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Muhammad Thoyib Amali
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Jl. Ringroad Selatan, Kragilan, Tamanan, Kec. Banguntapan, Bantul, Daerah Istimewa Yogyakarta 55191, Indonesia
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INDONESIA
CHANNEL: Jurnal Komunikasi
Published by Universitas Ahmad Dahlan
ISSN : 23392681     EISSN : 26212579     DOI : https://doi.org/10.12928/channel
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
CHANNEL: Jurnal Komunikasi aims to provide a National Indonesian forum for academics, researchers, and professionals to share their ideas to discuss, explore, and disseminate the latest issues and development of communication. The scope of this journal is particularly those related to media studies and digital media in Southeast Asia.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 67 Documents
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Content Marketing Analysis of Body Positivity Campaign on Instagram: Case Study of Nipplets Swastika, Gabriela; Audrey, Felicia; Purnomo, Felita
CHANNEL: Jurnal Komunikasi Vol. 10 No. 2 (2022): CHANNEL: Jurnal Komunikasi 21st Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i2.90

Abstract

Women often lack confidence in their body shape. Apart from the lack of confidence, women’s bodies are also the target of humiliation and harassment, such as body shaming, especially on social media. With these problems, various organizations and business enterprises have sprung up. One of them is Nipplets, an online shop that sells lingerie. Nipplets has launched a “Real People Real Body” (RPRB) campaign to involve their customers as models to represent lingerie products. The problem formulation in this study is how to analyze the content of the RPRB campaign on the @nipplets_official Instagram account. This study aims to determine the role of the RPRB campaign in Nipplets content marketing using posts, hashtags #realpeoplerealbody, and tags or mentions. The theoretical foundations used in this study include representation, campaign theory, and social media marketing. This study used a descriptive approach within the textual analysis. The RPRB I campaign was an initiative to spread awareness of body positivity. The RPRB II campaign was considered successful in symbolizing the muse. In contrast, the RPRB III campaign was a continuation of the campaign using relevant tags consistently and in line with images and captions. The RPRB campaign trilogy by Nipplets has completed the interaction, which can be marked by customers wearing Nipplets lingerie products. The RPRB I, II, and III involvement support the marketing of Nipplets lingerie to answer the phenomenon of humiliating women’s bodies in Indonesia.
Exploring Society's Views on Gender Role Reversal in Kudapan Spesial Movie: An Analysis Using Reception Analysis and Constructivism Paradigm Kumala, Ajeng Dyah; Sukmono, Filosa Gita
CHANNEL: Jurnal Komunikasi Vol. 11 No. 1 (2023): CHANNEL: Jurnal Komunikasi 22nd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i1.94

Abstract

Kudapan Spesial is a short film that explores the idea that women have equal influence and power as men. Gender, a cultural construct, is acquired and socialized in the family from an early age and is sometimes formed following the dominant culture. This study aims to ascertain how society views the frequent reversal of gender roles in the environment. This study examines how the audience creates meaning for the information communicated by the film Kudapan Spesial, using reception analysis and the constructivism paradigm. The data analysis process involves collecting data from informants, analyzing it, and understanding the dominant message in the film, followed by interviews to identify the informant's position. The study examined the film Kudapan Spesial using Umberto Eco's theory of sign formation and informant interviews. The film Kudapan Spesial was inspired by the director's personal experience of gender role exchange in his family. It features medium-long shots, warm lighting, and a tidy house representing the father's perspective. The film portrays varying perspectives on gender role exchange in Indonesian households, with some viewing it as hindering a wife's potential while others advocate for equal opportunities. The film 'Kudapan Spesial' has alternative concepts that intrigue audiences who view scenes and conflicts differently based on their backgrounds, experiences, and knowledge. The study on gender role interchange in families revealed that exposure to information and debate gained via the internet influences audiences' thinking. Further studies can examine gender roles' predominance in the family from a new perspective.
Nation and Cultural Branding on Instagram: Case Study of Indonesian Arts and Culture Scholarship (IACS) Campaign Program Dewi, Ni Putu Eka Budi Pradnya Wulandari; Effendi, Nursyirwan; Chatrs, Emeraldy
CHANNEL: Jurnal Komunikasi Vol. 10 No. 2 (2022): CHANNEL: Jurnal Komunikasi 21st Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i2.98

Abstract

Indonesian Arts and Culture Scholarship (IACS), which displays Indonesian arts, and culture, is a program that the Directorate of Public Diplomacy holds for the Ministry of Foreign Affairs of the Republic of Indonesia. This program was started in 2003 and took place face-to-face until 2019. This program becomes an excellent opportunity for Indonesia to spread Indonesian values by forming nation-branding and creating a national image through soft diplomacy. This research analyzes how Instagram can play an essential role in promoting the 2019 IACS program so that the general public can know about this program. This research was analyzed by using the Circuit of Culture model. It is specified in Production moment to disclose how Studios and MoFA distributed messages through Instagram. By analyzing Instagram, we can find out how the account is managed and the content shared by the committee that holds the Instagram account. Data were taken based on interviews, social media, and government documents. The results are that MoFA does not use Instagram @iacs_kemlu well. It can be seen from the re-confirmation absence to the public regarding the date range of its program. As well as the minimal upload of documentation of the participants, MoFA is not carrying out the monitoring function regarding the inactive @bsbi_pdg account. Besides that, on Instagram @iacs.banyuwangi, Instagram management could be better. It can be seen on its Instagram account page.
Creating Exciting Content: A Descriptive Study of Pixbox's Digital Marketing Strategies on Social Media Simabur, Lisda Ariani; Herlina, Rita; Wiradharma, Gunawan
CHANNEL: Jurnal Komunikasi Vol. 11 No. 1 (2023): CHANNEL: Jurnal Komunikasi 22nd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i1.123

Abstract

Many companies have adapted their marketing strategies to focus on digital media to overcome the limitations of face-to-face communication. Pixbox, an Indonesian local shipping company, has created brand awareness through digital marketing, including social media platforms, to attract customers and promote their services. This study aims to determine how the Pixbox creative team creates digital marketing content on social media. The research used a descriptive qualitative approach, collecting data through interviews and analyzing them using qualitative methods. The study focused on the Pixbox marketing content creator team and their social media activities, using purposive sampling to select participants and qualitative data analysis techniques to analyze the data. This study indicated that in creating exciting content, the content creator team of Pixbox carried out three stages, namely the pre-production stage, trying to plan content by thinking about how the purpose of the content will be, the production stage as a stage of content creation strategy as well as publishing it. The post-production stage, as the content evaluation stage, shows that the achievement of content creation on social media has an impact on increasing Pixbox brand awareness/customers, which is targeted at young entrepreneurs. Pixbox’s content creator team creates exciting marketing content in three stages: pre-production, production, and post-production, successfully increasing brand awareness and customer orders. Suggestions for improvement include better planning and research in the pre-production stage, exploring other social media platforms, and constantly evaluating content creation.
Social Media Literacy of Tourism Village Activists in Wanurejo, Borobudur: Does Age Matter? Sari, Yoana Puspita; Pambuko, Zulfikar Bagus; Muliawanti, Lintang; Fidian, Athia
CHANNEL: Jurnal Komunikasi Vol. 10 No. 2 (2022): CHANNEL: Jurnal Komunikasi 21st Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i2.124

Abstract

Borobudur Temple is one of the five Indonesian super-priority destinations targeted to be the "New Bali." Wanurejo tourist village is one of the areas affected by this and is considered a buffer zone to develop. Therefore, skilled human resources are required in the use of digital technology, especially social media, to be able to promote tourism destinations extensively and to increase tourism visits. This study compared and analyzed Wanurejo tourism village activists' social media literacy levels based on socioeconomic circumstances, particularly age. In order to acquire the data, a questionnaire was used as a data collection instrument. The 87 respondents who were Wanurejo tourism village activists make up the sample for this study. Data analyses were performed using descriptive and differences analysis. The findings demonstrated that the most popular social media platforms for communication, promotion, and information retrieval were WhatsApp, Instagram, and Facebook. Additionally, Wanurejo tourism village activists had moderate social media literacy (71.58), characterized mainly by technical mastery. Based on the characteristics of the respondents, younger tourism village activists had a better level of social media literacy than older ones. According to the latest education, a higher education level was associated with greater social media literacy. As for the aspect of gender, income, and work experience, there were no notable differences in social media literacy. Therefore, strengthening social media literacy to support tourism promotion needs to be focused on millennials and highly educated tourism village activists.
Indonesian Newsroom Management on Uyghur News Coverage Prastya, Narayana Mahendra; Pambudi, Fikri S.; Ningsih, Ida Nuraini Dewi Kodrat
CHANNEL: Jurnal Komunikasi Vol. 10 No. 2 (2022): CHANNEL: Jurnal Komunikasi 21st Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i2.127

Abstract

The case of the Uyghur ethnic in Xinjiang, China, has drawn global attention, and so has the media coverage of this issue. In Indonesia, the Uyghur issue attracts people’s attention due to religious sentiment. This article aims to determine how Indonesian mass media newsroom management is in Uyghur news coverage. Much previous research discusses how Indonesian media news coverage towards the Uyghur issue, but most use content analysis methods. Meanwhile, the primary data of this article is an interview with the journalist. Two media, Tempo and Republika, have been chosen as the subject matter, as both have different ideologies: human rights (Tempo) and Islam (Republika). The results show that both media use psychological proximity as a consideration in choosing information and news angles for the Uyghur issue. In organizing, both media do not form specific teams or order journalists based on particular skills to cover it. In the fundamental phase, both media admit difficulties in news coverage due to the limited access in Xinjiang directly, so for the news that happens in China. They can only use foreign news agencies, then rewrite the information to contextual the issue for Indonesian readers. For issues related to Uyghur in Indonesia, both media gather the information by direct reporting and interviewing Indonesian government officials or Islamic organizations. For the controlling phase, Republika did formal and informal procedures. Meanwhile, Tempo uses feedback from readers mentioned on social media and a board called Ombudsman.
Analyzing Nike's Concept of Women's Empowerment through Instagram Captions: A Critical Discourse Analysis Nursagi, Anisa Rizky Nola; Budiwati, Tri Rina; Saad, Nor Azyyati Md
CHANNEL: Jurnal Komunikasi Vol. 11 No. 1 (2023): CHANNEL: Jurnal Komunikasi 22nd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i1.139

Abstract

Nike, a well-known sports brand, actively uses social media platforms to promote its brand and advocate for social movements, such as women's empowerment. The study aims to use Critical Discourse Analysis (CDA) to analyze Nike's Instagram captions that were posted in 2019 as a way of revealing the essential concept through language and the social practice level. This study uses qualitative research design and critical discourse analysis to analyze Nike's concept towards women in their Instagram captions. The researchers collected data using non-participative observation and purposive sampling techniques and analyzed the data using the referential identity and competence-in-dividing techniques. This study found that it had standard features like vocabulary, grammatical structure, and various textual features. Nike also used discourse practice by employing female athlete representatives to construct the concept of women empowerment in the caption. Furthermore, the language in the caption implied feminist ideology that helped instill the concept of women's empowerment by showing progressivity in the sports industry. The study analyzed Nike's Instagram captions and concluded that the company uses various textual features, including quotations from female athletes, to construct the concept of women's empowerment. Nike's use of persuasive language and representation of feminism ideology supports this concept. This research can have implications for media studies and critical discourse analysis in helping students decode semantic and syntactic choices in media texts.
The Relationship between Brand Ambassador Song Joong Ki with Scarlett Whitening Brand Image Fajri, Aminah Devina; Putri, K. Y.S.; Safitri, Dini
CHANNEL: Jurnal Komunikasi Vol. 10 No. 2 (2022): CHANNEL: Jurnal Komunikasi 21st Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i2.156

Abstract

With the development of technology and information, the competition between companies is getting tougher. Using a brand ambassador is undoubtedly one of the marketing strategies that can communicate the brand and improve the brand image. Of course, every company wants its products to have a good impression and be accepted by various circles of society. The purpose of the study was to determine the relationship between the Scarlett Whitening brand ambassador, Song Joong Ki, and the brand image of the Scarlett Whitening product. This research uses descriptive quantitative analysis. The sampling technique used in this research is purposive sampling. The data collection used in this research is using a questionnaire. The results of this study obtained the correlation coefficient of the X variable, namely the brand ambassador, with the Y variable, namely the brand image, 0.997. This value proves that Song Joong Ki's brand ambassador has a strong relationship with the brand image of Scarlett Whitening products.
Digital Literacy as The Basis for The Use of Digital Wallets during COVID-19 Pandemic Darmawan, Marzuki; Wenerda, Indah
CHANNEL: Jurnal Komunikasi Vol. 10 No. 2 (2022): CHANNEL: Jurnal Komunikasi 21st Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i2.157

Abstract

This research aims to find out how far students in Yogyakarta carry digital literacy as the basis for using their e-wallets. An E-wallet is one of the cashless payment tools currently a means of payment that is widely used by the people of Indonesia, especially the younger generation. Students, as part of the younger generation, often use e-wallets as a means of payment instead of cash. Students have a basic knowledge of digital wallets from experience and the information they get from their environment. The basis of expertise is digital literacy by students using e-wallets.  This research uses a qualitative research method with resource sampling and purposive techniques. Researchers used data collection techniques with interviews and document studies to find data from sources. Then the data can be tested by triangulation of the data source. This research results in students actively using digital wallets in online transaction activities. From this practice, if referring to digital literacy competencies using ten JAPELIDI competencies in four quadrants, functional and critical consuming quadrants are the most dominant carried out by students. At the same time, the other quadrant has yet to be done by students using digital wallets.
Public Perception of Islamic Higher Education Institutions on Twitter in Indonesia: A Social Media Sentiment Analysis Nikmah, Rofingatun; Rasyid, Erwin
CHANNEL: Jurnal Komunikasi Vol. 11 No. 2 (2023): CHANNEL: Jurnal Komunikasi 23rd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i2.158

Abstract

With the advent of social media, particularly Twitter, public opinion has become a dynamic and influential force. This study explores the public's perception of Islamic higher education institutions on Twitter, employing sentiment analysis to decipher the nuances of public sentiment. A comprehensive quantitative research methodology employing sentiment analysis was applied to a dataset of 11,809 tweets collected from 2018 to 2022, all focused on perceptions of Islamic higher education. The preprocessing phase involved cleaning, case folding, punctuation, number removal, stopword elimination, and tokenization. Sentiment analysis techniques were utilized to categorize tweets into positive, negative, or neutral sentiments. The analysis revealed a prevalent positive sentiment, constituting 73.16% of the dataset, 21.37% exhibited negative sentiment, and 5.47% reflected neutral sentiment. Visualizations, including word clouds, highlighted key topics shaping public perception. Words like "university," "religion," and "student" emerged prominently, influencing sentiment across categories. These results underscore a positive public perception of Islamic higher education, indicating the effectiveness of social media in shaping favorable opinions. The research emphasizes the significance of social media, specifically Twitter, as a platform for fostering positive perceptions of Islamic higher education. Strategic communication, proactive content dissemination, and responsive engagement are essential for enhancing institutional image. Future research directions, including advanced methodologies like topic modeling and word association techniques, promise a deeper understanding of public sentiment nuances, guiding educational institutions and policymakers toward effective social media engagement strategies

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