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Mahardika Adiwidia
Published by Universitas Sahid Jakarta
ISSN : -     EISSN : 28307887     DOI : doi.org/10.36441/mahardikaadiwidi
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Mahardika Adiwidia is an electronic journal that focuses on the study of applied communication and is published annually in May and November. Topics published in this journal were findings of the research that may pay attention to, but are not limited to, corporate communication, tourism communication, political communication, marketing communication., business communication, media and journalism, and communication and information technology.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 56 Documents
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Gaya Hidup Urban dalam Perspektif Postmodern: Studi Etnografi Komunitas Gym terhadap Komunikasi dan Identitas Razali, Geofakta; Puspita, Ratna
Jurnal Mahardika Adiwidia Vol. 3 No. 1 (2023): Mahardika Adiwidia 2023
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i1.2003

Abstract

This research aims to analyze urban lifestyles in a postmodern context, with a focus on the Fitness First gym community in Senayan City, Jakarta. Through an ethnographic approach, this research explores how members of the gym community communicate and form their identities in urban spaces. Using ethnographic methods participant observation and in-depth interviews, this research identifies various aspects of communication that occur in interactions between community members, including symbols, body language, and the use of social media. The research results show that the gym community is not only a place to exercise but also a social space that influences the way individuals present themselves and interact in the broader context of urban society. These findings provide new insights into the relationship between urban lifestyle, communication, and identity formation in the postmodern era, especially in the context of urban gym communities in Jakarta.
Pola Komunikasi Kelompok dalam Membentuk Konsep Diri pada Komunitas Punk Taring Babi Leasfita, Ade
Jurnal Mahardika Adiwidia Vol. 3 No. 2 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i2.2149

Abstract

The punk community is still a social phenomenon that is one of the focuses of public attention because of their appearance and the things they do. Most of the people still consider them negative. The purpose of this study was to understand and know the communication patterns of the Taring Babi Punk Community in shaping the Self-Concept through the activities carried out by them. This research is a discussion to describe a reality in social phenomena that occur in society. The method used in this research is descriptive qualitative method, namely by making observations and direct interviews with informants. For the data processing technique itself, it uses data reduction techniques, data presentation and also draws conclusions. For the validity of the data using source triangulation technique. The results of this study indicate that the Taring Babi Punk Community uses communication patterns as part of their communication process to the community. This communication pattern forms a positive self-concept for the Taring Babi Punk Community. This research also reveals how the Taring Babi Punk Community forms their self-concept through the process of social interaction and also the social actions they take to be accepted by the community.Kata kunci: Communication, Self-Concept, Punk Community
Pengaruh advertising, personal selling dan sales promotion terhadap keputusan mahasiswa memilih perguruan tinggi Sumirat, Pepen
Jurnal Mahardika Adiwidia Vol. 3 No. 2 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i2.2150

Abstract

 This research aims at analyzing some of the influences of Advertising (X1), Personal Selling (X2), Sales Promotion (X3) as independent variables, either independently or individually concerning Decision for Lectures (Y) as the independent variables in STIKOM Prosia. The research uses a survey method with the application of the association as a result of using quantitative data, whereas the research describes the relationship between the dependent variable (Independent Decision and Sales Promotion) through the testing of the hypothesis. The questionnaire given to the respondent responders was made sideways by looking at the actual conditions behind the adoption of the second category of conditioning, personal selling, sales promotion, and institutional study. The data is collected in a conversation with weights that vary based on the response of the respondent for a valid test and reliability. testing of the prerequisite using a multiple correlations which aims to find the relationship between the two and the free variable (X) against the dependent variable (Y). The results of the study with the title of Affairs Advertising, Personal Selling, and Sales Promotion on the Decision for Lecture in STIKOM Prosia can be said to have a significant effect.
Representasi Feminisme Radikal dalam K-Drama sebagai Resistensi Budaya Patriarki Novianty, Suci Marini
Jurnal Mahardika Adiwidia Vol. 3 No. 2 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i2.2198

Abstract

This study examines the representation of radical feminism in the South Korean drama "Love to Hate You." Using a qualitative approach with a critical paradigm, the research employs Sara Mills' critical discourse analysis to understand how language and text structure create representations of women in the drama. The analysis aims to unveil how radical feminist values are reflected in dialogues, actions, and character relationships in the drama. The findings of the study suggest that the drama "Love to Hate You" provides a complex and nuanced representation of radical feminism. On the one hand, the drama portrays the protagonist, Yeo Mi Ran, as a strong and independent woman who resists patriarchal norms. Mi Ran rejects marriage, childbirth, and romantic relationships, and she pursues a career in law. On the other hand, the drama also shows how Mi Ran is still subject to patriarchal stereotypes and expectations. For example, Mi Ran is often portrayed as being cold and unemotional, and she is criticized for her lack of femininity. Overall, the study argues that the drama "Love to Hate You" provides a valuable contribution to the understanding of radical feminism in South Korean culture. The drama challenges traditional stereotypes about women, and it portrays a complex and multifaceted image of a radical feminist.
Analisis percakapan pada unggahan berbasis Artificial Intelligence akun Instagram Kementerian Luar Negeri Ukraina Budiharjo, Slamet; Putranto, Algooth
Jurnal Mahardika Adiwidia Vol. 3 No. 2 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i2.2208

Abstract

­ABSTRACT The presence of Artificial Intelligence (AI) has brought many changes to human life. Many job conveniences have been helped by the development of AI. Jobs that previously could be completed by humans are slowly starting to be replaced by entities called AI. The use of AI technology brings various innovations and efficiencies, for example content personalization to create interesting and relevant content for users, account automation, and so on. The Ministry of Foreign Affairs of Ukraine uses AI as a provider of up-to-date and reliable information on consular affairs. The post on the Instagram account of the Ukrainian Ministry of Foreign Affairs stated that Victoria Shi would carry out the task of providing various information services to the public and media as well as Ukrainian consular affairs services. There were mixed reactions to the upload, many responded positively, although quite a few also responded negatively in the comments column. This research aims to describe, understand and analyze the content of conversations or texts and the use of emoticon symbols that occur in the Instagram posts of the Ministry of Foreign Affairs of Ukraine by paying attention to aspects such as the structure of speech transfer, construction of the exchange of ideas, parts of speech and identity. Analysis by paying attention to the form of conversation and interaction that occurs as a form of study in the field of communication.Keywords: Artificial Intelligence, social media, Ukraine, conversation
Pola Komunikasi dan Manajemen Creative Agency dalam Penanganan Proyek Branding pada periode Work From Home Anggraeni, Fitrie; Saragih, Nurhayani
Jurnal Mahardika Adiwidia Vol. 4 No. 1 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Kejora Cipta Kreasi merupakan salah satu Agensi kreatif di Indonesia yang memiliki berbagai divisi di dalamnya, salah satunya divisi design. Tujuan penelitian ini untuk mengetahui Pola Komunikasi dalam menjalankan project dengan fungsi manajemen POAC (Planning, Organizing, Actuating, Controlling) pada divisi Design PT Kejora Cipta Kreasi. Penelitian ini menggunakan paradigma konstruktivisme dengan metode deskriptif kualitatif. Teknik pengumpulan data dalam penelitian ini menggunakan wawancara mendalam dengan 8 narasumber terbagi dalam dua tim yaitu Tim 1 dan Tim 2. Hasil penelitian menunjukan pola komunikasi kedua tim yaitu pola semua arah dilihat dari cara berkomunikasi, interaksi antar anggota dan cara kerja tim menunjukan komunikasi ke segala arah tanpa adanya batasan pengiriman atau penerimaan informasi. Fungsi manajemen dijalankan mulai dari perencanaan timeline hingga pendistribusian informasi oleh project manager, pengorganisasi dalam pembagian tugas oleh Project Manager, pelaksanaan antara anggota tim dan pemberian motivasi kerja oleh Project Manager serta Pengawasan dilakukan Project Manager secara berkala. Faktor penghambat berupa Hambatan teknis seperti kendala jaringan, hambatan semantik berupa kesalahan penafsiran sebuah kata dan hambatan manusiawi berupa prasangka. 4 faktor pendukung berupa keterbukaan, empati, sikap saling dukung dan kesamaan.
Upaya Melawan Stigmatisasi Perawan Tua di Media Sosial: Analisis Percakapan tentang Peran Gender dan Status Pernikahan Perempuan di X Suciati, Titis Nurwulan; Puspita, Ratna
Jurnal Mahardika Adiwidia Vol. 4 No. 1 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v4i1.2601

Abstract

Penelitian ini bertujuan untuk menganalisis dinamika percakapan di media sosial X terkait stigma perawan tua dan peran gender dalam konteks pernikahan. Data dikumpulkan melalui analisis percakapan di media sosial X menjelang Hari Raya Idulfitri 2024, yang melibatkan unggahan dan komentar mengenai status lajang perempuan. Hasil analisis menunjukkan bahwa stereotipe terhadap perempuan lajang, terutama mereka yang berusia di atas 30 tahun, diperdebatkan dengan intens. Peserta percakapan, khususnya perempuan, menggunakan pengalaman pribadi, sindiran, dan strategi defensif untuk melawan stigma sosial, seperti istilah perawan tua yang mereka redefinisi sebagai simbol kemandirian. Percakapan ini juga menunjukkan peran media sosial sebagai platform untuk mengkritik norma patriarki yang menuntut perempuan menikah pada usia tertentu. Kritik terhadap peran laki-laki yang tidak bertanggung jawab, seperti melalui istilah mokondo, menjadi topik sentral, mencerminkan pergeseran nilai sosial yang menekankan kebebasan individu. Temuan ini mengindikasikan bahwa media sosial X tidak hanya memperkuat stereotipe tetapi juga menciptakan ruang bagi perubahan sosial, memperkenalkan narasi progresif tentang peran gender dan kehidupan lajang perempuan. Penelitian ini memperlihatkan pentingnya solidaritas kolektif dan peran media sosial dalam mendobrak stigma serta membangun kesadaran gender yang lebih inklusif.
Konformitas Standar Indeks Siaran Televisi: Tantangan Komisi Penyiaran Indonesia (KPI) dalam Psikologi Komunikasi Audiens di Era Postmodernisme Razali, Geofakta
Jurnal Mahardika Adiwidia Vol. 4 No. 1 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v4i1.2606

Abstract

This study aims to evaluate the relevance and effectiveness of the Indonesian Broadcasting Commission (KPI) in regulating television broadcasts in the postmodern era. By analyzing the 2024 Period 2 Television Broadcast Quality Index (IKPSTV) results, the study explores four key aspects: broadcast quality standards, media literacy among audiences, the use of digital technologies, and the integration of postmodernist values into new media regulation. The findings reveal gaps between KPI standards and the increasingly diverse needs of audiences. Low media literacy and traditional regulatory approaches are identified as major challenges. To enhance KPI's relevance, the study recommends employing digital technologies such as big data and artificial intelligence (AI), promoting media literacy campaigns, and adopting a hybrid regulatory approach inclusive of postmodernist values. These findings provide strategic insights to improve KPI's effectiveness in overseeing both traditional and digital media.Keywords: KPI, postmodernism, media literacy, digital technology, media regulation, audience communication.
Pengaruh Terpaan Berita Online Kompas.com dan E-WOM di Media Sosial pada Kasus Ledakan Depo Pertamina Plumpang terhadap PT Pertamina (Persero) Khansa, Devani; Hanika, Ita
Jurnal Mahardika Adiwidia Vol. 3 No. 2 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the rapidly evolving digital communication, the dynamics of online news consumption and electronic word of mouth (eWOM) have become integral components influencing public perceptions of corporate entities. This research seeks to explain the relationship between online news exposure of Kompas.com, electronic word of mouth, and their influence on the company reputation of PT Pertamina (Persero). This research uses a quantitative methodology, utilizing the cluster random sampling technique to ensure a representative sample. A structured questionnaire distributed to 185 respondents living in six sub-districts of North Jakarta. With the framework of Agenda Setting Theory, this research explores how online news exposure and electronic word of mouth collectively contribute to shaping the public agenda, thereby influencing perceptions of company reputation. The Agenda Setting Theory provides a theoretical view through which to analyze the process by which certain issues gain prominence in the public sphere, guiding our investigation into the dynamics of online news and eWOM on corporate reputation. The results of this research show: 1) Exposure to Kompas.com online news has a significant effect on the reputation of PT Pertamina (Persero) with a regression coefficient value of 0.281; 2) Electronic word of mouth has a significant effect on the reputation of PT Pertamina (Persero) with a regression coefficient value of 0.230; 3) Simultaneous exposure to online news and E-WOM has a significant effect on the reputation of PT Pertamina (Persero) with a Sig value. 0,000.
Public Relations and Corporate Reputation in The Era of Industrial 4.0: A Systematic Literature Review Ramdina, Vika
Jurnal Mahardika Adiwidia Vol. 4 No. 2 (2025): Jurnal Mahardika Adiwidia
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The most important topic in corporate studies is public relations (PR) and/or corporate reputation, which informs relevant stakeholders about present and future business activities.  Relying on traditional channels would be considered foolish in the digitalization era or Industrial 4.0 since corporate information sent through these channels is slow in comparison to the quick processes via social media. By spotting pattens in research and publication production, the study seeks to investigate and provide light on corporate reputation in the age of industrial 4.0.  To identify the rising themes of corporate reputation, a systematic literature review (SLR) was conducted utilizing bibliometric analysis of previous studies from 2010 to 2022. Wstern countries were shown to be still the most productive nations in research of this field in 2011. The bibliometric analysis's conclusions also suggested that corporate image, credibility, engagement, and crisis communication might be new research topics.  Therefore, after identifying several possible themes to be further evaluated related business reputation in I4.0 in subsequent research, this study offers insightful information to scholars and practitioners.

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