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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,002 Documents
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PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU WATCHOUT DI MATAHARI BCS MALL BATAM Febrizal; Asron Saputra, S.E., M.Si.
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

ABSTRACT The purpose of this study was to analyze the effect of service quality and promotion on purchasing decisions for watchout shoes at Mata Hari BCS Mall Batam. This type of survey is a quantitative research that uses purposive sampling as many as 260 respondents and examined in detail using SPSS version 25, where t count 9,325 > t Table 1,969 which is a significant value known to be 0,000 < 0,05. This means that service quality has an influence and is important in making purchasing decisions. It is known that the t count for promotion is 8,672 > t table of 1.969 and the significance value is 0,000 < 0,05. This means that promotions are effective and important for purchasing decisions. Second, between service quality and promotion, there is an important (together) impact on the decision to buy watchout shoes at Mata Hari BCS Mall Batam. This can be seen from the F value of 309.960 (F count) > 2.64 (Table F). Significant value 0,000 < 0,05. Keywords: Service Quality;Promotion and Buying Decision
PENGARUH CITRA MEREK DAN DUTA MEREK TERHADAP MINAT BELI KONSUMEN E-COMMERCE BLIBLI PADA MASYARAKAT KOTA BATAM Lee, Billy; Sunargo
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

Alongside innovative advancement and PC organizations, they are developing quickly andare a way to address and help the issues of inhabitants. Electronic business (onlinebusiness) is one of the advances in innovation connected with the handling of agreementsfor the buy and offer of resources utilizing PC organizations or the Internet. This makesrivalry in web based business extremely extraordinary, particularly because of the impact ofbrand picture and the impact of organization brand delegates on purchaser interest inbuying. The point of this study is to comprehend whether there is an impact between thebrand picture variable and the brand representative variable on the buying plan of Blibli webbased business shoppers in Batam city society. This study distinguished an all out exampleof 120 respondents among Blibli clients in the city of Batam. The strategy for data assortmentin this study was the dissemination of surveys among the respondents. The technique forinformation examination was enlightening measurements utilizing SPSS (StatisticalPackage for Social Sciences) rendition 26. The consequences of this study show that thereis a positive and critical effect among the factors of brand picture on purchaser interest inbuying Blibli-online business in Batam city local area and there is a positive and huge effectamong brand envoy factors on the purchasing interest of Blibli business shoppers in Batamcity local area. Simultaneously, there is a positive and huge effect of brand picture and brandrepresentatives on the purchasing interest of Blibli electronic business shoppers in Batamcity society
PENGARUH PROMOSI, BRAND IMAGE DAN KUALITAS PRODUK TERHADAP BRAND LOYALTY DETERJEN MEREK RINSO DI KELURAHAN TANJUNG SENGKUANG KOTA BATAM WULANDARI, MEILANI; Dr. Suhardi S. E. M. M
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

This study aims to determine the effect of promotion, brand image and quality on consumer loyalty Rinso brand detergent. Collecting data using a questionnaire distributed to respondents totaling 100 samples using Rinso detergent. The sampling technique in this study uses the accidental sampling technique where all people who coincidentally meet with the researcher can be sampled if it is felt that the sample encountered meets certain characteristics needed by the researcher. The analytical method used is descriptive quantitative analysis and quantitative analysis with multiple regression. Partially, the results of this study indicate that promotion and quality have a positive and significant effect on consumer loyalty and brand image has no significant effect on loyalty. Simultaneously, the results showed that the variables of promotion, brand image and quality had a significant effect on consumer loyalty.Keywords: Promotio, Brand Image, Quality; Customer Loyalty.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PT HOKSENG SOLUTION tanujaya, marco; suhardi, suhardi
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

There is one company in Batam city named PT Hokseng Solution. The company is a company engaged in the sale of used industrial machine spare parts. This company was established with the intention of being able to play an active role in helping the economic growth of the city of Batam. Sales of new industrial spare parts are quite expensive so this company provides used spare parts with the aim of reducing the operational costs of existing industrial companies. The company is located at Jalan Orchard Boulevard, Belian, Batam. A company wants to run long term not far from customer satisfaction in transacting in the company. The company's main problem is that the company's consumers do not experience a significant or large increase or decrease. This is because the Company also has employees who are less able to solve the problems experienced by consumers and the lack of empathy given by employees to consumers. The company can keep its customers from declining, one of the reasons is that the price at PT Hokseng Solution can be said to be cheaper than the market price. The sampling technique that has been determined is the saturated sample technique which is a sampling technique which uses the entire existing population, namely 122 respondents. The results state that both partially and simultaneously price and service quality have a positive and significant impact on customer satisfaction at PT Hokseng Solution.
PENGARUH CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI PT MYTRIP INDONESIA WHOLESALE TRAVEL AGENT BATAM Husna, Jabalul; Pitri Nainggolan, Nora
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

The aim of the study was to determine the impact of brand image and promotion on purchasing decision at PT Mytrip Indonesia Wholesale Travel Agent Batam. The population used in this study was 110 people with the entire population being sampled. The sampling technique used non-probability sampling with saturated samples and data collection techniques using questionnaires. The data analysis method used the test ofvalidity, reliability classical assumption, influence and hypothesis test. Purchasing decisions are consumer treatment of certain services to buy or not to buy them by considering what their needs are. Purchases will be easy to make if consumers have a positive view of a brand. Brand image is the embodiment of the overall perception of a brand that is formed from a variety of complete information and strong knowledge of a particular brand. Promotion is an activity carried out by companies that seek to influence consumers to be persuaded to buy the services offered to them. The proceeds using SPSS 26 and shows the brand image had a tcount value of 11.021 > a tvalue of 1.98238 and a promotion t-count of 9.138 > a tvalue of 1.98238 a positive and significant effect on purchasing decisions.
Pengaruh Likuiditas, Profitabilitas dan Ukuran Perusahaan pada Perusahaan Manufaktur di Bursa Efek Indonesia Septi, Septian Ambriana; Effendi, Syahril
SCIENTIA JOURNAL Vol 4 No 2 (2021): Volume 4 Nomor 2 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

Capital is a very important thing for the industry to increase the stability of the industry, without capital the industry cannot grow. So this research aims to identify the effect of liquidity, profitability and company size of the manufacturing industry on the Indonesian stock exchange. This research examines the basic and chemical sub-sector manufacturing industry in 2017-2021. With the number of samples taken 12 companies with purposive sampling method. While the data collection method is the documentation method taken from annual report information. The information analysis method used in this research is the multiple linear regression method. The results of the analysis concluded that liquidity has a significant effect on capital structure, on the other hand, profitability and firm size do not have a significant effect on capital structure.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW CABANG PANBIL MALL KOTA BATAM Dwi Astuti, Citra; Syaifullah
SCIENTIA JOURNAL Vol 5 No 2 (2022): Volume 5 Nomor 2 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

Service quality is very important for every company, seen as a major factor in product selection. Customer fulfillment will be achieved if the quality of goods is in accordance with customer requirements. By providing good service to customers will greatly influence purchasing decisions and provide good final results for the company. Not only service quality but promotion is important in fostering a sense of belonging to the product. Promotion also provides good quality service to customers. Because by building good and clear services, it will have a positive impact on both parties to build mutual trust, with mutual trust and no hesitation. Many choices must be made by companies in creating promotional techniques at the individual item level. This analysis utilizes a descriptive study design through a quantitative approach. Using the SPSS application issue 25 to assist in this research. The sample used was 257 resource persons with random determination. Information collection is carried out through the provision of questionnaires, service quality and promotions were fairly distributed, where the independent variables were no multicollinearity and heteroscedasticity were found. When service quality has a definite good consequence on the desire to buy, and the promotion variable has a good consequence on the desire to buy. Meanwhile, the f test simultaneously defines if the service quality and supply variables have a good impact on the desire to buy.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN KOSMETIK PIXY DI MATAHARI MEGA MALL KOTA BATAM Elok Pitaloka Putri; Syaifullah
SCIENTIA JOURNAL Vol 5 No 2 (2022): Volume 5 Nomor 2 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

The purpose of this study was to determine whether consumer satisfaction with Pixy cosmetics at Matahari Mega Mall Batam City is influenced by service quality, product, and brand image. The research was conducted using quantitative techniques. 283 people who shop at Matahari Mega Mall Batam City are the population that is being exploited. 166 consumers became the research sample, which were selected using a simple random sampling method. Questionnaires were used as a data collection technique. By using SPSS 25 software, data analysis techniques include descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis testing. Consumer satisfaction is influenced by 67.7% by the coefficient of determination (R2) which comes from the variables of service quality, product quality, and brand image. Based on the results of multiple linear regression, service quality has an effect of 0.113 or 11.3% on consumer satisfaction (Y), product quality (X2) has an effect of 0.288 or 28.8% on consumer satisfaction (Y) and image (X3) has an effect of 0.216 or 21.6% of consumer satisfaction (Y). Based on the results of the t test, service quality has a partially significant effect on consumer satisfaction, product quality has a partially significant effect on consumer satisfaction, brand image has a partially significant effect on customer satisfaction, and the f test results for service quality, product quality and brand image have a significant simultaneous effect. on consumer satisfaction.
PENGARUH KESELAMATAN DAN KESEHATAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN DI PT CAHAYA SAMUDRA SHIPYARD Kang, Leslie; Saputra, Asron
SCIENTIA JOURNAL Vol 5 No 2 (2022): Volume 5 Nomor 2 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

Quality human resources and the creation of job satisfaction for employees and produce something that meets the expectations of a company, because the company must pay attention to the needs of employees such as occupational safety and health. It often happens that companies ignore work safety. The findings of this study have a purpose to understand the effect of occupational safety and health on job satisfaction at PT Cahaya Samudra Shipyard. The technique of taking a sample using a saturated sample. For the purpose of data collection, the researcher distributed a questionnaire, which included a list of questions to be answered by the participants. The method used in the findings contained in this study is a quantitative-based research by conducting multiple linear analysis. The results obtained from a finding contained in a study prove that occupational safety and health can have a significant effect on job satisfaction of employees of PT Cahaya Samudra Shipyard.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA ONLINE SHOP THE ZENZY SHOES Lusnia Nuriani, Lusnia; Syaifullah
SCIENTIA JOURNAL Vol 5 No 2 (2022): Volume 5 Nomor 2 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

The purpose of this study was to determine whether product quality and service quality affect consumer satisfaction at The Zenzy Shoes Online Shop. The research was conducted using quantitative techniques. The population used consisted of 234 consumers of Online Shop The Zenzy Shoes. 234 consumers were used as research samples using probability sampling with simple random sampling technique. Questionnaires were used as a data collection technique. By using SPSS 25 software, data analysis techniques include descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis testing. Based on the results of multiple linear regression, product quality (X1) has an effect of 0.352 or 35.2% on consumer satisfaction (Y) and service quality has an effect of 0.563 or 56.3% on consumer satisfaction (Y). Product quality and service quality factors affect consumer satisfaction by 80.0% according to the data of the coefficient of determination (R2). Based on the results of the t-test, product quality has a positive and partially significant effect on consumer satisfaction and service quality has a partially positive and significant effect on consumer satisfaction and the f test results show that product quality and service quality simultaneously have a positive and significant influence on consumer satisfaction.

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