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Media Riset Bisnis Ekonomi Sains dan Terapan
Published by Taksasila Edukasi Insani
ISSN : -     EISSN : 29871875     DOI : 10.71312
Core Subject : Economy, Science, Education,
Computer Science & IT Economics, Econometrics & Finance Education Other
MRBEST merupakan jurnal ilmiah yang diterbitkan dan dikelola oleh Taksasila Edukasi Insani (TeiN), mempublikasikan artikel berbahasa Indonesia dengan tema yang terkait dengan bidang Bisnis, Ekonomi, Sains, dan Terapan. Terbit 4 kali dalam setahun, yaitu pada bulan Desember, Maret, Juni dan September dengan ISSN No. 2987-1875.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 162 Documents
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MENDORONG LOYALITAS PELANGGAN MELALUI CUSTOMER ENGAGEMENT DAN BRAND EXPERIENCE PADA KEDAI KOPI DI MATARAM Amiruddin Kalbuadi; Lale Puspita Kembang; Agus Hermanto; Lalu Ahmad Murdhani
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1007

Abstract

This study aims to examine the effect of customer engagement and brand experience on customer loyalty at coffee shops in Mataram City. A quantitative causal-explanatory approach was employed. The population comprised all coffee shop consumers in Mataram, with an infinite population size. A sample of 385 respondents was selected using purposive sampling, with criteria including age ≥17 years, minimum three visits per month. Data were collected through questionnaires using a 5-point Likert scale, distributed both directly and via Google Forms. Data analysis was performed using descriptive statistics and Partial Least Squares (PLS) with SmartPLS 4.0, including outer model evaluation (convergent validity, discriminant validity, reliability) and inner model evaluation (R-square, Q-square, hypothesis testing via bootstrapping). The results indicate that customer engagement has a positive and significant partial effect on customer loyalty (β=0.286; t=4.872; p=0.000). Brand experience also has a positive and significant partial effect, with a more dominant influence (β=0.452; t=8.122; p=0.000). Simultaneously, customer engagement and brand experience significantly affect customer loyalty (β=0.677; t=6.330; p=0.000), with an R-square value of 0.538, meaning both variables explain 53.8% of customer loyalty variation.Keywords : Brand Experience, Coffee Shop, Customer Engagement, Customer Loyalty, Mataram
ANALISIS PENGARUH QRIS PADA PENGELUARAN IMPULSIF DAN RASIONAL GENERASI Z Cynthia Dikna Sari; Rifka Audinasari; Fajriana Khusnul Khatimah
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1042

Abstract

This study aims to analyze the dynamics of Generation Z's financial behavior in the digital era by examining the influence of QRIS availability, financial knowledge, savings and loan instruments, and investments on impulsive and rational spending. Using regression analysis, the results show that the ease of transactions through QRIS creates a behavioral paradox, where this system significantly encourages impulsive spending (55% of the variation in impulsivity is explained by QRIS use) while simultaneously weakening rational spending control.The research findings confirm that financial knowledge serves as a vital cognitive control mechanism; high financial literacy is negatively correlated with impulsive spending and positively correlated with rational spending. Furthermore, this study reveals the dual impact of owning financial instruments (savings and loans), which can trigger impulsive consumption if viewed solely as liquidity, but can foster rationality when managed within a future planning framework. Investments prove to be the most effective strategic instrument in curbing impulsive behavior, by shifting Generation Z's paradigm from viewing money as a consumptive medium of exchange to a long-term asset of value. Overall, this study concludes that the efficiency of digital payment technology requires mature financial literacy and investment discipline to prevent a shift in consumption patterns to unplanned ones.Keywords:  QRIS, Impulsive Spending, Rational Spending, Financial Knowledge, Generation Z, Investment.

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