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Proceeding International Conference on Islamic Economics Community Services
Published by Universitas Islam Negeri Sumatera Utara
ISSN : -     EISSN : 30644097     DOI : -
Core Subject : Religion, Economy, Humanities, Science, Education,
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other
Proceeding ICIECS: International Conference on Islamic Economics Community Services is a double-blind peer-reviewed International Conference Proceeding published by Faculty Of Economics And Business, Universitas Islam Negeri Sumatera Utara, Medan, Indonesia. ICIECS Proceeding emphasizes the output of community service activities on Islamic Economics and Management in Islamic countries in general and in Indonesia in particular by emphasizing the application of Islamic economic theories, management theories and their practices in the Islamic world that are developing in attendance through the publication of articles. This Proceeding specializes in studying the theories and practices of Islamic economic theories, management theories in Islamic countries and intends to express original articles and current issues.
Arjuna Subject : Umum - Umum
Articles 32 Documents
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Optimization of Purchase Decisions for Vario Motorcycles through Product Quality Improvement and Safety Perception Pasaribusi, Sri Pujiyama; Asrina, Rizka; Rokan, Mustafa Khamal; Arsyadona, Arsyadona
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

In the increasingly competitive automotive industry, motorcycle companies are required not only to deliver high-quality products but also to ensure that their products have distinct advantages over competitors. This study aims to analyze the influence of product quality and safety perception on the purchase decisions of Honda Vario motorcycles among students of the State Islamic University of North Sumatra (UINSU) and the surrounding community. The research method used is a participatory approach, with the study population consisting of UINSU students who are currently using or have used Honda Vario motorcycles. Data were collected through purposive sampling, involving 30 respondents. The results of the study indicate that product quality has a significant impact on purchase decisions, while safety perception does not show a significant influence. These findings underscore the importance of innovation and quality control in enhancing product competitiveness. Furthermore, transparency in addressing safety issues and providing optimal after-sales service were also identified as crucial factors in maintaining consumer trust. A comprehensive and integrated marketing strategy is recommended to enhance consumer loyalty and support the growth of Honda Vario sales.
Training to Improve Customer Satisfaction through Product Quality Enhancement El Hakim, Muhammad Luqman; Maidalena, Maidalena; Erlangga, Muhammad Rizky
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Technological advancements, including those in telecommunications, are rapidly evolving, and mobile phones have become essential tools for various activities, supported by prepaid cards for communication and internet use. In Indonesia, with a population of approximately 261 million and around 231 million mobile phone users, the demand for reliable telecommunication services is significant. Telkomsel, a major telecommunications provider in Indonesia, plays a pivotal role in this sector. Despite high product quality, Telkomsel faces the challenge of maintaining and enhancing customer satisfaction amid rising competition. This study investigates how improving product quality can impact customer satisfaction, focusing on Telkomsel’s internet service packages. Using methods such as Coaching and Deep Interviews with students from the State Islamic University of North Sumatra, the research identifies key strategies for enhancing service quality. Results indicate that consistent service quality, competitive pricing, customer feedback integration, and responsive customer service are crucial for maintaining customer loyalty. The study concludes that Telkomsel must continuously improve its service quality to meet evolving consumer expectations and remain competitive.
Optimization of IMC on Ponpes Mazilah in Pesantren-Based Economic Empowerment with the Utilization of CMS Website Agustina, Della; Nurbaiti, Nurbaiti; Aslami, Nuri; Ihwan, Ali; Nurafni, Anggi
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Pondok pesantren have an important role in economic empowerment to create independence for the pesantren itself. The situation of pesantren life in the past is certainly different from today, pesantren need to take modern steps to create their independence. Integrated Marketing Communication (IMC) is a modern marketing communication concept that can support the economic empowerment of pesantren with measurable and comprehensive steps. In the midst of competition to get the attention and positive response of the community, every pesantren needs to optimize IMC by utilizing the Content Management System (CMS) as a medium of information and promotion. Departing from the urgency of optimizing IMC by utilizing the CMS website, the problem actually exists in Pesantren Mazilah Darussalam Deli Serdang as a community service partner. As a pesantren that stands in this modern era, Mazilah Darussalam has not optimized IMC by utilizing the CMS website-based information and promotion media space, even though this is important to do to open wide access to the community. The purpose of this service is to support the pesantren to provide access to information for the public as a basic step of empowerment for pesantren. The method used is by conducting socialization and education related to marketing communication through website management. The result of this service is to provide recommendations for website page forms as a reference for Mazilah Darussalam to utilize CMS.
Strategies for Understanding Price Perception to Drive Purchasing Decisions Amzah, Ali; Frizky, Mhd. Habbil; Hutabarat, Dea Ananda Pratama; Syahriza, Rahmi
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Price perception is a crucial factor in consumer decision-making, especially in competitive markets such as coffee shops. This study investigates how price perception influences purchase decisions at Coffee Shop Dubo, utilizing Deep Interviews and Coaching methods. Findings indicate that the shop's previous pricing strategy was perceived as high due to misalignment with consumer expectations. Post-training, the shop implemented more suitable pricing strategies, which improved consumer perceptions of affordability and positively impacted sales. The research underscores the importance of aligning pricing with perceived value and service quality. Effective pricing strategies, combined with high-quality customer service, can enhance price perception and drive customer loyalty. In a competitive coffee shop market, balancing consumer expectations with appropriate pricing is essential for maintaining a strong market position and ensuring long-term business success.
Enhancing Purchase Decisions for Cimory Yoghurt through Price Perception and Product Quality Priantna, Nur Asy Syifa; Darwadi, Riezky Bagus Prawira; Nurbaiti, Nurbaiti; Aisyah, Siti
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

This study aims to examine the influence of price perception and product quality on purchasing decisions of Cimory Yoghurt among the people of Medan city. The research employed a quantitative approach using questionnaires for data collection. The sample comprised 100 respondents selected through purposive sampling. The findings revealed that price perception had a negative and insignificant effect on purchasing decisions, suggesting that price is not the primary factor influencing consumer buying behavior. In contrast, product quality had a positive and significant impact, indicating that higher perceived quality leads to a higher likelihood of purchasing Cimory Yoghurt. These results offer practical implications for Cimory's management, underscoring the importance of maintaining and enhancing product quality to attract consumer interest, rather than focusing solely on pricing strategies. The study contributes to a deeper understanding of consumer behavior in the yogurt market in Medan.
Business Process Optimization Through the Implementation of Efficient Organizational Management Mendrofa, Septi Juarnita; Rahmani, Nur Ahmadi Bi; Hayati, Fitri
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

In the dynamic business environment, companies must continually adapt and enhance their processes to maintain or elevate their competitiveness. This study explores how the implementation of efficient organizational management can optimize business processes and contribute to achieving a competitive edge. Utilizing a focus group and discussion approach, the research involved qualitative data collection through discussions with senior managers, operational staff, and management team members. The study examined key aspects such as adaptive organizational structures, responsive management practices, and the fostering of a supportive work culture. The findings reveal that efficient organizational management is critical for optimizing business processes. Key steps include in-depth analysis of business processes, identification of problem areas, setting clear goals and KPIs, and implementing suitable technology and information systems. Additionally, employee training and development, cultural transformation, and rewards and recognition play significant roles in enhancing performance and efficiency
Skills Training for Cooking Contemporary Snacks Zuppa Soup for Santriwati in Islamic Boarding Schools in Deli Serdang Regency Ramadhani, Sri; Nasution, Annio Indah Lestari
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Community Service activities are carried out by providing training in cooking contemporary snacks which are practiced directly by the experts. This activity was carried out as an effort to increase the understanding and skills of santriwati in pesantren by utilizing the natural potential they have to improve the welfare of santri in particular and pesantren in general. This PKM activity is packaged through pesantren economic empowerment by providing training in cooking contemporary snacks in the form of zuppa soup which is not only delicious but also healthy. The implementation is carried out starting from preliminary survey activities, providing motivation, and training which involves hands-on practice sessions, interactive discussions, and providing relevant training materials and materials. The results of this training are expected to provide participants with new skills in cooking contemporary snacks and increase their understanding of culinary business management. The training on cooking contemporary snacks is one of the efforts to increase economic independence among the community, especially in the pesantren environment. Contemporary snacks have a large market potential and can be a source of additional income for individuals and groups. This research aims to provide an overview of cooking training for contemporary snacks as a form of community service, especially in the pesantren environment
Optimizing Motivation in Purchase Decision-Making for MOSSDOOM Products on the Shopee App Wijaya, Sabrina Noor; Zahara, Nabila; Atika, Nanda Nurul; Nurlaila, Nurlaila
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

E-commerce has experienced rapid growth in recent years, transforming consumer shopping patterns from traditional methods to online shopping. Mossdoom, a local fashion brand that has seen significant growth in 2023-2024, has successfully attracted consumer attention through high-quality bags at affordable prices on e-commerce platforms such as Shopee. However, the lack of optimal understanding of factors influencing consumer purchasing motivation poses challenges for Mossdoom in enhancing sustainable purchasing decisions. This article employs deep interview and collaboration methods to identify the factors affecting consumer motivation in purchasing Mossdoom products. The findings indicate that consumer motivation, including needs, online shopping convenience, and reviews from other buyers, significantly influences purchasing decisions. By leveraging marketing strategies based on an understanding of consumer motivation, Mossdoom can enhance the appeal of its products on the Shopee e-commerce platform. The training provided to business actors and consumers successfully increases understanding of the importance of motivation in purchasing decisions and provides valuable insights for developing more effective marketing strategies. This article suggests that Mossdoom strengthen its brand image, optimize product presentation, leverage positive reviews, and collaborate with influencers to achieve sustainable sales growth.
Financial Literacy Model of Abu Keumala Al-Aziziyah Boarding School Medan Aisyah, Siti; Nasution, Muhammad Lathief Ilhamy; Atha, Muhammad Alwan; Sabran, Iftasya Ainul Hafsah
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

One of the intelligences that modern humans must have is financial intelligence, namely intelligence in managing personal assets, especially in managing personal financial assets. The respondents in this paper are students at Islamic boarding schools, where students are students who live far from their parents who are equipped with knowledge in managing finances and a certain amount of pocket money. Based on the results of the discussion, it can be explained as follows: a person's concept of financial literacy can be seen from his cognitive processes or the knowledge he has in managing finances, and in his attitude towards personal finances which will influence his financial behavior or decisions in managing finances. From the existing theory, it is adapted based on basic knowledge and financial attitudes for teenagers or those aged 13-18 years. The financial literacy model in Islamic boarding schools through values and sharing between people is able to maintain the life of an individual as a social creature who exists in a diverse community environment. This sense of solidarity and kinship will be very necessary to bring students into real life after they no longer live in Islamic boarding schools.
Strategies to Improve Purchasing Decisions through Understanding Price Perceptions in Society Lestari, Dewi; Harahap, Ulfi Yanti; Tarigan, Azhari Akmal; Aslami, Nuri
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

This study explores how consumer trust affects purchasing decisions on Indonesia's Shopee e-commerce platform. With the rise of online shopping, trust has become crucial in consumer behavior. The research addresses the gap in understanding trust's influence in online marketplaces by evaluating the perspectives of 150 active Shopee users and 50 sellers through a mixed-method approach. The findings reveal that trust is a key factor in purchasing decisions, driving sales and customer loyalty. Educational efforts on transparency, product authenticity, and responsive customer service, along with government collaboration for education and security, effectively build trust. The study concludes that maintaining consumer trust, supported by government partnerships, is vital for Shopee's market competitiveness. The implications suggest that emphasizing trust not only enhances customer retention but also supports long-term business growth

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