; Noviyan Darmawan
Halal Studies and Society Vol. 1 No. 3 (2024): September 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.3.12-14

Abstract

Halalan Toyyiban, a concept rooted in Islamic teachings, is focused on quality, safety, ethical considerations, and permissibility. "halal" is defined as items permissible under Islamic law, while "toyyib" ensures the items are pure, wholesome, and ethically sourced. This concept, derived from the Quran and Sunnah of the Prophet Muhammad (PBUH), provides a comprehensive framework for guiding Muslim practices. In global marketplace, integrating scientific methods with halalan toyyiban principles is becoming increasingly important, particularly in the food, cosmetics, and pharmaceutical industries. Scientific methods offer effective tools for verifying the halal status of products and enhancing the toyyib attributes. This integration helps ensure that products meet both Islamic and modern standards, thereby strengthening the credibility of halal certifications through evidence-based practices. Techniques, such as chromatography, DNA testing, and mass spectrometry, were commonly adopted to detect non-halal contaminants and verify product integrity. These innovations reassures consumers that the products are religiously permissible and meet high standards of safety and ethical production.
Porcine, bovine, and mixed gelatin identification using SPME-GC-MS and chemometrics Darmawan, Noviyan; Sari , Intan Dias; Rudhatin, Fayca; Pranata, Agy Wirabudi; Supratikno; Yuliana, Nancy Dewi
Halal Studies and Society Vol. 1 No. 3 (2024): September 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.3.15-19

Abstract

Gelatin is a versatile raw material extensively used in the food, cosmetics, and pharmaceutical industries. It is produced globally by partially hydrolyzing collagen derived from pigs and cows, leading to religious and ethical concerns among various communities. Therefore, this study aimed to explore alternative methods to distinguish porcine, bovine, and mixed gelatin by analyzing the unique profiles of their total volatile compounds. The volatilomics method integrated solid-phase microextraction gas chromatography-mass spectrometry (SPME-GC-MS) with chemometrics. The results showed that principal component analysis (PCA) of the volatile compounds from gelatin powder had clear classification among porcine, bovine, and mixed gelatin, suggesting the discrimination ability of the method. Furthermore, partial least squares discriminant analysis (PLS-DA) identified distinct marker compounds that significantly contributed to the classification of each gelatin type. The marker compounds for porcine gelatin included 2-decen-1-ol, 2-dodecenal, cyclohexane 1-butenylidene, decane 3,6-dimethyl, cyclohexanone 2-propyl, borinic acid, 3-tetradecyn-1-ol, 2-tridecene, 5,5-dimethyl-1,3-dioxan-2-one, and 2-n-butyl furan. For bovine gelatin, the marker compounds were 2-heptanone 3-methyl, nonane 5-butyl, tridecane 6-methyl, 1-hexacosanol, nonane 3-methyl-5-propyl, undecane 3-methyl, octane 4-methyl, 2,4-undecadienol, and 1-hexadecanol 2-methyl.
Analysis of food waste behavior by muslim generation Z through online food delivery Mariyah, Meliani Siti; Arsyianti, Laily Dwi; Aurahma, Adora
Halal Studies and Society Vol. 1 No. 3 (2024): September 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.3.20-24

Abstract

In recent years, there has been a consistent annual increase in the prevalence of food waste, which negatively affects the economy of various countries, such as Indonesia. Previous studies showed that food waste in Indonesia reached 41.4% of the total composition of national waste in 2021. This increase is accompanied by technological developments that affect consumption patterns, such as online food delivery (OFD) services. Therefore, this study aims to analyze food waste behavior among Muslim Generation Z through OFD in West Java using the Theory of Planned Behavior (TPB). Primary data were obtained from 180 participants and analyzed using the Structural Equation Modeling- Partial Least Square (SEM-PLS). The results showed that there was a significant positive relationship between the attitude variable and perceived behavior control with intention, while the subjective norms variable had no effect. A significant positive relationship was also obtained between promotion, OFD, and perceived behavior control with food waste behavior. Meanwhile, intention and OFD had no significant effect.
Prioritization of strategies to enhance the competitiveness of the halal food industry in Madura Rum, Mokh; Kurniyanto, Ifan Rizky; Isaskar, Riyanti; Musyafak
Halal Studies and Society Vol. 2 No. 1 (2025): January 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.2.1.4-7

Abstract

Madura holds potential for the development of the halal industry, supported by natural resources and a workforce. Competitiveness becomes a key factor in the success of the industry amidst free competition with other industries outside of Madura. Determining priority strategies to enhance the competitiveness of halal food requires a proper decision-making system involving experts. This research aimed to identify strategies to enhance the competitiveness of the halal food industry in Madura. The analytical method used was the analytical hierarchy process (AHP). The research focused on the food industry in Madura, and the informants consisted of experts in the development of halal food industries. The analysis results indicate the sequential priority strategies to enhance the competitiveness of the halal food industry in Madura: enhancing the competency of human resources in the halal food industry, setting quality production standards, building networks for marketing halal food, implementing halal value chains, obtaining halal certification, and utilizing Shariah-compliant financing.
Integrating green marketing with halal Principles: Impact on consumer behavior, market dynamics, and brand strategy Fauzi, Nurul; Husna, Nawal; Alim, Hidayat Nur; Hidayati, Nurul; Casim, Rashdi M.
Halal Studies and Society Vol. 1 No. 3 (2024): September 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.3.28-30

Abstract

This study aimed to thoroughly explore the manner in which green marketing can be incorporated alongside halal principles to influence consumer behavior, market dynamics, and brand positioning. Generally, green marketing emphasizes sustainability, transparency, innovation, and consumer engagement, while halal principles ensure compliance with Islamic Sharia standards. The convergence of these methods has been observed to typically address the increasing demand for products that are both environmentally and ethically compliant. For instance, brands such as Kiva and Zalal Foods have successfully adopted effective integration strategies to ensure the production of eco-friendly halal-certified products, which, in return, enhanced brand reputation and consumer trust. During the course of this study, challenges associated with the integration of green marketing and halal principles, including stricter material selection and dual certification processes, were also discussed. The results showed that integrating green marketing and halal principles led to the development of a unique value proposition, allowing brands to meet evolving consumer preferences and positioning each producer as a leader in sustainable and ethical markets. This integration was observed to be particularly essential for expanding market share, fostering brand loyalty, and addressing growing awareness of social and environmental responsibilities among global consumers.
Halal practices for responsible production and consumption towards sustainable future Aung, Tin Shine; Jasman, Winda; Alesandra, Junita; Johar, Hanawuri Nahari; Hidayati, Nurul; Ruslan, Mohd. Firdaus
Halal Studies and Society Vol. 2 No. 1 (2025): January 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.2.1.1-3

Abstract

Halal practices rooted in Islamic principles are offering a framework of ethical, social, and environmental responsibilities with modern sustainability efforts. Therefore, this research aims to explore the intersection of halal practices and sustainable development, focusing on responsible production and consumption to support environmental, social, and economic well-being. A qualitative method is used to analyze existing literature on halal practices, sustainability, and green marketing strategies, with case research from various industries implementing halal principles. These principles emphasize ethical agricultural and livestock farming, humane animal treatment, mindful consumption, and waste minimization, which resonate with the pillars of sustainability. Meanwhile, green marketing in halal industry catalyzes the promotion of environmentally friendly products and ethical consumer behavior, transcending religious boundaries and appealing to diverse markets. The integration of the principles into production and marketing strategies positions the industry as a model for sustainable and ethical practices due to increased global demand for halal-certified products. The results show that halal practices significantly contribute to sustainability across various industrial sectors by prioritizing social and environmental well-being. The potential of halal practices is reported to drive global sustainability and enhance a culture of responsibility across industries and consumer segments.
From Tokyo to Manila: The adaptation of halal Japan application system in promoting halal awareness in the Philippines Cahyadi, Eko Ruddy; Azahra, Revina Novri; Fabian, Haikal; Latisya, Putri
Halal Studies and Society Vol. 1 No. 3 (2024): September 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.3.37-40

Abstract

The adaptation of the Halal Japan Application System is able to serve as a model to promote halal awareness in the Philippines. This is because the country has a Muslim minority and significant potential for the growth of the halal industry. The concept of Halal, derived from Islamic teachings, covers more than dietary restrictions by influencing lifestyle choices and consumer behavior across diverse sectors, including food, cosmetics, and tourism. Therefore, this research aimed to discuss the challenges and opportunities within the halal certification landscape in both Japan and the Philippines. The trend is associated with the persistence of issues such as the lack of a centralized regulatory body and varying standards among certifying agencies in Japan despite the advancements in halal certification since 2010 and the development of the Halal Japan app. Meanwhile, the Philippines faces infrastructural and awareness challenges in its burgeoning halal sector. The implementation of a similar halal app could bridge these gaps, enhancing accessibility and reliability for local and international Muslim communities. This comparison showed the need to improve the certification processes and community engagement strategies to establish the Philippines as a key player in the global halal market in order to foster economic growth and cultural integration.
Challenges and opportunities for workforce skills in halal agri-food sector to meet global market demands through Halalink application Indriani, Mutiara Rachmina; Arrahman, Naufal; Dini, Vianda Mayeri; Rahmawati, Yuli; Darmawan, Noviyan
Halal Studies and Society Vol. 2 No. 1 (2025): January 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.2.1.11-13

Abstract

Indonesia is the largest Muslim-majority country in the world and holds significant potential in halal food farming sector. The growing global demand for halal products offers vast opportunities to expand agricultural exports and meet the needs of both domestic and international markets. However, challenges such as a lack of skilled human resources, limited awareness of halal certification processes, and technological barriers, particularly among micro, small, and medium enterprises (MSMEs), hinder the industry growth. Therefore, this study aimed to develop "Halalink," an innovative mobile application designed to address challenges by promoting halal education, collaboration, and compliance with standards. Halalink has three features including (i) Halalearns, with educational content about halal standards, (ii) Halalabs for collaboration among stakeholders, and (iii) Halalassists, which offers continuous guidance to ensure compliance with halal regulations. In conclusion, Halalink is a sustainable solution to enhance public awareness, simplify halal certification process, as well as build a competitive and ethical halal agri-food sector in Indonesia.

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