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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 253 Documents
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Pengaruh Korean Wave Dan Brand Ambassador Terhadap Keputusan Pembelian Produk Somethinc (Studi Kasus Pada Mahasiswi Institut Stiami Pusat Jakarta Angkatan 2019-2022) Izzah, Nidaul; Febriyanti, Yuni
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 1: Februari 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i1.3819

Abstract

The Korean Wave phenomenon involving the popularity of Korean culture has created an impact on consumer preferences in various parts of the world. Apart from that, the use of Brand Ambassadors, especially those from the Korean entertainment industry, is also an important factor in shaping consumer perceptions and purchasing decisions regarding Somethinc products. This study aims to analyze the influence of Korean Wave and Brand Ambassador on the decision to purchase Somethinc products Case Study on female students of Institut STIAMI Pusat Jakarta batch 2019-2022. This type of research is a quantitative research using descriptive methods, as well as sampling techniques used are purposive sampling. Data collection techniques by providing questionnaires to respondents, observation, and literature studies. The data analysis used is multiple linear regression analysis processed using SPSS version 26. The results of this study show that the variables Korean Wave (X1), Brand Ambassador (X2) simultaneously have a significant effect on the purchase decision (Y) of somethinc products for students of the Institut Stiami Pusat Jakarta batch 2019-2022. Korean Wave variables partially positively and significantly affect the purchase decision, while the brand Ambassador variables partially positively and significantly affect the purchase decision.
Analisis Strategi Pemasaran Online Dalam Meningkatkan Penjualan Produk Kacamata Pada Toko Online (Studi Kasus Pada Toko AR Grosir) Mukhlisin, M Udai; Cholik, Agus
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 1: Februari 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i1.3824

Abstract

This research aims to determine the influence of Service Quality, Place Atmosphere and Price on Consumer Satisfaction at the Popolamama Restaurant in Tangerang simultaneously or partially. The data used is primary data collected through distributing questionnaires to 100 respondents who had visited the Popolamama restaurant. The quantitative method and results of this research are based on respondents' answers using a Likert scale. The analytical method used in this research is multiple linear regression test, F test, t test and coefficient of determination. The results of this research show that using the F test (simultaneous) there is a significant influence between service quality, atmosphere and price on consumer satisfaction. The t test (partial) shows that service quality has no influence on customer satisfaction, the atmosphere of the place has a significant influence on customer satisfaction, and price has a significant influence on customer satisfaction.
Pengaruh Bauran Pemasaran dan Fasilitas terhadap Loyalitas Konsumen Kafe Day Coff Cifest Kecamatan Cikarang Selatan Zahran, Wahidin Septa; Putriani, Oktavina Dwi
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3977

Abstract

This study aims to analyze the phenomenon of decreasing the number of loyal consumers in the Day Coff Cifest Cafe located in South Cikarang District.This phenomenon is a major concern because loyal consumers have a crucial role in maintaining business stability and making a positive contribution to company sustainability.The decline in the number of loyal consumers can be caused by changes in consumer trends, business competition, shifts in market preferences, or even the impact of the economic crisis. Therefore, this study will focus on identifying the main causes of declining consumer loyalty and its impact on business performance.The research method used is a quantitative method involving a consumer survey of 98 respondents who are loyal consumers of Day Coff Cifest Cafe Cikarang Selatan and the analysis of historical sales data.The results of this study show that the Marketing Mix has a significant and positive effect on Consumer Loyalty by 24.5%. Facilities have a significant and positive effect on Consumer Loyalty by 26.1%. Both Marketing Mix and Facility has a significant and positive effect on Consumer Loyalty by 32.1%. This research is expected to provide in-depth insight into factors affecting consumer loyalty, strategies that can be implemented to maintain or increase the number of loyal consumers, suggestions to improve business competitiveness,giving contribution to stakeholders at Day Coff Cifest Cafe Cikarang Selatan in developing more effective and sustainable marketing strategies. In addition, the results of the research can be the foundation for the development of corporate policies that are more adaptive to the changes in market dynamics and consumer needs.
Pengaruh Kepercayaan dan Kemudahan Penggunaan Terhadap Keputusan Penggunaan Aplikasi OVO (Survei Pada Generasi Z di Jakarta Pusat) Safitri, Annisa; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3983

Abstract

This study aims to determine and analyze the influence of Trust and Ease of Use on the Usage Decision of the OVO application. This research is a quantitative study. The research sample consisted of 100 respondents, selected using Purposive Sampling. Data collection technique employed a questionnaire that had been tested for validity and reliability. The data analysis used multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results of this study indicate that based on the t- test, both Trust and Ease of Use variables have a significant partial effect. Simultaneously, both Trust and Ease of Use variables have a positive and significant effect on the Usage Decision of the OVO application (a survey among Generation Z in Central Jakarta).
Pengaruh Kualitas Pelayanan dan Kepercayaan Merek Terhadap Proses Keputusan Pembelian Asuransi Jiwa Di PT BNILife Insurancae (studi kasus pada nasabah Bank BNI KK Grand Wisata) Sisilia Manorek, Ike; Maulina, Anita; Arizona Bandi, Anisa
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 3: Juni 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i3.4084

Abstract

This Research Aims To Know The Influence Of Service Quality And Brand Trust On The Life Insurance Purchase Decision Process At Pt Bnilife Insurance (Case Study on Customers of Bank Bni Kk Grand Wisata), The research method used is quantitative method. Data collection techniques used in the form of questionnaires and literature. The population in this research is BNI KK Grand Wisata Bekasi customers who buy BNILIFE life insurance products. Sampling used by using random samples or random samples, taking the sample the researcher "mixed" the subjects in the population so that all subjects are considered the same. The sample consists of 46 samples. Analysis of the data used is multiple linear regression analysis using the help of IBM Statistics software version 26. The results showed that the quality of service with a percentage level of influence of 31.9%. Brand trust with a percentage level of influence of 37.2%. purchase with a significance value of 37.2%. Quality of service and brand trust in the Life Insurance Purchase Decision Process at PT BNILIFE Insurance (a case study on customers of Bank BNI KK Grand Wisata) with a percentage level of influence of 43.3%.
Pengaruh Kepercayaan dan Promosi Terhadap Keputusan Pembelian Konsumen Pada MarketPlace Lazada Di Cikarang Selatan Riyanto, Ahmad; Syahrial Yusuf, Muhammad
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 3: Juni 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i3.4085

Abstract

This research aims to find out and analyze how much the influence of Trust and Promotion have on Purchasing Decisions at the Lazada MarketPlace in South Cikarang. This research method uses a quantitative approach were consumers who had used the Lazada MarketPlace in South Cikarang 1 and 2 times, or more and there were 135 respondents. The sampling technique for this recearch used Accidental Sampling. Data analysis in this study used multiple linear regression. This research shows that Trust (X1) partially has a positive and sinificant effect on Consumer purchasing Decisions (Y) at the Lazada MarketPlace in South Cikarang by 28.0%. Promotion (X2) partially has a positive and significant effect on consumer Purchasing Decisions (Y) at the Lazada MarketPlace in South Cikarang by 36.5%, and jointly Trust (X1) and Promotion (X2) have a positive and significant effect on Purchasing Decisions (Y) Consumers at the Lazada MarketPlace in South Cikarang were 41.9%, while the remaining 58.1% were influenced by other variables not examined in this research. The results of this research are that trust and promotion have a significant effect on purchasing decisions, both partially and simultaneously
229| Jurnal Administrasi Bisnis Vol 4 No 3 Juni 2024 Pengaruh Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Karyawan Divisi Import PT. Monang Sianipar Abadi Kargo (MSA Kargo) Novianty Santoso, Amelia; Hermawan, Rudianto
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 3: Juni 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i3.4089

Abstract

This study aims to analyze the influence of leadership and work motivation on the performance of employees in the import division of PT. Monang Sianipar Abadi Kargo. This research uses a quantitative approach. Sampling was conducted using Arikunto's theory (2010:112), which suggests that if the population is small or fewer than 100 people, it is advisable to take the entire population; if the population is large or more than 100 people, a sample of 10-15% or 20-25% or more than 30% can be taken. The sample size for this study is 39 employees in the import division of PT. Monang Sianipar Abadi Kargo. The sampling technique used in this research is non-probability sampling with a saturated sampling (Census) technique. Data testing was conducted using multiple linear regression analysis. The results of this study indicate that leadership and work motivation have a significant and positive effect on the performance of employees in the import division of PT. Monang Sianipar Abadi Kargo (MSA Cargo) simultaneously.
ANALISIS IMPLEMENTASI KEBIJAKAN,PAJAK PERTAMBAHAN NILAI ATAS TRANSAKSI E-COMMERCE PADA KPP MADYA JAKARTA SELATAN I TAHUN 2021 Amelia, Melda; Pribadi Agustianto, Jiwa; Dwi Yanuar, Ryan
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 3: Juni 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i3.4094

Abstract

The development of technology and communication, especially with the presence of the internet, is increasingly being used by many parties to conduct online transactions, for example, shopping or selling online, or what is called e-commerce. The significant increase in e-commerce transactions in Indonesia has not escaped the government's attention as it is related to tax collection. This study aimed to analyze the implementation of value added tax policy on e-commerce transactions and to find out the efforts made to overcome the obstacles faced in the implementation of the value added tax policy on e-commerce transactions at South Jakarta Medium Tax Office I. This study was conducted at South Jakarta Medium Tax Office I using a qualitative descriptive approach to describe information about the implementation of value added tax policy on e-commerce transactions in South Jakarta Medium Tax Office I. The data collection was by observation, interviews, and documentation. The informants of this study were the Account Representative of South Jakarta Medium Tax Office I, Lecturer at Stiami Jakarta Institute of Social Sciences and Management, and e- commerce taxpayers. The data analysis technique in this study used Miles and Huberman data analysis. The results of the study showed that the implementation of the value added tax policy on e-commerce transactions at the South Jakarta Medium Tax Office I in 2021 cannot be said to be optimal as a whole because there is still a lack of human resources at the South Jakarta Medium Tax Office I regarding technology systems so that it is difficult to collect integrated and comprehensive virtual data from e- commerce.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MINUMAN BUBBLE TEA ONEZO KETAPANG DI JAKARTA BARAT Akpianto, Agung; Yulianto, Yulianto
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 3: Juni 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i3.4095

Abstract

Food and beverage business in Indonesia continues to show development as many innovations emerge. The large population and rapid economic development have made the food and beverage business becomes one of the most lucrative businesses in Indonesia. A large market will create great business competition. The company must be able to provide the best price and product quality. If the price offered is too high it will reduce the level of purchasing decisions, however, if the price offered is too low, there will be doubts about the quality of the product, which will reduce the level of purchasing decisions. This research aimed to know and analyze the influence of price and product quality on purchasing decision for Onezo Ketapang Bubble Tea Drink in West Jakarta. The sampling technique used was total sampling with a total of 60 respondents. Data collection techniques used observation and questionnaires. The results of this research showed that price partially had a positive and significant effect on purchasing decisions by 59.2% with a calculated t- value (6.923) > t-table (2.002). Product quality partially had a positive and significant effect on purchasing decisions by 37.3% with a calculated t-value (3.352) > t-table (2.002). Price and product quality simultaneously had a positive and significant effect on purchasing decisions by 66.0% and the f-table value (55.203) > f-count (3.16).
Analisis Strategi Pemasaran Dalam Membangun Brand Awareness Pada Usaha Mikro Kecil Menengah (Studi Kasus Pada Umkm Teras Jahe Pekayon Jaya Kota Bekasi) Syafii, Syafii; Prihadini, Diana
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4107

Abstract

This research was conducted at Teras Jahe MSMEs. Teras Jahe MSMEs is a business entity that operates in the micro, small, and medium sectors, focusing on producing and marketing various ginger-based products. This research aims to find out and analyze problems, obstacles, and efforts to overcome obstacles in marketing strategies to build Brand Awareness in Teras Jahe MSMEs. The method used in this research is descriptive qualitative. The problem experienced by Teras Jahe is that first, Teras Jahe is dominated by customers over 40 years old and this makes it difficult to socialize on social media, for example, information about promos, new menus, and new places, they tend to be comfortable in one place and are out of date with cyberspace. Having six branches in strategic locations and utilizing online platforms such as Gofood, Grabfood, and Shopee Food, Teras Jahe adopts an omnichannel approach to reach consumers. Through effective digital marketing on Instagram, Teras Jahe builds brand awareness with interesting and relevant content, despite facing challenges in reaching a younger demographic and competing in the online market. With flexible pricing strategies, tailored product offerings, and attractive promotions, Teras Jahe has achieved top of mind among its consumers, differentiating itself from competitors with a focus on quality and service. Continuous efforts in education, innovation, and consumer interaction demonstrate Teras Jahe's commitment to sustainable brand growth and development

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