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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 266 Documents
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Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Konsumen Kopi Kenangan Cabang RS Yarsi Jakarta Pusat Muisatun; Hanuna Shafariah
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

Abstract.This research was motivated by the increasing public interest in coffee drinking culture, with Kopi Kenanganas one of the popular brands. The purpose of this research was to determine the influence of ProductQuality and Price on Consumer Purchasing Decisions at Kopi Kenangan, Yarsi Hospital Branch, CentralJakarta. The sample in this research amounted to 170 respondents with a purposive sampling technique.The research was conducted using SPSS Software version 24. Data testing techniques included validitytests, reliability tests, classical assumption tests (normality, multicollinearity, heteroscedasticity), multiplelinear regression analysis, and hypothesis testing (t-test and F-test). The results showed that ProductQuality (X1) had a positive and significant influence on Purchasing Decisions (Y) with a coefficient ofdetermination (R Square) of 51.6%. Price (X2) also had a positive and significant influence with an RSquare value of 51.1%. Simultaneously, Product Quality and Price had a positive and significant influence on Purchasing Decisions, with an R-square value of 0.593. This meant that 59.3% of purchasing decisions were influenced by these two variables, while 40.7% were influenced by other factors.Keywords: Product Quality, Price, Purchasing Decisions, Kopi Kenangan
Pengaruh Electronic Word of Mouth (e-WOM) Valence dan Perceived Brand Qualityterhadap Online Purchase Intention Produk Sabun BDL (Studi Kasus Pada Endorsement Sabun BDL Fadil Jaidi di Tiktok) Rennisa Anjani Saputra; Ridfa Chairani
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract.The growing discussions about facial beauty on social media, along with the increasing trend of usingskincare products, have encouraged companies to utilize digital marketing strategies, one of which is bycollaborating with influencers to expand market reach and increase consumer purchases. BDL Soap is abeauty soap product that promotes itself through an endorsement by Fadil Jaidi on TikTok. This study aimedto examine the impact of Electronic Word of Mouth (e-WOM) Valence and Perceived Brand Quality on OnlinePurchase Intention. The study involved 267 respondents who are active TikTok social media users and haveobserved Fadil Jaidi's endorsement content of BDL Soap. The method used is Structural Equation Modeling(SEM) with a Partial Least Square (PLS) approach. The analysis results showed that Electronic Word ofMouth (e-WOM) Valence and Perceived Brand Quality significantly influence Online Purchase Intention, with a value of 67.4%. Keywords: e-WOM Valance, Perceived Brand Quality, Online Purchase Intention
Pengaruh Kualitas Pelayanan dan Brand Image Terhadap Loyalitas Pelanggan Pada Kopi Kenangan Di Mustikajaya Afrilianna Anastasia Rotua Silitonga; Trie Andari Widyastuti
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract.This study aims to analyze the influence of service quality and brand image on customer loyalty at KopiKenangan in Mustikajaya. The research is motivated by the intense competition in the ready-to-drink coffeeindustry, which requires companies to maintain excellent service quality and a strong brand image to sustaincustomer loyalty. This study employs a quantitative approach using a survey method by distributingquestionnaires to 60 customers of Kopi Kenangan in Mustikajaya. Data were analyzed using validity andreliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate thatservice quality has a positive and significant effect on customer loyalty (β = 0.421; t = 4.112; sig = 0.000).Brand image also shows a positive and significant effect on customer loyalty (β = 0.389; t = 3.884; sig =0.000). Simultaneously, service quality and brand image significantly influence customer loyalty (F = 42.118;sig = 0.000). The coefficient of determination (R²) value of 0.623 indicates that 62.3% of customer loyaltyvariation is explained by service quality and brand image, while the remaining 37.7% is influenced by otherfactors outside this study. These findings confirm that improving service quality and strengthening brandimage are essential strategies for Kopi Kenangan in Mustikajaya to build and maintain sustainable customerloyalty. Keywords: Service Quality, Brand Image, Customer Loyality, Kopi Kenangan, Mustikjaya
Pengaruh Kualitas Pelayanan dan Kepuasan Terhadap Loyalitas Pasien Klinik Eksekutif Raflesia Di Rumah Sakit Umum Daerah Pasar Rebo, Jakarta Timur Baiq Dina Ferdiyanti; Ade Firmansyah
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract.Quality healthcare services have become a primary demand of the public, requiring hospitals not only toprovide accurate and prompt medical care but also to create a satisfying experience while fostering patienttrust and loyalty. This study aims to analyze and evaluate the influence of service quality and patientsatisfaction, both partially and simultaneously, on patient loyalty at the Rafflesia Executive Clinic, PasarRebo Regional General Hospital (RSUD), East Jakarta. A quantitative approach was employed usingquestionnaires distributed through a non-probability sampling method. The study population consisted of7,529 individuals, with a sample of 100 respondents determined using Cochran's formula. Based on theresearch findings, it was concluded that service quality had a partial effect on patient loyalty by 34.8%, andpatient satisfaction had a partial effect by 37.7%. Simultaneously, both variables influenced patient loyaltyby 43.6%, while the remaining 56.4% was affected by other factors beyond the scope of this study. It is recommended that the Rafflesia executive clinic improve staff competencies in understanding patient needs, regularly evaluate and ensure the implementation of quality service standars, and build long-term trust andrelationships with patients to reduce the tendency of switching to other healthcare facilities.Keywords: Service Quality, Patient Satisfaction, Patient Loyality
Pengaruh Kompensasi Dan Lingkungan Kerja Terhadap Semangat Kerja Karyawan PT. Reffel Kreasi Berkat Tahun 2025 Mike Syafarah; Muhammad As'ad
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract.Given the rapid growth of the creative and digital industries, companies must continuously boostproductivity to stay competitive. PT Reffel Kreasi Berkat, a company operating in the salon services sector,also faces productivity challenges, specifically fluctuations in employee morale. Signs of this issue includedecreased initiative, delayed task completion, and reduced active participation in team activities. If thistrend continues, it will negatively impact the company's business operations. This research aims todetermine the effect of compensation and work environment on employee morale. The samplingtechnique used was saturated sampling, with a total sample of 60 persons. The analysis was performedusing multiple linear regression. Data was obtained through questionnaires distributed to employees at PTReffel Kreasi Berkat. The research findings indicate that: partially, Compensation does not have astatistically significant and negative effect on employee morale, with its contribution estimated at 38.4%. Conversely, Work Environment significantly and positively affects employee morale at PT Reffel Kreasi Berkat, with its contribution being 66,2%. Collectively (simultaneously), both Compensation and WorkEnvironment significantly influence Employee Morale, accounting for a combined contribution of 66.4%. Keywords: Compensastion, Work Enviroment, Employee Morale
Pengaruh Faktor Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Toko Automart Jakarta Pusat Edwin Sholeh Rahmanullah; Dian Pangastuti; Teguh Santoso
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract.In the world of automotive retail business, competition between stores is getting tighter, especiallycar accessories shopping centers, which is currently followed by the emergence of modern caraccessories shopping centers in shopping centers located in Central Jakarta in the last 5 years.Customers have a wide choice of stores offering a variety of automotive products at varying pricesand quality, as well as a variety of services. Automart Store sales over a period of 5 years havestarted to increase from previously being stable in the middle of the Automart Store sales data flowchart. In an effort to maintain customer loyalty, stores like Automart need to pay serious attention toseveral key factors that influence customer satisfaction, namely price, product quality and servicequality. The variables studied consist of three independent variables, namely price, product qualityand service quality, as well as one dependent variable, namely customer satisfaction. The method 448|Jurnal Administrasi Bisnis Vol 5 No 5 Oktober 2025 used in this research is to use a quantitative method to process data obtained from the research location in the form of numbers. The data collection method uses a questionnaire by distributingquestionnaires to customers of the Jakarta Automart Store who have shopped and the data obtainedfrom this study are as many as 140 customers of the Jakarta Automart Store who came to shop.Data collection techniques using Validity and Reliability Tests. Data analysis test using multiple linearregression. Hypothesis testing techniques use partial tests and simultaneous tests. The results of thestudy show that price, product quality and service factors simultaneously have a significant influenceon customer satisfaction. This shows that simultaneously the magnitude of the Price Factor, ProductQuality and Service Quality on Customer Satisfaction is 0.480 or 48.0%. Meanwhile, the remaining52.0% is determined by other variables. Keywords: Compensastion, Work Enviroment, Employee Morale

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