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INDONESIA
Media Riset Bisnis Ekonomi Sains dan Terapan
Published by Taksasila Edukasi Insani
ISSN : -     EISSN : 29871875     DOI : 10.71312
Core Subject : Economy, Science, Education,
Computer Science & IT Economics, Econometrics & Finance Education Other
MRBEST merupakan jurnal ilmiah yang diterbitkan dan dikelola oleh Taksasila Edukasi Insani (TeiN), mempublikasikan artikel berbahasa Indonesia dengan tema yang terkait dengan bidang Bisnis, Ekonomi, Sains, dan Terapan. Terbit 4 kali dalam setahun, yaitu pada bulan Desember, Maret, Juni dan September dengan ISSN No. 2987-1875.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 162 Documents
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PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP MINAT BELI SMARTPHONE MEREK SAMSUNG Made Dena Suputra; Ni Luh Wayan Sayang Telagawathi
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1028

Abstract

This study aimed to examine the influence of brand image and product quality on consumers’ purchase intention toward Samsung smartphones in Singaraja City. The research was motivated by the declining Top Brand Index of Samsung over the last five years, indicating a potential decrease in consumer purchase intention. This study used a quantitative approach with a causal research design. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling. The data were analyzed using multiple linear regression analysis. The results showed that brand image had a positive and significant effect on purchase intention. Product quality also had a positive and significant effect on purchase intention. Simultaneously, brand image and product quality significantly influenced consumers’ purchase intention toward Samsung smartphones in Singaraja City. Keywords : Brand Image, Product Quality, Purchase Intention
INTEROPERABILITAS SISTEM SYARIAH DALAM PELAYANAN RUMAH SAKIT: PENDEKATAN MANAJERIAL UNTUK PENINGKATAN KUALITAS LAYANAN DAN EFISIENSI OPERASIONAL Mulyadi Muchtiar; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Adam Mukharil Bachtiar; Irfan Dwiguna Sumitra
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.831

Abstract

JKN demands cost-efficiency while syariah hospitals must uphold Islamic values consistently.  Interoperable syariah systems in INA-CBGs-based JKN hospitals are examined for their influence on managerial practice, service quality, and operational efficiency. This research using a mixed-method, multi-case study in private Type B and C syariah hospitals. Syariah interoperability is operationalized as the alignment of syariah values and policies, governance, and hospital information systems with clinical and administrative processes, measured through Likert-scale surveys and qualitative analysis of open-ended responses and documents. Syariah values, policy frameworks, integration of MUKISI/DSN-MUI standards, managerial practices, service quality, and efficiency are all rated high, and efficiency initiatives are not perceived to erode syariah compliance. Nonetheless, JKN’s prospective payment generates tensions between cost containment and justice for the poor in high-cost cases, so strong syariah interoperability and data-driven management improve Islamic service quality and efficiency but cannot fully resolve conflicts with maqashid al-syariah.Keywords: Sariah hospital interoperability, Hospital management, JKN national health insurance, Service quality, Operational efficiency
PENETAPAN HARGA JUAL SEBAGAI STRATEGI PEMASARAN PRODUK BUNGA KAWAT BULU PADA UMKM MOYGIFT Alisa Sandrina Ramadhani; Liza Nora
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1015

Abstract

This study aims to evaluate the selling price determination of pipe cleaner flower products at MoyGift MSME as part of its marketing strategy and business sustainability efforts. The study employed a qualitative approach using an evaluation research design. Primary data were collected through observation, documentation, and interviews with the business owner and production personnel. The findings indicate that production management encompasses production planning, production control, process improvement, and quality management. However, the determination of selling prices is still conducted in a relatively simple manner and does not fully incorporate all production cost components. Based on the simulation of cost of goods manufactured, the production cost was calculated at IDR 10,590 per unit. With a selling price of IDR 15,000 per unit, the business earns a profit of IDR 4,410, representing a profit margin of approximately 29%. The study recommends adopting a more comprehensive costing approach to ensure more accurate pricing decisions and enhance business competitiveness.Keywords: Selling Price, Cost of Goods Manufactured, Marketing Strategy, Production Management, MSMEs.
KUALITAS LAYANAN AI TOOLS DAN RELIGIUSITAS: DAMPAK TERHADAP NIAT PEMBELIAN ONLINE SHOPPING PADA KONSUMEN MUSLIM Inas Afifah Zahra; Rika Lisnawati; Sandhika Cipta Bidhari
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1053

Abstract

This study examines the impact of AI Tools service quality, represented by response accuracy, consistency, and technology quality, on online shopping purchase intention among Muslim consumers, with religiosity serving as a moderating variable. The increasing adoption of artificial intelligence in e-commerce has enhanced customer service and shopping experiences; however, limited research has explored its effectiveness in influencing purchase intention among Muslim consumers. This study employed a quantitative approach using a survey of 100 Muslim consumers in the Greater Jakarta area (Jabodetabek), Indonesia. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that response accuracy has a positive and significant effect on purchase intention, while consistency and technology quality do not significantly influence purchase intention. Furthermore, religiosity does not moderate the relationships between response accuracy, consistency, technology quality, and purchase intention. These findings suggest that Muslim consumers place greater emphasis on the accuracy and relevance of information provided by AI Tools than on technological sophistication or personal religiosity when making online purchasing decisions.Keywords: AI Tools Service Quality, Muslim Consumers, Online Shopping, Purchase Intention, Religiosity
PENGARUH FINANCIAL STRESS, SOCIAL INFLUENCE, DAN DIGITAL FINANCIAL LITERACY TERHADAP FINANCIAL MANAGEMENT BEHAVIOR Salsabila Shafiyah Rihab; Erika Takidah; Susi Indriani
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1020

Abstract

This research examines the determinants influencing financial management behavior among students of the Faculty of Economics and Business at Universitas Negeri Jakarta (FEB UNJ), particularly in relation to financial stress, social influence, and digital financial literacy. The study adopted a quantitative method with a causal-associative approach. Using the Slovin formula and proportionate random sampling, 251 respondents were selected from 721 students of the 2022 cohort. Primary data were obtained through questionnaires administered online via Google Forms with a five-point Likert scale. The collected data were then processed through multiple regression analysis using SPSS version 31. The findings indicate that financial stress tends to negatively influence financial management behavior, while social influence and digital financial literacy contribute positively and significantly. In addition, all examined determinants simultaneously affect students’ financial management behavior.Keywords : Financial Stress, Social Influence, Digital Financial Literacy, Financial Management Behavior.
PENGARUH EFEKTIVITAS APLIKASI E-KINERJA DAN PENGAWASAN KERJA TERHADAP KINERJA PEGAWAI DINAS SOSIAL KABUPATEN LAHAT Febyola Febyola; Esty Naruliza; Asma Mario; Ria Astriyani
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1039

Abstract

This study aims to examine and determine whether the effectiveness of the e-performance application and work supervision has an impact on the performance of employees at the Lahat Regency Social Services Office. The data used is quantitative, sourced from 58 employee respondents, with a questionnaire employed as the data collection method. The surveyed data consists of 28 dimensions of variables related to the effectiveness of the e-performance application, work supervision, and employee performance. The data was processed using SPSS version 27 and analyzed using multiple regression. The results indicate that the effectiveness of the e-performance application and work supervision significantly influences the organizational performance of the Lahat Regency Social Services Office. The higher the effectiveness of the e-performance application and work supervision, the more positive the impact on organizational performance, as evidenced by improved employee quality and skills, more advanced innovation, and the utilization of technology to accelerate and simplify work.Keywords:Effectiveness of E-Performance Applications; E-Performance; Employee Performance; Work Supervision
PEMETAAN PERSEPSI NASABAH TENTANG LAYANAN, KEPUASAN, PERSEPSI NILAI, DAN KEPERCAYAAN BANK SYARIAH: ANALISIS DESKRIPTIF DAN HEATMAP Hafidz Ainur Rofi; Jaharuddin Jaharuddin
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.869

Abstract

This research aims to analyze the influence of service, satisfaction and perceived value on sharia bank customer loyalty by considering the mediating role of trust. The research method uses a quantitative approach with a survey of 174 Islamic bank customers in Indonesia using a 5-point Likert scale questionnaire. Descriptive analysis shows that all variables have an average value above 4.00, indicating positive customer perceptions of service, satisfaction, perceived value and trust. The research results indicate that good service quality, high satisfaction, and positive value perceptions contribute significantly to customer loyalty. Trust is proven to be a mediating variable that strengthens the relationship between these variables. These findings emphasize the importance of Islamic banks to improve service quality, build satisfaction, and create a balanced perception of value in order to strengthen customer trust and loyalty. Keywords : Service, Satisfaction, Perceived Value, Trust, Customer Loyalty, Sharia Bank
STUDI KOMPARATIF INVESTASI EMAS DAN INVESTASI SAHAM PADA PT. ANEKA TAMBANG, TBK: ANALISA KINERJA KEUANGAN DAN PERSEPSI GENERASI Z Dea Destari; Lily Rahmawati Harahap; Rahmi Aryanti; Sri Ermeila
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1032

Abstract

This study aims to analyze the comparison between the performance of gold investment and stock investment in PT. Aneka Tambang, Tbk, as well as to identify the perspectives of Generation Z investors in Palembang City toward both investment instruments. This research employed a mixed method approach using quantitative and qualitative methods. Quantitative data consisted of historical gold prices and stock prices of PT. Aneka Tambang, Tbk, which were analyzed through return calculations, risk measurement, and comparative statistical tests. Qualitative data were obtained through questionnaires distributed to 100 Generation Z respondents in Palembang City who were interested in gold and stock investments. Data analysis was conducted using the independent sample t-test. The results showed that there was no significant difference in the rate of return between gold investment and stock investment. However, there was a significant difference in the level of risk, where gold investment had a lower level of risk compared to stock investment. Furthermore, this study revealed that Generation Z in Palembang City showed greater interest in gold investment because it is considered safer and more stable than stock investment.Keywords : Investment, Gold, Stock, Return, Risk, Generation Z
PERSEPSI KONSUMEN TERHADAP BERBAGAI FAKTOR DALAM KEPUTUSAN PEMBELIAN PRODUK HALAL: ANALISIS STATISTIK DESKRIPTIF Fakhri Muhammad Ario Putra; Siti Jamilah
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.983

Abstract

Penelitian ini bertujuan untuk mendeskripsikan secara sistematis persepsi konsumen terhadap berbagai faktor yang membentuk keputusan pembelian produk halal di Indonesia, yang meliputi kebiasaan konsumsi, kesadaran merek halal, kepercayaan, dan religiusitas. Pendekatan penelitian yang digunakan adalah statistik deskriptif, dengan fokus pada pemetaan kecenderungan persepsi konsumen tanpa menguji hubungan kausal antarvariabel. Data penelitian diperoleh melalui penyebaran kuesioner terstruktur kepada 188 konsumen produk halal di Indonesia yang memenuhi kriteria penelitian. Instrumen penelitian disusun menggunakan skala Likert lima poin untuk menggambarkan tingkat persetujuan responden terhadap setiap pernyataan. Teknik analisis data meliputi perhitungan nilai minimum, maksimum, rata-rata, dan standar deviasi untuk setiap variabel penelitian. Hasil analisis menunjukkan bahwa konsumen memiliki tingkat kesadaran merek halal dan religiusitas yang relatif tinggi dalam membentuk keputusan pembelian produk halal. Kebiasaan konsumsi dan kepercayaan juga menunjukkan kecenderungan positif, meskipun tingkat persepsinya lebih bervariasi antarresponden. Secara keseluruhan, temuan ini menggambarkan bahwa keputusan pembelian produk halal tidak hanya dipengaruhi oleh aspek fungsional, tetapi juga oleh nilai, identitas merek, dan kesesuaian dengan prinsip keagamaan. Penelitian ini diharapkan dapat memberikan kontribusi dalam memperkaya literatur perilaku konsumen produk halal serta menjadi dasar empiris bagi pelaku usaha dan peneliti selanjutnya dalam memahami karakteristik persepsi konsumen Muslim di Indonesia.. Keywords : Keputusan Pembelian; Produk Halal; Kesadaran Merek Halal; Kepercayaan; Religiusitas; Statistik Deskriptif
PROFITABILITAS, LIKUIDITAS, DAN INVENTORY INTENSITY TERHADAP TAX AVOIDANCE: PERAN MODERASI UKURAN PERUSAHAAN Annisa Maulidinov; Muhammad Irfan Tarmizi
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1033

Abstract

This study aims to examine the effects of profitability, liquidity, and inventory intensity on tax avoidance, with firm size as a moderating variable, among consumer goods manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the period 2020-2024. This research employs a quantitative approach, using panel data regression analysis and Moderation Regression Analysis (MRA) in EViews 12. The sample consists of consumer goods manufacturing companies selected through purposive sampling. The results show that profitability has a significant negative effect on tax avoidance, while liquidity has no significant effect on tax avoidance. Inventory intensity has a significant positive effect on tax avoidance. Firm size is unable to moderate the relationship between profitability, liquidity, and inventory intensity on tax avoidance. The findings suggest that companies with higher profitability tend to comply with tax obligations, while companies with higher inventory intensity tend to utilize storage and maintenance costs as tax deductions.Keywords: firm size, inventory intensity, liquidity, profitability, tax avoidance)

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