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INDONESIA
Jurnal Akademisi Vokasi
Published by Politeknik eLBajo Commodus
ISSN : -     EISSN : 29861578     DOI : 10.63604
Core Subject : Economy, Humanities, Science, Social,
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Akademisi Vokasi (Javok) merupakan jurnal ilmiah yang menerapkan proses blinded-peer-review dalam penanganan manuskrip dan bertujuan untuk menjadi media ilmiah bagi para peneliti interdisipliner. Jurnal ini menerbitkan artikel hasil penelitian yang berasal dari berbagai displin ilmu, seperti: Pariwisata, Akuntansi pajak, Teknologi informasi, Ekonomi, dan Humaniora. Jurnal Akademisi Vokasi (Javok) terbit 2 (dua) kali dalam setahun, yaitu pada bulan Juni dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 49 Documents
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PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN KONSUMEN DI RESTAURANT SENJA EATERY Yohanes Paulus Hanny Wadhi; Yulianus Berto; Ni Wayan Noviana Safitri; Reynaldo Angga Siagian
JURNAL AKADEMISI VOKASI Vol 2 No 2 (2023): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v2i2.93

Abstract

This research is designed as a case study. This quantitative case study with the research unit is the Twilight Eatery Restaurant from April 2023 to June 2023. The obstacles faced in marketing the Senja Eatery Restaurant products include a lack of employees and minimal promotion, namely only relying on social media such as Instagram which also has various limitations. Promotional activities offline such as distributing brochures, availability of highly disciplined employees. The marketing strategy carried out by Senja Eatery Restaurant is to carry out a marketing mix related to product, price, place, promotion, people, process and physical evidence. Marketing opportunities for Senja Eatery Restaurant are through social media such as Instagram, Facebook, WA, Google, and Tiktok.
Analisis SWOT Strategi Kompetitif Dalam Pemungutan Pajak Bumi Dan Bangunan Perdesaan Dan Perkotaan Kabupaten Manggarai Barat Oleh Badan Pendapatan Daerah Men, Yohanes Fantriyono; Harahap, Dea Arme Tiara
JURNAL AKADEMISI VOKASI Vol 2 No 2 (2023): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v2i2.94

Abstract

This research aims to analyze the Strengths, Weaknesses, Opportunities, and Threats of the Regional Revenue Agency's strategy to increase the collection of Rural and Urban Land and Building Tax. This study uses a qualitative descriptive analysis method. The results of the study show that the strength of the Regional Revenue Agency (BAPENDA) is greater than the weakness. Where the highest strengths are employee integrity and the strength of the Regional Revenue Agency (BAPENDA), the highest weaknesses are facilities supporting the main tasks and functions of each inter-sector coordination, digital literacy within the scope of the Regional Revenue Agency's (BAPENDA) strengths, policies to support optimizing the realization of Land Tax and Rural and Urban Buildings (PBB P2) and Administrative composition and completeness of the Regional Revenue Agency (BAPENDA). Externally, the study results show that the opportunities from the strengths of the Regional Revenue Agency (BAPENDA) are greater than the threats. The highest opportunity is increasing investment in West Manggarai Regency which has an impact on economic growth and expansion of the internet network throughout West Manggarai. While the highest threat is the knowledge and understanding of taxpayers about tax digitalization.
Does Academic Preparedness Influence Performance? A Comparative Study Across Programs At Politeknik eLBajo Commodus Pio Pratama, I Wayan
JURNAL AKADEMISI VOKASI Vol 3 No 1 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i1.96

Abstract

This study investigates academic performance variations across study programs at Politeknik eLBajo Commodus, blending quantitative analysis with qualitative insights to provide a holistic view of student achievement. Employing an Analysis of Variance (ANOVA) on 'Tes Bakat Skolastik' scores, we sought to identify significant differences in academic performance among the programs. Additionally, casual interviews with students were conducted to explore their perceptions of program selection, academic preparedness, and the challenges encountered. Our methodology combined statistical rigor with a nuanced understanding of student experiences, offering a comprehensive analysis of the factors influencing academic success. The quantitative phase involved comparing mean scores across programs using ANOVA, while the qualitative phase entailed gathering subjective insights from students regarding their academic journey and preparation. The results revealed no statistically significant differences in performance across study programs, indicating a baseline uniformity in academic achievement. However, student interviews highlighted a significant gap in pre-admission knowledge about program expectations and personal academic readiness. These findings suggest the need for enhanced pre-enrollment assessments and orientation programs to better align student expectations with academic demands. In conclusion, this study underscores the importance of a holistic educational approach that encompasses both statistical analyses and the lived experiences of students, advocating for initiatives that support informed decision-making and academic preparedness at the tertiary level.
Vocational Lecturer Internship Program in Improving Front Office Teaching Competence at Polytechnic eLBajo Commodus Umul, Dewi Sartika; Berybe, Gregorius A.; Wadhi, Yohanes Paulus Hanny
JURNAL AKADEMISI VOKASI Vol 3 No 1 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i1.97

Abstract

Increasing human resources who are able to provide Front office services in accordance with needs, needs to be done by Politeknik eLBajo Commodus as a vocational college to improve the quality of education that can meet the needs of industry, especially hospitality industry. One of the mechanisms is to open internship opportunities for lecturers. The implementation of teaching activities certainly needs adjustment to changes that occur in the industrial world. This is based on tourism characteristics that often change along with the development of technology and knowledge. New trends and habits continue to emerge that require the world of vocational education to metamorphose according to the circumstances and needs of the industry. The method used in this study is a causative method using a self-direct learning approach, Problem-based learning, observation, interviews and literature studies during the internship process which was carried out for one month at Sudamala Komodo Resort. This study shows several adjustments related to the theory of teaching Front Office courses. These differences include the front office organizational structure and its duties and functions, the check-in process, registration form, comset rate, room assignment, bell boy, house bank, courtesy call, and check out tailored to the needs and circumstances of the hotel and environment at Sudamala Komodo Resort.
Digital Marketing Strategy : A Study On Start-Up Delivery Service Business In Manggarai Regencies Peong, Hersanius Kurnia; Iswanto, Andy Iwan; Mappiasse
JURNAL AKADEMISI VOKASI Vol 3 No 1 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i1.109

Abstract

ABSTRACT This research investigates the implementation of digital marketing in start-up entrepot service businesses in the Greater Manggarai region, particularly focusing on the use of social media as the main marketing tool. Against the backdrop of the rapid development of information technology and the increasing popularity of the trust services business, this study aims to understand how businesses utilize digital marketing strategies to expand their market and increase their brand exposure. The research method used is a descriptive qualitative approach using data from online observations and interviews with drop-off service owners and customers. The results show that the majority of businesses use social media such as Facebook and Instagram as the main marketing tools, with the implementation of digital marketing strategies such as search engine optimization (SEO) to increase their online visibility. The implementation of digital marketing aims to increase brand awareness, customer numbers, and sales. Although competition in the market is getting tougher, innovation and effective marketing strategies are key to winning the competition. In conclusion, the implementation of digital marketing is a must in the growth strategy of a delivery service business in this digital era, allowing businesses to win the trust and preference of customers through consistent and relevant interactions on social media.
Implementasi Cluster Discount Di Hotel X Handoyo, Natasha Lyanti; Dewa Ayu Rai Sumariati; Ni Ketut Mareni
JURNAL AKADEMISI VOKASI Vol 3 No 1 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i1.111

Abstract

The cluster discount program is implemented in all hotels under X International management to improve efficiency and profitability. This research aims to understand how the cluster discount is implemented at Hotel X. This study uses qualitative descriptive data analysis techniques. The data analysis process includes data collection, data reduction, data presentation, and drawing conclusions. Data were collected through interviews, observations, and documentation. The research results show that implementing the cluster discount program positively impacts reducing procurement costs, improving the efficiency of the procurement process, and better cost control. However, the program also has drawbacks, such as dependency on suppliers and implementation complexity. Recommendations for improvement include diversifying suppliers, increasing implementation efficiency, and strengthening control and supervision.The cluster discount program is an effective strategy to improve hotel efficiency and profitability. Further research is needed to evaluate the program's effectiveness in more detail and to optimize the process of selecting cluster areas and suppliers
Riset Kepuasan Konsumen UMKM Kuliner Kampung Ujung Labuan Bajo Harjo, Kristoforus Toni
JURNAL AKADEMISI VOKASI Vol 3 No 1 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i1.112

Abstract

This study aims to evaluate the customer satisfaction of culinary MSMEs in Kampung Ujung, Labuan Bajo, focusing on three main factors: environment, price, and service quality. Kampung Ujung is a growing culinary center, attracting many domestic and foreign tourists. This research uses quantitative methods with data collection techniques through questionnaires, observations, interviews, and documentation studies. Data analysis was conducted using multiple linear regression analysis to test the influence of independent variables on customer satisfaction. The results showed that service quality and price have a significant influence on customer satisfaction, with price showing a negative influence. In contrast, the environment shows a positive but insignificant effect. The coefficient of determination shows that the model used is able to explain 61% of the variability in customer satisfaction. The T-test and F-test also support the finding that price and service quality are the main factors that significantly affect customer satisfaction. This research provides important insights for MSME players and the government in improving service quality and pricing strategies to increase customer satisfaction. In conclusion, improving service quality and effective price management are essential to maintain and increase customer satisfaction in the culinary sector of MSMEs in Kampung Ujung, Labuan Bajo. Keywords: Customer satisfaction, MSMEs
Rencana Induk Pembangunan Kepariwisataan Daerah Denpasar dan Yogyakarta: Studi Komparasi dan Pembelajaran Seran, Marius Yosef; Putra, Putu Guntur Pramana; Putra, I Nengah Sandi Artha; Sandrio, Laurensius; Ukar, Yosef Kurniawan
JURNAL AKADEMISI VOKASI Vol 3 No 1 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i1.114

Abstract

The Denpasar Tourism Development Master Plan Regional Regulation for 2018-2029 No. 3 of 2019 and The Yogyakarta Tourism Development Master Plan Regulation for 2015-2025 No. 3 of 2015 serve as guiding documents for the future trajectory of tourism development in their respective regions over the next decade. These regulations are instrumental in ensuring that the progression of tourism aligns with predetermined visions and objectives. This study adopts a comparative approach, which involves analyzing and contrasting the two regulations to draw insights. Comparative analysis is employed as a method to scrutinize data and derive new insights. The findings from this analysis reveal both similarities and disparities between the two regulations. Commonalities include shared objectives, legal underpinnings such as UU 1945 article 18, paragraph 6, adherence to Law no. 10 of 2009, regulatory types, timeframes, and general provisions. However, distinctions emerge in discussions about general and specific differences. Regarding tourism development objectives outlined in each regulation, such as those Denpasar Regional Regulation No. 3 of 2019, article 13 and Yogyakarta Regional Regulations No. 3 of 2015, article 7, both emphasize similar goals: fostering the growth of the creative economy, enhancing employment opportunities, boosting regional income, and safeguarding the environment. The effective implementation of these regulations of expected to yield positive outcomes for all stakeholders involved in tourism development.
Analisis Komunikasi Karyawan Food & Beverage Service Di Sudamala Resort Komodo Labuan Bajo Hanggu, Elisabeth; Ngahum, Elenora
JURNAL AKADEMISI VOKASI Vol 3 No 1 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i1.116

Abstract

Abstract When it comes to determining guest happiness, effective communication becomes crucial. In pre-trial conversations at Wae Rebo Restaurants, Sudamala Komodo Labuan Bajo, miscommunication happens frequently. The study outlines the reasons behind misunderstandings and identifies successful communication techniques that pre-trials should employ. This sort of research is qualitative-descriptive, with data gathered through observations and interviews. The veracity of the data is checked using a triangulation of theory and data. The study's findings revealed that mechanical disruptions, semantic distortions, speaker and counterpart motivation, interests, and prejudices all contribute to pre-examination malcommunication. The conveyed communication approach is Prioritizing the visitor or coworker while conversing is the first duty of the waiter or server. Notes can be used to confirm what the speaker is saying is not forgotten. Secondly, improve your understanding of both your mother tongue (Indonesian) and foreign languages (English, Mandarin, and others) so that it can help the communication process when serving foreign guests. Third, understand the team workflow, job desk, and communication patterns that apply in the workplace without having to be reminded repeatedly by the boss or supervisor. Keywords: communication barriers, waiters, food and beverage service, restaurant.
Meningkatkan Loyalitas Pelanggan: Dampak Experiential Marketing terhadap Niat Penggunaan Ulang pada Layanan Transportasi Gojek Imbayani, I Gusti Ayu; I Made Surya Prayoga
JURNAL AKADEMISI VOKASI Vol 3 No 1 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i1.118

Abstract

The purpose of this study was to determine the effect of experiential marketing on Repeat Use Intention mediated by Customer Satisfaction. The population in this study were Gojek application users in the Denpasar area with an unknown number. Sampling in this study was conducted using non probability sampling with purposive sampling technique, so that the sample of this study was 108 people as respondents in the Denpasar area. Data collection techniques using a questionnaire. The data analysis technique uses Partial Least Square (PLS) analysis with the help of SmartPls v.4 software. The results showed that Experiential marketing has a positive effect on Repeat Use Intention, Experiential marketing has a positive effect on Customer Satisfaction, Customer Satisfaction has a positive effect on Repeat Use Intention and Customer Satisfaction is able to mediate the effect of Experiential marketing on Repeat Use Intention.

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