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INDONESIA
Media Riset Bisnis Ekonomi Sains dan Terapan
Published by Taksasila Edukasi Insani
ISSN : -     EISSN : 29871875     DOI : 10.71312
Core Subject : Economy, Science, Education,
Computer Science & IT Economics, Econometrics & Finance Education Other
MRBEST merupakan jurnal ilmiah yang diterbitkan dan dikelola oleh Taksasila Edukasi Insani (TeiN), mempublikasikan artikel berbahasa Indonesia dengan tema yang terkait dengan bidang Bisnis, Ekonomi, Sains, dan Terapan. Terbit 4 kali dalam setahun, yaitu pada bulan Desember, Maret, Juni dan September dengan ISSN No. 2987-1875.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 165 Documents
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MENDORONG LOYALITAS PELANGGAN MELALUI CUSTOMER ENGAGEMENT DAN BRAND EXPERIENCE PADA KEDAI KOPI DI MATARAM Amiruddin Kalbuadi; Lale Puspita Kembang; Agus Hermanto; Lalu Ahmad Murdhani
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1007

Abstract

This study aims to examine the effect of customer engagement and brand experience on customer loyalty at coffee shops in Mataram City. A quantitative causal-explanatory approach was employed. The population comprised all coffee shop consumers in Mataram, with an infinite population size. A sample of 385 respondents was selected using purposive sampling, with criteria including age ≥17 years, minimum three visits per month. Data were collected through questionnaires using a 5-point Likert scale, distributed both directly and via Google Forms. Data analysis was performed using descriptive statistics and Partial Least Squares (PLS) with SmartPLS 4.0, including outer model evaluation (convergent validity, discriminant validity, reliability) and inner model evaluation (R-square, Q-square, hypothesis testing via bootstrapping). The results indicate that customer engagement has a positive and significant partial effect on customer loyalty (β=0.286; t=4.872; p=0.000). Brand experience also has a positive and significant partial effect, with a more dominant influence (β=0.452; t=8.122; p=0.000). Simultaneously, customer engagement and brand experience significantly affect customer loyalty (β=0.677; t=6.330; p=0.000), with an R-square value of 0.538, meaning both variables explain 53.8% of customer loyalty variation.Keywords : Brand Experience, Coffee Shop, Customer Engagement, Customer Loyalty, Mataram
ANALISIS PENGARUH QRIS PADA PENGELUARAN IMPULSIF DAN RASIONAL GENERASI Z Cynthia Dikna Sari; Rifka Audinasari; Fajriana Khusnul Khatimah
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1042

Abstract

This study aims to analyze the dynamics of Generation Z's financial behavior in the digital era by examining the influence of QRIS availability, financial knowledge, savings and loan instruments, and investments on impulsive and rational spending. Using regression analysis, the results show that the ease of transactions through QRIS creates a behavioral paradox, where this system significantly encourages impulsive spending (55% of the variation in impulsivity is explained by QRIS use) while simultaneously weakening rational spending control.The research findings confirm that financial knowledge serves as a vital cognitive control mechanism; high financial literacy is negatively correlated with impulsive spending and positively correlated with rational spending. Furthermore, this study reveals the dual impact of owning financial instruments (savings and loans), which can trigger impulsive consumption if viewed solely as liquidity, but can foster rationality when managed within a future planning framework. Investments prove to be the most effective strategic instrument in curbing impulsive behavior, by shifting Generation Z's paradigm from viewing money as a consumptive medium of exchange to a long-term asset of value. Overall, this study concludes that the efficiency of digital payment technology requires mature financial literacy and investment discipline to prevent a shift in consumption patterns to unplanned ones.Keywords:  QRIS, Impulsive Spending, Rational Spending, Financial Knowledge, Generation Z, Investment.
INFLUENCER DAN LITERASI KEUANGAN DIGITAL: STUDI EKSPLANATIF PADA AKUN YOUTUBE RAYMOND CHIN Medo Maulianza; Nur Asni Gani; Muhammad Fathan Azka Ramadhan
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1064

Abstract

This study aims to analyze the influence of exposure to Raymond Chin's YouTube content on the digital financial literacy of Generation Z in Indonesia. This study uses Uses and Gratifications Theory as a theoretical basis, which explains that audiences actively choose media to fulfill their information and knowledge needs. The research approach used is quantitative explanatory with a survey method of 100 Generation Z respondents who have watched Raymond Chin's YouTube content. Data were collected through an online questionnaire and analyzed using descriptive statistics, validity tests, reliability tests, classical assumption tests, and simple linear regression. The results show that exposure to Raymond Chin's YouTube content has a positive and significant effect on the digital financial literacy of Generation Z. The regression results show a coefficient of 0.868 with a significance level of 0.000 (p 0.05). The coefficient of determination (R²) value of 0.553 indicates that 55.3% of the variation in digital financial literacy can be explained by exposure to Raymond Chin's YouTube content. These findings indicate that YouTube-based financial education content can function as an effective informal learning medium to improve Gen-Z literacy. This research highlights the importance of collaboration between the government, educational institutions, and digital content creators in strengthening financial literacy programs in the digital age.Keywords: digital financial literacy, financial influencers, YouTube, Generation Z, Uses and Gratifications Theory.
PERAN MEDIA SOSIAL DALAM MENINGKATKAN DAYA TARIK KAMPUNG WISATA RABUNAN BUMDES BATUR KEC. GADING Ainul Yaqin Alfaini; Deddy Junaedi
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 6, No 1 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan (InPress)
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v6i1.1035

Abstract

This study aims to determine the role of social media in increasing the attractiveness of the Rabunan Tourism Village, managed by the Batur Village-Owned Enterprise (BUMDes), Gading District. The focus of the study includes the use of social media as a means of tourism promotion, its influence on tourist interest, and the obstacles faced by managers in its use. This study uses a qualitative descriptive approach to understand the phenomenon in depth in natural conditions. Data collection techniques were carried out through interviews, observations, and documentation involving the management and related communities. The data obtained were analyzed qualitatively through the processes of data reduction, data presentation, and drawing conclusions. This study is expected to provide an overview of the importance of utilizing social media in village tourism promotion and provide input for the managers of the Rabunan Tourism Village in developing more effective and attractive promotional strategies for the wider community..Keywords : Social Media, Tourist Attractions, Rabunan Tourism Village
PENERAPAN ISAK 35 DALAM PENGUATAN AKUNTABILITAS ORGANISASI NIRLABA BERBASIS REGULASI AKUNTANSI Mas Amah Mas Amah; Alila Zahira Kusuma
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 6, No 1 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan (InPress)
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v6i1.1177

Abstract

This study aims to analyze the implementation of ISAK 35 in strengthening the accountability of nonprofit organizations based on accounting regulations in Palembang, Indonesia. The study addresses the issue of limited compliance with financial reporting standards among nonprofit organizations, which has implications for transparency, stakeholder trust, and organizational sustainability. This research employed a qualitative case study approach using observation and documentation techniques to collect data from several nonprofit organizations that had implemented or attempted to adopt ISAK 35. Data were analyzed through data reduction, data display, and conclusion drawing to identify emerging themes and patterns. The findings indicate that the implementation of ISAK 35 has contributed to improvements in the structure of financial statements, classification of net assets, transparency of financial information, and compliance with accounting standards. However, the implementation process remains constrained by limited human resource capacity, inadequate accounting information systems, and varying levels of managerial commitment. The study concludes that ISAK 35 serves not only as a technical accounting standard but also as a strategic instrument for enhancing organizational accountability and stakeholder confidence. The findings contribute to the development of accountability literature in nonprofit organizations and provide practical implications for regulators and nonprofit managers in strengthening financial governance practices. Keywords : ISAK 35; Nonprofit organizations; Accountability; Financial reporting; Accounting regulation.

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