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Proceeding International Conference on Islamic Economics Community Services
Published by Universitas Islam Negeri Sumatera Utara
ISSN : -     EISSN : 30644097     DOI : -
Core Subject : Religion, Economy, Humanities, Science, Education,
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other
Proceeding ICIECS: International Conference on Islamic Economics Community Services is a double-blind peer-reviewed International Conference Proceeding published by Faculty Of Economics And Business, Universitas Islam Negeri Sumatera Utara, Medan, Indonesia. ICIECS Proceeding emphasizes the output of community service activities on Islamic Economics and Management in Islamic countries in general and in Indonesia in particular by emphasizing the application of Islamic economic theories, management theories and their practices in the Islamic world that are developing in attendance through the publication of articles. This Proceeding specializes in studying the theories and practices of Islamic economic theories, management theories in Islamic countries and intends to express original articles and current issues.
Arjuna Subject : Umum - Umum
Articles 30 Documents
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Education on the Effect of Price Perception on Consumer Purchasing Decisions Fitriani Lestari; Nurul Aida Dayana; Mutia Dila Puspita; Muhammad Ikhsan Harahap
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

The rapid economic growth in Indonesia, especially in the retail sector, has affected the consumption patterns of people in big cities such as Medan. This article examines the influence of price perception on consumer purchasing decisions at Swalayan Grosir Indah, a minimarket chain that provides a variety of basic needs. This research uses Deep Interview, Training, and Participatory methods to understand consumers' perceptions of price and determine effective pricing strategies. The results show that discounts have a significant influence on consumer purchasing decisions. Discounts offered provide immediate benefits that increase consumers' attractiveness and motivation to make purchases, while promotions also play an important role although not as big as discounts. Fair and transparent pricing contributes to increased consumer satisfaction and loyalty, and encourages repeat purchases. The findings provide valuable insights for retail businesses in formulating pricing strategies that can improve consumer satisfaction and purchase decisions.
The Role of Islamic Boarding School Strategy in Economic Empowerment for Santri at the Darul Ma'rifat Islamic Boarding School Yenni Samri Juliati Nasution; zainarti zainarti; Meisyah Rambe
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Islamic boarding schools in Indonesia, which number in the thousands, actually have enormous potential in the economic sector. However, the potential of Islamic boarding schools has not been given much attention, either by the government or the Islamic boarding schools themselves. The number of Islamic boarding schools in North Sumatra is 183, one of which is the Dar Ma'rifat Islamic Boarding School in Kelambir Lima Village, Hamparan Perak Village, Deli Serdang Regency. So that the economic empowerment of Islamic boarding schools greatly contributes to improving the welfare of the people of North Sumatra in general and the Islamic boarding school students in particular. This community service provides significant benefits for the students and female students of the Darul Ma'rifat Islamic Boarding School. To achieve a better and more sustainable impact, further efforts need to be made in providing education, mentoring and support in the strategic role of Islamic boarding schools in economic empowerment for students at the Darul Ma'rifat Islamic Boarding School, Kelambir Lima Village, Hamparan Perak Village, Deli Serdang, especially in financial management towards independent Islamic boarding school.
The Influence of Consumer Knowledge and Product Quality Perception on Korean Beauty Product Purchase Decisions Aprilina Putri; Nur Ahmadi Bi Rahmani; Maidalena Maidalena; Saidina Putri
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

This study examines the relationship between the foreign brand halo effect and beauty consciousness on self-brand connection in beauty consumption. The research also investigates the moderating role of age in this relationship. Data were collected through an online survey focusing on two beauty brands from South Korea (K-beauty). The results of this study contribute to the literature on consumer-brand relationships and international marketing. There were no differences between young adult female consumers and more mature adult female consumers in the influence of beauty consciousness on self-brand connection. However, there were substantial differences between the two consumer groups in the influence of the foreign brand halo effect on self-brand connection. Additionally, the halo effect showed the greatest impact on the willingness to pay more. Consumers are also willing to pay more for brands from countries with a positive image..
Optimization of Pricing Strategies to Enhance Purchase Decisions for Internet Packages in Medan Community Ema Saswita Cania; Abdul Mulia Hasibuan; Aisya Trixsi Pramaisela; Saparuddin Siregar
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Indonesia, as a developing country with a large population, has a highly potential market in the telecommunications sector, particularly for internet packages. Telkomsel, one of the largest providers in Indonesia, faces challenges in addressing the perception of higher prices compared to its competitors. This study aims to evaluate Telkomsel's pricing strategy and its impact on consumer purchasing decisions, focusing on the Medan area, which has seen rapid growth in internet usage. The methods used in this research include Deep Interviews to understand why consumers choose Telkomsel despite its higher prices, and Training for Telkomsel’s management team on setting more competitive prices without sacrificing quality. The results from the training show that Telkomsel’s management team has begun implementing pricing strategies that better align with consumers' purchasing power, emphasizing service quality as an added value. The discussion of results indicates that although Telkomsel's internet package prices are considered high, consumers still choose Telkomsel due to its superior service quality, including extensive network coverage, fast and stable signals, and the ability to reach remote areas. Effective communication strategies about these advantages and customer loyalty programs have proven to increase customer satisfaction and loyalty.
Enhancing Public Awareness about the Impact of Boycotts on Purchasing Decisions for Vaseline Products Suci Ananda Dewi; Mustafa Khamal Rokan; Nurlaila Nurlaila
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

This article discusses the impact of boycotts on Vaseline products triggered by the Israel-Palestine conflict and the strategies that can be applied to address this issue. The prolonged conflict in Gaza and international support for Palestine have spurred boycott movements, including in Indonesia, as reflected in the Fatwa of the Indonesian Ulema Council (MUI). The primary focus of this research is on the methods of outreach and collaboration in managing the impact of boycotts on Vaseline products. The outreach method aims to educate both the company and consumers about the effects of boycotts and effective communication strategies. Collaboration with influencers and communities helps the company improve its brand image and strengthen its relationship with consumers. The results of this outreach indicate that while the company and consumers have gained a better understanding, strategic steps are still needed to improve brand image and effectively manage the impact of the boycott. The decline in sales and Unilever's stock price, which includes Vaseline products, highlights the tangible effects of the boycott, emphasizing the importance of communication strategies and positive campaigns to restore brand reputation and boost consumer trust
The Role of The Pesantren's Business Entity (Bump) in Improving the Economy of The Mawaridussalam Islamic Boarding School Ja’far Nawi A. Siregar; Imsar Imsar; Purnama Ramadani Silalahi; Afiq Yasfa
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

The purpose of this research is to analyze how the role of the Pesantren-Owned Business Entity (BUMP) in improving the economy of the boarding school. In this research, the method used is a qualitative approach and is a field research. The results of this study show that the BUMP of Mawaridussalam Islamic boarding school plays an important role in improving the economy of the boarding school. In addition to student shops and student stalls as the largest contributor to profits, the boarding school is currently developing a business in agriculture which has started operating. The economic improvement of the Mawaridussalam boarding school is going well and in accordance with the increasing number of students. And the income of the boarding school has reached the BUMP annual income target of around + Rp 2,500,000,000.
Service Quality Improvement Strategy in Increasing Customer Satisfaction Muhammad Farid Abrar; Rohid Akbar; Isnaini Harahap; Muhammad Yafiz
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

This article discusses the effect of service quality on customer satisfaction at Warung Bakso Iga Sapi Evi Sugik, which has been operating since 2019 in Titi Besi, Batang Serangan District, Langkat Regency. With increasing competition in the culinary field, this research uses in-depth interviews and training methods to understand customer expectations and improve service quality. The results showed that customers and management have not fully realized the importance of service quality. The training provided aims to speed up serving time, increase employee responsiveness, and create a comfortable environment. The findings show that good service quality, including the dimensions of reliability, responsiveness, assurance, empathy, and physical evidence, significantly affects customer satisfaction. By implementing a strategy that focuses on improving quality and customer satisfaction, Warung Bakso Iga Sapi Evi Sugik is expected to strengthen competitiveness and increase sales.
Implementation of Financial Literacy in Increasing Financial Awareness and Security Nabila Izmi Aina; Fauzi Arif Lubis; Fitri Hayati
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

This article examines the effectiveness of implementing financial literacy programs in enhancing financial awareness and security. The study uses a focus group and discussion approach to investigate how these programs influence individuals' understanding and management of personal finances. By engaging with financial literacy experts, educators, and community participants, the research delves into how financial literacy impacts behavior, decision-making, and overall financial well-being. The results reveal that financial literacy programs significantly improve individuals' ability to manage their finances, make informed financial decisions, and understand key financial concepts such as budgeting, debt management, and investment. Participants report increased confidence in handling their personal finances and a better grasp of financial risks and opportunities. The study also highlights that effective financial literacy fosters positive attitudes towards financial planning and enhances financial resilience. Overall, financial literacy plays a crucial role in shaping a more financially aware and secure society. The article concludes with policy recommendations to further improve the effectiveness of financial literacy programs, emphasizing the need for tailored educational strategies and collaborative efforts between educational institutions, financial organizations, and community groups.
Effective Strategies in Professional Financial Management (A service approach to Penambak Udang in Karang Gading Village) Dea sarah sati; Maryam Batubara; Frida Yanti Sirait
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Effective financial management is an important aspect of business success, including in the fisheries sector such as shrimp farming. Karang Gading Village, Deli Serdang Regency, is one of the main Vaname shrimp farming locations in Indonesia. However, many shrimp farmers in the village face challenges in managing their finances professionally. Through a community service approach, we aim to provide assistance and training to shrimp farmers in developing effective strategies in their financial management. This approach involves a series of trainings, consultations, and guidance on the basic principles of professional financial management. The outcome of this activity is expected to improve shrimp farmers' understanding and skills in managing their finances, so that they can achieve financial stability and improve the sustainability of their business.
Pesantren-Based Economic Empowerment (Case Study of Saifullah An Nahdiyah Pesantren Deli Serdang) Muhammad Ikhsan Mufti; Muhammad Ikhsan Harahap; Imsar Imsar; Muhammad Imam Daei
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Islamic boarding schools have the potential to develop economic independence. To support pesantren-based economic empowerment, a community service was held using the Community Based Research (CBR) method which was carried out at Saifullah An Nahdiyah Namorambe Deli Serdang Islamic boarding school. There are several strategies that can be implemented to realize pesantren-based economic empowerment, namely the Circulation Strategy, Supply-Chain and Economic Integration, Joint Stakeholder Economic Empowerment, Collaboration with Surrounding Communities, Empowerment of Zakat, Infaq, Sadaqah and Waqf Funds. The results of the service show that this activity provides positive value for pesantren managers with a high level of enthusiasm.

Page 1 of 3 | Total Record : 30

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