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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 253 Documents
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ANALISIS PERAN PT MITRA LINTAS NUSANTARA JAKARTA SEBAGAI FREIGHT FORWARDER DALAM PENGIRIMAN BARANG MELALUI LAUT CABANG JAKARTA UTARA Linda Sari Linda Sari; Rame Soekarsono Rame Soekarsono
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 5: Oktober 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i5.2598

Abstract

The purpose of this study is to find out and benefit from the role of domestic shipping services in shipping goods by sea. Descriptive qualitative research method with data collection techniques through in-depth interviews, observation and documentation. The results of this study are to show that PT Mitra Lintas Nusantara as a freight forwarder company engaged in goods delivery services as well as being responsible for all transportation activities from the beginning to the destination of goods, from domestic to abroad, the country of destination of the exporter. PT Mitra Lintas Nusantara assists shippers or exporters in finding shipping companies that can provide lighter transportation costs or at special prices according to separate classes. The procedure carried out by PT Mitra Lintas Nusantara in shipping export goods by sea is the initial process of receiving Shipping Instructions from the shipper then from the SI it is used for booking space at the shipping agent which will later make a draft Bill of Lading to obtain a Delivery Order, then from PT Mitra Lintas Nusantara begins to take care of custom clearance (customs) documents to obtain PEB (Notice of Export of Goods) after all is completed, on the stuffing date determined by the sender from PT Mitra Lintas Nusantara sending a draft Bill of Lading document to the shipper then just stuffing in the stuffing process it will the container number and seal number are written on the container box, then after everything is finished PT Mitra Lintas Nusantara sends a copy of the Bill of Lading document that has been signed by the manager to the sender as a sign that the transportation is complete.
Strategi pemasaran dalam meningkatkan penjualan UMKM Cipta Rasa Bakso Jeletot Kabupaten Kuningan Jawa Barat Gufron, Ade; Rahmawati, Nur Fitri
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3985

Abstract

Through this analysis, it is hoped that concrete recommendations and solutions can be produced that can help Bakso Jeletot and similar MSMEs to design and implement effective digital marketing strategies, increase competitiveness, and face ever-growing market dynamics. Thus, it is hoped that this research can make a positive contribution to the development of MSMEs using social media. The aim of the research is to analyze marketing strategies in increasing sales of Jeletot meatball UMKM in Kuningan Regency, West Java, then to analyze the obstacles to marketing strategies in increasing sales of Jeletot meatball UMKM in Kuningan Regency. , West Java and to analyze marketing strategy solutions in increasing sales with MSMEs Jeletot Meatballs in Kuningan Regency, West Java Research Method using Qualitative. Number of informants 4. Results of research on Jeletot Meatball Prices in determining prices are appropriate, Jeletot meatball products have met targets with making distinctive meatballs and sauce according to customer tastes. The place is good because it has a sense of security and comfort in accordance with the factors taken into consideration when choosing a location. And in terms of promotion of Bakso Jeletot there is still a lack of promotion in social media from Advertising, Public Relations and Sales Promotion for Personal Selling which has been carried out using WhatsApp. The marketing strategy obstacle faced by Cipta Rasa Bakso Jeletot in increasing sales is the price constraint, namely the lack of price cuts or discounts, then there are problems with the product, namely that it is not popular with all groups, only spicy lovers and adults, then there are fluctuating raw materials, and finally, regarding promotion, the obstacle faced by Cipta Rasa Bakso Jeletot is a lack of social media management, video and image editing. The marketing strategy solution carried out by Cipta Rasa Bakso Jeletot is to deliver at certain hours and provide cashback for payments using e-wallet, then the solution for the product is to provide other menu options, then for raw materials, contracts are given to raw material suppliers and finally the solution is for promotions, carrying out professional rentals. editors in carrying out everything from social media management to content creation due to the limited capital available at Cipta Rasa Bakso Jeletot requiring budgeting for promotion.
Pengaruh Konten Instagram dan Electronic Word of Mouth (e-WOM) @indtravel Terhadap Minat Berkunjung ke Destinasi Wisata di Indonesia (Survey pada Followers Mancanegara @indtravel) Rosetika Noviananda Pratiwi; Anita Maulina
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 3: Juni 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i3.1563

Abstract

Research Objectives: To analyze how much influence Instagram content and Electronic Word of Mouth have on visiting interest in Indonesian tourist destinations (survey on @indtravel international followers).In the era of globalization, the use of internet technology is increasingly being used in connection with meeting human needs. The use of Instagram Social Media is no exception as a medium that can foster interest in visiting various tourist destinations in Indonesia through content or through recommendations from other people conveyed in the media. The research method used in this research is descriptive quantitative research. The sample in this study, the international followers of the @indtravel Instagram account amounted to 100 respondents with probability sampling data taking by random sampling by Sugiyono (2017: 82). The types of data used in this study were obtained from primary data and secondary data. Data collection methods used, literature study and questionnaires. The data analysis technique used in this study is to test the validity, reliability, correlation coefficient and determination, multiple linear regression, and hypothesis testing. Research result. Partially there is an influence between Instagram content and electronic word of mouth on interest in visiting Indonesian tourist destinations (survey on @indtravel followers), this is known from the t test results obtained by tcount> ttable (2.162> 1.984) then H0 is rejected and H1 accepted. Meanwhile, according to the results of the F test simultaneously obtained the value of Fcount 14.925 with a value of 3.09. Thus, it is known that Fcount> Ftable means that together or variable Instagram content and electronic word of mouth (simultaneously) affect the interest in visiting Indonesian tourist destinations
Analisis Strategi Pemasaran Pada Penjualan Beras Organik Hariku di PT Sembada Inti Pangan Jakarta Pusat Muhammad As’ad; Adisty Nabila Putri
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 1: Februari 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i1.3077

Abstract

This study aims to determine the Benefits of Organic Rice for daily needs. Researchers used a qualitative approach so that data collection was carried out through interviews. The specified informants are Directors, Sales, and Mandatory Informants from Business Study Program Academics. The population in this study were Hariku Organic Rice customers in Central Jakarta using sources related to Hariku Organic Rice and the STIAMI Campus Academic Community. From the results of the study, it can be concluded that there are still people who do not understand the Advantages of Organic Rice. The Benefits of Organic Rice for the body are widely known by the public, therefore people have tried to buy and experience the Benefits of Organic Rice. Thus, if Hariku’s Organic Rice improves product quality and product cleanliness, there will be an increase in Sales of Hariku’s Organic Rice in Central Jakarta and also becomes a factor in consumer satisfaction, so this effect can be said to be significant. This happens because there is an influence between quality and price with consumer satisfaction whit Hariku’s Organic Rice in Central Jakarta.
Pengaruh Brand Awareness dan Harga Terhadap Keputusan Pembelian Tiket Bus DAMRI di Bandara Soekarno - Hatta (Studi pada Penumpang Bus DAMRI Tujuan Kota Bekasi di Bandara Soekarno - Hatta) Via Siti Fatimah; Syahrul Reza; Dewi Nurbaiti
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i5.2330

Abstract

This study aims to determine the effect of Brand Awareness and Price on the Decision toPurchase DAMRI Bus tickets at Soekarno - Hatta Airport. This study uses quantitative researchmethods with associative types and with primary data as a source of data obtained from theresults of the questionnaire. The population of this study were passengers and airportemployees who took the DAMRI route from Soekarno Hatta Airport to Bekasi in March whosepopulation is not known with certainty and with a sample of 110 people. The analytical methodused is validity test, reliability test, normality test, analysis of multiple linear regressioncorrelation coefficients, coefficient of determination test, and hypothesis testing using SPSS.The results of this study indicate that: (1) Brand Awareness has a positive effect on PurchaseDecisions with a regression value of 0.538 and a significance level of 0.000 (2) Price has apositive effect on Purchasing Decisions with a regression value of 0.474 and a significance levelof 0.000 (3) Brand Awareness and Price simultaneously has a positive effect on PurchaseDecisions with a calculated F value of 9.056 which is greater than F table of 3.08 and asignificance level of 0.000 less than 0.05 (4) The magnitude of the influence of BrandAwareness and Price on Purchase Decisions is 62.20% while the rest 37.80% is influenced byother variables not examined by the author.
PENGARUH PEMBERIAN KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN LAPANGAN PT. DWIKARYA MANDIRI EKSPRESSINDO Rahma Iklila Siswanto; Hanuna Shafariah
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i4.3424

Abstract

Compensation, a good working environment and motivation are basically the rights of employees and it is the role of the company to support the participation of its employees in achieving the goals that have been set so as to improve employee performance. The purpose of the study to determine the effect of compensation and work environment has a positive effect on employee performance at PT. Dwikarya Mandiri Ekspressindo. This research is Quantitative that is a method of producing knowledge that uses data in the form of valid numbers such as tools to analyze the description of what you want to know. According to Sugiyono (2017: 81) the sample is part of the population that is the basis of information in research, where the population is part of the number of characters owned by the population. Therefore, because the population as much as 45 people then for sampling techniques using saturated sempel method. From the results of research obtained compensation does not affect the importance of employee performance terhdap, where the Number t amount received is 1. 067 and the number T chart is 2. 017 (df42). the value of T is smaller than the value of T and the significance of T is greater than the value of alpha (0. 292 0. 05), as well as lingkugan important influence on employee performance. This is indicated by the Number t the amount received is 3. 958 and T Chart Number 2. 017 (df42) is less significant than alpha (0. 000 0. 05). That way, it can be concluded that there are positive and important consequences for elastic areas of activity to elastic employee performance. Elastic compensation (X1) and the area of activity (X2) in a way together have an important impact on the performance of employees of PT. Dwikarya Mandiri Ekspressindo. As shown in Figure f (18). 860) F chart (3. 220), which means compensation as well as the environment of activities in a way that together have a role in influencing the performance of employees of PT. Dwikarya Mandiri Ekspressindo.
EVALUASI KELAYAKAN BISNIS PADA USAHASIOMAY AYAM SAMBAL GOANG (STUDI KASUS DI KOTA BANDUNG) Deny Suteja Ginanjar R.G; Dewi Nurbaiti
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i1.2468

Abstract

The purpose of this study was to evaluate the Business Feasibility the Sambal Goang Chicken Siomai from the legal, environmental, market and marketing, technical and technological aspects, human resource management, finance, and social aspects (Case Study in Bandung). The research method used was naturalistic qualitative. The Sambal Goang Chicken Siomai is one of the readymade processed food products andalso frozen food from Dapoer Ceu Giok's production. The results of the study stated that the Sambal Goang Chicken Siomai is declared feasible to be developed, this is assessed from legal aspect, environmental aspect, market and marketing aspect, technical and technological aspect, management and human resources aspect, financial aspect, and social aspect.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Pada Konsumen Dan+Dan Walang Baru Jakarta Utara Krishantoro, Krishantoro; Mawarni, Mega
JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i6.3747

Abstract

This study aims to determine how much influence Service Quality and Price have on Purchasing Decisions at Dan+Dan Walang Baru, North Jakarta. The research method used is a quantitative method. The data collection technique is in the form of a questionnaire. The population in this study is anyone who comes to shop for the first time and who has come to shop more than 2 times at Dan+Dan Walang Baru. The sampling technique for this study used purposive sampling, namely consumers who came to shop for the first time and who had come to shop more than 2 times at Dan+Dan Walang Baru. This study shows that the results of the coefficient of determination of the R Square value of Service Quality is 0.506 which indicates that the variable Service Quality influences purchasing decisions by 50.6%. The results of the coefficient of determination for the R Square value of Price is 0.373 which indicates that the Price variable influences the Purchase Decision by 37.3%. The results of the coefficient of determination of the R Square value of Service Quality and Price are 0.567 which indicates that the variables Service Quality and Price have a joint effect on Purchasing Decisions of 56.7%, while the remaining 43.3% are influenced by other variables not examined in this study.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA KEDAI WELCOME GINGER DI JAKARTA Casmudi Casmudi; Yayak Heriyanto
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2523

Abstract

The intended observation has the aim of being able to see the impact of the quality of service on customer satisfaction at the Welcome Ginger Shop in Jakarta. The method used in this research is quantitative. Data collection techniques were used in the form of questionnaires and literature. The population of this research is the customer of People at the Welcome Ginger shop in Jakarta. The method of obtaining samples in this study is the non-probability of taking several objects by means of population sampling. Objects as many as 69 samples. The study of the data used was a multiple linear regression study using the help of IBM Statistics software version 26. The study shows that the quality of goods/products has an effect on customer satisfaction of 46.97%. Service Quality has an impact of 18.52% on Customer Satisfaction. Product Quality and Service Quality have a significant impact on Customer Satisfaction. Product Quality and Service Quality simultaneously affect the Client Satisfaction variable with a value of 65.5% explained for reasons that are not included in this observation
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI (STUDI KASUS PENELITIAN PADA MAHASISWA AKTIF INSTITUT STIAMI PUSAT) Agus Setiawan; Abbas Mansyur; Supriyono Supriyono
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 2: April 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i2.1474

Abstract

The phenomenon in this research is the significant increase in sales of Xiaomi smartphones in Indonesian Market that occurred in 2018, succeeding in acquising a market share up to 25%. The number increased dramatically, where in the same period the in previous year Xiaomi's market share was only 3%, then the problem was whether Product Price and Quality affected the purchasing decision of Xiaomi smartphones in Indonesia.This research uses quantitative descriptive method. The variables in this study consisted of two independent variables namely Price, Product Quality and one dependent variable, namely purchasing decisions. All research variables will be formulated into a questionnaire in the form of a statement and use a Likert scale with 5 level choices, namely strongly agree, agree, disagree, disagree and strongly disagree. The analytical method used to solve the problem in this study is SPSS application, namely the Multiple Regression Analysis Test and the Statistical T Test and F Test.                              The results of the initial analysis conducted showed that the indicators used were valid and reliable to measure the existing variables. The price influence magnitude of 0.585 or 58.5% on the Purchasing Decision, while the remaining 41.5% is caused by other factors not examined in this study. the influence of Product Quality results obtained by 0.657 or 65.7% of the Purchasing Decision, while the remaining 34.3 caused by other factors not examined in this study. The results of the subsequent analysis showed that the price variable and product quality variables simultaneously (together) affected the purchase decision of 72.8%. While the remaining 27.2% is influenced by other variables outside this regression equation or variables haven’t examined.

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