cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Anita Maulina
Contact Email
anita@stiami.ac.id
Phone
+6285888660606
Journal Mail Official
jambisjournal@stiami.ac.id
Editorial Address
Jl. Pangkalan Asem Raya No. 55, Johar Baru, Jakarta Pusat
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 253 Documents
 2   3   4   5   6 
Analisis Bauran Pemasaran Dalam Upaya Meningkatkan Penjualan Pada Perusahaan Distributor Tinta PT. X Di Cikarang Selatan Dyah Harianti; Abbas Mansyur; Bertadi Nurseno
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3162

Abstract

This purpose of research to know and analyze marketing mix provide distributor PT. X about increase level in sales, to know and analyze of the risk constraints PT. X, and analyze of the solution PT. X for improve sales. This research use by kualitatif methode with the type of deskriptif research with by data collection technique as Interview and observation. The results showed that the application of the marketing mix applied by PT. X is quite effective, by holding promotions, products sold have increased annually by 137.36%. in terms of product and distribution the customer is quite satisfied, in terms of price and promotion there are differences so that using Triangulation where the application of prices and promotions applied by the company has differences according to the company's cooperation and the number of purchases, in the last 2 few years was sales's increased of 103,89%, the constraints in sales's gain is restriced of company's environment limited in marketing of product because of pandemic Covid-19 and company have to follow goverment's regulation, stock limited
ANALISIS STRATEGI BAURAN PEMASARAN PROSES PENYEWAAN ONDEL-ONDEL PADA SANGGAR SENI BETAWI MAMIT CS DI JAKARTA Alissa Alissa; Yayak Heriyanto
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i1.2459

Abstract

This study aims to determine the marketing mix of the ondel-ondel rental process at the Betawi Art Studio Mamit CS. The method used in thisresearch was a qualitative method, while data collection was done through interviews, observations and document studies. Informants in this study included administrators, event organizers and community leaders. Data analysis techniques used included data validity testing and triangulation, and activities in qualitative data analysis included data reduction, data presentation and conclusion drawing or verification. The results showed that the marketing strategy of the ondel-ondel rental process at the Betawi Art Studio Mamit CS in Jakarta, when viewed based on 7 (seven) indicators of the marketing mix, is in the good category. This can be seen from the analysis of products, which is in good category, prices in good category, promotions in good category, places in poor category, people in good category, physical facilities in poor category,and processes in good category.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Kosmetik Wardah Di Official Storewardah Pada E-Commerce Shopee Anifa Purwaningsih; Hanuna Shafariah
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 5: Oktober 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i5.3484

Abstract

This study aims to examine the effect of product quality and Nprice of Wardah Cosmetics purchase decision in Official Store In the ecommerce shop. This research uses purposive sampling, the type of research used in this study is a quantitative method using SPSS software.Technique sampling used is the number of infinite population and sample of 130 respondents. The population of this study are consumers everb bought Wardah Cosmetics at the official Wardah store on Shopee ecommerce. Data collection techniques performed with spread the questionnaire respondents by using linear regression double. The resultsshowed that product quality significant effect on purchasing decisions with the level significance of 0.000 < 0.025 and the value of t count > t table 5.307 > 1.979). Price significant effect of 0.000 < 0.025 and the value of T xiii calculate > t table (5,657 > 1,979). Product quality and price simultaneously affect Purchase decisions with a significance level of 0.000 < 0.05 as well as the value of F count > F table (210383 > 3.07).
PENGARUH PROMOSI ONLINE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA URBAN KAKTUS DAN SEKULEN DI JAKARTA TIMUR Halimah Athiyyah Arbah; Syahrul Reza
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 3: Juni 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i3.2505

Abstract

This study aims to determine online promotions and prices effects on purchasing decisions on Urban Cactus and Succulent in East Jakarta. The population used in this study is infinite, namely all consumers of urban cactus and succulent products in East Jakarta. The sampling technique used is nonprobability with a sample of 185 samples. Analysis of the data used is a multiple linear regression analysis using IBM Statistics software version 25. Through quantitative research methods, data collection techniques in questionnaires form, and literature review, this study shows that online promotions influence purchasing decisions by 66.0%. Price also influences purchasing decisions by 68.7%. Thus, online promotions and price affect purchasing decisions at Urban Cactus and Succulent in East Jakarta significantly. They affect the purchasing decision variables simultaneously with a value of 0.747 or 74.7% of which 25.3% is influenced by other factors not examined inthis study.
Pengaruh Promosi Online Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Aplikasi Gofood Bakso Jaya Di Bekasi Utara Akbar, Mulky; Maulina, Anita; Arizona, Anisa
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 1: Februari 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i1.3822

Abstract

There are many growing marketing methods. Gojek represents a service provider company in the form of online-based transportation, food delivery, delivery of goods and others. Bakso Jaya as a meatball restaurant provides online delivery service on the GoFood application. The objective of this study was to find out the effect of online promotion and perceived price on purchasing decision on the GoFood Bakso application in North Bekasi. The research method used descriptive quantitative and associative methods. The data were collected using a questionnaire based on a Likert scale. The population in this study are Bakso Jaya customers who have bought using the GoFood application. The sample of this research was drawn using non-proballity sampling method with accidental sampling technique. The samples obtained were 145 samples. The data were analyzed using multiple linier regression analysis with SPSS Version 26 software. The result of this study indicated that online promotion (X1) influenced significantly and positively the purchasing decisions (Y) of 0.445 or 44.5%. The perceived price (X2) influenced significantly and positively the purchasing decisions (Y) of 0.532 or 53.2%. The online promostions (X1) and perceived price (X2) influenced significantly and positively the purchasing decisions (Y) of 0.616 or 61.6%
ANALISIS PERILAKU KONSUMEN DALAM MEMBELI PRODUK FASHION LOKAL DAN IMPOR DIPASAR PAGI MANGGA DUA JAKARTA UTARA Hanisa Novelia Aambarizki Hanisa Novelia Aambarizki; Suhenda Adia Suhenda Adia; Anisa Arizona Bandi Anisa Arizona Bandi
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 5: Oktober 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i5.2604

Abstract

The purpose of this study was to analyze consumer behavior in purchasing for local and imported fashion products at F-Four Collection, Sakura Collection, and Zava Collection stores. The fashion products referred to in this study are clothing which are primary needs that must be met. Therefore humans will more often meet their primary needs. This study used data collection techniques by means of observation, interviews and written documentation, with data collection analysis, data reduction, data display, and data verification. The primary data used in this study were obtained from direct consumers, while the secondary data was from the shop owners. This study used 20 informants who were willing to conduct in- depth interviews. The results of the study indicated that consumer behavior is influenced by psychological and cultural factors which include lifestyle, economy, and a person's habits of behavior. While personal factors and social factors also influence a purchasing decision because of the encouragement or motivation from within a person that forms a person's perception of a product as well as the social and family environment that can be a determinant of a purchasing decision.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS MCDONALD'S SUNTER BARAT) Ardiyana, Friska; Nurseno, Bertadi
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 3: Juni 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i3.4091

Abstract

The purpose of this study is to determine how the effect of independent variables, namely Product Quality, Price, and Promotion on the dependent variable, namely Purchase Decision. The object of research used in this study is McDonald's Sunter Barat consumers. This research is a quantitative research. The sample in this study amounted to 97 respondents taken using accidental sampling techniques. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis used is multiple linear regression analysis, t test, F test, and determinant coefficient. Data processing tools used in this study SPSS program version 26. The results in this study show that based on the t test obtained the variables Product Quality, Price and Promotion partially have a positive and significant effect on Purchase Decision. Similarly, simultaneously the variables of Product Quality, Price, and Promotion have a positive and significant effect on Purchase Decision at McDonald's Sunter Barat.
Analisis Perilaku Konsumen pada Mini Market 212 Martujung Harapan Bekasi Elva Muntazia; Diana Prihandini
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 3: Juni 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i3.1570

Abstract

The awakening spirit of the people during 212 rally had formeda  forum to advance the economy of Muslim people :212 Sharia Cooperative,and had initiated the birth  of 212 Mart,  an Islamic mini market with the concept of sharing economy. The concept was different from the concept the   previously  existing  mini markets.  The implementation  of sharing economy concept was highly appropriate and suitable with the basic principle soft rade according to Islam. Based on the result of the study analyzed,the customers especially Muslims responded and welcomed the presence of 212 Mart well. The factors that affected the customers indeciding to buy at 212 Mart were cultural, social, production/personal,  and factor psychological  factors.However, the factors that  kept the customers from buying at  212 Mart included the ongoing Covid-19 pandemic,incomplete products, higher price forsome products, andnot quiterecognized bythesociety. Theresearch methodused was descriptive qualitative. The data collection  techniques used were observation,interview,and documentation.
PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN D’RAOSTOP CHICKEN dan BURGER SESKOAL JAKARTA SELATAN Suparman Suparman; Lukman Nul Hakim; Wendy Eko Ruswanto
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 2: April 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i2.3091

Abstract

This study aims to determine the effect of Promotion and Service Quality on the Level of Customer Satisfaction D'RAOSTOP Chicken and Burger Seskoal South Jakarta. This research uses quantitative methods. Data and information collection was carried out by giving questionnaires to consumers with a sample of 75 consumers with 30 statement items related to promotion variables, service quality and satisfaction levels. The results of the study stated that variable X1 (Promotion) had a positive effect on Y (customer satisfaction) of 30.33%, variable X2 (service quality) had a positive effect on Y (customer satisfaction) of 39.65% and there was an influence of promotion (X1) and service quality (X2) together on customer satisfaction (Y) by 35% while the remaining 65% is influenced by other factors outside of this study.
Analisa Implementasi Strategi Pemasaran Untuk Meningkatkan Jumlah Pelanggan Di Waroeng Steak And Shake Cempaka Putih Jakarta Pusat Wiwi Nurhayati; Thamrin Thamrin; Ghita Yasaningthias
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 6: Desember 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i6.2335

Abstract

Waroeng Steak and Shake is a steakhouse that stands with the concept of simplicityand the principles of Halalan Thayyiban. However, in its business activities, the Waroeng Steakand Shake menu is considered to have gradually increased and there are no bookings forevents. The purpose of this study was to analyze the implementation of the marketing strategyto increase the customers at Waroeng Steak and Shake which was reviewed through theMarketing Mix along with its obstacles and solutions. This research was conducted using adescriptive qualitative approach with observation and interview techniques. The resultsshowed that Waroeng Steak and Shake experienced an increase in July to December but alsoa decrease in the following six months in 2020, January to June. This was due to the Covid-19 Pandemic that has caused a decline or even setback in business sectors. However, the7P Marketing Mix strategy carried out by Waroeng Steak and Shake Cempaka Putih CentralJakarta actually increased the number of customers. Started from May to June 2020 thenumber of customers was stable, which means moving forward from the decline in theprevious months, considering the new normal situation with the health protocol enforced bythe government.

Page 4 of 26 | Total Record : 253

 2   3   4   5   6 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 3: Juni 2025 Vol. 5 No. 2: April 2025 Vol. 5 No. 1: Februari 2025 Vol. 4 No. 6: Desember 2024 Vol. 4 No. 5: Oktober 2024 Vol. 4 No. 4: Agustus 2024 Vol. 4 No. 3: Juni 2024 Vol. 4 No. 2: April 2024 Vol. 4 No. 1: Februari 2024 Vol. 3 No. 6: Desember 2023 Vol 3, No 5: Oktober 2023 Vol 3, No 4: Agustus 2023 Vol 3, No 3: Juni 2023 Vol 3, No 2: April 2023 Vol 3, No 1: Februari 2023 Vol 2, No 6: Desember 2022 Vol 2, No 5: Oktober 2022 Vol 2, No 4: Agustus 2022 Vol 2, No 3: Juni 2022 Vol 2, No 2: April 2022 Vol 2, No 1: Februari 2022 Vol 1, No 6: Desember 2021 Vol 1, No 5: Oktober 2021 Vol 1, No 4: Agustus 2021 Vol 1, No 3: Juni 2021 Vol 1, No 2: April 2021 Vol 1, No 1: Februari 2021 More Issue