JAMBIS : Jurnal Administrasi Bisnis
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
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253 Documents
<![CDATA[PENGARUH STRATEGI PEMASARAN DAN INOVASI PRODUK TERHADAP VOLUME PENJUALAN PRODUK WIFI.ID DI PT. TELKOM INDONESIA WILAYAH JAKARTA PUSAT ]]>
<![CDATA[Dwi Putri Rustianti]]>;
<![CDATA[Syahrul Reza]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022 ]]>
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DOI: 10.31334/jambis.v2i2.2496
<![CDATA[This study aims to determine the effect ofmarketing strategy and product innovation on the sales volume of Wifi.id products at PT. Telkom Indonesia Central Jakarta Area. The research method used is a quantitative method. Data collection techniques used in the form of questionnaires and literature. The population of this study are users of Wifi.Id products at PT.Telkom Indonesia, Central Jakarta Region. The sampling technique in this research is probability sampling with simple random sampling method. The sample is 75 samples. Analysis of the data used is multiple linear regression analysis using the help of IBM Statistics software version 24. The results showed that the influence of the marketing strategy variable had an effect on sales volume of 65.4%. While the product innovation variable has an effect of 84.8% on sales volume. The variables of marketing strategy and product innovation have a significant effect on sales volume at Telkom Indonesia in the Central Jakarta Region. The variables of marketing strategy and product innovation affect the sales volume variable simultaneously with a value of 0.860 or 86% of which 14% is explained by other variables not examined in this study.]]>
<![CDATA[Analisis Strategi Bauran Pemasaran Untuk Meningkatkan Jumlah Proyek Konstruksi Di Pt Prana Visi Media Jakarta. ]]>
<![CDATA[Yusuf, Yassar Ramzy]]>;
<![CDATA[Maulina, Anita]]>;
<![CDATA[Arizona, Anisa]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023 ]]>
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DOI: 10.31334/jambis.v3i6.3784
<![CDATA[PT Prana Visi Media Jakarta is one of the construction companies that is facing an imbalances and disrupted project realization for the period 2020 to 2022. The purpose of this study was to analyze of The Marketing Mix Strategy to Increase the Construction Projects at PT Prana Visi Media Jakarta along with its obstacles and solutions reviewed through the 7P marketing mix and SWOT Analysis. This research was conducted using a descriptive qualitative approach with observation and interview techniques. The results showed that PT Prana Visi Media Jakarta project which includes housing, warehouses, offices, renovation/expansion and other projects during 2020 to 2022 has experienced up and down. Where in 2020 to 2021 housing and warehouse projects have the same, while office projects and renovation/expansion and other projects decrease in 2021 compared to 2020. However, 7P marketing mix strategy which is dominated by the product elements and SWOT Analysis that was carried out, PT Prana Visi Media Jakarta Projects has suceedded in increasing progress marked by an increase of construction projects in 2022 until now.]]>
<![CDATA[Pengaruh Pemasaran Media Sosial dan Kesadaran Merek Terhadap Minat Pembelian Pada Bisnis (Studi Kasus Pada Konsumen @Palett.es) ]]>
<![CDATA[Reisi Nisrina Octaviani]]>;
<![CDATA[Bertadi Nurseno]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022 ]]>
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DOI: 10.31334/jambis.v2i4.2528
<![CDATA[This study aims to determine the effect of social media marketing and brand awareness on purchase intention in the @palett.es business. The research method used is a quantitative method with data collection through questionnaires. The population in this st udy are consumers @palett.es. The sampling technique in this research is non -probability sampling with purposive sampling method using the formula from Hair et.al. that takes at least 5 times the number of question items contained in the questionnaire. The sample obtained is 120 respondents (24x5). The data analysis used in this study is multiple linear regression analysis with the help of the IBM SPSS Statistics 25 program. The results show that: (1) social media marketing has a significant positive effect on purchase intention with a value of 21.3%; (2) brand awareness has a significant positive effect on purchase intention with a value of 31.4%; and (3) social media marketing and brand awareness simultaneously have a significant positive effect on purchase intention with a value of 52.7%, with the remaining 47.3% being the influence of other factors not included in this study.]]>
<![CDATA[IMPLEMENTASI PROGRAM KELAS PAJAK SEPUTAR E- FAKTUR DAN PKP “KANG KASEP DALAM RANGKA MENINGKATKAN KEPATUHAN PENGUSAHA KENA PAJAK PADA KANTOR PELAYANAN PAJAK PRATAMA BEKASI UTARA ]]>
<![CDATA[Harjo, Dwikora]]>;
<![CDATA[Aprianti, Nur]]>;
<![CDATA[Kumala, Ratih]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024 ]]>
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DOI: 10.31334/jambis.v4i2.3980
<![CDATA[The evolving taxation system at the North Bekasi Primary Tax Office has led to the creation of the Tax Class Program on E-Invoice and Taxable Entrepreneur "Kang Kasep" aimed at enhancing the tax compliance of taxable entrepreneurs who are not yet fully aware of their rights and obligations in the reporting and payment of periodic VAT, thereby reducing the issuance of Tax Invoices and providing certainty to taxable entrepreneurs. This research aims to discover and analyze the implementation of the Tax Class Program on E-Invoice and Taxable Entrepreneur "Kang Kasep" in enhancing tax compliance among itaxable entrepreneurs at the North Bekasi Primary Tax Office, as well as the obstacles and efforts in implementing the Tax Class Program on E-Invoice and Taxable Entrepreneur "Kang Kasep" This research employs a descriptive qualitative research method. Data collection methods include interviews. observations, and documentation. The author utilizes the Policy Implementation Theory according to Van Metter & Van Horn (Mulyadi, 2015 72). The results indicate that the Tax Class Program on E-Invoice and Taxable Entrepreneur "Kang Kasep" has been running quite optimally although there are still challenges with taxable entrepreneurs who are not yet aware of the "Kang Kasep" Tax Class Program Additionally some taxable entrepreneurs still require more extensive socializationregarding the implementation of this program.]]>
<![CDATA[ANALISIS PENERAPAN SISTEM PEMBAYARAN CASH ON DELIVERY (COD) UNTUK MENINGKATKAN PENJUALAN BISNIS ONLINE PADA APLIKASI MARKETPLACE TOKO DEALS OF THE DAY ]]>
<![CDATA[Athellya Hasan]]>;
<![CDATA[TS Reza TS Reza]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 2: April 2021 ]]>
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DOI: 10.31334/jambis.v1i2.1480
<![CDATA[This research was conducted to find out how the application of the Cash On Delivery (COD) payment system to increase the sales’ Deals Of The Day stores and anu obstacles from the implementation of the Cash On Delivery (COD) payment system.The research method use in this study is a qualitative research method. Data collection techniques used was interviews and observations. The data analysis technique used is qualitative descriptive analysis, namely data collection from various sources is presented to describe all research objects based on the facts in the field related to the implementation of the Cash On Delivery (COD) payment system to increases sales and the constraints of the payment system.From the result of data processing shows the application of the Cash On Delivery (COD) payment system to increase the sales’ Deals Of The Day store is appropriate even though there are some obstacles but it does not reduce the benefits obtaiined]]>
<![CDATA[PENGARUH BEBAN PAJAK, TUNNELING INCENTIVE DAN DEBT COVENANT TERHADAP TRANSFER PRICING PADA PERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN DARI SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BEI PERIODE 2015-2018 ]]>
<![CDATA[Dwikora Harjo]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 1: Februari 2023 ]]>
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DOI: 10.31334/jambis.v3i1.3049
<![CDATA[Transfer pricing is a company policy in determining pricefrom a transaction of intradivision members in a company or interdivision members between two companies either within the country or outside of the country. The objectives of this study were to test influence of tax expenses, tunneling incentive and debt covenant to the transfer pricing. Decision of transfer pricing in this study used dummy indicators. The population in this study was subsector food and beverage company from consumption goods industrial sector registered with the Indonesia Stock Exchange (BEI) in 2015-2018. Sampling technique used purposive sampling and obtained 14 of 25 companies. The data was collected from data of financial statements and annual report. The data analysis method in this study was logistic binerregression analysis with use of SPSS version 22 software. Its determination coefficient value was 64,9% that reflected tax expense, tunneling incentive and debt covenant affected transfer pricing. The results of the study indicated that simultaneously tax expense, tunneling incentive and debt covenant significantly affected to the transfer pricing policy. Whereas, partially the tax and tunneling incentive significantly affected to transfer pricing policy and the debt covenant not affected to the transfer pricing policy.]]>
<![CDATA[PENGARUH RELATIONSHIP MARKETING DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI ALBUM K-POP TREASURE (STUDI KASUS PADA KOMUNITAS PENGGEMAR ALBUM TREASURE DI JAKARTA) ]]>
<![CDATA[Adinda Dwifadhilah]]>;
<![CDATA[Lukman Nul Hakim]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021 ]]>
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DOI: 10.31334/jambis.v1i5.2323
<![CDATA[This study aims to determine the effect of Relationship Marketing and Consumer Trust on BuyingInterest among the community of fans of the album ‘Treasure’ in Jakarta.. The research methodused was a quantitative method. Data collection was done through the distribution ofquestionnaires. The population in this study were fans of the K-Pop album ‘Treasure’ in Jakarta.The sampling technique used was nonprobability sampling with purposive sampling method andthe Hair.et.al formula, where a sample is taken at least 5 times from the number of questions itemscontained in the questionnaire. The result was a sample consisting of 130 respondents (26x5). Thecollected data were analyzed using multiple linear regression analysis with the help of the IBMSPSS Statistics Version 28 Program.. The results showed that: (1) Relationship Marketing had apositive and significant effect of Buying Intrest, with an influence value 31,4; (2) Consumer Trusthas a positive and significant effect on Buying Interest, with an influence value of 28,1%; (3)Relationship Marketing and Consumer Trust simultaneously have a positive and significant effecton Buying Interestm with an influence value of 34,5%, of which the remaining 65,5% is influencedby other factors not included in this study.]]>
<![CDATA[Analisis Strategi Promosi Dalam Meningkatkan Penggunaan Jasa Bimbingan Belajar Pada Yayasan Bintang Nusantara Cakra Bekasi ]]>
<![CDATA[Nina Imani]]>;
<![CDATA[Baby Poernomo]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023 ]]>
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DOI: 10.31334/jambis.v3i4.3373
<![CDATA[The promotion strategy is one way to win a sustainable competitive advantage for company that produces goods or services. One of the companies engaged in services is Bintang Nusantara Cakra tutoring. The type of research used in this research is qualitative with a case study method. The data collection technique uses 6 indicators of Fandy Tjiptono's theory promotion mix in Dellamita, M.F (2014). The data collection technique used semi-structured interview methods and participant observation. The data collection is supported by documentation in the form of photographs with resource persons and internal company data. Test the validity of the data in this study using triangulation data collection techniques. The results showed that Yayasan Bintang Nusantara Cakra Bekasi needs corrective and improvement of promotion strategies on 6 promotion mix factors by implementing contemporary promotion strategy through the application of role models, determining appropriate target objects, and maximizing the use of social media by utilizing paid promotion or endorsement features to appropriate figures and the use of billboards and pennants around the building environment to help enlarge the scope of advertising and achieve an increase in the number of costumers.]]>
<![CDATA[PENGARUH TAGLINE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE (STUDI KASUS PADA MAHASISWA INSTITUT STIAMI KAMPUS A ANGKATAN 2017) ]]>
<![CDATA[Citra Millenia Venzha]]>;
<![CDATA[Anita Maulina]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022 ]]>
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DOI: 10.31334/jambis.v2i1.2464
<![CDATA[This study aims to determine the Influence of Taglines and Brand Ambassadors on Purchase Decisions at Shopee (Case Study on Students of Campus A STIAMI Institute of 2017). The study is conducted with the quantitative method. The data collection is conducted through questionnaires and literature. The populations of this study are the students of the Campus A STIAMI Institute of 2017. The study uses the Random Sampling for the sampling technique with the population sampling method. There are 206 samples. The study is analyzed with the multiple linear regression analysis using the help of the version 25 of the IBM Statistic software. The results show that Taglines have a significant and positive influence on Purchase Decisions at Shopee by 57.3%. Brand Ambassadors have a significant and positive influence on Purchase Decisions at Shopee by 44.3%. Both the taglines (X1) and Brand Ambassadors (X2) have a significant and positive influence on Purchase Decision (Y) simultaneously by 0.470 or 47.0%, while the remaining 53.0% is influenced by other variables that are not included in this study]]>
<![CDATA[Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kualitas Pelanggan (Study Kasus PT Mirakuru Abadi Sejahtera Jakarta Utara) ]]>
<![CDATA[Sari, Hernanda]]>;
<![CDATA[Heriyanto, Yayak]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023 ]]>
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DOI: 10.31334/jambis.v3i6.3705
<![CDATA[This One of the most crucial elements within an organization is its service excellence in an organization or company is key to its success inconfronting the challenges and threats that may impede its future growth. PT. Mirakuru Abadi Sejahtera markets its mocha ice cream products through an electronic or online network. Miwaku Mochi Ice Cream Indonesia ensures product quality by using high-quality ingredients and employing modern technology to craft mocha ice cream with a smooth texture and delightful flavor. This research aims to analyze the influence of product quality and service quality on customer satisfaction at PT.Mirakuru Abadi Sejahtera in North Jakarta. The research employs a quantitative descriptive approach, and primary data is collected through questionnaire distribution to customers. Primary data analysis utilizes statistical analysis with SPSS version 25. The research findings demonstrate that Product Quality significantly affects Customer Satisfaction by 67.8%, whereas Service Quality significantly influences Customer Satisfaction by 77.8%. Simultaneously, both Product Quality and Service Quality significantly impact Customer Satisfaction at 79.7%, with the remaining 20.3% influenced by other unaccounted factors.]]>
