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Ilman Taufiq Lazuardy
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cakrawangsabisnis@stimykpn.ac.id
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Alamat CAKRAWANGSA BISNIS STIM YKPN Yogyakarta, Jalan Palagan Tentara Pelajar km.7 Yogyakarta, 55581.
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Cakrawangsa Bisnis
Published by Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
ISSN : 27217329     EISSN : 27213102     DOI : http://dx.doi.org/10.35917/cb.v5i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
CAKRAWANGSA BISNIS adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Manajemen YKPN. Jurnal ini merupakan jurnal dengan akses terbuka dan diterbitkan dua kali setahun (April dan Oktober). Misi yang diusung jurnal ini adalah menyebarluaskan hasil penelitian dan karya tulis mahasiswa Sekolah Tinggi Ilmu Manajemen YKPN.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 131 Documents
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Pengaruh Komunikasi Pemasaran Terpadu terhadap Ekuitas Merek: Studi pada Hotel Cakra Kembang Yogyakarta Lisiya Fatma Umami; Ralina Transistari
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 1, No 1 (2020): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v1i1.122

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi pemasaran terpadu terhadap ekuitas merek pada Hotel Cakra Kembang secara simultan maupun parsial. Variabel independen yang digunakan adalah iklan, promosi penjualan, penjualan personal, hubungan masyarakat, pemasaran langsung, pemasaran interaktif, dan corporate design, sedangkan variabel dependennya  adalah ekuitas merek. Metode analisis yang digunakan adalah Regresi Linier Berganda. Data dikumpulkan dengan kuesioner yang dibagikan kepada 91 responden yang menginap di Hotel Cakra Kembang Yogyakarta pada bulan November 2019. Hasil penelitian menunjukkan bahwa komunikasi pemasaran terpadu yang terdiri atas iklan, promosi penjualan, penjualan personal, hubungan masyarakat, pemasaran langsung, pemasaran interaktif, dan corporate design secara simultan berpengaruh terhadap ekuitas merek pada Hotel Cakra Kembang Yogyakarta. Sedangkan secara parsial hanya pemasaran langsung dan corporate design yang berpengaruh positif terhadap ekuitas merek pada Hotel Cakra Kembang Yogyakarta.
Pengaruh Pendukung Selebriti, Citra Merek, dan Kepercayaan Merek terhadap Keputusan Pembelian Produk Somethinc Novayanti Faudji; Siti Resmi; Alivia Meyrizka Utami
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 5, No 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.523

Abstract

The purpose of this study was to analyze the influence of celebrity endorsers, brand image, and brand trust on purchasing decisions for Somethinc products. The data used in this study are primary data obtained through Google forms distributed via WhatsApp and Instagram. This study was processed using the IBM SPSS 26 program. Data were analyzed starting from instrument testing using validity and reliability tests, classical assumption tests, model feasibility tests (F tests), hypothesis tests (t tests), and determination tests. The results of this study indicate that the celebrity endorser variable does not affect the purchasing decision for Somethinc products, while the brand image and brand trust variables each have a positive and significant effect on the purchasing decision for Somethinc products. The results of this study are expected to be a recommendation for PT Royal Pesona Indonesia that Somethinc's brand image and brand trust have an influence on consumer purchasing decisions.
Pengaruh Harga, Lokasi, dan Fasilitas terhadap Keputusan Berkunjung Wisata Taman Sari di Yogyakarta Meyta Salsa Hardina; Eka Sudarusman
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 2, No 1 (2021): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v2i1.236

Abstract

Abstract The decision to visit attractions Taman Sari in Yogyakarta is influenced by several factors including price, location and tourist facilities. These three factors have an important role to improve the decision to visit. The problem of this research is the factors mentioned above partially. The purpose of this study was to determine and analyze the influence of price, location and facilities against the decision to visit attractions Taman Sari in Yogyakarta. This research population is all visitors who have visited at least 1 time or more to attractions Taman Sari Yogyakarta. The sample is determined with a model of Non-Probability Sampling with purposive sampling method. The sample size was determined according to hair et al to determine the number of samples by multiplying 5 times the number of question items, in this study there are 37 questions then obtained 185 respondents. Methods of data collection using questionnaires. The test used is test validity, reliability test, normality test, multicollinearity, heterokedastisitas, multiple linear regression test, t Test and test the coefficient of determination. The results of this study stated that the price effect is positive and not significant to the decision to visit attractions Taman Sari in Yogyakarta, while the variable location and facilities have a positive and significant impact on the decision to visit attractions Taman Sari Yogyakarta. The value of the coefficient of determination of this research at 57.2%.
Pengaruh Viral Marketing, Online Consumer Review, dan Live Streaming terhadap Keputusan Pembelian Produk Skincare Somethinc pada Platform Tiktok Sabila, Aminda Khurin; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 5, No 1 (2024): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i1.484

Abstract

This research aims to analyze the influence of Viral Marketing, Online Consumer Reviews and Live Streaming on the Tiktok platform. This research uses quantitative methods. The type of research data used is primary data obtained based on distributing questionnaires to 107 respondents. The sampling used used non-probability with a purposive sampling technique with the criteria being that consumers had made at least two purchases in this research. The data analysis method was carried out using multiple linear regression analysis. The test results show that the Viral Marketing, Online Consumer Review and Live Streaming variables have a positive influence on purchasing decisions for Skincare Something on the Tiktok Platform.
Pengaruh Lingkungan Kerja dan Komitmen Organisasi terhadap Kinerja Karyawan Kopi nJongke dengan Organizational Citizenship Behavior (OCB) sebagai Pemediasi Novia Valentin Dua Subu; Nur Rokhman
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 3, No 2 (2022): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v3i2.358

Abstract

Many factors can affect employee performance, such as work environment, organizational commitment and organizational citizenship behavior. The purpose of this study was to analyze the effect of the work environment on employee performance, the effect of organizational commitment on employee performance, the effect of the work environment on organizational citizenship behavior, the effect of organizational commitment on organizational citizenship behavior, the effect of organizational citizenship behavior on employee performance, the indirect effect of work environment on performance employees through organizational citizenship behavior, and the indirect effect of organizational commitment on employee performance through organizational citizenship behavior. The sampling technique uses the saturated sample method. The number of samples used were 34 respondents. The data collection technique uses a questionnaire that is distributed using the Google form. The analysis technique used in this study is path analysis, which was processed using SPSS version 26. The results showed that all hypotheses were proven, both hypothesis 1 to hypothesis 7 were proven. All variables both work environment, organizational commitment, work environment have a positive and significant effect on organizational citizenship behavior. Meanwhile organizational commitment has a positive and significant effect on organizational citizenship behavior, organizational citizenship behavior has a positive and significant effect on employee performance, organizational citizenship behavior has been shown to mediate the relationship between work environment and employee performance, and organizational citizenship behavior mediates the relationship between organizational commitment and employee performance.
Reaksi Pasar Perusahaan yang Terdaftar di Bursa Efek Indonesia terhadap Pengumuman Stock Buyback di Tahun 2020 – 2021 Narry Rahmawati; Muhammad Roni Indarto
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 3, No 1 (2022): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v3i1.305

Abstract

The purpose of this study is to determine whether there is a difference between the average abnormal return and the average trading volume activity before and after the announcement of the share buyback. The sample used in this study was 38 companies listed on the Indonesia Stock Exchange (IDX) in 2020-2021 with a sampling technique using purposive sampling. This research is an event study with a window period of 11 days (5 days before, 1 day of the event, and 5 days after). The analytical method used is descriptive statistics and paired sample t-test. The results showed that there was no difference in the average abnormal return before and after the announcement of the share buyback and there was a difference in the average trading volume activity before and after the announcement of the share buyback.
Pengaruh.Harga, Promosi, dan Citra Merek terhadap Keputusan Pembelian Produk Blush On Emina di Yogyakarta Fifi Uswatun Hasanah Dema; Nur Rokhman
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 1, No 2 (2020): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v1i2.193

Abstract

Competition.between the personal. care and cosmetics industry. markets is increasingly competitive. This is. evidenced by the many types of cosmetics in circulation both domestic and. foreign production.. The flood of cosmetic products on the market influences one’s attitude towards purchasing decisions and the use of goods. Purchase a product is no longer to meet the needs (needs), but because of the desire (want). Coupled with the discovery of consumers deciding to choose to use certain products (cosmetics) in order to clarify their identity so that it is seen well in certain communities. The research method uses quantitative methods .with sampling.techniques using. nonprobability. purposive sampling., sample size is 100. Using multiple .linear regression. .analysis and the. coefficient of .determination at. a significant level of.5%. Data collection techniques using questionnaire techniques. The .results showed that. price, .promotion., and. brand image variabels had.a significant positive effect on purchasing decisions. The magnitude .of the effect of. price, promotion, and brand image on purchasing decisions 79.9% and the.remaining 20.1%..is influenced. by other. variabels not.included in.This. study.
Pengaruh Gaya Hidup, Kualitas Produk, dan Citra Merek terhadap Pembelian Kosmetik Maybelline di Kota Yogyakarta Sari Listiana; Eka Sudarusman
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 2 (2023): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i2.453

Abstract

This research aims to determine the influence of lifestyle, product quality and brand image on purchasing decisions for Maybelline cosmetics in the city of Yogyakarta. The population of this study were Maybelline cosmetics users in the city of Yogyakarta and its surroundings. Sampling was carried out using Non-Probability Sampling with purposive sampling technique. The total sampling was 100 respondents. The results of this study indicate that lifestyle has no influence on purchasing decisions for Maybelline cosmetics in the city of Yogyakarta. Meanwhile, product quality and brand image have a positive and significant influence on purchasing decisions for Maybelline cosmetics in the city of Yogyakarta.
Pengaruh Pengalaman Konsumen dan Kepuasan Konsumen terhadap Niat Beli Ulang pada Pembelian Produkskincare di E-Commerce Shopee Agustina Agustina; Djati Julitriarsa
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 2, No 2 (2021): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v2i2.268

Abstract

One way to rapidly develop the current buying and selling business is to sell products online, both from social media and on e-commerce trading platforms. The development of e-commerce in Indonesia is currently so fast, this is influenced by the increasing number of internet users. The consumer experience begins when the consumer sees a promotion about a product or service until finally the consumer decides to buy a product or use a service. If consumers are satisfied with the service or experience they get from a product, it is likely that consumers will make repeat purchases. In this study the authors use quantitative research with descriptive methods because the data obtained will be processed quantitatively. The results of this study are in accordance with the first hypothesis, the t value of X1 is 2,920 > t table 1,983 and a significant value (Sig) 0.004 < 0.05, it can be stated that the consumer experience variable has a significant positive effect on repurchase interest in purchasing skincare products at e-commerce shopee. . From the results of the second hypothesis test, the t-count value is 4.809 > t table 1.983 and a significant value (Sig) 0.000 <0.05, it can be stated that consumer satisfaction has a significant positive effect on repurchase intention.
Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Keputusan Pembelian Smartphone iPhone pada Mahasiswa STIM YKPN Yogyakarta Ita Evy Widiastuti; Suparmono Suparmono; Muhammad Manar Barmawi
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 1, No 1 (2020): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v1i1.130

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas produk, citra merek, dan harga, baik secara individu maupun secara simulatan, terhadap keputusan pembelian smarthphone iPhone pada mahasiswa STIM YKPN Yogyakarta. Ketiga variabel tersebut merupakan salah satu hal yang sangat diperhatikan konsumen dalam memilih produk smartphone dan terdapat penelitian terdahulu yang menunjukkan tingkat signifikansi ketiga variabel penelitian terhadap keputusan pembelian yang tidak konsisten. Sampel pada penelitian ini dilakukan terhadap 95 mahasiswa STIM YKPN Yogyakarta dengan metode purposive sampling. Metode analisis data dilakukan menggunakan uji t, regresi linear berganda dan analisis koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas produk, harga, dan citra merek berpengaruh, baik secara parsial maupun secara simultan, terhadap keputusan pembelian. 39,8% variabel keputusan pembelian dijelaskan oleh ketiga variabel tersebut dan sisanya 60,2% dipengaruhi oleh faktor lain.

Page 5 of 14 | Total Record : 131

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